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Edwin “Mulenze” Morales was born on 9 April.

Orquesta Mulenze came out in 1976 due to the motivation of Edwin Morales. At that time, he was a young rocker who decided to change his guitar for a bass and in turn become part of Orquesta Yambo, often accompanyng artists such as Hector Lavoe, Celia Cruz, Cheo Feliciano, Ismael Miranda among others arriving in Puerto Rico without an orchestra; then it was later identified and we would know as MULENZE.

The Orchestra was created in the era where salsa was booming and was fortunate to have musicians, composers and singers of great stature who are now recognized. These include Cano Estremera (R.I.P), (El albino de la Salsa) who would later join Bobby Valentín’s band as a vocalist; in the choir singer-songwriter Pedro Arroyo who has brought several of his compositions to Mulenze, in the piano Andy Guzmán and Eric Figueroa. The latter would be one of the influencers in the style which would be adopted by the orchestra, practicing a little sophisticated and revolutionary rhythm for the public that follows popular music.

Mulenze was one of the first orchestras to use synthesizers within salsa, working rhythmically out of the beat in which the clave pattern is set, giving some jazz variations to their music; it was an innovation that was not very accepted by the groups that were already established at that time, though later this would give respect and an its own identity to the orchestra with its brilliant arrangements.

The ninth record production “Extravagante”

This ninth record production “Extravagante” is impossible to get since 1990 as the company under which it was released has ceased to exist and it is one of those many lost records.

In the voices of Pedro Brull and Rafy Andino, excellent album and Edwin “Mulenze” Morales as director of the group with a first-class team of musicians and arrangers surprises us with this release.

Orquesta Mulenze – Extravagante 1990.

Record label: Hitt Makers

Quédate: Written-By – Pedro Arroyo

Ese Loco De La Vida: Written-By – Juan Bautista

Es Al Amor Que Llega: Written-By – Jose Luis Perales*

No Hay Preguntas: Written-By – Jose Luis Perales*

Contra Viento Y Marea: Written-By – Gloria Gonzalez

Zumba Con Mi Rumba: Written-By – Poldo Castro

Mi Tremendo Caso: Written-By – Tite Curet Alonso

A Dormir Afuera: Written-By Fabio Espinoza, Joaquin Galan, Lucia Galan

Arrangers:

Eric Figueroa (2) (tracks: B3),

Julio Alvarado (tracks: A2, B1),

Luis Garcia (5) (tracks: B2),

Ricky Rodriguez (3) (tracks: A1, A3, A4, B4).

Talent:

Bongos, Cowbell – Charlie Sierra

Congas – Jimmy Garcia (3)

Choir – Alex Castro (3), Cheo Andújar

Guest Musician, Congas – Giovanni Hidalgo, Johnny Rivero

Guest Musician, Keyboards – Jose Pujales

Guest Musician], Maracas – Cusy Castillo

Guest Musician, Timbales – Chago Martinez

Guest Musician, Trombone – José Berrios

Guest Musician, Trumpet – Carlos Martinez (3), Mario Ortiz Jr.

Güiro – Ricardo Salgado

Leader, Bass, Producer, Directed By – Edwin Morales

Mixed By – Papo Sánchez (2)

Piano, Keyboards – Ricky Rodriguez (3)

Producer – Antonio Rodríguez

Technician – Andrés Reyes, George Kamarinos

Technician, Mixed By – Ricky Martínez

Timbales – Roberto Whatts

Trombone – Eliut Cintron, Rafy Torres

Trumpet – Angie Machado, Roberto Santiago (2)

Vocals – Pedro Brull, Rafy Andino

Vocals, Choir – Jose L. Ramos

Extravagante 1990

#SalsaIsCulture

Article of Interest: Mulenze The Orchestra of Eternal Youth

Sources: Julio Vázquez Productions

Album covers can express the technological and social advances of different epochs through indirect means.

“Salsa Fantasy” is a term coined by journalist Pablo Yglesias to describe a concept that artist and illustrator Ron Levine wanted to implement when he started creating various album covers for Latin music in the 70s.  He was primarily intended to propose a style that could compete directly with the creations of the prosperous American industry.

This article presents the reasons why Ron Levine decided to set out on on that journey. To that end, we have drawn on an interview conducted by Pablo Yglesias in 2011 in which, in addition to his interesting anecdotes, we are being offered a glimpse of a retrospect of all his work, going through his work with the Sonora Ponceña in which he had the opportunity to develop his style.

Album cover design, Fania Records, illustration, Pop Art, La Sonora Ponceña.

Introduction

Album covers can express the technological and social advances of different epochs through indirect means (Rondón, C., 2008), (Figueredo, M., 2010). The interesting thing about this is that the relative precarious situation in which salsa album covers were designed and the marginality expressed in many cases by the lack of resources with which they were created.

Jerry Masucci’s Fania Records was really focused on supporting that nascent number of singers of Latin origin.

Many of those covers created were concepts on which certain issues closely related to the songs or what the singer wished to express were handled.

In most cases, staging and photography were resorted to express certain ideas related to migration of Latinos in the U.S. and others of social order that prevailed in the lyrics of the songs (Yglesias, P. E., 2005).

In this way, various artists became directly or indirectly involved in the making of their album covers; one example of this are Eddie Palmieri’s album covers where a set of simple but forceful photos and the good mastering of typography can be appreciated (Yglesias, P. E. ,2005).

Although there existed a number of non-Latin graphic designers and artists who engaged in Latin music in the United States during the 70s and 80s, the team formed by Ron Levine and Marshall Lee was the most visible of Salsa in New York.

The two artists, both iconic and revered, worked for Jerry Masucci at Fania Records where Levine created many of Fania’s best known and appreciated covers.

Salsa wonderful photos of Lee would be part of a comprehensive separate study, what interests us in this article is to show the work developed in Ron Levine’s work as a graphic designer and artist.

Throughout his career he played an important role in carrying on the legacy of high quality in the design of album covers initiated by Izzy Sanabria, Walter Velez, Charlie Rosario and other artists and illustrators in the 60s and early 70s.

Below is a review of Ron Levine’s work and some aspects that led him to develop a style so particular that, still today, is applauded by many designers, artists and illustrators who have been involved in the art of creating album covers.

Levine’s childhood: from drawing horses to Ronald Stuart art school Levine was born in 1947 in Brooklyn, New York and moved to Long Island at six years old. His maternal grandparents were Scottish Protestants; his maternal grandmother was Theodore Roosevelt’s nurse in a moment of her life (“She was a big burly woman with hair like sheep,” recalls Levine)

Her paternal grandparents were Jews from Poland and Russia. Her mother, who was born in Glasgow, converted to Judaism when she married her father. She attended art school and, besides being a housewife, she used to work in a professional photo studio and was an expert in dyeing and painting backgrounds oil colors in black and white photographs for weddings.

Her father worked in a textile store and had a knack for textile marketing and fashion in Manhattan.

Levine spent his childhood playing with drums, Jewish folk dances and horse riding. Drawing horses fascinated him and he was obsessed with science fiction illustrations such as Flash Gordon, Disney cartoons, superhero comics, horror and fantasy.

By the age of eight, he was longing to work for Walt Disney; at school he was irreverent in art classes, preferring to draw horses, fantasy characters or Flash Gordon, rather than those boring still life, fruit bowls and colour cards that were classroom exercises.

He motivated himself by drawing fantasy and beautiful horses. Despite his poor grades, his parents knew he had talent, so they encouraged his artistic skills knowing that his career in the arts may not be very financially feasible.

To him, music was a passion almost be likened to painting. Levine formed a band called “The tensions” in which he played drums. He was also the lead vocalist of another band called “The New Rock Workshop” and its members toured and recorded for several years in the 60s.

In addition to playing and singing in those bands, Levine began studying at the School of Visual Arts in Manhattan, where he took classes in a 4-year programme. There he reclaimed his passion for drawing the human figure.

At the age of 20 Levine settled permanently in Manhattan anstarted his professional career as an artist.  He could not finish the last quarter of his studies, but through a professor he was able to make contact high-profile graphic artists such as Paul Davis, Milton Glaser, Chwast Seymour and Lubalin Herb. After a while he landed a job making magazine covers and also with the famous creative director Tony Palladino with whom he learned various tools of the trade.

In these early works, as may be noted, photography was used as an element of graphic expression, combining some illustration and staging. It was a work concluded between Levine and Lee.

After the first six years, Levine was already doing most of the work for Fania All-Stars together with Lee.

At the same time, Sanabria was occupied with Latin NY magazine, which was a very influential publication for Nuyorican popular culture.

Levine comments that he felt part of The Good, The Bad And The Ugly and Lo Mato.

The Good, The Bad And The Ugly

Jhonny Pacheco had respect for his illustrations because Levine also knew about music.

However, he says he took an intensive course and went from not knowing anything about Latin music to witnessing its history and evolution in the front row.

After that, he worked for some albums by Rubén Blades in which he began experimenting with portrait photography, which was a realistic interpretation from photography.

Lo Mato

Despite the pleasant working atmosphere, Levine had some conceptual discussions with Masucci in relation to logos and title text sizes in typographies, resulting in controversial results in some cases.

Since Latin music was marginalized for many years, the designs of the 60s and 70s used a shoestring budget, considering that Fania All-Stars was neither Columbia nor Atlantic Records, for many of the typographies almost everything had to be created manually and with basic techniques such as the use of masks, photocopies, adhesive tape and rubber cement.

In this way, there was a lot of handmade work in which Levine’s photos were taken to the extreme. All the lines were done by hand and then tinted with rapidograph pens. Levine says that some of the typographies created had no concept behind them, however, illustration to produce a quality product take a long time.

Creativity was blooming as was humor. Many musicians used to dress up in costumes and pose with girls.

Subsequently, he was called to work in the covers of La Sonora Ponceña given that the aesthetics of this orchestra’s pieces were in line with his expectations about fantasy illustrations.

La Sonora Ponceña.

Many of the covers created by Levine and Lee challenged the concept of the Latin identity’s representation, this can be better seen in the LP’s created for La Sonora Ponceña from Ponce, Puerto Rico.

The record label Fania Records offered that differentiation to new musicians, giving them the opportunity to say something interestingusing their covers. Sanabria had already begun to develop a concept, but were at the hands of Lee and Levine that a classic representation of the style based on comic-inspired illustrations, some humor and Pop Art was truly shown.

Ruben Blades.

Ruben Blades With Strings

This is how contextualized ideas and stories were developed; an example of this is a cover where a representation of the conquistador Juan Ponce de Leon in full body armor (something incongruous with the use of a sweater), a guitar on his shoulder, a maraca in one hand and a parchment in the other one.

When Levine took charge, there was some controversy concerning how the group should be represented; however, Levine was quite good in the eyes of the fans.

Given that they felt the story needed to be told in some way and the problems and artistic freedom so important to salsa in the 70s were illustrated with authencity through his creations.

These creations that came out from an initial idea of Juan Ponce de León’s representation mutated and became the issue of many album covers that not only told fantastic fictional stories related to music, but also changed the traditional image of the Latin album.

Sonora Ponceña albums (Musical Conquest – Back to work).

Sonora Ponceña Musical Conquest

Despite the success of Levine’s work with the public, Sanabria, who always tried to remain within the limits of Latin culture, criticized him precisely for distorting music and its culture.

Sonora Ponceña Back to work

However, Levine defended his idea by saying that Latin music and its artists very good music), had not received before the support as is provided to American music and artists. Given that Levine had been linked to the creation of covers for rock bands, he always felt that the quality of Latin music covers was very poor due to the low budget.

 Sonora Ponceña albums (Determination – Night Rider).

Sonora Ponceña Determination

In this way with his fiction proposal, Levine put Latin music on a par with some American artists who had recognition (Boston, ELO, Earth, Wind, Fire, Kiss and Yes).

Levine believed the covers should reflect the image of success. Fortunately, he had the support of Masucci, who, motivated by Levine, invested more money in the covers using the same premise.

Sonora Ponceña Night Rider

With his proposal for the covers, Levine wanted to show that Latin music was part of one of the biggest music scenes in the world.

He remarked that each of the covers had the same standard of treatment as a work of art; it was worked with great care and detail.

Finally, the last cover created by Levine for La Sonora Ponceña was made in the digital age – On Target (1998). There is a kind of hybrid between samurai and barbarian, with certain influences of the aesthetics of video games, fast-moving typography management with a flatter illustration but with a three-dimensional look.

The CD was released the year after the death of Masucci.

Sonora Ponceña On Target.

Conclusion

The concept proposed by Ron Levine allowed to explore from creation not only the various ways of making known a musical group, but also the establishment of a style that spread among the public to such an extent that his work on each cover is recognized as a work of art at present.

Mongo Santamaria

On the other hand, he was a pioneer of a style with which Latin music was not initially identified in its beginnings (fiction illustration, Pop Art, humor.) Yet, despite economic constraints, he designed several album covers with the best quality, they are even on the same level as those created on American record labels with higher budgets.

Notes

1 Member of the Research Group Camaleón.

2 Member of the Research Group Palo de Mango.

3 Music festival, art and Hippie congregation; held on 15, 16, 17 and the early morning of 18 August 1969, in Sullivan Country, New York.

References

Figueredo, M. (2010).

Album cover design in the 1970s.

Creation and Production in Design and Communication [works of students and Graduates] Nº 35 (2010). pp 99-102 ISSN 1668-5229 99

Rondón, C. (2008).

The Book of Salsa: A Chronicle of Urban Music from the Caribbean to New York City The University of North Carolina Press.

Cocinando. Fifty Years of Latin Album Cover Art.

New York: Pricenton Architectural Press.

Received: June 30/ Approved: November 28, 2013.

For Santa Maria’s bongo album Afro-Indio, Levine produced a masterful watercolor of ritual imagery focused on African culture.

https://nexus.univalle.edu.co/index.php/nexus/article/view/747/870

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Ron Levine

On February 28, 1992, the Queen of Latin Soul and Boogaloo “La Yiyiyi” passed away in New York.

While Curro was scaring the children in the Cartuja of Seville, Guadalupe Victoria Yolí Raymond, a Hispanic neighbor of the Bronx of New York, died at the age of 52, in misery.

A few years earlier she had enrolled in college in order to survive on scholarship money.

 

Maybe when her neighbors heard her talk about limousines, fame, luxury and parties, they looked at her with a knowing look on their faces and played along. There you go again.

But it was true, during the sixties Victoria, La Lupe, also known then as the queen of Latin soul, bragged about being able to spend the twenty thousand dollars she earned per concert on a fur coat.

Long before the invasion of salsa there she was, La Yiyiyi, wandering from bar to bar along 53rd Street, a meeting and exchange place for Latino immigrants in the city of skyscrapers. Busamba’, ‘Boogaloo’, gentlemen.

That’s what it sounded like when Cuba slept with Mexico or Puerto Rico on the stage of any club. Salsa? No, not yet, please. It was still La Lupe’s time.

Yolí Victoria Raymond “La Lupe”

Exiled from Cuba because her singing offended the colonel, she was disputed in her beginnings by Mongo Santamaría and Tito Puente himself, with whom she made perhaps her most interesting recordings. From her first album, ‘Con el diablo en el cuerpo’, she made it clear that she was not going to be just any singer. She captivated the public with her extravagant personality and her madness.

She shrieked, shuddered, pulled her hair, insulted the audience, laughed, tore her clothes in passionate outbursts.

But she also cried and demonstrated her incredible technique when she was asked to sing a bolero. As she sang she lived. Pouring out and enjoying the joy and the sadness.

Then something happened. A new sound began to soundtrack the daily routine of the immigrant ghettos.

A less compromised rhythm that allowed evasion, at least for the duration of the dance, to all the Hispanics living badly in the United States.

Celia Cruz, for better or worse, gave salsa to the world and buried La Lupe in life.

Celia took away her throne and made sure that no one would remember her.

Fame and success is a war and Victoria no longer had the strength to participate in that battle. Her life was an earthquake.

Around that time her second husband began to develop schizophrenia and she decided to take care of her.

After that, little else is known about her until her death.

At the end of the 80’s she converted to the evangelist religion and composed a series of songs that may come to light under the name of La Samaritana.

Although surely her praises to God still sound as warm and sensual as the boleros ‘Orgasmo’ or ‘Puro Teatro’.

La Lupe

The year of her death, her friend Tito Puente and Celia Cruz were offering a conventional Latin music concert at Expo ’92.

Perhaps, at some point, the percussionist remembered when he played ‘Boogaloo’ with the first Latin queen.

As Lupe herself says in her explosive version of ‘Guantanamera’: “Sobre tu tierra divina riega mi voz campesina versos que son como flores, con los más grandes honores de La Yiyiyi, señores”.

Facebook: La Lupe

Article of Interest: Markolino Dimond’s voice and his irreverent piano in Funk/Soul & Funk-Disco “The Alexander Review”

From the pen of the novel writer Urayoán Enrique comes Relatos en clave de salsa, a collection of eleven stories, all inspired by the same erotic salsa that revolutionized the salsa music scene at least three decades ago.

The eleven songs that inspired the stories contained in the book that Urayoán recently built-in clear homage to salsa erotica are all undisputed hits.  The concept of this collection of short stories follows the line that the author calls: from the LP to your library.

Most of the musical themes contained here came in LP (Long Play) format, those vinyl records that compiled ten musical themes in one unit, known as an album. From that concept, Urayoán came up with the idea of making the conversion, deciding that the collection of stories would be one of eleven, including ten tracks -in this case stories- plus the well-remembered bonus track, for a total of eleven.

During the official launch and presentation of the book, which took place at the Teatro Renacimiento in Arroyo, Puerto Rico on September 18, 2021; young actor Bryan (Brayito) Lebrón and Suhey Moraima played the lead roles in an apt theatrical interpretation of the story entitled Esa chica es mía.  Broadcaster and DJ Eduardo Huertas Alicea moderated the event.

Puerto Rican writers Bella Martínez and Richard Rivera Cardona, editor of the literary work, were in charge of the question and answer segment, whose answers brought to light details about the construction of this text that, as previously stated, pays homage to erotic salsa.

The titles contained in this collection, whose inspiration came to Urayoán by way of the musical themes with which the stories in reference share the titles, are:  Ven, devórame otra vez, Insaciable, Desnúdate mujer, ¿Quién será ese ladrón, Esa chica es mía, Desayuno, Caricias prohibidas, Mi mundo, Quiero morir en tu piel, Lluvia and Tu prenda tendida.

Before reading each story, it is suggested to listen to the musical theme that inspires it. The book is so carefully constructed that each story has the credits associated with the theme song.  The credits include the title, the performer, the composer of the lyrics, the arranger responsible for the musical composition, the album that contains it, the record label that published it and the year in which the song was published.  As can be seen, the research was exhaustive and the writing comprehensive; which evidences the care and respect with which this work, which has also been called salsa in prose, was treated.

Urayoán contemplates with his usual shyness to follow this literary line in order to continue building stories that keep the salsa alive and in the minds of the readers. There remained on the shelf the restlessness to write about: Me acostumbré (interpretation by “Tártaro de la salsa”: Frankie Ruiz), Sí, te mentií (interpretation by Lalo Rodríguez), Aquel viejo motel (interpretation by David Pabón) and 5 noches (interpretation by Paquito Guzmán).

By popular demand, Urayoán could write stories inspired by boleros. If he is motivated to explore the bolero, I suggested he develop a story inspired by Deseo salvaje (Lalo Rodríguez’s rendition). In addition to the lyrics of that song, the value lies in the fact that it was also composed by Lalo Rodríguez. Lalo wrote Deseo salvaje when he was only fourteen years old, and two years later he recorded the vocal part for Eddie Palmieri’s orchestra when he was sixteen years old. The album that contains the song I suggested here, The Sun of Latin music was the first salsa album to win the Grammy for “Best Latin Recording”. Even more significant is that it was the first salsa album to be nominated for the highest music award given annually by the world’s leading society of music professionals, better known as the Recording Academy.

In short, if the reader dares to dive into a daring read, inspired by salsa erotica, Relatos en clave de salsa is highly recommended.

Facebook: Urayoán Enrique

By: Bella Martinez “La Escritora Irreverente de La Salsa”

Puerto Rico

WebSite: Bella Martinez

Article of Interest: Tito Rodríguez, Jr. “The Palladium legacy lives on”

In the early 70’s, the trumpet player of La Sonora Ponceña, José “Joe” Rodríguez, decided to leave the orchestra led by Papo and Quique Lucca.

Joe had been part of “La Más Sureña” since almost the foundation of the orchestra and was even the lead trumpet player in the successful productions “Hacheros Pa’ Un Palo” (1968), “Fuego En El 23” (1969), “Algo de Locura” (1971), “Desde Puerto Rico a Nueva York” (1972) and “Sonora Ponceña” (1972) with which the orchestra achieved great international recognition; however, this time, the trumpet player had decided to execute an idea that had been in his head for some time.

He was also joined by percussionist Mickey Ortiz and, incredibly, the lead voice of La Sonora Ponceña, Tito Gómez.

Soon, Joe Rodríguez, with the collaboration of the resigning members and his first cousin, bongos player Francisco “Chalina” Alvarado, who curiously had also been part of La Sonora Ponceña in the past, organized his own orchestra which he called “La Terrífica” and began to travel all over Puerto Rico performing at festivals and patron saint festivals.

Sometime later they signed a contract with the powerful Fania Records label to record with its subsidiary, Internacional Records, their first album under the production of Larry Harlow, titled “Terrífica” (1974), which featured Adalberto Santiago on backing vocals, Héctor Lavoe and Yayo ‘El Indio’, which included the song ‘Hachero Mayor’ written by Francisco Alvarado and vocalized by Tito Gómez as a protest to one of the most popular Sonora Ponceña songs on the island: ‘Hacheros Pa’ Un Palo’ authored by Arsenio Rodríguez.

“Yo traigo el hacha mayor, De aquella 72 Arsenio me la dejó la, con doble filo la traigo yo.

I come to chop down a stick, which they call ‘palo mayor’ because I’m the brave one here, I’m the axeman, I bring the axe, from that 72 Arsenio left it to me, I bring it with a double edge.

I come from the mountains and I bring a lot of firewood,

Gentlemen, I come waving, I am the main axeman.

Seventy-two axes for one stick, with my two-edged axe,

Now I cut it.

I bring the biggest axe, with a double edge I bring it.

 Gentlemen, I went to the mountain and I come very tasty, to distribute to the whole world, I’m the biggest axe man.

Double-edged, double-edged gentleman.

With double edge I bring it.

Careful, jump out of the way, gentlemen, so that they will know, I’m coming with “La Terrífica”.

If you don’t get out of the way, I’ll run over you with my truck.

I’ll bring it with a double edge”.

The new orchestra was doing well, they enjoyed the public’s acceptance.

The contracts began to arrive by themselves and they had a good future, however, Tito Gómez would surprise everyone when he announced that he was resigning from “La Terrífica” because he had received an interesting proposal from New York to join the powerful band of conguero Ray Barretto who, after the sudden departure of his singer Tito Allen, was looking for a new vocalist to accompany the young Panamanian Rubén Blades at the front of his orchestra.

The following year, La Sonora Ponceña records in “Tiene Pimienta” (1975), its next production, the song “Hachero Sin Hacha” in the voice of Miguelito Ortiz (who arrives to the orchestra replacing Tito Gómez to accompany Luigui Texidor), written by Papo Lucca himself, in which he responds harshly about the alleged awarding of the axe to “La Terrífica” and even makes fun of the resignation of Tito Gómez with the pregón “una gallina que no pone porque ya no tiene gallo” (a hen that doesn’t lay because she no longer has a rooster).

“Where is that great hatchet man who advertises himself out therethe one who remembered Arsenio for a triumph to get.

You are nothing more than a parrot a head without brains a hen that does not lay because it no longer has a rooster.

That axe that you have looked for cardboard teeth that was that the great Arsenio, a joke played on you.

Search well in your memory the year sixty-nine when in your presence Arsenio with Lucia sent me an axe as a reward the sign of the woodcutter.

Axemen without an axe, they are.

Your axe does not break skulls, your axe is made of cardboard.

Arsenio mistook you, Arsenio misled you, your time is long gone Ay, I’m telling you, where is that great axeman?

Maybe he died, maybe he died, you have to put your head in it, you have to put inspiration in it”.

Incredibly, when a strong response was expected from “La Terrífica”, its director Joe Rodríguez decided to concentrate his energy on finding a replacement for Tito Gómez and to reinforce his orchestra. Thus, Yolandita Rivera from New York and a 16-year-old teenager named Héctor “Pichie” Pérez joined the group and recorded “Sabor A Pueblo” (1976), their next LP under the production of pianist Jorge Millet.

The differences between both orchestras seemed to vanish as if by magic after a supposed private meeting between the founders of both groups, a situation that allowed them to have a peaceful party.

This fact would be verified later with the recording of two songs by La Terrífica: “Humo En La Cabeza” and ‘”Vida Se Llama Mujer” both authored by Luigui Texidor, the vocalist of La Sonora Ponceña; and the linking to Quique Lucca’s orchestra of vocalist Yolanda Rivera (the main voice of La Terrífica), who, besides other hits, recorded the merengue “Si No Me Meto” composed by Francisco Alvarado, co-founder and bongos player of La Terrífica in the album “El Gigante Del Sur” (1977).

The result of this determination gave great and good results for all, to the extent that Tito Gómez returned to La Sonora Ponceña to record several songs written by Francisco Alvarado, among them “Moreno Soy” included in the album “Explorando” (1978) and eventually Joe Rodríguez participated with Quique Lucca’s orchestra as a guest trumpet player for some trips.

From this moment on, “La Terrífica” would act as a kind of quarry of vocalists and musicians that would provide La Sonora Ponceña with salsa talents, this is the case of Manuel ‘Mannix’ Martínez, Héctor ‘Pichie’ Pérez, Yolanda Rivera, Luisito Carrión, Wito Colón, Luis ‘Cuchy’ Castro (trumpet), Efraín ‘Frao’ Hernández (bass), Freddie Del Valle (trumpet), Japhet Rodríguez (timbal), Jorge Miranda (bongo), among many others.

La Terrífica, from its creation until 1992, recorded ten incredible productions, saying goodbye to the Salsa market with the hit “Corazón Fracturado”.

For his part, Joe Rodriguez, the founder of La Terrifica, has been retired from music for quite some time and devoted to his religion; while Francisco “Chalina” Alvarado founded El Conjunto La Perla and is still immersed in the world of salsa.

Facebook: Orquesta “La Terrífica”

Source: Frank Manuel Orellana 

Article of Interest: Where the idea of the name of the Fania Record label came from