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Luis “Perico” Ortiz Considered one of the most important exponents of Tropical Music worldwide.

” The Astro ” He is still among Friends

Puerto Rican trumpet player, composer, arranger and producer boricua, obligatory reference of the Puerto Rican and Latin music of the last three decades of the 20th century.

He has cultivated the most diverse styles, from Salsa, through Jazz, to Pop and Bolero. He is considered one of the most important exponents of Tropical Music worldwide.

Luis Esteban Ortiz Ruiz, better known as Luis “Perico” Ortiz, was born on December 26, 1949 in Santurce, Puerto Rico. “Perico” was born into the extreme poverty that housed so many families on the Island of Enchantment.

His love for music fueled his dreams, although without imagining the idol he would become, an artist who this year celebrates 55 YEARS of a fruitful career that led him to travel the world and push for more stars.

Perico Ortiz was a true child prodigy, whose vocation for music was awakened at the early age of five. He was trained at the Escuela Libre de Música and later at the San Juan Conservatory, later joining the Puerto Rico Symphony Orchestra under the direction of Pau Casals before he was 20 years old.

In 1970 he moved to New York, where he began his professional career working with the groups of Tito Puente, Mongo Santamaría, Machito and the legendary David Bowie among others, and was a regular collaborator of the Fania All-Star machine, the project of artists that popularized urban salsa around the world and collaborated with the companies Velvet of Venezuela and TH Rodven.

In 1977 he made his first solo recording under the Turnstyle label, a subsidiary of Latin Percussion Corp. A year later he established his own orchestra and won the “Diplo” award for best trumpet player in Puerto Rico.

Elsewhere, in New York, “EL ASTRO” was awarded “Trumpeter of the Year, “Arranger of the Year”, “Best Orchestra” and “Musician of the Year” during the Latin New York Magazine Awards held in the Big Apple.

Luis "Perico" Ortiz Considered one of the most important exponents of Tropical Music worldwide. — He is still among Friends
” The Astro “

The musician, born in Santurce, Puerto Rico, established numerous musical companies such as Sunrise Productions, Perico Records, Dialen Promotions Inc. and Dialen Recording Studios. Also

Dialen Publisher, founded a publishing house with licenses in the U.S., Europe and Japan.

In 1981 he was recognized by the Asociación de Cronistas de Espectáculos (ACE) as the best exponent of Latin music, an honor he shared with Julio Iglesias. In the following year he received another recognition from the ACE as Best Orchestra in New York.

In the summer of 1987 he wrote and conducted the soundtrack for the movie “Mondo New York” in collaboration with maestro Johnny Pacheco.

Through his orchestra passed the voices of Rafael De Jesús, Billy Carrión, Domingo Quiñones and Roberto Lugo, although it was with the latter two with whom he reaped the greatest triumphs of his extensive discography: Sabroso, Sabor tropical, In Tradition and El Isleño.

In 1988 he created his own production and recording company: Dialen Promotions, later Luis Perico Ortiz Productions, dedicated mainly to radio and television advertising. That same year he produced and arranged Barry Manilow’s Hey Mambo album.

Luis also worked in the advertising area producing, composing and arranging musical spots for radio and television commercials. In this aspect he did productions for commercial firms Heublein Spirit Group (Smirnoff Account), Castor Advertising (Mc Donalds), Uniworld Advertising (Kodak), Max Mambrú Films, Blaze Productions, John Casablancas/Elite Modeling (Film Scoring & Music Composition/72 minutes), Polaroid, HBO, Canal 47 (TV campaign “Contigo Siempre”), among others.

Perico Ortiz was a true child prodigy, whose vocation for music was awakened at the early age of five. He was trained at the Escuela Libre de Música and later at the San Juan Conservatory, later joining the Puerto Rico Symphony Orchestra under the direction of Pau Casals before he was 20 years old. — Luis Perico Ortiz

In 1993 he moved to Puerto Rico where he established his new company, Luis Perico Ortiz Productions, Inc. with which he began professional production relationships with Disney, Buena Vista Television, There Goes The Neighborhood and Quincy Jones Office.

For Disney Corporation he produces part of the music for the television special “Christmas in the Americas”. For the Quincy Jones Office he produced segments for the historic “Summit of the Americas” event for 34 presidents and dignitaries of the hemisphere. Both projects were televised to hundreds of countries simultaneously.

In 1995 he toured Colombia to promote the RMM label project, “The Perfect Combination”, performing in four concerts in front of more than 250,000 people who applauded him.

Later he opened with his Latin jazz group the “Puerto Rico Heineken Jazz Fest ’95” and presented lectures, workshops and Latin jazz concerts in Aruba during its Carnival.

In February 1996 he traveled to Europe to perform in concert. A month later he arrived in Venezuela to perform in two concerts at the Poliedro. He produced a new recording for the RMM label, entitled “Café con leche y dos de azúcar”, and inaugurated his new orchestra on National Salsa Day, March 10, 1996 in front of an audience of more than 25,000 Salsa lovers.

In 1997 he produced for a Japanese record label “Sweet Basil”; a project featuring Yoshihito Fukumoto, former member of the famous Japanese orchestra La Luz, in a recording with ingredients of Latin jazz, R&B, salsa, rap, pop ballad and Brazilian rhythms.

He also produces for the Toshiba-EMI Limited label of Japan the compact disc “Bésame mucho” and for Sony of Puerto Rico “El cuarto Rey Mago”, a Christmas project by singer-songwriter José Nogueras for the multinational.

In 1998 he performs at Bellas Artes as guest artist of Lucecita Benítez. In the same way, he produces maestro Tommy Olivencia for the Polygram label and performs with his great friend, sonero Domingo Quiñones, in a series of concerts at Bellas Artes.

As the end of the century approaches, he releases an instrumental CD with bolero, cha-cha-chá, jazz/pop and salsa songs, entitled “Emociones”. It includes his versions of classics such as “Perfume de gardenia”, “Usted”, “Sin fe”, “Tu pañuelo”, “Silencio” and the Christian hymn “Cuán grande es él”.

With this release, Perico completes a discography that includes some twenty titles among which are “My Own Image”, “Super Salsa”, “One Of A Kind”, “El Astro”, “Sabroso”, “Sabor tropical”, “El isleño”, “Entre amigos”, “La vida en broma”, “In Tradition”, “Breaking The Rules”, “Vuelvo otra vez”, “At Valley Cottage”, “Acaban con tó”, “The Man, His Trumpet and His Music. .Are Back”, “La combinación perfecta”, “Café con leche y dos de azúcar” and “Luis Perico Ortiz – Éxitos Volumen I”.

Among other awards and recognitions, Perico Ortiz was named Best Salsa Performer in 1981 and Best New York Orchestra in 1982 by the Asociación de Cronistas de Espectáculos (ACE).

When he was just 10 years old Ismael Rivera was spying on him from a fence (HINT: THIS WORD COULD BE PUT IN ITS MEANING OR ASSOCIATION BECAUSE IT IS NOT A COMMON WORD FOR ALL COUNTRIES) near his rehearsal place in Tras Talleres. He approached him one day and baptized him “Perico” repeating with the battered trumpet he was assigned at the then fledgling Escuela Libre de Música de San Juan the notes of “Quítate de la vía Perico”, a song that would remain engraved in the history of popular music, and in his own.

“He told me, ‘They’re not going to call you Luis Esteban, they’re going to call you Luis Perico Ortiz and you’re going to be great,” he recalled of the second great memory of his musical beginnings. The first was in his home.

Chronological events of more and important interest:

1970-1976, works as a trumpet player, arranger, composer and producer for; Tito Puente, Machito, Mongo Santamaría, Tito Rodríguez, Fania All Stars (and all their artists), Velvet De Venezuela, TH Rodven and Johnny Pacheco.

1977, makes his first recording as a soloist under the Turnstyle label (subsidiary of Latin Percussion Corp.).

1978-80 establishes his orchestra. Wins “Diplo” trophy as best trumpet player in Puerto Rico. In New York during the Latin New York Magazine Awards in 1978 he is awarded the following trophies; Trumpeter Of The Year, Arranger Of The Year, Best Orchestra Of The Year and Musician Of The Year.

1981-87, recognition granted in 1981 by the Asociación De Cronistas De Espectáculos {ACE} as the best Salsa/Caribbean Music interpreter, which he shared with Julio Iglesias.

In 1982 he received another recognition by ACE as Best Orchestra of New York. During the summer of 1987 he writes and directs the Score for the movie “Mondo New York” in collaboration with maestro Johnny Pacheco.

1988-93, during 1988 produces, arranges and conducts Barry Manilow. Hey Mambo” project. In 1988 opens his own production company, Dialen Promotions Inc.

It is the first Puerto Rican company to offer multiple services in the area of production and recording with its own Analog/Midi recording studios.

Through his involvement with his company, Luis is involved in the advertising area producing, composing, sound engineering and arranging jingles for Radio and Television as well as Videos and Film Scoring.

Some of his accounts were: Heublein Spirit Group (Smirnoff Account), Castor Advertising (McDonalds), Uniworld Advertising (Kodak), Max Mambru Films, Blaze Productions, Johnn Casablanca/Elite Modeling (Film Scoring & Music Composition/72 minutes), Polaroid, HBO, Channel 47 Television Campaign-“Contigo Siempre” and many more.

1993, returns to his homeland, Puerto Rico, and immediately establishes his new company, Luis Perico Ortiz Productions Inc.

1994, establishes production relationships with Disney Corp, Buena Vista Television (California), There Goes The Neighborhood and Quincy Jones Office. For Disney Corp.

Produces part of the music for the television special “Navidad En Las Americas”. For the Quincy Jones Office, he produced segments for the historic “Summit of the Americas” event for 34 presidents and dignitaries of the Western Hemisphere. These projects were televised to hundreds of countries simultaneously.

1995, performs Artistic Tour of Colombia (RMM “The Perfect Combination”) where he performed a total of four concerts to over 250,000 people.

Opens with his Jazz-Latino group the “Puerto Rico Heineken Jazz Fest ’95. Will make his next recording (Salsa) with his orchestra at the end of 1995.

1996, presents lectures, workshops and Latin Jazz concert in Aruba during its Carnival, February goes to Europe for concert, in March will perform in Venezuela for two concerts at the Poliedro, produces his latest production “Café Con Leche Y Dos De Azúcar” under RMM Records & Video Corp, inaugurates his new Orchestra at the National Salsa Day, March 10, 1996 in front of an audience of 25,000 Salsa lovers.

1997, produces for the Japanese label Sweet Basil an American project (Latin Jazz, R&B, Salsa, Rap, Brazilian Music, Pop Ballad). Artist: Yoshihito Fukumoto (Former musician of the famous Japanese orchestra “La Luz”).

Establishes a new recording division within his company {LPO Productions Inc.}. It is identified as “Suave Instrumental”.

As his first work he releases his first compilation of hits (Luis Perico Ortiz EXITOS volume 1) with the voices of Roberto Lugo, Billy Carrión and Domingo Quiñones.

Produces for Toshiba-EMI Limited (Japan) a CD. Title: “Bésame Mucho”. Produces for Sony José Nogueras (Proyecto Navideño 1997).

1998, performs at Bellas Artes as guest artist for Lucesita Benítez. Produces the master Tommy Olivencia for the PolyGram label.

Performs with his great friend Domingo Quiñones in a series of concerts in Bellas Artes, produces an instrumental CD containing songs of the Bolero, Cha-Cha, Jazz-Pop and Salsa genre, the CD is titled “EMOCIONES”.

Concert and reunion of all its main singers at the Luis Muñoz Marín Amphitheater during the Bacardi World Salsa Fest ’98.

In the year 1999 during the month of January “Perico” visited his second homeland, Panama, where he had the opportunity to perform a concert with the pleasant company of Panamanian musicians and Roberto Lugo on vocals. Exquisite! During the month of March he performed with Arturo Sandoval in a regal concert, it was the first presentation of both of them in Panama.

It was the first presentation of both in Puerto Rico, because they had already performed together in the United States and Europe (NorthSea Jazz Festival * Holland).

In the month of May he performed in the Tributo Histórico a Héctor Lavoe as a guest artist.

“Perico” begins his move from secular music to Christian music serving the Lord, establishes himself as Musical Director of the Levittown Church of the Nazarene in January, establishes the foundation and direction of the Harmony School of Music, opened his recording studio (SUAVE Recording Studio) for the development of his record label “Suave Instrumental” and to attend the needs of other Christian record companies in relation to external productions.

2000, during the beginning of the year Perico further strengthened his commitment with Harmony School Of Music, he released four (4) of his catalog recordings in digital format, they are: Sabroso, Sabor Tropical, El Isleño, In Tradition, with the voices of Domingo Quiñones and Roberto Lugo.

In addiction he released his first solo album, My Own Image originally under the Turnstyle Records label, to Martin Cohen company (Latin Percussion) in digital format.

Perico has just finished his most recent production with guests such as: Domingo Quiñones, Bobby Valentín, Papo Lucca, Cachete Maldonado, Endel Dueño, Elías Lopés, Rafi Torres and much more,the project titled Jamming and released under the AJ RECORDS label.

One of the most important moments in his life was the birth of his first granddaughter ISABEL ANNA, born March 31-2000.

2001, Perico currently serves as Producer and A&R Director for AJ Records (sister company of Casa De Los Tapes), he just finished the production of Tommy Olivencia 40th Anniversary/LIVE.

New projects to be finalized: Ray Barreto {50 Aniversario} & La Ganga. Perico receives for the production Jamming a nomination for the TU MÚSICA awards. He has just produced two (2) productions for the territory of Japan. The artist is Rie Akagi and the genre is JAZZ.

2002, wins the TU MÚSICA award for best Christmas production. Produces “RAY BARRETO LIVE-50 Aniversario”, “Lunna Bohemia”, Los 100 Años de Andy Montañez en Vivo from the Bellas Artes in Santurce, Rie Akagi (Japan) & a music score for a Japanese cartoon.

2003, produces the “Puerto Rican Masters” for TV special and DVD.

2004, produces the first Salsa Gospel Festival, serves as music producer of the show and music producer of the DVD, cultivates his duties as a teacher for the Conservatory of Music in the area of the first Bachelor of Jazz and Caribbean music.

He teaches a Latin Jazz Combo course and a Master Class for the development of musical language, self-esteem, form, analysis, composition and interpretation.

Produces the tribute show to Marvin Santiago before his death. Also produced the DVD, the artists produced were the Puerto Rican Masters, Domingo Quiñones, Oscar De León, Victoria Sanabria, Prodigio & Andy Montañez among others.

Musical production of Objetivo Fama Christmas show & Christmas CD-DVD of the group for UNIVERSAL MUSIC.

2005, produces, arranges and composes the soundtrack for Jacobo Morales’ most recent TV film, “Pa’ Eso Estamos”.

He also produces the CD-DVD of the film achieving an exquisite and aggressive Sound Track work.

For the second consecutive year he is designated as one of the musical producers of the long awaited Christmas work of Banco Popular. He is selected by the program HUELLAS MUSICALES to make a retrospective of his musical contribution.

2006, currently very active with the development of the Jazz and Caribbean Music Department of the Conservatory of Music of Puerto Rico.

Visits Columbia College in Chicago to give Master Classes and concerts with Jon Faddis, Eddie Gómez and the faculty of the Puerto Rico Conservatory of Music.

Travels to France to participate in the Toros & Salsa Festival in Dax during the month of September 9-11. Produces flutist Rie Akagi for Japan.

2007, Perico is officially appointed as Artist in Residence by the Conservatory of Music of Puerto Rico for the department of Jazz and Caribbean Music, along with the same position are exercising the Masters Eddie Gomez and David Sanchez.

March 18 begins the world tour with his Salsa orchestra, his original singers Rafael De Jesus and Roberto Lugo, his Latin Jazz Big Band and his Latin Jazz Combo, as an important part of his tour, in addition he will be giving Master Classes to Universities and Colleges to work closely with the future musicians of our genre… Latin Music.

2008 Maestro Luis Perico Ortiz is invited to be the Keynote Speaker during the Forty-Fifth Graduation exercises of the Conservatory of Music of Puerto Rico.

A great honor for “Perico” since he is a former student and his dream was to see Latin music and Jazz studied at the Conservatory. If Pablo Casals could see it….

In addition, Maestro Perico is commissioned by the Autonomous Municipality of Carolina to be the Musical Advisor and Artistic Director of the new PLAZA GIGANTE DE LA MÚSICA to be inaugurated on June 28, 2008 and the International Jazz Festival of Carolina 2008 to be held on August 15 & 16, 2008.

2009, he is invited to be the Musical Advisor of the Carolina School of Fine Arts, in addition he works professionally as Artistic Director of Special Events for the Municipality, he visited for the first time the country of Peru where he performed at the acclaimed festival Chimpum Callao in front of an audience of 42,000 people.

2010, this year is emblematic for Luis as he celebrates his 50th anniversary in music. In January he was honored during the 40th Anniversary of San Sebastian Street with the San Sebastian Award for his achievements along with Roberto Roena.

He visited the Lehman College in New York where he performed in concert with Rafael De Jesus and Roberto Lugo.

Produced and directed the 6th Carolina International Jazz Festival. Performed with Paquito D’ Rivera, Mario Grillo, Tito Puente Jr., Tito Rodriguez and Gilberto Santa Rosa.

In November he visits New Mexico for the first time invited as Guest Artist of the New Mexico Symphony Orchestra, he was invited by Dr. Mariano Morales, in addition he performed with Mariano’s group for a Jazz concert and a Master Class at the University of New Mexico, a historic event.

2011, Luis Perico Ortiz serves as coordinator of the 3rd Bolero Festival in Carolina, Puerto Rico. Guest artists throughout the two days of activities during the month of April were Lourdes Robles, Nydia Caro, Elías Lopés, Braulio, Lilly y su Gran Trio & Trio Los Condes.

During the month of August, Luis becomes the Artistic & Musical Director of the 7th Carolina International Jazz Festival.

The festival is dedicated to the PIANO. The invited artists were Mariano Morales, Luis Marín, Ángel David Mattos, Yan Carlos Artime & Michel Camilo.

Luis performs the second day of the festival with his Big Band and a group of great artists as guests of his orchestra.

December 2 Luis performs as Artistic & Musical Director for the long awaited Carolina Christmas lighting. Artists of the stature of Tony Vega, NG2, Pedrito Guzman, Juan Velez and El Gran Combo de Puerto Rico share with his orchestra a historic evening at Christmas in Carolina.

On December 23rd after almost a year of arduous musical creative work, Luis was the composer (11 songs), arranger (9 songs) and Artistic & Musical Director of the most important concert of his career, the Inaugural Concert of the Carolina Children’s Museum, He conducted a Symphony Orchestra (43 teachers) with a Chorale of 30 voices (youth and children) and a corps de ballet of a total of 56 dancers from the School of Fine Arts (Chorale and Dancers), he had the collaboration of teachers Cucco Peña (3 arrangements & 1 composition) & Frankie Suárez (1 arrangement).

2012, served as coordinator of the 4th Bolero Festival of Carolina, Puerto Rico, the artists invited throughout the two days of activities during the month of April were: Escuela de Bellas Artes de Carolina, Tato Díaz & Dream Team Trio, Las Divas Del Bolero: Mayra Mayra, Jaqueline Capó & Awilda, Paquito Guzmán, Carmín Vega, Orquesta de Elías Lopés, Ramoncito Rodríguez y Los Andinos, Pijuan y Los Baby Bommer Boys, Chucho Avellanet &Lissette.

In August he becomes the Musical Artistic Director of the 8th Carolina International Jazz Festival with the special participation of Arturo Sandoval.

In December, as usual, he returns to produce for Carolina the long awaited Christmas Lighting. The artists were; Ebac, Plenealo, Luis Perico Ortiz Orchestra, Ismael Miranda, Moncho Rivera, Claudio Prodigio, Henry Santiago, Henry Santiago, and many others.

Special artist Victor Manuelle

2013, after 6 years of recording absence, Maestro Luis Perico Ortiz makes one of the most ambitious and complex productions of his career, inviting a handful of friends he makes TIEMPO DE AMAR, collaborating with Luis, Ruben Blades, Andy Montañez, Alex De Castro, Jose Juan Hernandez, NG2, Victoria Sanabria, Ismael Miranda, Jose Nogueras, Danny Rivera, Prodigio Claudio, Giovanni Hidalgo, Rie Akagi and the Ernesto Ramos Antonini APPAOS Symphony Orchestra, also a battalion of the best musicians from Puerto Rico, Venezuela and Cuba, 8 recording studios (Puerto Rico, United States and Japan) represented by excellent engineers perform the recording of this epic work, composers: Luis Perico Ortiz, José Nogueras, Victoria Sanabria, Juan José Hernández, Yan Carlos Artime, Prodigio Claudio and Luciano Quiñones, arrangers: Luis Perico Ortiz, Iván Rodríguez and Luis García.

A dream come true, the sale of this epic was donated in its entirety for the benefit of children with cancer through the San Jorge Children’s Foundation. The production took nearly a year to complete.

Luis Perico Ortiz serves as coordinator of the 5th Carolina Bolero Festival in Puerto Rico.

The artists invited during the two days of activities during the month of April were: Escuela de Bellas Artes de Carolina, Máximo Torres, Iris Chacón, Lalo Rodríguez, Pete Bonet, Rafael José, Meñique and the Orquesta de Elías Lopés.

In August produces the 9th Carolina International Jazz Festival with the participation of: bEscuela De Bellas Artes de Carolina, Alex Ayala Trio,

Edwin Clemente 3D ZONE, David “Piro” Rodríguez, Justo Almario,

Luis Perico Ortiz Latin Jazz Big Band and guests.

In November he travels to Venezuela for two Jazz (Big Band) concerts as special guest of the famous Venezuelan trumpet player Yturvides Vilchez.

He returns in December to produce the Christmas 2013 Christmas Lit with the participation of EBAC, Barreto y su Plena y su Orquesta with his guests: Papo Sánchez, Pedro Brull, Domingo Quiñones and Victoria Sanabria, in addition the closing was in charge of Joseph Fonseca.

2014-2020, “Perico” continues as advisor and Artistic Director of Special Events for the municipality of Carolina.

Discography of Luis “Perico” Ortiz

My Own Image, Sello Disquero Tunstyle
Super Salsa, Sello Disquero New Generation
One Of A Kind, Sello Disquero New Generation (GOLD)
El Astro, Sello Disquero New Generation
Sabroso, Sello Disquero Perico Records #320 (GOLD)
Sabor Tropical, Sello Disquero Perico Records #330
El Isleño Sello Disquero Perico Records #340
Entre Amigos, Sello Disquero Collector Series #527
La Vida En Broma, Sello Disquero Perico Records #350
In Tradition, Sello Disquero Perico Records #360
Breaking The Rules, Sello Disquero Perico Records #370
Vuelvo Otra Vez, Sello Disquero DPI Records #400
At Valley Cottage, Sello Disquero Polystar (Japan)
The man, his trumpet and his music are back, Sello Disquero DPI Records #410
La Combinación Perfecta, Sello Disquero RMM-SONY (Artista Invitado y Arreglista) (Platinum Sales Award)
Café Con Leche Y Dos De Azúcar, Sello Disquero RMM Records & Video Lanzamiento Mayo 1996
Luis Perico Ortiz Éxitos Volumen 1, Sello Disquero Suave Instrumental # 197
Emociones, Sello Disquero Suave Instrumental # 198
Luis Perico Ortiz Éxitos Volumen 2, Sello Disquero Suave instrumental # 1982
Jamming, Sello Disquero AJ Records
Déjalo Entrar (artistas invitados, Alex De Castro, Domingo Quiñones y Roberto Lugo), Sello Disquero Suave Instrumental
Cristo Esta En Victoria, Sello Disquero Suave 2507
Tiempo De Amar (2013) Suave 6388

Luis Perico Ortiz is considered one of the most important exponents of Tropical Music worldwide.

Companies

Dialen Publisher

Dialen Promotions

LPO Events. P. S. C.

Address

San Juan Valley

Plaza Bohío SJ 19

Trujillo Alto, Puerto Rico. 00976

Contacts:
(787) 602-0048

www.facebook.com/perico59

luis_perico_ortiz_official

Email: [email protected]

[email protected]

https://www.luispericoortiz.com/

Services
Artistic Presentations
Orchestras: Salsa and Latin Jazz (from Combo to Big Band)

Musical Arrangements

Online Classes

Compositions

Trumpet Recording and Recording Producer

Artistic Advisor for Special Events

How to cite this article:

Ruiza, M., Fernández, T. and Tamaro, E. (2004).

Biography of Luis Perico Ortiz.

In Biografías y Vidas.

The online biographical encyclopedia. Barcelona (Spain).

Retrieved from https://www.biografiasyvidas.com/biografia/o/ortiz_luis_perico.htm

El Astro, Sello Disquero New Generation — Luis Perico Ortiz “El Astro”

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Understanding the music business

By: Eduardo Guilarte.

Why are so many artists broke

The mystifying extravagant language of music disseminates passions in a land the written word has never known. Music fulfills two major human needs, the need for self-identity, and to be accepted, to belong. Freud- “adopting the model of another is the psychological process of Self-Identity”. That T-shirt with “Rolling Stones,” is broadcasting “these are my values” does anyone out there feel the same?

Music identifies and defines our values. When music is sold, there’s a lot more being sold. Your values are what is sold. Your musical selection makes you predictable. Madison Avenue advertising was excited, with needs there are opportunities. Not much different than “sex sells.” Well, music sells.

The merchants learned the art & science of anchoring. Take the Pepsi / Michael Jackson commercial. Story says, that Pepsi offered Michael $15 million dollars for a commercial. However, Michael set conditions. He refused to tell people to drink Pepsi, wouldn’t hold the product in his hands, the product could not appear in the same frame as Michael. Pepsi agreed to all the conditions. Michael appeared performing, followed by series of fade in and out. Michael never appeared in the same frame with Pepsi. The commercial was a resounding success, shot with Michael Jackson performing, then a series of fades-in/out.

Technology is changing music

Technology is constantly changing industry and the world. Look at taxis. A New York taxi medallion was selling for $250,00 to $500,000, then Uber happened. An application with a better formula. Uber gave better security, women could work as drivers, no exchange of money, work the hours you choose, response time greatly reduced, and a great contributor to the reduction of unemployment.

Another example of technology at work are applications like Shazam, Sound hound, Hound, Spot search. You hear a song playing and you want to know the name and artists. Apart from giving you the information for free, what it is really doing is gathering data for the industry. These apps are really telling the industry who and what is popular with the people. It’s a guide to very current trends.

The dot com era revolutionized the music industry. In 1999, Shawn Fanning and Sean Parker, developed MP3 file sharing. Napster, with 80 million users taught a new way of consuming music. Universal, Warner and Sony who control 80% of western music were furious. Lawsuits were filed, arguing copyright infringement and pirating. Although a 9^th circuit Federal judge blocked Napster, the door was now open. Through that door entered Spotify, Apple Music, Tidal, Deezer, You Tube Music, Pandora, Google Music and others with music streaming services.

First equipment for entertainment — record player, television and radio

There has always been a music industry. The 20^th century invention of the radio, television and record player redefined the industry. Those inventions became the start of what we call today the music industry. A multi-billion-dollar industry. Commercializing music is very different from being a minstrel. Two very different animals.

The world’s leading contemporary music institution, recommends that if you want to go into the music business, you take a year off and study the “business.” ICE, Institute for Creative Entrepreneurship at the Berklee College of Music in Boston, MA, offers online or on campus programs to learn the business. Berklee College phone +1617 266-1400.

It’s an understatement when they say that “how the music industry works and how the money is distributed, is very hard to understand.” Publications on the subject are:

All you need to know about the Music Business by Donald S Passman, top music attorney Harvard Law. Reputed to know his business but he doesn’t go into music streaming which is what happens now.
Music Money and Success by Jeffrey Brabec & Todd Brabec, twins, tracs the flow of money, using real examples. Not an easy read but it goes in depth. Todd was executive VP for ASCAP for more than 30 years
Artist Management for the music business by Paul Allen, as the importance of labels diminishes, the manager’s role is more important.
Hit Men: Power Brokers and Fast Money Inside the Music Business by Fredaic Dannen, it has become the unofficial history of the pop music business. Journalist who investigated the behind-the-scenes activity of the major labels in the 70’s and 80’s. Reporting excess, greed, ruthless practices, struggle for money and power and bitter rivalries between biggest labels at the height of the industry. However, he is heavily criticked by former CBS head Walter Yetnikoff.

The first order of business is understanding the elements that go into making a song. Author of the lyrics, composer of the music. A trademark is not a copyright. Examples of what you can copyright are novels, poems, photographs, movies, lyrics to a song, musical compositions in the form of sheet music, sound recordings, paintings and more, like software code for a website or code for an application.

Once the work is created you acquire rights, often referred to as the bundle of rights. They are the right to:

To reproduce including phonorecords, physical or digital format
Prepare derivative works based on the original
Distribute and sell copies of the work, or rent, lease or transfer ownership.
To perform the work
To display
Audio transmission publicly or digital

These rights are yours regardless of filing a copyright. However, you should copyright the song. 17 U.S. Code §106 is where you will find the copyright law that talks about the bundle of rights that the bill gives to copyright owners. At www.Copyright.gov you can create an online account and register your song. A publisher promotes the song, gets it added to musical libraries, pitches it film, radio, television, etc.

Copyritht

Anyone who uses your work, including streaming, must pay mechanical royalties. So, who will collect the royalties for you? Performance Rights Organizations/Societies are tasked with getting you your money. ASCAP, BMI, PRS, SOUND EXCHANGE, Descarga.com, Kobalt Music are some of the PRO’s.

In the United States the government has predetermined mechanically the royalties. Any artist can record your song under the law of “compulsory licenses.” They must put the author on notice of intent and pay the royalties. As an example Simon Diaz wrote and composed “Caballo Viejo.” Many artists recorded their own versions, like Roberto Torres, Celia Cruz, Ray Conniff, Ruben Blades, and Placido Domingo. Simon Diaz

The power of the major labels usually dictated who became a star and who got sent home. Not always though, we hear that Shakira auditioned for Sony and was told to go home, that she didn’t know how to sing. They also passed on “The Beatles” losing an incredible fortune. It was common for artists to throw themselves at the feet of the labels signing predatory contracts.

We hear of advance money being paid if the artist signed. These were contracts that indicated 15% of the record sales to the artist and the other 85% to the label. However, the contracts had clauses in which the artist sold the ownership copyrights, and agreed to pay many costs, which resulted in the 15% being reduced beyond zero, resulting in an artist in debt.

How money moves in contracts — Flow Chart

Historically Major Labels have had the funds to commercialize new talent and pay advances. Yet, technology is again making changes and opening new doors to the artists. Artists are using Social Media to create a following for their music. Kobalt is the world’s leading independent music services company. Founded by Swedish musician Willard Ahdritz, Founder & CEO who says that old model is on the way out. Kobalt was ahead with its technology. In 2017 it reported representing over 25,000 songwriters, 600 publishers, and 20,000 independent artists. On average over 40% of the top 100 songs both in US and UK. Kobalt’s global technology platform is uniquely able to track and collect royalties for the billions of micro-payments per song in digital music today [email protected]

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César Tafur “Rocoto” an excellent Peruano illustrator

César Tafur “Rocoto” is a Peruvian illustrator, who does truly impressive vector portraits.

Illustrator Cesar Tafur “Rocoto” is Today with us in International Salsa Magazine / www.SalsaGoogle.com.

What a tremendous honor and pleasure to tremendous to be interviewed. Thank you very much for the consideration and appreciation for my work.

César Tafur "Rocoto" is a Peruvian illustrator, who makes some really impressive vector portraits. — César Tafur “Rocoto”

Let’s begin with the first question: How would you describe your illustration style?

They are 100% vector illustrations marked by an obsession with the details and the follow-up on a realist tendency. Agile strokes with varying thicknesses. The painting is mostly based on plain colors, trying not to use many gradients.

At what point in your life did you start liking the world of illustration?

Since I was a very young child. My parents say I spent a lot of time scribbling on everything I found.

The freedom I got from them contributed a lot since they never reproached me for scratching everything: photos, walls, t-shirts, etc. (laugh)

What did you study, César? Where and what did you learn there?

My dream of youth was to be an architect. I studied Graphic Design, as a consolation at not being able to enter the university. Unfortunately, my training as a designer was not the best one. But all clouds have a silver lining. I met and learned a lot from people who loved drawing and strongly influenced me in this institute. They taught me the proper use of drawing tools and materials.

My tendencies to drawing started to increase. I also learned the software (Adobe illustrator) that I could use to do what I do now.

How were your beginnings in the world of digital illustration?

At the beginning, it was a bit frustrating. I had already seen the work of some illustrators, and by comparing them with mine, well… the difference was catastrophic. What impotence! But the practice is everything. I’m self-taught, nobody taught me how to do what I do now. It is gratifying.

What were you thinking of making illustrations of famous people?

César Tafur "Rocoto" — Tito Rojas 1955 – 2020
César Tafur “Rocoto”

I always try to mix things that I like and make me happy. The characters I draw are mainly characterized by two things: they are either salseros or Football players. Salsa (music) and football (even though I am really bad at football) are things that fascinate me. Besides, when drawing famous people, I test the quality of my work because, this being a public figure, it will be easier for others to identify. If it is not, it is not well-illustrated, and that, for me, is a failure.

Can you enumerate some of the famous people you have drawn? Singers, athletes, musicians…

The list is quite long. Singers like Celia Cruz, Rubén Blades, Héctor Lavoe, Lennon, Paul McCartney, Michael Jackson, Mick Jagger, Pavarotti, etc. Sportsmen: Ronaldinho, Zidane, Messi, Ronaldo, Buffon, Rafael Nadal, Jordan, Pirlo, The Rock, etc. Some, I have even drawn on more than one occasion, such as Ruben Blades, Messi, or Roberto Carlos, just to cite some.

Which illustration or illustrations are you most proud of and why?

Not so much proud. I could tell you about the illustrations that make me the happiest. One of them is the one I made of Maestro Eddie Palmieri ho was a salsa legend. It was so well received in the salsa world that many of those spoken to on this subject congratulated me because it was a good image. But the thing that moved me the most was that Maestro Palmieri himself posted this illustration to his Instagram account. Wow! Another one that makes me feel very happy and for which I received many congratulations is the one I made for my mom on her birthday.

What has been the most successful illustration?

That of Maestro Eddie Palmieri, thanks to it I made a lot of friends who love salsa.

What illustration required the most from you?

The one I made of a Harley Davidson motorcycle, ufff, you have no idea the trouble I had making that illustration. The idea of discarding it crossed my mind because of the complexity of its details twice, but I decided to continue it and then… I think it worked out in the end. I love that illustration.

What commissions have you done in the world of illustration?

I made some drawings for a friend who was a promoter of salsa events, with which he promoted his events. I’ve also done some for other friends as a token of appreciation. I do this more for a hobby than generating income.

What material, tools, and programs do you use to make your drawings?

I use a graphic tablet (Wacom Intuos Pro). All my illustrations are made in Adobe Illustrator. I also use Photoshop to modify the image to be illustrated if necessary.

We have seen that anyone who wants to get an illustration with your style, can you tell us about the steps to follow to order you an illustration?

I merely ask one thing: Send me an image with good resolution to my email: [email protected]. The rest is on me.

How far would you like to go in the world of illustration?

I haven’t thought about that. Like I told you already, I do this like a hobby. I feel happy doing this, it pleases me and it fulfills me.

Although (it may sound a bit arrogant) I would like my style to get marked and above all recognizable.

We have seen that all your works are signed with the name “Rocoto”, where did this artistic name come from?

It’s a nickname I’ve had as far as I can remember. Rocoto is a pepper (chilli) very spicy. It turns out that my physical characteristics (according to my father) were similar to those of that fruit of nature in my first days of birth. He made that comparison in front of his friends (which aroused laughter and guffaws) and I stayed with that nickname still today.

What future commissions or illustrations do you intend to do?

Many things go through my head. One of them is to create collections of characters based on characteristics in common with others. For example: World champions, musical legends, sporting legends, etc. Each collection has different graphic styles, but I still keep my illustration style.

What does César do on a normal day?

I try not to be a man of habit, but most of the time, that desire is not realized. Many factors adversely affect. Luckily my job allows me to do stuff I like: drawing and reading. However, I’m surely in front of my PC sketching or planning what to draw in the afternoon.

What are your hobbies? What do you like to do besides illustration?

Another of the things I love the most is reading and doing crossword puzzles. And if there’s a salsa concert in the capital, I’m always going there no matter what! I am passionate about live music.

Many people say that everyone draws according to his personality, do you think your drawings are looked like the way you are?

In some aspects. I think the simplicity of the final drawing resembles the way I am: clear and simple. I consider myself a detail-oriented person (it sounds a bit kitschy hahahaha, but it is the truth) and this is something related to my illustration style: I have an obsession with details in my work.

Could you tell us about other illustrators or artists you admire, know or follow consistently?

I follow many illustrators and cartoonists (I would give anything to make cartoons). If I had to mention just one name, I would choose Cristiano Siqueira, a MASTER of vector illustration. My style arose precisely thank to some of his work. In the world of caricatures, I have a homeboy of mine called Walter Toscano and Jean-Marc Borot as references, two real geniuses, I admire (and envy) them very much!

And someone you admire outside the world of illustration?

I admire many, but I’m a fan of is Rubén Blades. A Panamanian singer-songwriter that is considered a reference in Latin music. It seems to me that think the lyrics of his songs are fabulous.

What music do you listen to?

I’m a music lover and I listen to a little bit of everything, depending on the context. But I love Salsa. When I draw, I listen to romantic salsa and ballads. When I’m with my friends while sharing moments between drinks, I listen to hard salsa and cumbia.

What are your favorite movies or series?

I am not fond of the seventh art. Regarding the series, I love and enjoy La Familia P. Luche, which is a Mexican comic series by comedian Eugenio Derbéz.

Any book that you have read lately, or one that you especially liked.

I really liked these two novels: The Boys From Brazil (Ira Levin) and Le Solitaire (Guy des Cars). I recommend them to everyone!

Any person you would like to thank especially for what he/she has given you in the world of illustration.

Many people influenced and encouraged my love of drawing, it is difficult to mention just a few. Friends from the neighborhood, from high school, my parents, I feel a deep and sincere gratitude for all of them.

Is there any person who is special to you and who to thank in life in general?

Infinite thanks to the person who motivates and gives meaning to my life: Trinidad Callirgos, my mother.

To conclude, We would like you to tell us how we can see your work on the internet. What social networks do you use?

I have accounts on Facebook, Instagram, and Behance. There you can visualize all my illustrations.

Apart from my work, you can also see one or another post of my social life on Facebook.

Date of birth: August 3, 1989

Place of birth: Chiclayo, Peru

Facebook: Facebook.com/cesarangel.tafurcallirgos

Instagram: Instagram.com/cesar.tafur_rocoto

Behance: Behance.net/cs_leo200450ad

Source:

Legal Authorization: César Tafur “Rocoto”.

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Let us remember the Puerto Rican Catalino Curet Alonso.

Biography

By: Héctor Valor Fernández correspondent from Caracas, Venezuela

Catalino “Tite” Curet Alonso was born in the town of Guayama, Puerto Rico on February 12, 1926, the son of an orchestra musician and a seamstress. He was just two years old when his parents separated; his mother and sister moved to Barrio Obrero, Santurce, with his grandmother, who was responsible for his upbringing. He also received his primary and secondary education.

Photo of the Puerto Rican composer Catalino Curet Alonso

Life in the neighborhood and his experiences there influenced his music. He studied music theory and solfeggio with professor Jorge Rubián, at the same time as growing up with other Latin music great legends such as Rafael Cortijo, Ismael Rivera, and Daniel Santos.

After graduating from high school, he began studying journalism and sociology at the University of Puerto Rico. For more than 20 he worked for the U.S. Postal Service and, at the same time, he was composing songs. In 1960 he moved to New York City, where he worked for the newspaper “La Prensa” as a sports journalist.

In 1965, Alonso met percussionist and salsa singer Joe Quijano, who committed one of his compositions entitled “Efectivamente” to record for the first time. In 1968 and 1969 he composed songs expressly for La Lupe such as “Carcajada final”, “Puro teatro”, and “La Tirana”.

In the early 1970s, “Tite” got into the salsa movement led by the label of Fania Records in which he became the composer of the greatest classics of the genre.

Alonso composed more than two thousand songs, such as “Anacaona”, “Periódico de ayer”, “Lamento de Concepción”, “Las Caras lindas”, “Juan Albañil”, “Mi triste problema”, “Tiemblas”, “Plantación Adentro”, “De todas maneras rosas”, “Marejada feliz”, among many others.

Alonso’s compositions were interpreted by the greatest singers and groups in the Latin American music industry: Joe Quijano, Cheo Feliciano, Celia Cruz, La Lupe, Willie Colón, Tito Rodríguez, Héctor Lavoe, Ray Barretto, Tito Puente, Ismael Miranda, Roberto Roena, Bobby Valentin, Marvin Santiago, Justo Betancourt, Willie Rosario, Pete “Conde” Rodríguez, Andy Montañez, Rafael Cortijo, Tommy Olivencia, Frankie Ruiz, Rubén Blades, among others. Tite” Curet Alonso is considered the most important composer of salsa music in his country and Latin America of the 20th century.

Catalino Curet Alonso left a son, Eduardo, and a daughter, Ilda, as well as several grandchildren. He maintained a fruitful loving relationship with Norma Salazar, an excellent Puerto Rican exponent dedicated to working with children, literary work, craftsmanship, and dance with traditional Puerto Rican rhythms.

She knew quite a lot about Tite’s efforts because she knew full well that beneath that face, that unbreakable smile, and that ever-present hat, there was a man permeated by great emotions, a loving discourse with a political edge, and she kept vigil with a man responsible for his work.

Catalino Curet Alonso died in Baltimore, Maryland, U.S., on August 5, 2003, at the age of 77, as a consequence of respiratory involvement which caused him a heart attack.

His remains rest in the Santa María Magdalena cementery of La Perla in Viejo San Juan. “La Perla, where patriots are buried”. His tomb is close to those of Rafael Hernández, Pedro Flores, and Daniel Santos.

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Professor MSc. Carlos Colmenárez and his “WRITTEN SALSA”

By: Professor MSc. Carlos Colmenárez (Venezuela)

Greetings, dear and consistent readers of Salsa Escrita, from this server, your longtime friend, Professor MSc. Carlos Colmenárez. It is a great satisfaction for me to be able to reach all of you through International Salsa Magazine, to whom I am very grateful for your trust and thus be able to make known the Venezuelan salsa talent and also from other countries, where Afro-Latin music continues and will continue to be projected and promoted with much professionalism in its prestigious pages.

Salsa Escrita, in charge of this server, your friend of always, professor MSc. Carlos Colmenárez — Professor MSc. Carlos Colmenárez (Venezuela)

In this issue of Salsa Escrita, we bring you four exponents of Afro-Caribbean music, born in Venezuela, who exalt the genre with great class and success, earning the respect and admiration of all its followers. So, ladies and gentlemen, we present to you in special reviews Hildemaro “El Sonero del Amor”, Mariana “La Sonera de Venezuela”, Édgar “Dolor” Quijada and Héctor “Malecón”. We hope you enjoy the written interaction between you and International Salsa Magazine.

Hildemaro “The Sonero of Love”

On this occasion we will mention a vocalist who has stood out for his excellent interpretive quality and professionalism during his long and successful career, both in Venezuela and abroad; we refer to José Hildemaro Hugas Amarista, better known as Hildemaro “El Sonero del Amor”.

The Venezuelan singer-songwriter, born in Caripito, Monagas state, on November 10, 1957, told us that his musical interests came from a very young age, participating in festivals in his home state and musical groups in that locality, until he was presented with the opportunity to go to Caracas in 1976 and join the orchestra “Los Satélites”; Then in 1979 he joined the “Orquesta Ideal”; later he worked with the “Súper Combo los Tropicales”, “Noche Caliente” and the “Orquesta de Porfi Jiménez”; and finally in 1985 he joined Renato Capriles’ orchestra “Los Melódicos”, which gave him the greatest and best experience.

The following year,” Hildemaro continued, “he decided to definitely make his way as a salsa performer, recording his first LP under the TH label, thanks to his music producer, José “El Flaco” Bermúdez, and since then he has remained in his project of a fruitful singing career.

In 1988 he recorded his album “Amanecí contigo”, propelling it into the international market, hitting his songs with great acceptance, both in Venezuela and abroad, showing his face in the country as a salsa performer before the world.

Peru was his first point of attack, as well as the United States, and with that goal he was always renewing his repertoire.

In 1989 he recorded the production “Sin Tabú”, winning a gold record and triumphing on stages in Panama, Mexico, Colombia and New York; In 1990 he recorded the acetate “Romántico y sensual”, with which he demonstrated once again that he has one of the best voices in Latin American and Caribbean salsa, qualities that were also captured in his 4th album entitled “Lo mejor de mi” in 1991, later in 1993 he released his 5th LP “Al natural”, two years later the long play “Lo que siento” in 1995 and in 1996 the album “La mejor salsa con Hildemaro”.

In 2002 and 2003, he burst again into the radio stations nationally and internationally with 2 singles: “Corazón loco” and “El celular”, with which he once again demonstrated his great vocal capacity.

Among his best known hits are: The first time, Hola, Amanecí contigo, Desde el fondo de mi corazón, Negra, Agua caliente, Sin tabú, Al natural, Apago la luz, Como nadie, Cabalgaremos, Lucero and many more.

At the present time it comes from succeeding in Peru, Colombia, Spain, Italy and Sweden. In Venezuela she works with her own orchestra “Caripito all Stars”.

Finally she told us “El Sonero del Amor” that she registered her foundation “Hildemaro Hugas”, a non-profit organization to help children, elderly and people who deserve it.

By 2020, with God’s favor, he returns to the United States, where he is acclaimed by romantic dancers, just like in Peru, his second homeland. Hildemaro’s social networks are: Instagram @sonerodelamor, Facebook: José Hildemaro Hugas, phone: +58 412 2934606 and +58 416 0580079 for bookings.

Edgar “Dolor” Quijada

Édgar José Quijada, from January 23, Caracas. The man of "Pain", a name given to him by his brothers — Edgar “Dolor” Quijada

Sonero from A to Z, it’s that simple. Not everyone can be graded that way and not everyone has the privilege of being so. It is a title that must be achieved “on the go”, working very hard day and night. The “Masters” in sounding were Benny Moré and Ismael Rivera, to name the most significant.

In this regard, we must mention other vocalists of the stature of Cheo Feliciano, Gilberto Santa Rosa, Pete “El Conde” Rodriguez, Chamaco Ramirez and others of renown who took the baton; in the courtyard, Oscar D’Leon, Orlando Watussi, Mariana Guevara, Marcial Isturiz, Charlie Guzman, Ronald Gomez, among others, each with his own style and particularity. The one we will talk about today, has already occupied that place for years, I am referring to Edgar José Quijada, from January 23rd, Caracas. The man of “Pain”, an appellation given to him by his brothers.

In all his life he has not stopped singing and that comes from his mother. The trajectory of Édgar “Dolor” Quijada, born on March 21, 1954, dates from more than 40 years ago, since he began with the Yacambú Orchestra and later he was called to accompany national and international singers and to integrate orchestras such as: Década, Federico y su Combo, Los Incorregibles, Repicao, Soledad Bravo, Naty y su Orquesta, Guajeo, Cheo Feliciano, Celia Cruz, Johnny Pacheco, Pete “El Conde” Rodríguez, Adalberto Santiago, Ismael Miranda, Ismael Rivera, Larry Harlow, Héctor Lavoe and Justo Betancourt.

Since the founding of Cheo Navarro’s Orquesta Bailatino 23 years ago, he has been one of its performers along with Rónald Gómez and Francisco Rojas. His hits include: Mi vecina, Tengo la piel cansada de la tarde, A donde está Margot, Loco en la vía and many more. He is also the vocalist of El Guajeo de Alfredo Naranjo, Orquesta Tributo, Los 12 Apóstoles; as well as his solo performances in shows at the national and international level.

Finally, Edgar “Dolor” Quijada told us that he is currently based in Bogota, Colombia, with new musical projects. Social networks: Instagram @edgardolor; Facebook: Édgar Quijada, telephone for bookings: +57 301 6593904.

Hector “Malecon”

Héctor Luis Montes González, artistically known as “Héctor Malecón”, born on April 3, 1988 — Hector “Malecon”
of Barquisimeto

In Barquisimeto, a city known as the “Musical Capital of Venezuela”, there are musicians and vocalists of extraordinary quality, and on this occasion we will mention the singer, sonero and composer, Héctor Luis Montes González, known artistically as “Héctor Malecón”, born on April 3, 1988 and since his childhood he has lived in the El Malecón neighborhood of our twilight city; His musical beginnings were inspired by the composition of songs and by the mythical-religious influence, they motivated him to write and to interpret his first single titled “A la Reina”, in honor to María Lionza.

In April 2012, he decided to gather a group of young musicians from his neighborhood and formed a salsa group, calling it “Orquesta Malecón”, thus beginning his successful career with musical director César Salas and arranger Rubén Levy.

Some songs from their first recording production and authorship are A la Reina, Acepto mi error, Flor de mayo, Qué es lo que te pasa, Mejor plato, Castillo de arena y el Despojo; which you can enjoy on Youtube.

Likewise, he has shared the stage with the Lebrón Brothers, the Dimensión Latina, Bailatino, Orquesta La Salsa Mayor, Grupo Mango, Porfi Baloa y sus Adolescentes, Mariana La Sonera, Édgar “Dolor” Quijada, Hildemaro, Rónald Gómez, among others.

In 2016, he obtains the 1st place in the contest “Dile no a la Payola” of the PDVSA La Estancia Salsa Festival in Caracas and is later applauded by the Caracas salsa sovereign in the Diego Ibarra Square and El Poliedro.

Currently, Héctor Luis, becomes known with his project “Héctor Malecón” and from his own inspiration is promoted with his song “Quieres volver”, through @hectormalecon.

Finally, he declares that he was temporarily based in the city of El Callao, Peru, demonstrating his talent and affinity as lead vocalist of the orchestra “Son D’ Kalibre”, performing group songs and great salsa hits, under the direction of Rubén Medina and integrated by Venezuelan and Peruvian musicians.

At present, already in Barquisimeto, Venezuela, he has planned to structure his new orchestra, with new themes of his own inspiration, to put all salsa lovers to dance. His social networks are: Instagram @hectormalecon; Facebook: Héctor Malecón, for bookings by phone +58 412 7720290.

Mariana “La Sonera de Venezuela”

One of the most emblematic characters of Venezuelan salsa is Janett Guevara García, known artistically as Mariana “La Sonera de Venezuela”; she was born in Caracas and currently lives in La Guaira. Since she was a child she showed her taste for music; activity that has been her eternal passion and has led her to make 12 record productions.

Mariana started with Naty Martínez’s Orchestra and has been supported by the Fania Stars, José Alberto “El Canario”, the Gran Combo of Puerto Rico and her great friend Oscar D’León, who has advised and helped her so that, throughout her career, the responsibility of being the sonera of Venezuela falls on her.

Mariana has had the opportunity to alternate with groups of the stature of the Orquesta de La Luz, Grupo Niche, Guayacán, El Canario, Gran Combo de Puerto Rico and la Sonora Ponceña. Among her songs are: Frases hechas and Eres más fuerte que yo.

It is worth mentioning that, among the numerous recognitions received, he was awarded directly from Miami and presented in Caracas by Richard Roman and Nohemy Chavez, the “Salsa Superior” prize, which among those who have it, are Luigi Texidor, Roberto Roena, La Dimensión Latina and Rubén Blades, among other salsa figures. The sonera is worthy of this plaque thanks to God and her public who have supported her during her 30 year artistic career.

The “Sonera” is part of the orchestra “Rumberos del Callejón”, “Los 12 Apóstoles” and also has its own group. Incidentally, she was honored in the city of Barquisimeto in 2018 with the unveiling of a mural in her honor on Oscar D’Leon Boulevard.

She will soon be making musical tours throughout the country and abroad. Among his latest works, he recorded the song “Mulata guerrera”, by Puerto Rican composer Eduardo Zayas, included in the production “Entre Titanes”, which featured the participation of figures such as Marcial Istúriz, Rodrigo Mendoza, Édgar “Dolor” Quijada, Efrén Avellaneda, Noel Machado, Choco Orta, Yomar Méndez “Caballo”, Leo Pacheco Jr.

For hiring Mariana “La Sonera de Venezuela”, you can do it by: +58 414 2921521 y +58 416 0580079. Her social networks are: Instagram @sonsonera1, Facebook: Mariana La Soner