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The San Francisco Salsa Festival is one of the most important Latin music events in The Bay Area and California in general, so we could not miss it. Eduardo Guilarte, senior editor of International Salsa Magazine attended on our behalf to witness firsthand everything that happened over the three days of the festival, as in previous years. 

To learn a little more about the most important facts related to the festival, Elizabeth Rojas and John Narvaez have made room in their busy schedule to talk with us and relate some elements and details of this fifteenth edition, which we are infinitely grateful. 

How was the 15th edition of the San Francisco Salsa Festival organized? 

Liz tells us that the organization of this edition started last year immediately following the previous festival to avoid wasting time and handle contingencies as soon as possible. Whenever they complete an edition, they immediately start to organize the next one, since all the details to keep in mind are too many to leave them for another time.

Liz and John always have to confirm orchestras and artists in advance, but they have a very efficient team of friends and partners to help them with everything related to the event. For this reason, every year it has become easier to make the preparations faster and more efficiently.

Novelties compared to other years

As for the novelties of this edition compared to other years, it could be shown that there was much more influx of people wanting to enjoy the activities offered. In addition to that, the dancers made sure that the program included more guests for classes, dance workshops on Friday, shows and competitions, which in turn helped to attract more interested public.

Another innovative detail was the invitation to local teachers in order to attract their students and people from their academies in general.

Adding to all this, Liz and John sought to take much more into account the bachata dancers and artists in order to offer a little more variety in terms of musical genres and not just salsa.

Situation with the Orquesta La Máxima 79

No matter how majestic an event can be, there are always facts that can tarnish a little the satisfaction of organizers with all that has been achieved. This not so pleasant situation was the regrettable absence of the orchestra La Máxima 79, which was unable to travel to the United States at the last minute because of visa related issues.

John described how the days went by and the visas for the members of the group were not issued, to the point that the immigration department had not even conducted the first interviews. Because of this, they began to consider the possibility that La Máxima might not perform their show as planned. 

However, this didn’t stop them from having a card up their sleeve, so replacing La Máxima 79, they hired the amazingly talented Ray de La Paz, whose concert was amazing and delighted the audience with his fabulous show. They had to do much more publicity in the last few days due to the unforeseen change, but fortunately, it was all worth it.

They met Ray de La Paz in Hong Kong in 2004 during one of his shows where they were dancers on stage with him. Although they did not know him at the time, they really liked how he sang, so they called him up for the festival. They proposed to him to participate through Javier Cabanillas, another musician hired for the festival, who was a friend of his and kindly provided them with his contact information to invite him.

When we wanted to know how the organization deals with last-minute inconveniences, Liz commented that they already had a plan B for such an eventuality. The main organizer of the event, Angie Seminario, and John had already talked about what to do in a situation of this kind. Likewise, they did not wait for the last moment to replace the missing orchestra, but acted quickly and worked on an alternative in parallel. At this point, John highlighted the importance of cultivating good connections and relationships with many musicians, so that they can count on them in emergencies.

Despite everything, they do not give up and will do whatever it takes to bring La Máxima to the festival next year. They are already working on this issue with the company’s lawyer.

The hardest thing to organize the San Francisco Salsa Festival

Together with last-minute absences, another problem which Liz and John face when organizing the festival is the hotel booking process for the time planned. Booking for the selected days and times of the festival and the multiple activities to be developed can turn to a headache, even more so than the organization of the workshops and concerts.

Also, the economic and time requirements can be very complex depending on what an event needs. The fines imposed by the government on venues that exceed the time limits with their events are well known, so planning failures should be avoided at all costs. 

John also added that it is always very complicated to deal with people and the selection process of the best staff to work with is not always easy. ”We always look for people who are equal or better than us. We make sure to surround ourselves with people who are even smarter and more capable than us so that they can see what we can’t” said the dancer and entrepreneur.

How John and Liz feel now in comparison to the first festival

When compared this latest edition with the first one, John says that both he and Liz are extremely proud of what has been achieved so far. The artist assures that for him it is a great honor to be able to have Liz by his side, then thanks her for accompanying him and making the festival and the rest of the things they have achieved possible. 

Meanwhile, Liz fully agrees with her partner and also said she feels very proud of what they have accomplished all these years. Since we have seen other artists doing big dance events, John and I set out to achieve the same thing someday and we are very proud to have been able to make it possible” said the dancer ending her speech.

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