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Life and biography

Bobby Cruz is one of those names that definitely does not require much introduction. This tremendous songwriter and Christian pastor has made a dream career in which he has earned all sorts of awards and recognition that demonstrate his value as an artist, including gold records, Grammys, platinum records, among other world-class awards.   

Roberto Cruz Ramos was born on 26 February 26 1937 in Hormigueros, Puerto Rico. He grew up in a very humble family that was dedicated to farm activities for a living. His father was one of those many workers in the town who gathered sugar cane from the fields intended for growing that product and became a labour leader who was highly respected by his co-workers and locals. When the family moved to New York City, USA, he entered school, discovered his passion for music and began to be heavily influenced by performers and groups such as the Gran Combo de Puerto Rico, which he considered a source of inspiration. 

In 1963, he met the man who would become his great musical running mate and with whom he would get many of the most important hits of his career. This was Ricardo Maldonado Morales, artistically known as Richie Ray, who was his neighbor and with whom he gave life to the orquesta de Richie Ray y Bobby Cruz. Even today, this is still considered to be one of the most important groups in the history of salsa, so no one can talk about this genre without mentioning both stars as compulsory references for anyone who wishes to study salsa in depth.   

Together with Ray, he reaped unimagined success and won many awards, one of the most important being first place in the Orchestras Festival thanks to the song La Zafra, which conquered the public and the jury by its heartfelt lyrics which referred to the daily struggle of the workers in the sugar cane fields and their experiences. If we take into account the fact that the father of Bobby was a sugarcane worker and someone respected in his trade, this song acquires a far stronger meaning for anyone who has had the fortune of hearing it. 

Within the year, more specifically in 1974, Bobby became an evangelical pastor after Ray invited him to attend the same evangelical church of which he formed part. He did not much like the idea at first, but then changed his mind and became a faithful servant of Jesus, as he defines himself. 

That was how he started a very interesting facet in both his life and his artistic career. In a way, Cruz succeeded in mixing his passion for music with his new religious beliefs. This is how Bobby and Ray began to use a religious approach to their musical works, a decision that unfortunately led to the loss of a large number of their followers. However, that did not stop them and they went on to regain the confidence of their fans and members of their church, who were not very happy with the idea at first. 

Current projects 

Currently, Bobby Cruz is involved in a host of projects that takes up a lot of his time. One of them is the launch of his new book entitled Hubo Una vez un niño, the pages of which tell the story of a group of young inmates and their experiences in prison. The artist used stories he heard during his visits to prisons in Puerto Rico and other countries as part of his work as an evangelical pastor. In those prisons, he discovered stories about boys born into good families and healthy homes, but that did not stop them from ending up in prison for many reasons. 

The fact that many of these boys were sons of pastors really touched him and made him wonder what had led these boys to commit acts so reprehensible having grown up in Christian homes. Moreover, there were many criminals who wanted to join the church and redeem themselves after having broken the law at that time. All of these things inspired Bobby in such a way that he wanted to create a story where he could reflect all of these elements that bothered him. It is now available on Amazon and many other platforms through which those interested can purchase it. 

As additional data, the Puerto Rican let it be known that he is already working on the television version of the book, which will consist of 10 or 12 chapters in total.   

One of the projects that Cruz has in mind is the launch of a film based on the trajectory of the singer with his orchestra fellow Richie Ray. It will be titled Richie Ray y Bobby Cruz, los reyes de la salsa and is expected to be the closest thing to the reality lived by the duo in years of greatest splendor. Although people of any age can enjoy it, it is known that it will be focused on the public that enjoyed their talent in the 70s and the actors are immensely similar to the performers in the time.   

Among other details, it has been revealed that the film is already made and is in the process of being edited for release this year. It is just not clear the name of the platform that will be used to broadcast it, since the artists are waiting for the most attractive proposal possible. It was rumored that there were talks with Netflix to be the streaming service charged with broadcasting the film, but nothing has been confirmed officially.   

 

Official Facebook page: Bobby Cruz

 

By: Johnny Cruz correspondent of International Salsa Magazine in New York City, New York

 

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How boogaloo was born

Throughout history, music has undergone a series of transformations that have led it to become what we know today, which means that this set of artistic expressions is the product of an ongoing process that does not stop and will never stop. These changes are deeply and closely linked to the rhythms originating from a certain place and their mix with those of other latitudes. In the specific case of Latin music, this process was accelerated with the arrival of a large number of immigrants to the United States of America. That is how so-called boogaloo was born.   

Boogaloo is a powerful combination of son montuno with American rock and soul, although there are many who claim that mambo played a much greater role than son. Its origins are not entirely clear, but one of the most talked versions asserts that the emergence of a generation of musicians who had no academic training or experience in the industry were the ones who started this impetuous and scandalous trend that had no reverse.   

Likewise, it is believed that everything starts in New York with a then small group of artists who were inspired by the rock style of the time, but the one who really popularized Boogaloo around the world was singer Pete Rodriguez. Of course, We cannot fail to mention the important role played by pianist Richie Ray and La Lupe, also known as the queen of Latin soul. 

How boogaloo revolutionized music at that time

Just as boogaloo came to revolutionize the sounds, it also did it with the topics addressed in most of the music of the time. 

Generations raised in the United States that did not feel identified with the Beatles or the Rolling Stones found in this set of rhythms an identity to cling onto in order to combat the hottest at the moment. This rising genre began to address issues related to the social and economic situation of the most disadvantaged sectors. In any part of the world these songs were heard, local people knew what was going on, or at least from the perspective of the artists who lent their voices to give life to these new creations. 

A very appealing characteristic of boogaloo songs is that they could be performed in both English and Spanish, so in a way, it gave the genre an essence merged with Latin and Anglo-Saxon elements that was fairly new at that time.   

It went on to become some kind of social movement that intended to fill a gap that could not be filled by mistakenly called gringo music. Many of its defenders thought it was destined for greatness and durability, but unfortunately, it did not happen. In fact, the peak years of the rhythm went from 1965 to 1969, to show that it did not go beyond being a passing fad after an enthusiastic start. 

It was quickly replaced by other catchier genres and dances that quickly sank in the taste of young and old alike, leaving behind what could have been the greatest musical legacy that Latinos have contributed to the outside world. Other sounds arrived, crept over the music scene slowly but surely, and left out boogaloo. 

However, we must clarify that while this genre was no longer relevant as at the beginning, there is no getting around the fact that it was this movement that gave rise to a lot of legendary songs that today are still analyzed and commented on by those who danced and sang them at the time. Not to mention that this and several other rhythms that followed were the transition that salsa needed to explode as did at the peak of its popularity.  

 

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Johnny Rivera Born in Manhattan and raised in the Bronx, NY.

Better known as El Noble de la Salsa, with more than 40 years of artistic career, a descendant of Puerto Rican parents.

He began his artistic career in New York, thanks to the influence of his uncle Adalberto Santiago, he began to demonstrate a strong inclination towards music and a great desire to prosper as a singer and learn all genres of music and especially Salsa, he continued his studies to improve his technique in singing and in a short time as a singer and chorus singer, he joined his uncle Adalberto Santiago and once he had the backing.

JOHNNY showed his talent, recording in the album Noche caliente, Volume 2, the song “Terciopelo y piedra” with Meñique and Tito Allen.

In 1980 JOHNNY RIVERA, was presented with the opportunity to record with several great orchestras that put him in the spotlight of the Music Industry, including a youth orchestra, Grupo Fascinación.

He recorded three additional albums, later he also received the opportunity to join Conjunto Clasico, standing out as a lead singer, he recorded two albums with Conjunto Clasico before leaving for his solo career, he recorded his first album now for real in his debut as a soloist, he stayed between Puerto Rico and New York.

The songs “Necesito Una Amiga”, “Esa Chica Es Mia” and “Como Fui A Enamorarme de ti” were hits from that production and the salsa singer had already recorded his second album entitled Encuentro Casual.

The first single from this album, “Te Regalare”, became a hit upon its release.

In 1993, Johnny Rivera recorded his third album, Cuando Parara La Lluvia, which featured three hit singles, “Cuando Parara La Lluvia”, “Por Eso está conmigo” and “Voy a Conquistar Tu Amor”.

Cuando Parara La Lluvia earned platinum accolades shortly after its release and made an impact around the world.

Rivera made a name for himself at New York’s Madison Square Garden, during his tenure with the late Ralph Mercado’s RMM label, Johnny Rivera had the opportunity to join another of the most important music star conglomerates of all time, the RMM Salsa Stars or the also renowned Combination Perfecta, where along with salsa artist Ray Sepulveda he earned multiple Gold and Platinum Records for sales in the United States and Latin America, including the Caribbean for the worldwide hit titled “No vale la Pena”.

In 1994 Johnny received the Paoli Award for Newcomer of the Year and the Diplo Award for Best Album of the Year.

Johnny Rivera has also obtained first places in the Billboard charts and has performed in the most important stages of the world such as Madison Square Garden in New York and is one of the most recognized salsa artists worldwide who has traveled with his music and charisma to cities around the world such as Cali, Bogota, Medellin, Venezuela, Lima, Quito, Guayaquil, Panama City, Guadalajara, San Jose, Paris, Madrid, Barcelona, London, Los Angeles, Miami, New York, among many others, always enjoying great acceptance and popularity in recent years.

Now Johnny Rivera, a salsa legend hopes to surpass the success of his past and present musical endeavors with a resume that boasts the accomplishments that only a man of his caliber and experience can show.

For this year 2021 El Noble de la Salsa launches his latest album titled “Romántico y Algo Mas” 

Already available on all digital platforms…!