Search Results for: Tito Nieves

Mercadonegro Orchestra of Switzerland

Mercadonegro Orchestra was created in Europe.

Mercadonegro Created at the end of 2000 with influences of Salsa Dura thanks to their experiences working with artists such as Celia Cruz, Alfredo de la Fe, Cheo Feliciano, Tito Nieves, many more.

Mercadonegro has managed to create a new style in the salsa music genre. Its musicians come from different parts of Latin America and each bring their own tendencies, Peru, Colombia, Cuba, Venezuela, Italy and Brazil are musically mixed and give rise to the unique style and sonority of the Mercadonegro Orchestra.

Its musicians come from different parts of Latin America and each bring their own tendencies, Peru, Colombia, Cuba, Venezuela, Italy and Brazil are musically mixed and give rise to the unique style and sonority of the orchestra mercadonegro. — Mercadonegro Orchestra of Switzerland

Thanks to their meeting with violinist Alfredo de la Fe, they participated in prestigious concerts, such as Ronnie Scott in London, New Morning in Paris, Istanbul Jazz Festival, Pavarotti and Friends (Modena, Italy), Montreux Jazz Festival (Switzerland), Fiesta (Rome, Italy), Bal de la Rose (Monte Carlo), Monaco, Athens (Greece), sharing the stage with Carlos Santana, Metálica, Buenavista Social Club, etc.

They had the opportunity to work for three consecutive years with the queen of salsa Celia Cruz, and have accompanied artists such as Cheo Feliciano, La India, José Alberto ”el canario”, Albita Rodríguez, Willie Chirino, Ray Sepúlveda, Willie González, Andy Montañez, Adalberto Santiago, Richie Ray, and others.

Mercadonegro is part of the New York Salsa all Stars project with Giovanni Hidalgo, Jimmy Bosch, José Alberto “El Canario”, Dave Valentin, Frankie Morales.

They participated in the recording of the album “Latitudes” by Alfredo de la Fé and then they made their own productions. The group stands out for the energy they exude in their compositions and performances, and it is also worth mentioning their good taste and adoration for their idol: Eddie Palmieri.

Conducting this dozen of professional musicians requires the character that César Correa fortunately has, as well as a rigidity well applied to the service of the music.

Surely, we are before a group of talents that already contributes significantly with its quality, to the internationalization of Latin music.

Mercadonegro is undoubtedly one of the best salsa groups that can be found in Europe.

The Mercadonegro project was born when three Latin-American musicians, emigrants in Europe for love, met with Bibomusic’s producer.

The four friends, strongly feeling the emotions, the problems of the emigrants, the legacy of their Latin culture, have kept their musical heart in Latin America.

They therefore decided to spread throughout the world the sounds of these countries, together with new beats and vibes, expressive of their own style and of the new musical and life experiences they were making abroad. On this basis they created Mercadonegro.

The group was named Mercadonegro not to forget the roots and the legacy of Afro-American music, and also to describe the difficult pattern, for a group of young and almost unknown musicians, to become popular and appreciated worldwide, starting from an unexpected location for Latin-American music, and with a young and independent label, Bibomusic.

The musical founders of Mercadonegro are: José Armando Miranda, born in La Habana, Cuba, the lead singer and the author of many of the songs of Mercadonegro. Cesar Correa, the son of two well-known Peruvian musicians, was born in Trujillo, Peru.

Cesar play piano and keyboards as only few masters in the world can do.

Rodrigo Rodríguez was born in Cartagena de Indias, Colombia’s most Caribbean town. Rodrigo, who sings, plays timbales and much other percussion, writes, like Armando, some of the most successful songs of the group, and is a very versatile artist and showman.

MERCADONEGRO, thanks to its great live performances, has rapidly become the most interesting new act in high quality Latin music, starring at the most important jazz, Latin and world music festivals, like “Umbria Jazz” in Perugia, “Fiesta” in Rome, “Latinoamericando Expo” in Milano, Afro-Pfingsten Winterthur, Montreux Jazz, “Lugano Estival Jazz” in Switzerland, “Vic Fenzensac”, “Paris Jazz Festival”, “Marseilles Féte de la Ville” in France, “Red Sea Jazz Festival” in Israel, “Rotskild” in Denmark, Rotterdam Carnival in Holland, North Sea Jazz Festival etc. often with TV live coverage.

On this basis they created MERCADONEGRO, a group that has become the orchestra of choice for major salsa festivals and congresses around the world. — On this basis they created Mercadonegro. The group was given the name Mercadonegro in order not to forget the roots and legacy of Afro-American music.

On this basis they created MERCADONEGRO, a band who therein has become the orchestra of choice for the main Salsa Festivals and Congresses worldwide, a band who was called in 2009 to make the opening concert of the most important Latin Festival of the world, the Latinoamericando Expo in Milano.

The group was named MERCADONEGRO not to forget the roots and the legacy of Afro-American music, and also to describe the difficult pattern, for a group of young and almost unknown musicians, to become popular and appreciated worldwide, starting from Switzerland, an unexpected location for Latin-American music.

MERCADONEGRO, thanks to its great live performances, has rapidly become the most interesting new act in high quality Latin music, starring at the most important jazz, Latin and world music festivals, like “Umbria Jazz” in Perugia, “Fiesta” in Rome, “Latinoamericando Expo” in Milano, Afro-Pfingsten Winterthur, Montreux Jazz, “Lugano Estival Jazz” in Switzerland, “Vic Fenzensac”, “Paris Jazz Festival”, “Marseilles Féte de la Ville” in France, “Red Sea Jazz Festival” in Israel, “Rotskild” in Denmark, Rotterdam Carnival in Holland, North Sea Jazz Festival etc. often with TV live coverage.

Mercadonegro Salsa — Mercadonegro Somos del Barrio

Members

Aismar Simón – Piano

Armando Miranda – lead vocal

Rodrigo Rodríguez – timbales & voc

Eduardo ” Dudu” Penz- Bajo

lisbel acosta – trombón

Humberto Amesquita – trombón – director

Giancarlo Ciminelli – trompeta

Oscar Cordero – trompeta

Amik Guerra – trompeta

Edwin Sanz – congas

Walter Rebatta – bongo & campana

Josbel Rodriguez – voc

José Mendoza – Ingeniero de sonido

Eddie Villanueva – Tour Manager

Mercadonegro Salsa

BOOKING:
[email protected]
www.mercadonegro.ch
Tel : +41 78 883 31 96
Tel : +41 78 973 21 83

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“Pandemia”, the Johnny Ray song about the pandemic

Pandemic

We all know that 2020 was a tough year for everyone, the reason is quite obvious, the pandemic. Although more than a whole year has passed since the disease began to reach the whole world, the repercussions of covid-19 continue to affect many people today, that is exactly what the new Ray’s song is about, it is called “pandemia” (pandemic) after all.

There are many artists who have taken the unfortunate health situation to create art out of it, in this particular case, a song, after all, inspiration can come from anywhere, something that great artists clearly know, and this is the case of Johnny Ray and this song.

In charge of the direction and the percussion of the song is Johnny Ray himself, while the person in charge of the composition of the song was Johnny Zamot. Sammy González Junior was chosen to sing the song, and after listening to his interpretation, we realize it was a good choice.

The song is relatively short if we compare it with the average genre’s songs, but it is enough to comprehend the message, plus, but with just over two minutes in length, we can enjoy the authenticity of the salsa’s sound at its best.

On the other hand, as everyone could imagine just by reading the song title, the lyrics focus on the changes that have arisen as a result of the crucial pandemic and the desire for it to finally end. If we translate the lyrics, these say “you can no longer hear the drum that makes you so happy, all this ended when the pandemic arrived”, these are the first lyrics we listen to after the song’s introduction. “I would give a to be able to cheer people up, beating my drums, watching people enjoy,” sings Sammy Gonzáles, making the message of the song clear in that phrase.

Johnny ray

Johnny Ray is not just another salsa artist, he is a veteran musician with almost forty years of experience, which makes him someone very recognized within the salsa industry. Together with his group called Salsa Con Clase (Class salsa), Ray has participated in countless events of different nature, from schools and universities to different fairs and many private events; Furthermore, they have been indifferent shows in more than a dozen countries, so his international journey has allowed him to gain a lot of experience.

From a very young age, Ray was a talented percussionist, and his interest in music would lead him down the road to success. As he grew and developed himself more as a musician, he would go from playing congas in different places in New York where salsa was constantly present, to sharing the stage with some of the most internationally recognized salsa (and other music genres) artists, such as: Marc Anthony, Rubén Blades, Celia Cruz, Oscar de León, Tito Nieves, Eddie Palmieri, Jerry Rivera and many more.

Despite such a memorable career, Johnny Ray continues to produce songs to this day, and will surely continue to do so for many years to come, as we see that even the pandemic is far from discouraging him, in fact, does the exact opposite, inspire him.

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Bella Martínez presents “Las memorias de Jimmie Morales: un conguero para la historia”

North America /  Puerto Rico

Bella Martínez “Salsa has always been important to the writer”

Bella Martínez is an author born in Puerto Rico, who defines herself as a funny but complicated person, like life itself. But she has always carried in her veins her passion for salsa, and music that makes her dance and express herself, which is not surprising as she is from this caribbean island. What was not expected of her was that she would present us with a book about the memories of a great percussionist like Jimmie Morales, who is one of her great friends.

Apparently the idea of making this book belonged to Bella herself, who once told Jimmie to tell her what he considered important in his life, for her to write his memoirs. Despite Bella’s great love for salsa, it is rare to see instrumentalists being the star in productions or projects, but here the Puerto Rican author dared to tell the life and professional career of whom is considered one of the best percussionists of the genre, that has belonged to great bands and has accompanied great names.

Bella Martínez wrote a book about Jimmie Morales — Un conguero para la historia, by Bella Martínez

Just as it’s stated in the book’s sinopsis:

“When all the congueros imitated the king of heavy hands, Ray Barreto, Jimmie managed -without intending to- be the one chosen by maestro Willie Rosario to accompany the afinque that Rosario had already established with the conga … Jimmie paid the luck that accompanied him at that crucial moment with an immense dose of vocation. And that stroke of luck in the leather failed to erase the humility of his being.”

That is why this book has become of vital importance for all those followers of salsa or merengue, genres that despite their importance for Latin music no longer have so many representatives in the new generations, and are being eclipsed by the new trends in the urban genre. It is the big names who continue to leave their mark and write the history of tropical music.

Celebrating the book — Bella Martínez and Jimmie Morales

Bella Martínez: Who is Jimmie Morales?

Jimmie Morales is considered one of the most influential percussionists and conga players of the genre in the last 30 years. Born in Bridgeport, Connecticut from Puerto Rican parents, Jimmie grew up with the influence of American music but in 1967 his parents returned to the island which led Morales to encounter the popular music of the Caribbean: salsa.

It was his father who gave him the first conga drum, which fascinated him from the first moment he had it and this fascination was his impulse to pursue his studies of it. This also allowed him to learn more about Cuban, Puerto Rican and New York salsa, along with the great congueros, including what would be his favorite: Ray Barreto. At the time he began to participate in bands on the island and accompanied Tito Allen.

Jimmie Morales performing — Decades of successes that you need to know

But it was not until 1978 when his great moment arrived, when he was part of the band of the renowned Willie Rosario, in which he was for 8 years and that formed him in the professional part of music, not only with conga but in the production and recording of the different projects. This band led him to build a solid career as a studio musician, participating in the productions of artists such as: Oscar D’León, Lalo Rodríguez, Eddie Santiago and Frankie Ruiz.

In 1986 he decided to follow the young Gilberto Santa Rosa, whom he met in Willie’s band, and who would become one of the most prolific salsa soloists of the last 25 years. This stage was the launch of a successful career that would lead him to perform on different continents and share the stage with artists such as: Willie Colón, Ismael Miranda, Tito Nieves, Juan Luis Guerra, Grupo Niche and Jerry Rivera. If you want to know more about Jimmie, just open the book “Las memorias de Jimmie Morales: un conguero para la historia” and look at his anecdotes.

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Professor MSc. Carlos Colmenárez

Mauricio Silva with ¡fury!

Composer, arranger, producer, pianist, trombonist, vocalist and conductor he participated in the recording of more than 200 productions.

It is a great honor and the pleasant satisfaction of having one of the most prolific, successful and recognized Venezuelan musicians who works as a composer, arranger, producer, pianist, trombonist, vocalist and conductor as a special guest; who is also recognized by all salsa fans at home and internationally.

We refer to Mauricio Silva, who has a musical lineage inherited from his grandfather Manuel Silva Linares and his father Miguel Angel Silva; the latter stood out as the jazz bassist for Gerry Weil, Billo’s Caracas Boys, Los Melódicos and Orquesta de Porfi Jiménez, among others; his uncle Rafael Silva was considered one of the best and most experienced trombonists in Venezuela.

Composer, arranger, producer, pianist, trombonist, vocalist and conductor He participated in the recording of more than 200 productions — Mauricio Silva with ¡fury!

Some of his brothers are also musicians and include: Josué Miguel Silva (now deceased) and Daniel Silva, an outstanding bassist and singer in diverse orchestras nationally and internationally. His son Briant Silva and his nephew Harold Silva are part of the new generation.

Mauricio Silva was born in Caracas on December 30th and became interested in training very well in his profession from a very young age which is why he studied with great Venezuelan and foreign musicians.

He has participated in the recording of more than 200 productions. Some of them with: Sexteto Juventud, La Crítica de Oscar D’León, Wladimir y su Constelación, Dimensión Latina, Los Satélites, La Salsa Mayor, Arabella y su banda, Los Melódicos, Billo’s Caracas Boys, Silva y Guerra, Mauricio Silva y su orquesta, Oscar D’León, Cheo Valenzuela, Caribbean Magic, Porfi Jiménez, Salserín, Erick Franchesky, Guaco, El Trabuco Venezolano, Wílmer Lozano, Legacy of Venezuelan Salsa, Legacy of World Salsa, among others. His compositions include Se Necesita rumbero (recorded by Oscar D’León), Te haré feliz, Debe ser el amor and Canto al Madera.

To start this interesting interview, we want to welcome to Mauricio to “Salsa Escrita” the salsa column in which we support musical talent and promote the event of our Latin music nationally and globally through International Salsa Magazine www.salsagoogle.com.

Thank you very much Professor Carlos, the truth is that I am very happy to appera as a guest in your widely-read column and I want to send my greetings to your readers and followers, I am very happy to share with you.

Master Mauricio for us it is a pleasure to interact through this prestige means of communication, let me tell you that we consider you a great idol of our Afro-Caribbean music and want to know how you started liking music. Carlos, music means everything to me, it is my formula of life and I am in it as long as I can remember. Through many studies and divine support for everything I have done and although I am not the most successful in the world, I feel very satisfied with it.

Well Mauricio, by the way, by the time you were in the orchestra “La Crítica”, were you influenced by any musician?

Yes, when I was in La Crítica, I was very much influenced by Oscar D’León as the main factor, when I saw him playing and singing with that incredible swing, that definitely left its mark and listening to artists of the time such as Andy Montañez, El Gran Combo, Ismael Rivera, Héctor Lavoe, Celia Cruz and note that life allowed me to work with all of them;

because I worked with Hector, Celia, Oscar and many others from Puerto Rico, Cuba and my training was routed to tropical music by accompanying Daniel Santos, Celio Gonzalez, Alberto Beltran and the commitment was greater to know that they came from the Sonora Matancera and that is how my taste for music was cultivated.

And to start this interesting interview, we want to welcome you Mauricio to "Salsa Escrita" the salsa column, where we project the musical talent and make known the events of our Latin music nationally and globally through International Salsa Magazine www.salsagoogle.com. — Mauricio Silva has participated in the recording of more than 200 productions

When was the idea of singing born, Mauricio? Really, the idea of singing was not one of my goals, it dit not crossed my mind to be a singer, and moreover, being in front of an orchestra got me so nervous, since being behind made feel like a duck to water, conducting, playing, but not facing the public. I did not consider myself a singer, I simply have a normal ear to have a guide to melodies of the songs, the fact that I started singing was with “Salsa, Silva y Guerra”.

Manuel Guerra had asked me for some musical arrangements for one of his projects, which was going to be recorded in Puerto Rico with arrangers from there such as Ray Santos and Máximo Torres.

Manuel Guerra had asked me for some musical arrangements for a project of his, which was going to be recorded in Puerto Rico with arrangers from there, with Ray Santos and Máximo Torres. — “Salsa, Silva y Guerra”

I made arrangements to two of my compositions for him: “Qué linda es la vida”, “Se va el amor”, and well, it was recorded on the island of Puerto Rico, that was spectacular, but the “Black Friday” occurred and costs doubled, so Manuel had to finish the production in Venezuela and then he asked me to help him finish it, we set up the trombone, chorus and I took him to ride the voice, but Manuel had tone problems with the songs, he did not get the tones in the right way, I recorded all the guides to the songs, I learned them and I recorded them for him.

Well, we have been trying to get him to record for 3 months, but he could never record that and the sound guy said that I was doing well without being a singer and he wasn’t.

And yet, at the end, I ended up recording that album, which was called “Salsa, Silva y Guerra”, because I got involved with Manuel Guerra and the label Rodven decided to call it that, and there the singer Mauricio Silva was born without wanting to. I never intended to be a singer, so when it is for you, it is like you do not even take off and so begins my career as a vocalist. Mauricio, we understand that you participated in more than two hundred productions and that shows that you are a very active musician in the music industry due to your professionalism.

Manuel Guerra had asked me for some musical arrangements for one of his projects, which was going to be recorded in Puerto Rico with arrangers from there such as Ray Santos and Máximo Torres.

He did not get the tones in the right way, I recorded all the guides to the songs, I learned them and I recorded them for him. Well, we have been trying to get him to record for 3 months, but he could never record that and the sound guy said that I was doing well without being a singer and he wasn’t.

Tell us: look, I had about 200 albums I had them computed, but I don’t know, I lost count.

For example, these days I met again with a musician from Barranquilla, we had already worked together in 1987 during a musical tour of the United States, me as a pianist in an orchestra and him as a timbalero, who is very famous in his city and I made an arrangement for him at that time and he brought back to that work and told me it was on Youtube.

So my participation has been as an arranger, musician, pianist, trombonist, choirboy, apart from the records I have served as a singer or as a guest.

I remember that I worked with “El Trabuco Venezolano”, artists from Panama, Puerto Rico, Colombia, naturally Venezuela, the United States, and Cuba.

I have done many things, both with salsa, boleros, bagpipes and much more, what happens is that I am more known in the salsa style, Venezuelan music, jazz, Bosanova, merengue, the Billo’s music, Los Melodicos, actively participating with them and salsa I have done work with Choco Orta from Puerto Rico, El Canario, Oscar D’León, Arabella, with the song’s arrangement I made of “Callejón” by Tite Curet Alonso; the truth is that I’m not complaining. Mauricio, by the way, an almost obligatory question, what have you made in such confinement by the pandemic there in Miami and how has Covid-19 affected you?

Tell us: well, the year 2020 was very difficult for all of us and the main thing that can never stop is the food and medicines supply; but entertainment and recreation is paralyzed and has timidly begun to move a little bit, but they have even stopped it again because the pandemic is still going on and here vaccination began here but the first to receive them will be the doctors, the nurses, elderly people, children and the general public, which, hopefully, will be the solution by 2021 and so artists will return to the stage.

I was affected by the coronavirus, it really hit me, solitary confinement for 15 days with many symptoms, but it detected with the exam, I did all medical treatment, I went through a lot of depression, but thank goodness I woke up much better one Sunsay and I said, am I cured? (laughter) then I had another test and it was negative, but it is an experience that has killed colleagues, friends and family; here in Florida, more than 2000 people are infected daily and 3000 people die every day in the whole country, but we remain optimistic with respect to work out airy.

Mauricio, do you have any upcoming project? Yes, there are always projects, I am producing new artists that will be know later on, but the global legacy of salsa is the most recent thing I put on the market, it is a tribute to salsa, so that the new generations can get to know that salsa that falled us in love in the 70s, 80s and 90s.

This is on all digital platforms and there is also the legacy of Venezuelan salsa. Likewise, the album “Billo’s Legendarios” in which I got the chance to be the arranger and in charge of the musical part of that production with the participation of: Carlos Vives, Oscar D’León, Charlie Aponte, Wilfrido Vargas, Sergio Vargas, Alex Bueno, Eddie Herrera, Don Fulano and Mily Quesada; in addition, the Venezuelan singer Karina and the vocalists of Billo’s Caracas Boys are special guests.

I am also working with the new from “Adolescentes” in its new phase from the hand of El Negro Mendoza.

I am doing the “Legendary Billo’s No. 2” and in talks with Gilberto Santa Rosa, Tito Nieves, Silvestre Dangon, Carlos Vives, who wants to sing the theme “La Casa de Fernando”, and also I am helping many colleagues because the world of the record has changed a lot, there are no longer record companies that support, so stay tuned to 2021 because very good productions are coming.

Mauricio, tell us, which singers have you accompanied in your successful career? Well, I had the honor of learning and playing with Alberto Beltrán, Celio González, Daniel Santos, those three singers from “Sonora Matancera”, we accompanied them with “La Crítica”, but even then, I accompanied Ruddy Márquez, José Luis Rodríguez, Oscar D’León, Celia Cruz, Héctor Lavoe, Justo Betancourt, Ismael Miranda, Eddie Santiago, Vity Ruiz, Maelo Ruiz, Tito Rojas (QEPD), Pedro Arroyo, Luisito Carrión, Rafu Warner, most of those artists from the 80s and 90s, and many more with whom I had the opportunity to be formed, musically speaking.

Mauricio, to finish, we have a friend in common, Nelson García “Nelsonero” in Barquisimeto, how was your work with him? Speaking of Nelson, is to talk about a great musician, a great person, from the first time I knew him, we were connected, we made a record with very few resources, but there was a magic of a talented boy who looked for a musician that is me and he put himself in his hands, and let them take him, although the songs are mostly from him or almost all the songs were from Nelson and I made those arrangements looking for a style with trombones and baritone sax, resulting in an album with a lot of heart, and from then on.

Many doors have been opened to Nelson for his way of being and he has traveled to many places in the world, and I really love him very much, I ask you to support him because he is one of those real talents, he is not made up, he is not manufactured, he is natural, that is Nelson de Jesus “Nelsonero”.

Dear Salsa fans, regular Salsa Escrita readers, we are very grateful to Mauricio Silva for the interaction we have had, give us a final message: Thank you Professor Carlos, of course, very grateful for allowing me to share in your widely read salsa column in which you promote and support the talent from my country and the rest of Latin America; I hope we can meet up again soon; I have a little bit of Barquisimeto, because I have an aunt who lives in the urbanization El Obelisco, I have cousins, godparents, Rafael Ure and a very big big greeting to all of them.

I love that city a lot, the “Musical City of Venezuela”, I have numerous friends there and I participated in orchestras such as: Nino y si Orquesta, La Banda Actual, they are all friends and we share a lot, so I send my greetings to all of them, thank you for this opportunity Professor Carlos Colmenárez “The Friend of the Salseros” and I hope to see you soon, we love you with fury!

after the rehearsal with the Los Angeles Philharmonic with Gustavo Dudamel and Oscar D'Leon - Mauricio Silva — Mauricio Silva after the rehearsal with the Los Angeles Philharmonic with Gustavo Dudamel and Oscar D’Leon

See you next time and keep dancing salsa!

Latin Music Revolution in United States: Record labels that bet on producing Latino Artists

North America / United States

Record labels that bet on the first Latin singers in the United States

Currently, visiting a nightclub in the US and listening to a bachata or merengue song is totally normal. The assistants, regardless of their nationality, will end up dancing and chanting the melodies. However, a few years ago it was not this way. Find out which labels made this a reality.

Latin music came to the United States around 1930 thanks to the bolero. Its growth continued to rise within its borders passing through salsa, chachachá and merengue; until genres such as bachata and Latin jazz became popular in order to position themselves as they are today. To a large extent, social networks have contributed to the projection of today’s artists. For the most part, they create strategies that increase their reach by improving their sales and reproductions. In 2019, on the Billboard Hot 100 chart, which measures the most popular songs in the United States, there were more Latin songs than ever. A true historical record!

Record Labels in Latin Music — Record Labels of Latin Music

These data were revealed by Leila Cobo, Billboard’s vice president for the Latin market.

In 2018, Latin music rose to the fifth place with the highest demand in the United States, according to the music statistics firm BuzzAngle, in charge of rankings for Rolling Stone magazine.

For many, it is a cause for astonishment and they cannot imagine what the previous story is. The first Latin singers had to go a long way, being rejected in some opportunities but, finally, achieving success on American soil. There is a long list of characters who paved the way for other Latin musicians such as: Héctor Lavoe, Celia Cruz, Rubén Blades, among others.

Another curious fact worthy of consideration corresponds to the companies that were behind these releases: the record companies. Those record labels that dared to try a foreigner with a proposal in a language other than the United States; They trusted and believed in his talent. Part of this musical revolution, it is thanks to them and their directors.

Record labels that bet on the first Latin singers in the United States

Fania Records

In 1964 this project was born in New York City. It was founded by the American businessman, producer and promoter, Jerry Masucci and the Dominican musician Johnny Pacheco.

Pacheco is one of the most influential figures in Caribbean and Latin music. He is a composer, director, arranger; he specializes in Cuban and Caribbean music such as salsa. This singer also had to go step by step within the US market, train in its streets and go after recognition. In 1960 Pacheco y su Charanga was created, a band that reached more than 100,000 copies on its first album. Alegre Records was the label they signed with. His fame led him to visit countless countries. His experience in the industry made his wish he could help others. After creating Fania Records, he was recognized for promoting the careers of many young artists.

The name of Fania Records was taken from a Cuban song by Reinaldo Bolaño. In part, their great popularity was due to their promotion of salsa. The label supported the greats of the show such as: Rubén Blandes, Willie Colón, Tito Puente, Bobby Valentin, Ray Barretto and Héctor Lavoe, among others.

Alegre Records

It was founded in 1956 by Al Santiago, the owner of a record store in the Bronx. It specialized in products born in the 1950s.

Alegre Records represented, for the most part, Latin music singers. In addition, opening its doors to greats such as Tito Puentes, Johnny Pacheco, founder of Fania Records, Eddie Palmieri. In 1975 it was acquired by Fania Records.

Capitol Records (EMI Latin)

It is an American record company that opened its doors in 1942. Its founders were Johnny Mercer and Buddy DeSyIva, American singers. Today it is owned by Universal Music Group, one of the world’s leading record labels. In most cases, it focused on genres typical of its borders. However, they gave their support to the American with Mexican roots, Selena and the Dominican Juan Luis Guerra.

Discos CBS International

CBS Record Label — Record Label of Latin Music

At first it was located in Coral Globes and then it was transferred to the city of Miami. Discos CBS supported bands like Miami Sound Machine, in which the renowned singer and songwriter Emilio Estefan participated. In 1991, it was acquired by Sony. It is one of the best known for being part of the CBS television network (Columbia Broadcasting System, Inc). It was founded in 1962 by Harvey Schein. Discos CBS is active despite the number of years since its inception. He is dedicated to different genres, without neglecting music in Spanish.

Warner Music Latina (WEA Latina)

It is a label belonging to Warner Music Group, one of the world powers in the field. Warner Music Latina emerged in 1987 and focused on Latin productions, giving the opportunity to artists such as the Puerto Rican, Olga Tañón. It was the label that gave her her first opportunity as a solo artist with the album Sola (1992), making her a Platinum Record recipient. At present, it has branches in different countries of the world. It has production and publication of music, recorded music and services for artists.

RMM Records

It was an independent record company that operated in New York City until the late 1990s. It focused on salsa, merengue, and Latin jazz productions. He worked with artists such as Marc Anthony, Tito Puente, Cheo Feliciano, Tito Nieves, Celia Cruz, Óscar D´León, among others. RMM Records went bankrupt due to legal problems with artists and a millionaire lawsuit filed by singer Glenn Monroig. In 2001 Universal Music acquired the RMM records catalog. A lot of

Over the years, the American music industry was increasingly influenced by songs in Spanish. Those who do not speak the language have commented that they are attracted to the catchy rhythm and do not hesitate to dance them non-stop. The US public has become less skeptical of Latin rhythms. Recording industry experts say it is due to the rhythms and their proximity to the songs in English.

The creation of platforms such as YouTube and the appearance of streaming platforms has given greater openness to the market. More and more Latinos are succeeding in the US and record companies are deciding to finance their projects.

Merlin, a specialized agency, has been in charge of bringing together different independent record companies and managing the collection of income derived from streaming platforms. Half of the record labels associated with Merlin are American. On the other hand, the number of clicks and visits obtained by Latin songs on video platforms such as YouTube and Vevo are increasing, especially in the case of audiences in the US The number of new immigrants and young people must also be considered. Born to Latino or Latin American parents.

The market continues to bet on Latin music. In fact, in the United States there are a large number of stations focused on this type of music. Users can request the songs of their choice and enjoy them at any time of the day.

What will be the next step for songs in Spanish within the United States?

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