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Orquesta la Identidad is one of the most nationally and internationally recognized groups in the salsa genre
Winner Identidad Orchestra on several occasions of the Cali fair disc with songs such as MUJERES in 1987, QUIÉREME in 1991 and COMO YO TE AME, the most played song at a historical level in the different Latin FM stereo stations in 2003.

Among other works of recognition such as: LAS COSAS SON COMO SON, TU DESDÉN, GOLPE DE GRACIA, SI ELLA VOLVIERA, DESENGAÑOS, among others.
This group was founded by the Colombian composer and musician Carlos Enrique Navia in 1981 in the capital of salsa in the city of Cali – Colombia, which came to fame in 1987.
Following the release of his first album entitled LA IDENTIDAD, under the Codiscos label, musical production that includes the works, LAS COSAS SON COMO SON, Y ME QUIERES, PARA QUERERTE, CADA CUAL, POR SU LADO, LA FUMA, GENTE CORRIENTE, BRABAJE and MUJERES.
Work that was awarded as the official album of the Cali Fair and gave him the opportunity to make his first international tour of the United States, visiting the states of Florida, New York, California, Texas, Illinois, among others.
This group had a very important boom in Colombia and the whole world for being elected revelation orchestra of the year and gave him the participation in the most important events and fairs throughout the Colombian territory.
Thanks to the success and recognition, the orchestra recorded its second album called LA MÚSICA in 1989, album that expanded its audience in other countries such as: Mexico, Venezuela and Ecuador with the works TU DESDÉN, AMOR ETERNO, TE QUIERO TANTO, LA MÚSICA, SON SABORIONDO, SENTIMIENTOS POR TI and BOMBA NAVIDEÑA, work that occupied the first places in the FM radio stations, preselected as Cali’s fair disc and elected the second most important song of the fair.

Identidad Orchestra in 1990 the orchestra recorded its third album entitled UN TOQUE DE MISTERIO, album produced by the renowned Venezuelan musician Cesar Monges “Albondiga” who has participated in countless productions of artists and orchestras of international recognition in the salsa genre.
After a long tour in the United States, the orchestra arrives in Colombia to record their fourth album entitled SALSA CON ENERGÍA, a product produced in the studios of Grupo Niche.
This production included songs such as: LA RETIRADA, ESE SOY YO, BOROJO, AGITACIÓN, SI ELLA VOLVIERA, LLEGASTE A MI VIDA, DESENGAÑOS and COMO YO TE AMÉ, one of the hits of preference of our listeners, occupying the first places and beating the record of the most played song in all salsa genre stations in Colombia, United States, Mexico, Venezuela, Ecuador, Peru, Spain, Italy and many more countries.
ORQUESTA LA IDENTIDAD is an orchestra that has been characterized by its perseverance.
Identidad Orchestra in 1992 they recorded their fifth album titled PROFESIÓN SALSA and ended their relationship with the record label Codiscos to start their independence as a brand under the direction of composer, singer and founder Carlos Enrique Navia to produce their works as an independent record label.

This album included songs such as: GOLPE DE GRACIA, PECADORA, COCTEL DE AMOR, SI YO PUDIERA, SEÑORA CALI, MUJER AMADA, TE PILLÉ, NO IMPORTA, among others. This product was widely distributed in countries such as Ecuador, Venezuela, Mexico, Peru, United States, among others.
As a record label Identidad Producciones, ORQUESTA LA IDENTIDAD has recorded albums such as A TIEMPO, a production that has captivated the salsa public with songs like: CUANDO EL AMOR SE ACABA, MI NIÑA, LA ESQUINA DEL MOVIMIENTO, LE CANTO AL PACÍFICO, TE QUIERO Y TE AMO, TU DESDÉN, LA FUMA and singles such as: POR SIEMPRE ELLA, FRACASO, DICIEMBRE EN CALI, SON PA EL BAILADOR, COLOMBIA REAL, A MI PADRE, BENDICIÓN DE MADRE, MI GUAGUANCÓ, HOMENAJE A LA SONORA MATANCERA, GUAYAQUIL among others.
Works that are played on Latin radio stations and massively on digital platforms. Orquesta LA IDENTIDAD is a group that has participated in important Latin music events such as: SEBASTIÁN DE BELALCÁZAR awards on two occasions and nominated for best salsa genre orchestra, event organized by FALCON MANAGEMENT BOOKING & ENTERTAINMENT, INDEPENDENCE FESTIVAL OF GUAYAQUIL – ECUADOR, INDEPENDENCE FESTIVALS OF COLOMBIA IN THE UNITED STATES, WORLD SALSA FESTIVAL, BILLBOARD LATIN MUSIC, FESTIVAL OF ORCHESTRAS IN COLOMBIA AND FAIRS THROUGHOUT THE COLOMBIAN TERRITORY.
ORQUESTA LA IDENTIDAD is currently preparing the celebration of 40 years of artistic career, an album that will include the greatest hits such as MUJERES, QUIÉREME, GOLPE DE GRACIA, MUJER AMADA, LAS COSAS SON COMO COMO SON, TU DESDÉN, UN TOQUE DE MISTERIO, COMO YO TE AMÉ and DESENGAÑOS, which will have collaborations with national and international artists of recognition in the salsa genre and is preparing to make its next international tour of the United States year 2024.
CONTACT Carlos Enrique Navia General Manager Contact: 310 822 8068 – 317 642 1031 Email: [email protected]
Also Read: Colombia’s legendary Grupo Niche and its founder Jairo Varela
North America – December 2020
Singer and manager of Cambalache Pancho Chavez
Peru continues to give much to talk about with regards to salsa and the guest we have this time is clear proof of that. We are talking about the talented singer and backup singer Francisco ”Pancho” Chávez, who has been kind enough to talk to us to reveal unpublished details of his life and career in his native country and, of course, in the United States.
Pancho, who currently serves as vocalist and manager of the Orchestra Cambalache, has a very long career in the U.S. Latin music scene, to the point that his group has established itself as one of the top salsa bands in the northwestern United States. It is a great honor for us to have an artist of this stature in this January 2024 edition.

Pancho’s Musical beginnings
Pancho’s first contact with music happened thanks to his mother’s family, many of whom were musicians. Although the young man never go into business in his country, he was able to see how to handle things thanks to his relatives until moving to the United States in 1997.
One or two years later, someone gave him a double album by El Gran Combo de Puerto Rico that, he says, he played a million times because he really liked it. This material was one of his great inspirations to dedicate himself to salsa as a genre and nobody could change his mind.
It was in Seattle that he started making music with college friends when he was already living in the United States, implying that he was not yet formally dedicated to music. In fact, Pancho was studying business at the time and was looking for a small musical group with other young college students he met around 1999.
This group turned out to be Cambalache, which he founded along with Colombian musician Camilo Suarez. This would be the first and only group to which the Peruvian has belonged, so everything he knows about music and the industry was learned with this same project.
He always stood out for his talent to sing and do vocals, but he also learned to play some instruments such as the congas, timbales, bongos, cowbells, among others. He also learned a bit of sound engineering and can work a little in this area, although he recognizes that he is not yet an expert.

Recruiting talent for Cambalache
Pancho says that there were not many Latinos at the university back then, so he and Camilo forged a strong friendship and shared many common interests, especially music.
At the time, both were facing the economic problems typical of a college student and saw music as an opportunity to make a little extra money during their summer vacation. Camilo knew other musicians, so he contacted them and proposed them to join the orchestra they were creating.
Pancho and Camilo had thought of a group of five or six people, but there were so many interested in joining the orchestra that the first rehearsals included about 13 people. In the end, solely for economic reasons, they only accepted nine members, of which only he remains.
All these members, including Camilo himself, ended up working with other artists and groups and obtaining new opportunities in the musical field.
Clasiqueando
Cambalache’s first album was ”Clasiqueando”, which was released almost 20 years ago. Pancho assures that the acceptance to the material was very nice, even though the details are not so refined and worked.
The success they had was a surprise for Pancho and the rest of the group, since the scope they expected was local. “We were surprised that people called us from many countries saying they had heard the album and loved it. There were even companies in countries like Japan and Italy that wanted to buy us songs for distribution” Pancho said on the issue.
It was a great start for everything that came next for the group in the years to come.

Why choose Seattle
Pancho and his musicians chose Seattle as their base of operations because he and all the members of Cambalache have lived there for many years. That is exactly the city the Peruvian chose to make his living there and he never left it.
It is also in Seattle where they all have their jobs and occupations outside of music and where they meet to rehearse and deal with all the affairs related to the orchestra.
In the beginning, it was very hard for them because the Latino audience was not very large when they created the project. However, that has been changing, and today, many Latinos live in the city and maintain their Latino customs, including music.
Other tasks besides music
In addition to being the vocalist and manager of the orchestra Cambalache, Pancho is also a business administrator and manages his own event company whose main element is, of course, music. In this company, Pancho and his staff are in charge of hiring artists and bands for private events. Of course, Cambalache is involved in the operation of this project.
The event center managed by the Peruvian singer has a capacity for 500 people and has its own stage. He rents it to hold events there and has all types of clients waiting.
They have hired artists such as Gilberto Santa Rosa, Tito Nieves, El Gran Combo de Puerto Rico, Willie González, Conjunto Bahía, Frecuencia Latina, among others.
Read also: Producer and saxophonist Martin Franco talks about his passion for music







































