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Alex, Jairo, and Andrés in Canadá 

Salseros With Attitude is a salsa band based in Toronto, Canada, whose Latin music scene is gaining strength as the years go by.   

We got to work and contact these talented young people to learn about the band’s history and what their lives have been in the North American country with the profession they are in. 

We spoke with Alex Naar, Jairo Acuña and Andrés Magno, who had a lot of highly valuable information to provide to this conversation about music and Latin culture in general. Here are the most relevant details of the interview with three of the main members of Salseros With Attitude.   

How Alex and Jairo started in music 

August 10, 2023 was the day chosen to meet with these musicians via Zoom and the first to speak was Alex Naar, saxophonist and vocalist of Salseros With Attitude, who greeted us and welcomed the opportunity to talk to International Salsa Magazine. 

When asked about the group’s beginnings and how its members met, Jairo Acuña, the orchestra’s conguero and percussionist, indicated that, in his own personal case, his first steps in music were through the saxophone, an instrument that brought him closer to what would become his great passion decades later. 

The musician said that he always liked rumba and salsa percussion, which led his parents to believe that a pair of conga drums would be a very fitting present for their young son, and well, they were right. In addition to the congas, there were other percussion instruments he learned to play in church, which served as stepping stones for Jairo to further advance his career. 

Another great stepping stone in his musical growth was the Cuban teacher and musician Jorge Luis Torres ”Papiosco”, who was one of his great mentors and taught Jairo everything he knew, to the point that today he still has much respect for him and considers him an important reference to follow 

As was the case with Jairo, Alex also learned a lot about music in church, but he turned to guitar playing. His big leap to professional music was a friend of his who invited him to join a merengue group, a genre he had never played before in his life. However, he accepted the challenge with the best of mind and began formally studying music to acquire the academic knowledge he knew he would need later on. 

Later, Alex made the leap to playing and doing backing vocals in the salsa genre, which is still his greatest specialty. He said laughing that many of those who know him would never think that he started in this world with merengue, but he is very glad he did, since today his greatest passion is also his profession.  

Beginnings of Salseros With Attitude 

As for the beginnings of Salseros With Attitude, Alex let us know that a DJ who was a great friend of them, Oscar Betancourt, connected them with the hip-hop group Los Poetas, which offered them to serve as a backing band for some of its live events.   

By having to play together with this and other bands, Alex, Jairo and Andres noted that they had much chemistry between them and got along very well musically speaking, so they decided to form their own group to see how it went. 

Then, Andres, who had just joined the Zoom meeting, was the one who gave the band the name of ”Salseros With Attitude”. The Uruguayan-born Canadian drummer and multi-percussionist, who inherited Uruguayan music and values from his parents, entered the artistic world with typical and folkloric orchestras during his teenage years, until he discovered that his thing was Latin American tropical music, more specifically salsa. 

After traveling to several stages and performing in activities together, they ended up being part of an orchestra and a very strong brotherhood that holds them together.  

Why Canada? 

When we wanted to know why they chose Canada as the place to establish their orchestra, Andrés laughs and says that he had no choice, since his parents moved there. It was the country where he was born and where he has always lived. 

Jairo, for his part, was born in Panama, but he had no choice either because his parents moved to Canada when he was only seven years old. Although he is extremely proud of both nations and always mentions them when asked where he is from, he emphasizes that he was raised in a Latino household with Latino values in which the Spanish language was never lost. 

Alex was born in Panama, but also points out that his parents decided to move to Canada and he has been living there ever since. 

while the decision to make life in Canada was not taken by them, the three artists keep living there by choice and every day they thank their parents for choosing this destination, otherwise they would not have had the opportunities they have both personally and professionally.   

Original music and covers 

Most of the time, the music and arrangements come from Alex’s ingenuity, but there is no lack of good ideas and contributions from Jairo and Andrés in order to beautify and improve the work already done. However, there are times when the last two can have a specific idea with which Alex, in his words, ”plants the seed” to grow a beautiful oak tree. 

The Panamanian artist highlighted Andres’ role with regard to covers and they two make the necessary arrangements so that their versions are not remotely similar to the original songs. 

He also revealed that one of the soon-to-be-released songs was written by the singer of Salseros With Attitude, Venezuelan Albany Caldera. The lyrics are hers and it was Alex who created the musical arrangement.   

Event planning and music classes 

The planning of events has not been a simple matter, since the members of Salseros With Attitude know that they are in a very competitive environment with many groups and few festivals and places to play. That is why they are always in search of opportunities outside those spaces such as corporate events, weddings and other shows not included in the world of entertainment. That has led them to opt for the production of events focused on these more private activities. 

As regards the teaching of music, they have been blessed with the possibility of going to schools to perform for children in a dynamic and interactive way. They also get used to covering children’s songs in salsa and cha cha chá so that the little ones feel connected and identified with what they hear and, therefore, learn in a simpler and more friendly way.   

Conclusions 

After having listened carefully to each of the interventions, it is evident that these young musicians have a very powerful brotherhood and are in sync with one another.   

It is really admirable that they know and feel how special they are compared to other groups of this kind and that trust has led them to the success and popularity they have achieved over the years. 

From International Salsa Magazine, we wish them the best and hope that Salseros With Attitude keeps growing to infinity in all possible areas and takes Latin culture to the top. 

Read also: Founder and owner of Guapacha Productions Gil Tower 

Eddie and his story 

Latin talent has expanded all over the world to the point that there is a significant presence of these groups in Hawaii. Today we have talked to Eddie Ortiz, one of its leaders, who tells us his interesting story. 

Eddie Ortiz, a New Yorker of Puerto Rican descent, began his journey through music when still a child, which led him to become the musical director of one of the main Latin orchestras in Honolulu.  

The following are the most salient aspects of his life and musical career.   

The Armed Forces and moving to Hawaii   

Eddie’s first contact with music was in school, when he began taking trumpet lessons for a few years until he moved with his family to Tampa, Florida, where his life would change radically.   

While there, he joined the Navy and served for more than 20 years, time in which the artist took the opportunity to join the Marine band and hone his skills as a musician. 

It was in those years he served as a trumpet player and played for several military bands being in the armed forces.   

During his military career, he was forced to visit many countries and Hawaii was his last stop. About three years before retiring, he decided to create Eddie Ortiz & Son Caribe, a group he still plays with today.    

As for Hawaii, he liked the place, the weather and the people so much that he did not want to return to the United States. That was over 27 years in total. He still thinks it was the best decision he could have made personally and professionally.    

Eddie Ortiz & Son Caribe 

Something very interesting about Eddie Ortiz & Son Caribe is that they play Latin music, but most of the members are not Latino. The group has people from Japan, China, Portugal and Hawaii. In fact, some of them were with Eddie in the navy and, today, support him in this great project.   

A very particular case is that of Cynthia Romero, the band’s vocalist, who was born in Manila, Philippines, and speaks six languages, but Spanish is not one of them. However, she is perfectly capable of singing in that language without any problem, since she practices a lot the songs at the phonic level to avoid mistakes.   

Whenever there are original songs, Cynthia usually asks Eddie what a song is about and he explains it to her in detail so she can perform it and live out it properly. She also takes the trouble to translate all the content and learn it to avoid any failure in the studio or on stage.    

In the case of the genres, a different level of preparation for each one is always required, so Eddie and Cynthia always rehearse alone at first, while the musicians prepare themselves separately. It is then that they all join together to see how the band sounds as a whole.    

Learning from other artists on stage 

The members of Eddie Ortiz & Son Caribe have had the opportunity to share the stage with Ismael Miranda, Celia Cruz, Johnny Polanco, Tito Puente Jr, Luisito Rosario, and many more. When asked what he and his musicians have learned from these great artists, Eddie replied that the opportunity to accompany these personalities and open their shows have been a blessing and an immense honor.   

”Each one of these artists has a very unique style and, whenever we accompany one of them, there are always new things to learn in order to be able to interpret those styles in the future. All of these things that we see in others are incorporated into our own music as we see fit” said Eddie.   

The media’s role in his career   

With respect to the media, Eddie Ortiz & Son Caribe has had a presence in various magazines and channels such as Honolulu Magazine, KS TV, 88 Tee, University of Hawaii Sports Television, among others.    

Eddie said they did not expect this media exposure, but it has been very well received. They have been asked to make music for one or two radio stations or channels, which has given them the opportunity to demonstrate their talent and be known among a wider audience.   

The best thing is that this gave them the opportunity to explore other genres, as the aforementioned media have asked for pop, traditional Hawaiian music and other genres requested at that time.    

Original music and covers 

Eddie also told us that his band usually performs live on various entertainment places about four times a week, so they should try to have a repertoire as different as possible every night so as not to bore the audience. 

Regarding covers, there are always certain songs that people usually ask for, so the band always takes them into account to satisfy those attending. 

They also try to make a balance of all the genres they play such as salsa, bachata, merengue, cha cha chá, cumbia, Latin pop and many more.   

Tours 

Although the band’s strength is in Hawaii, their audience is not centred on the island and they have also managed to tour Asian countries such as Japan, Korea and the Philippines. In those places, the reception of the public towards Eddie Ortiz & Son Caribe has been phenomenal because there are many lovers of Latin music and culture in general there.   

Because of this, these countries usually have relatively large salsa events and festivals where they always take this band and other groups of this kind into account. Of course, they are also supported by dancers and DJs in order to liven up the atmosphere even more.   

Eddie remembers attending an event called ”Isla De Salsa”, which featured El Gran Combo De Puerto Rico, Juan Luis Guerra, Havana De Cuba and many others. This shows how much Latin music is valued in those places and the large number of followers it gathered. 

To end the conversation, Eddie pointed out that they have a large audience in Colombia, Ecuador and Mexico, so they also have plans and are making the appropriate arrangements to go there soon and meet their fans. They will also perform an anniversary concert to celebrate the 25th anniversary of the foundation of the orchestra and will have Luisito Rosario as a guest. 

Read also: Jimmy Rodríguez ”El Salsero Mexicano” talked to ISM about his career