After the entire journey, the cultural salsa movement in the state of California is well established, which includes a good number of media outlets that focus on this and other Latin music genres. In this article, we are going to talk a little about two very important radio shows in Los Angeles, which play a very important role in the spread of salsa and its greatest exponents today.
They are the radio shows ”Alma Del Barrio” and ”Canto Tropical”, whose work has provided an immense contribution to the world of music and gained a huge audience both in Los Angeles and in the rest of the world.
Alma Del Barrio
In the autumn of 1973, what would become one of the most important Latin radio shows in Los Angeles started to go on the air, which is known as ”Alma Del Barrio” to this day and its main founders were Enrique Soto and Raul Villa, who were still university students at the time. What Raul and Enrique were looking for with this show was to educate the audience musically speaking and ensure that listeners to learn much more about their favorite artists.
A key part of this show is to interview the greatest exponents of the salsa genre and some of these have been Celia Cruz, Chucho Valdes, Manny Oquendo, Tito Puente, Roberto Roena and many more. Thanks to these conversations, fans of these artists have managed to learn more about their favorite artists and their future projects.
From the day of its founding, the show has been broadcast through the radio waves of KXLU, which is one of the largest radio stations in Los Angeles and offers all kinds of variety and musical genres in its programming.
”Canto Tropical” is a radio show created with the firm intention of serving as a bridge to unite generations, cultures and countries that appear to not have anything to do with each other. The main musical genres on which the programming is based are salsa, Latin jazz, merengue, Afro-Cuban rhythms, among others. The music comes from all over the world, but most of the material comes from South and Central America and the Caribbean.
In addition to being always aware of the latest Latin music, hosts Kathy Diaz and Hector Resendez always make sure to get the best interviews with the most famous local and foreign artists so that their fans can get to know them better both personally and professionally. Likewise, listeners have the possibility to participate in contests and sweeptakes to win free tickets to concerts and events that are of their interest.
One of the requirements to be met by the show is to always invite local artists and singers to help them promote their music, new albums and concerts. In this way, the audience is aware of what local talent is currently doing. In fact, there are many figures who are still thankful for the exposure given the program, thanks to which they have achieved the popularity they were seeking.
Another detail that cannot be overlooked is that several social and community organizations have publicly thanked the show for its voluntary work and its hosts Kathy and Hector, who have even written for major publications such as Hispanic, Bilboard Magazine CASHBOX, among others.