What do you know about Kobalt?

The Alternative To Record Labels

Kobalt is a state-of-the-art music company that presents an alternative to the traditional business model. This world-leading company serves as the leading independent music publisher today offering transparency and further leverage to the rights of artists, songwriters, and publishers.

Kobalt currently represents on average more than 40% of the top 100 songs and albums in the UK and the US. Among the Hispanic artists signed by this company are Enrique Iglesias (Spain), Ozuna (Puerto Rico), Karol G (Colombia), Natti Natasha (Dominican Republic), and the most recent one signed on July 19^th, the Urban Composer / Producer Daniel Echavarria Oviedo (Colombia), better known as Ovy On The Drums, creator of great hits like Tusa (Karol G & Nicki Minaj), Ahora Me Llama (Karol G & Bad Bunny), Fútbol y Rumba (Anuel AA & Enrique Iglesias), Miedito O Qué (Karol G & Danny Ocean), and Sigo Buscándote (Mau & Ricky), among others.

Kobalt Music Group, Ltd. (Kobalt) has offices in the main cities of America, Europe, and Asia: London, Berlin, Sydney, Stockholm, Hong Kong, New York, Nashville, Atlanta, Miami, and Los Angeles, also manages more than 200,000 copyrights on behalf of more than 1,200 content holders, including the most celebrated composers, artists, and other music publishers.

This global technology platform from Kobalt (Ktech) innovatively tracks and collects royalties through the trillions of micropayments that streaming provides. Among the many services that they provide include brand and sync partnerships, global license management, online copyright management & use rights tracking, royalty collection and processing (website and App) with weekly online balances, monetization of YouTube, plus creative services, digital collections, and trailers for writers, publishers, musicians, and other rights holders.

• You Can Also Read: The Business Of The Artists

How Does Kobalt Achieve Transparency?

Through a global digital collection company called AMRA (American Music Rights Association – Original Name), belonging to Kobalt Music Group, but operated separated from the company. This organism began its operations in June 2015 and is the world’s first society based on technology and trust.

AMRA was designed for today’s artists and takes a straightforward, global approach to license agreement as well as digital collection and management using the advanced rights management platform, KTech, that leverages data and tracking technologies to gain insight into a valuable revenue stream with detailed reports for your clients. This optimized model allows increased efficiency by combating the margin of uncertainty, delay, and continuous errors existing in the traditional system.

I give you an example: Currently, leading digital music platforms are global companies (Spotify, YouTube, iTunes, and many more), but the traditional music industry collects their income locally and regionally. It creates an increasingly complex and fragmented collection process that causes unnecessary delays and inaccurate transmission reports that occur frequently.

AMRA works with flexible contracts, without complicated distribution rules, nor policies that discriminate or reward certain members over the artist. Most of the income is attributed to the client minus a commission absorbed by the company.

For publishers and composers, this means total clarity on the terms of the deal with complete information on all royalties collected. The association does not charge additional monthly fees or surcharges and is responsible for distributing all unattributed income.

Willard Ahdritz (Founder and CEO of Kobalt) assures that with the arrival of streaming, independent artists of medium projection level acquire most of the income of the industry through the alternative to record companies, Kobalt, what was not done before in the big record labels, who for decades denied these resources to international music figures.

“If you have $ 100k ($ 100,000) and you control your rights, the value of the masters is one million dollars in terms of the salable value of your rights.”

Willard Ahdritz