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Europe

Orlando Poleo a teacher from Sarria direct to France

Virtuoso Multi-Percussionist Orlando Poleo from Sarria to the World.

Orlando Poleo with a long trajectory in Venezuela, he has been standing out for his talent with a music that develops between jazz, Cuban son and Afro-Venezuelan rhythms.

He learned to master the Afro-Venezuelan percussion of Barlovento with one of his best disciples, the great percussionist Miguel Urbina.

In 1987, he moved to Cuba, where he deepened his knowledge of Afro-Cuban rhythms, with emphasis on bata drumming.

Orlando Poleo a teacher from Sarria direct to France
Virtuoso Multi-Percussionist Orlando Poleo from Sarria to the World

Orlando Poleo learns to play Afro-Puerto Rican percussion, bomba and plena with Cachete Maldonado, Giovanni Hidalgo and Anthony Carrillo.

Descarga y Alegría with Poleo in 1991, Orlando arrives in Paris where he is requested by well known orchestras of the local Latin scene: Alfredo Rodriguez, Azuquita, Ernesto “Tito” Puentes, and at the same time he is invited by international artists touring Europe: Eddie Palmieri, Arturo Sandoval, Mongo Santamaria, Kip Hanrahan, Archie Chepp, Chico Freeman.

He meets the French singer Danny Brillant who proposes him to accompany him on his tour in France and French-speaking countries.

With his group “Chaworo“, created in Paris and joined in 1997 by the Venezuelan vocalist Carlos Esposito, Orlando Poléo plays in many festivals, including the famous “Jazz in Marciac”.

The famous French singer Bernard Lavilliers invites him to the “Francofolies de Spa”, Belgium, and to the Arenas de Nîmes.  On December 10, 1998, he participates with Tracy Chapman, Youssou N’Dour, Peter Gabriel, Bruce Springsteen, Kassav’, among others, in the great celebration of the fiftieth anniversary of Amnesty International in Paris-Bercy.

He performs with Chaworo at the Midem in Cannes in 1999 and obtains a real triumph. In Deauville, he shares the bill of the festival “Swing in Deauville” with Joe Cocker and Joan Baez.

VirtuVirtuoso Multi-Percussionist Orlando Poleo from Sarria to the World
Learn to master the Afro-Venezuelan percussion of Barlovento with one of his best disciples, the great percussionist Miguel Urbina.

He also has a long experience in pedagogy since he taught for ten years in Conac from 1981 to 1991 and in Fundarte from 1992 to 1991 in Caracas until his departure to Paris France in the same year, in France and internationally he has given master classes of Latin percussion in conservatories, schools of different styles of music, he has also been a jury of final exams in different institutions.

Since 2001 he has been part of the teaching staff of the prestigious Music School (CMDL) of the great French violinist Didier Lockwood, recently deceased.

Orlando Poleo, is considered one of the best percussionists of the Latin jazz movement worldwide and has recorded three albums distributed by Sony France: “El buen camino“, “Sangre Negra” and “Lo bueno de la vida” and the fourth album “Curate” distributed by the Cacao Musica label.

In France, in a town two hours away from the capital, Saint Cyr Sur Loire, there is a percussion classroom in a classical music school that bears his name.

He meets the French singer Danny Brillant who proposes to accompany him on his tour in France and French-speaking countries.
Multi-Percussionist Orlando Poleo from Sarria to the World

Orlando, continues to teach Afro-Caribbean percussion in France and also in the whole world he is requested to give master classes, workshops, etc.

In 2004 Orlando creates Afrovenezuelajazz to continue evolving in the fusion of various styles of traditional Venezuelan music such as La Fulía and Quitipla de Barlovento, Joropo, La gaita de furro de Maracaibo and other Latin American styles with Jazz and other musical horizons using traditional Venezuelan percussion instruments and other Caribbean countries, most of the repertoire of the group is completely original and that is another interesting feature of this project.

It is important to highlight that in 2012, the Amphitheater “ORLANDO POLEO” was inaugurated in the Endogenous Nucleus “Tiuna El Fuerte” located in the parish of El Valle de Caracas.

In that same year he was invited by the Tokun Orchestra to accompany figures of the stature of Larry Harlow, José Alberto “El Canario”, Tito Allen, Luigi Texidor and Alfredo De La Fe for two memorable concerts.

Orlando Poleo receives on May 16, 2016 another great recognition from the French Senate (Senate medal) for his eminent contribution to the relations between Venezuela and France and is invited along with the other awardees from the other Latin American countries to a reception at the Palais de L’Élysée (presidential palace) by the former President of France Francois Hollande.

Since 2015 he is part of the famed group of the great Cuban flutist Orlando “maraca” Valle and his Latin Jazz All Stars and have toured the United States, France, Lithuania, and Havana Cuba.

He is currently recording his fifth album and is scheduled for release in summer 2019.

Orlando was invited to give a musical conservatory on March 2, 2018 at Unearte.

A teacher from Sarria direct to France

Inicio

The Business Of The Artists

Currently, famous artists have begun to sell their musical legacy to avant-garde companies, obtaining the value for their catalog of songs comparable to a 25-year career in advance and immediate financial security that solves the termination of the singer-songwriter due to the forced stoppage of performances and concerts for a year due to the Covid-19 Pandemic. This New popular Business of the Artists consists of the monetization of iconic songs to private companies with which they reach agreements on the management of each theme for the subsequent increase in long-term income with a reliable projection in sustainable consumption.

Hipgnosis Song Funds Limited, KKR (Kohlberg Kravis Roberts), and Primary Wave are some of these unusual financial companies investing in music that have turned their sights to this sector and are completely changing the way it is managed around the world. Through the individual management of each classic theme, these companies promise to manage the proper use of the license in film, theater, television, commercials, new versions, etc.

There are already two Latin composers within this cartel of successful artists who have ceded their copyright to the company Hipgnosis Song Funds Limited: Colombian singer-songwriter Shakira and American songwriter of Latin American descent, Benny Blanco, this artist is the creator of very popular songs such as: “Señorita” (Shaw Mendes and Camila Cabello), “I can’t get enough” (J. Balvin, Selena Gómez and Tainy), “Good for you” (Selena Gómez) and “Love yourself” (Justin Bieber).

Although the details of these contracts have not been made public, it has been known that Shakira sold 100% of the publishing rights to her 145 songs to Hipgnosis and although all her legacy was delivered, this contract stipulates that the future compositions of the singer-songwriter are not included. Likewise, the new songs of the singer will continue to be managed by Sony / ATV, a record company associated with this Colombian star for more than a decade and with which she will remain for seven more years.

What is Hipgnosis Song Funds Limited?

It is a British investment company offering investors pure exposure to songs and associated musical intellectual property rights. Hipgnosis is listed on the main market of the London Stock Exchange (England) under the symbol SONG and has raised more than £ 625 million through its public offering since July 2018 to date.

Ted Cockle, Merck Mercuriadis, and Amy Johnson

The company along with its co-founder and former manager of figures such as Beyoncé, Elton John, Guns N ‘Roses, Iron Maiden among others, Merck Mercuriadisen, has a board of directors composed of Ted Cockle (President) and Amy Thomson (Chief Catalog Officer), which have poured all their knowledge of the modern and direct recording world to the company and have made Hipgnosis have thousands of hits from Latin popular singers such as Marc Anthony, Ricky Martin, Enrique Iglesias, and Jennifer López, among others.

What’s Behind This New Business?

Millionaire amounts! Nowadays, there is a greater consumer population of Streaming largely because of the Millennials generation, Generation Z, and the current Pandemic. This has made the great hits revalue over the news songs. According to estimates by The Wall Street Journal, a music catalog that could have been bought for £ 41,000 increased in value to around £ 40 million.

This new business has skyrocketed since the beginning of the covid-19 pandemic in early 2020 with the increase in digital content that remains stable with a continued projection of secure income on renowned artists who stand the test of time.

Regarding this New Popular Business of the Artists, Hipgnosis Song Funds Limited confirmed in its 2020 report that the investment for the acquisition of the rights to the Music Catalogs is sustainable in the market movement: “People always hear the music” and, thanks to the streaming, “they almost always pay for it.”

Inicio

Los Angeles salsa and its origins

Salsa and its origins

Salsa is a musical genre of Latino origin that has become very popular around the world thanks to the enormous number of artists who have been responsible for spreading it far and wide. Neither salsa or any of the other genre remains static in time and this is because all the transformations and combinations suffered at the years begin to pass. This has given rise to a number of new styles that have also been spreading to many countries thanks to those interested in learning to dance them.

How Los Angeles Salsa Originated

Los Angeles salsa and how to dance it
Two people dancing Los Angeles salsa

One of those styles is Los Angeles salsa, which is named after the city where it was born. In Los Angeles, United States, a family of Mexican origin was directly involved in the origins of this style of salsa. Francisco Vásquez, who spent a significant part of his life in Los Angeles, was delighted with the way many of the greatest dancers of those years danced in nightclubs.

Around this time, this man began to mimic the movements made by these dancers, to perfect them and to add other Hollywood dance steps. After all this process experienced by Francisco, he gave rise to what would later be known as On1. Sometime later, Francisco would teach his brothers what he learned in these clubs, which gave origin to what would become a family business known as Los Rumberos. These brothers were real important in the expansion of this salsa style, but there were many other professional dancers and lovers of Latin culture who have created other companies focused on promoting many musical styles from Latin America.

A very important thing to say about this salsa style is that it was neither the only nor the first salsa rhythm to become famous around the world, as New York salsa has also become very popular in recent years and includes some of the sounds present in tango, jazz, among others.

The presence of Los Angeles salsa in Europe

Los Angeles salsa in Europe
A couple dancing Los Angeles salsa

A type of salsa that only emerged at the local level has become one of the most sought-after musical styles by European music festivals to give them a privileged place in their respective programs, which implies that Latin music has already expanded in its multiple variants to every corner of the Old Continent.

One of the most important reasons why this style has become so famous is the richness of its steps and the varied movements in relation to other typical dance forms of salsa. If Europeans were already very interested in Latin rhythms, such a diversity of rhythms and styles makes them even more curious about our musical culture.

These competitions and festivals held around Europe are very striking and prestigious, as they invite locals to learn to dance different rhythms in order to be eligible for one of the luxurious prizes offered therein. The best of all this is that these competitions include all levels, so you don’t have to be a professional dancer to have a good time and gain one or another recognition.

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Role of the Triangle Trade in the birth of Cuban rumba

What Cuban rumba is

As we all know, Latin music is a very diverse mix of a series of rhythms and musical styles from all over the world. What we know today as Latin music was the result of a whole concoction of historical facts that must come first in any story that seeks to explain the origins of any Latin rhythm that wants to be studied.

A good example of this that we have just said is the Cuban rumba, which is part of a set of cultural concepts that can be found in many parts of the world. There are certain musical rhythms that have allowed us to see that some seemingly alien places have made us discover each and every one of the common points they have, both historically and culturally.

How Cuban rumba starts

Cuban rumba and the Triangle Trade
Some people dancing rumba and and playing drums

One of the most important historical events that marked the birth of the Cuban rumba was the triangular trade carried out between Africa, America and Europe. This fact was the emergence of a large number of musical genres that were resulting from the mixture of rhythms and styles from all the aforementioned continents.

After the Discovery of America, Europe saw in the New World a useful territory for many of the economic activities that were not possible in their respective countries. In the case of labor, many African chiefdoms offered for sale to part of their inhabitants, something that was seen with very good eyes by the powerful Europeans of the time. This is how what historically would be known as triangular trade began.

This activity consisted of sending low-quality materials to be exchanged by African slaves to work with African and American resources in terrible living conditions. Once in America, some African ethnic groups were in charge of introducing the rumba in the Antilles, although the origins of the groups that brought these rhythms continue to be controversial among many scholars of the subject.

Although the slaves worked very hard during the day, they continued to practice their traditional rituals and rites at night. These practices were entirely based on their traditional music and religious customs to stay united with their Mother Earth despite the remoteness and the circumstances. Over time, these rites and percussion instruments were banned, so the new inhabitants of America had to adapt to the instruments allowed by the Spanish Crown. This made these sounds unknown to the Africans together with their forbidden dances in this land were merging until resulting in what we know today as rumba.

Rumba today

Cuban rumba and the role of the slaves
People dressed in white to enjoy Cuban Rumba on the streets

The characteristics of the rumba vary enormously from one place to another, since there are many variations and changes from one continent to another. In Africa, many see this genre as similar to zouk or benga, while Europeans refer to it as flamenco or Catalan rumba. There have been many artists who have taken on the task of making this genre their own and making it evolve to unsuspected levels to make it what it is today.

Today, we can appreciate a good number of subgenres that have their origin in the same parrones rhythms from which rumba derives in its different versions.

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Latin rhytms preferred by Europeans to learn to dance

A brief introduction about Latin music

In the last several years, Latin music has become a real phenomenon throughout much of the world, especially in Europe. Currently, Latin rhythms are heard in almost every corner of the Old Continent, which has been really beneficial for the great men of these musical styles, who have started their artistic careers in major cities of Europe.

After becoming an overwhelming success for this music in Latin America and the US, it gradually expanded throughout many European countries, in which Spanish and family languages ​​have a strong presence. In these countries, the Latino community has been growing steadily, which has made locals take an interest in its culture and traditions, including music. There are many Europeans who want to learn how to dance many Latin rhythms, but there are some that distinguish themselves from others.

Salsa

Europeans love Latin music
A drum for Latin music

Among the many Latin rhythms that many Europeans wanted to learn how to dance, salsa can never be lacking. This is because this world-renowned musical genre is very sociable and entertaining, which few Europeans were accustomed to see in ages past. Salsa is commonly danced in Los Angeles and very present at all kinds of parties and amateur competitions, especially in Continental Europe. In that part of the continent, it is quite common to find dance academies that teach this specific style.

There are many European nations that organize dance championships in which salsa occupies a very special place.

Bachata

Another genre preferred by Europeans in order to learn how to dance is bachata, which is from the Dominican Republic and characterized by very slow and sensual movements on the part of the members of the couple. After all the success achieved by bachata artists, this genre has become one of the rhythms with the largest presence in European music festivals.

There is no denying that a set of soloists and groups have offered an unimaginable contribution to the expansion of bachata throughout the world, such as Juan Luis Guerra, Romeo Santos, Prince Royce, among others.

Tango

Europeans dancing Latin music
A young couple dancing Latin music

If there is a genre that cannot be out of any list of options to learn how to dance, it is Argentine tango. One of the reasons why this elegant and distinguished dance has had this incredible success in Europe and elsewhere in the world has been the huge presence it has had in numerous Hollywood films and the great interest which ballroom dances have awakened in countries like England.

It is anticipated that its popularity will increase and have as much presence as salsa and bachata in dance events throughout the Old Continent. It is not long before it does.

Rumba

One of the most interesting details of a genre like rumba is that it has undergone a great number of changes in the mists of time. This is due to its Cuban origin and its many fusions with certain Spanish and African rhythms, so no wonder the sympathy that many Europeans have for this colorful musical genre.

The ones greatly responsible for the expansion of rumba in Europe have been the dance masters who have devoted much of their work to the promotion of this and other rhythms from Latin America.

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.