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News

Unstoppable Hollywood Salsa Fest focuses on the importance of Salsa

In the midst of the release of the single in which she collaborated with Edwin “El Calvito” Reyes ‘Dos pa’ lante’, on April 13, 2024; Melina Almodovar performed at the most important salsa festival in South Florida in the U.S. Melina also serves as an entrepreneur, along with her partner Cristina Moinelo, for the past nine years.

“La muñeca de la salsa”, Melina Almodóvar
“La muñeca de la salsa”, Melina Almodóvar

Each year, the Hollywood Salsa Fest focuses on the importance of salsa music, recognizing that Afro-Latin music fuses us into a culture that draws from diverse roots. This year’s festival – sponsored by the city in a public-private partnership with various businesses – was held at the Artspark at Young Circle.

As masters of ceremony, the festival featured the winning team of “Meca” from Salseo Radio and “El Cacique” from Zeta 93 FM, Puerto Rico’s leading salsa radio station.  On the decks was DJ “Boricua loco” with a tremendous selection of salsa, in addition to coordinating from his musical corner the dance exhibitions by the salsa dancers of YC Dance Studios.

The first orchestra in charge of starting the concert, Latin All Stars, counted with the vocal and scenic mastery of Marlon Mendioroz, Yorman Clay, Adrián Marchant, Yomil Rivas and Frank Cróquer, backed by a musical team that did not fall short of the expectations of those who waited patiently for the stage to light up with good salsa. Latin All Stars was followed by “Juano, tu cantante” from Cali, Colombia. The team of musicians of the orchestra with the second shift shined accompanying who for 16 years was part of Orquesta Guayacán.

The trumpet player also performed in the mid-afternoon block, preceding the arrival of the Hollywood Salsa Fest Orchestra in a segment in which they accompanied Hilda Naranjo from Cuba, Fabián Rosales from Chile and Joey Hernández from Puerto Rico.

“La muñeca de la salsa”, Melina Almodóvar
“La muñeca de la salsa”, Melina Almodóvar

At around 6:00 p.m., it was the turn of the Cuban sound known as timba, with the Julio Montalvo Orchestra and Miami’s Huracán. Once the hurricane winds that accompanied Julio Montalvo ceased, tribute was paid to the late Venezuelan percussionist Robert Vilera thanks to the staging of Vilera Son. The tribute to Vilera’s legacy featured the talents of Los Gaitanes from Panama, Avelino Romero from Venezuela, El Mola and Braidsman from Cuba, as well as Robert Vilera’s first singer, Felix Argenis.

“La muñeca de la salsa”, Melina Almodovar, was backed by Luigi Flores from Costa Rica on piano and musical direction, Johnny Fortunato from Dominican Republic on bass, Pablo Molina from Venezuela on timbales, Juan Pablo Camacho from Venezuela on tumbadoras, Carlos Molina from Venezuela on bongo, Carlos Perez from Cuba on first trombone, Ramon Benitez from Colombia on second trombone, Carlos Frank from Cuba on first trumpet and Julian Cifuentes from Colombia on second trumpet.

On backing vocals, Melina was backed by: Joe Arroyo from Puerto Rico and Freddy Lugo from Cuba. Melina gave us a first class show. As part of Melina’s performance, “El Calvito Reyes” joined her for the first time to perform the recently released single ‘Dos pa`lante’ as a live duet.

During the afternoon, the festival took place under a beautiful blue sky that kept the crowd’s enthusiasm positive. During the night, the clear Floridian skies kept the attendees dancing at full steam. Of course, to that end, the aforementioned talents kept the stage in salsa.

The festival closed with the always remembered for the classic ‘De barrio obrero a la 15’, Chamaco Rivera, who with a stellar salsa career to his credit, not only kept the audience engrossed in his impeccable staging, but also introduced us to his guest artist, his son: Christian Ray.

Melina contó con el respaldo vocal de Joe Arroyo de Puerto Rico y Freddy Lugo de Cuba
Melina contó con el respaldo vocal de Joe Arroyo de Puerto Rico y Freddy Lugo de Cuba

Christian delighted us with his repertoire shortly before inviting us to listen to his recently released CD entitled El legado continúa. To bid farewell to the musical day, which lasted nearly ten hours, the grand finale invited the group of singers who had paraded on stage during the day and part of the night to come in and jam with the “papa de los pollitos” (father of the chicks).

We are waiting to enjoy the next ‘Hollywood Salsa Fest’, for which the businesswomen in charge promise to throw the house out of the window. Melina and Cristina have delivered nine festivals in a row. So see you in April 2025 to dance in the tenth edition of the same.

Bella y Melina
Bella y Melina

Bella Martinez Puerto Rico

Also Read: A party of dancers at the concert to celebrate Willie Rosario’s 100th birthday

Verano Producciones Colombia with Jimena Verano presents Noel Montano

Latin America / Colombia / Medellin

On this occasion, the promoter Jimena Verano introduced us to the singer and poet “Noel Montano” born in Cuba

Jimena Verano: He began his first artistic activities at a very early age, from the age of 7 he did his first school performance work called “El Sabio y el Boatman”, then at the age of 14 he leaned towards writing, writing poems, poems, among others. At the age of 16 he wrote his first song called “Desecho y Vacio”, which was part of the record production Cruzando Fronteras” by the Uruguayan singer Pablo Alejandro along with three other songs.

Noel entered the world of modeling and acting, in 2001 with the company “Cosmodiva Talents”, he participated in a number of television programs and commercials on different networks such as “Sabana Gigante”, “Dinamitados” (Americateve), among others. After 2 to 4 years, he is invited to join the group Climax from Mexico (table that applauds the most, ZaZaZa), a song that achieves the fame of that group, allowing it to tour various international stages and being winners and multiple nominees for more than 30 awards musicals.

Noel Montano artist interviewed by Jimena Verano
Noel Montano artist interviewed by Jimena Verano

In 2013, Noel published his first book of poetry and reflections “When the soul sings” which can be purchased on Amazon and other online stores. Also that same year he released his first musical single “Apariencias”, which is having a great success. good acceptance internationally.

He is currently working as a composer for different artists and groups inside and outside the USA. He is currently preparing for a media tour in Colombia with the help of Jimena Verano, his promoter VERANOPRODUCCIONES COLOMBIA, who tells us that “Noel Montano came to the artistic world to leave your own legacy

For more information contact them through email: [email protected]

Jimena Verano present Orquesta de Camino al Barrio

Latin America / Colombia / Bogotá

This time we have Miss Jimena Verano, the director of “VERANOPRODUCCIONES”, who gave us the opportunity to meet the Venezuelan Colombo Orchestra “De Camino al Barrio”, which was born in the city of Bogotá, Capital of Colombia.

Through Jimena Verano, a Colombian artist entrepreneur and promoter, she presents it to us, giving us the opportunity to make them known and emerge them in this great world of music at an international level.

The Orchestra emerged as a tribute to the singer of the singers Héctor Pérez Lavoe; and she tells us that it has been easy for her to lead (as a woman) this working group; her musicians have been willing and ready to meet any request made by her, to get this musical project off the ground.

Soon they are ready to record their first single in the city of Cali Colombia, for which they are making the necessary adjustments for said musical production.

So if you want to meet or contact the orchestra, or find out more about their new recording, you can contact them through [email protected] or through Facebook, known as Jime Verano (La Chica Fitness de la Salsa).

Jimena Verano
Jimena Verano

”Alma Del Barrio” celebrates 50 years of operation

The United States has a great number of Latin music radio programs that always sought to promote the best of Latin talent through their frequencies and one of them is ”Alma Del Barrio” of the well-known radio station KXLU, which is celebrating its 50th anniversary.   

Against all odds, ”Alma Del Barrio” celebrates five decades on the air after all the effort of its hosts and the team involved in such a noble and necessary feat. We say ”against all odds” because it is not common that projects submitted by university students did not used to last long and ended up being replaced by programs of the same style.  

In addition to the above, decades-long programs usually have a single host and comfortable time slots each week. However, ”Alma Del Barrio” was the exception to this rule and, today, continues to prove that limits can be overcome.  

Founders of Alma Del Barrio
Founders of ”Alma Del Barrio” Steve Lopez, Enrique ”Kiki” Soto, Gustavo Aragon, Eddie Lopez, and Hector ”La Voz” Resendez

Beginnings of ”Alma Del Barrio” 

After so long, ”Alma Del Barrio” has remained up to date and continues to keep people’s taste.  

Its main founders were Enrique ”Kiki” Soto and the late Raúl Villa, who at the time were two young students with many ideas and eager to achieve interesting things. The program was aired for the first time in 1973. A few years later, Hector Resendez, a freshman in college, contacted Enrique and Raul in order to write an article about this new radio show, but it would not be long before he joined the main founders in the project they were developing.   

Three years later, in 1976, student at Loyola Marymount University Eddie Lopez joined the program on the third anniversary of ”Alma Del Barrio”, show in which he would spend the next 46 years bringing the best Afro-Cuban music to the audience every Sunday between 2pm and 6pm.  

On a number of occasions, Resendez said that ”Alma Del Barrio” was not created to be hosted by great famous personalities, but by dynamic young people who wanted to be part of a small team that was just starting operations.   

At the beginning, the new hosts only had one hour of broadcast time to show what they were made of, but at the same time, they did their best to get more airtime and have more presenters in the program. They wanted to include a not very popular genre on the station at that time, which was salsa, something totally innovative for the station. 

In those years, salsa was understood as that set of genres coming from Afro-Cuban music and the novice hosts thought it would be a fine attraction to the Latino communities of Los Angeles. That set of genres came from Cuba, Puerto Rico, Panama, Colombia and the Dominican Republic. This is when record labels and music promoters renamed these rhythms as ”salsa” in order to make it easier for programs and hosts to identify the music.  

Eddie Lopez in Alma Del Barrio
Eddie Lopez working on the radio station

‘’Alma Del Barrio”’ programming 

The traditional programming of most of the stations consisted of jazz, rock and classical music, but then salsa was incorporated thanks to the increasing popularity that this genre was gaining. 

One thing Resendez said is that one of the most famous rock groups was Santana, so the announcer and the rest of his cabinmates were surprised that the musicians of the band knew so much about Afro-Cuban music in terms of percussion. Let us remember that the popular song ”Oye Como Va” was written by ”El Rey De Los Timbales” Tito Puente a decade and a half before the band recorded it.   

This union of rock and salsa was what gave the hosts the confidence to use trendy Anglo-Saxon genres as a means to promote Latin music.   

On top of that, the guys were clear that jazz fans would be receptive to Latin jazz, since great jazz musicians like Dizzy Gallespie hired Cuban percussionists in their orchestras. If on other stations, this music was successful, ”Alma Del Barrio” was no exception. Fortunately, they were not wrong.   

Logo of Alma Del Barrio
Current logo of ”Alma Del Barrio”

Last years of “Alma Del Barrio’’ 

During the last years of ”Alma Del Barrio”, the program team has made great efforts to join and create links with the community, whether it would be through sponsorships, advertisements, public services, donation campaigns, among other things.   

Through all this community service they offered, they also made their own work known and many listeners began to enjoy this great team’s talent while listening to good music and varied programming. 

The program has also been and is part of great annual and historical festivals such as the Salsa Fest. This day is always reserved for the audience to share with the new and old hosts of ”Alma Del Barrio” and many of the station staff, who always spread their enthusiasm to those present with their good energy.   

”Alma Del Barrio” and its hosts have brought joy to their followers, but there have also been some sad moments. One of them was the death of DJ Eddie Lopez in January 2023, leaving a great void in the station and the hearts of those who faithfully followed his career through the KXLU circuits during the last decades. 

Read also: Singer and manager of Cambalache Pancho Chavez 

¡Attack Sergio! Unbreakable: A fun read because of the contradictory content

I placed the order online on October 25, 2023. By return email, I received confirmation of payment and a promise to receive my copy the following week.

However, after several days I received a delay notification from the supplier. It was understandable that an artist of Sergio George’s stature would trigger interest in acquiring the work that promised to tell his story, perspective and opinion on the music industry. Exactly on November 25, 2023, the order arrived.

¡Attack Sergio! Unbreakable: A fun read because of the contradictory content
¡Attack Sergio! Unbreakable: A fun read because of the contradictory content

As a reader, I was deeply disappointed with the content of the “book”. Attack Sergio! Unbreakable falls short of being an autobiography. I would classify it as a self-help book with little depth, no substance.

Writing a book requires literary knowledge, basing the content on rigorous research and stating the data with mathematical precision.

The cover of the text is appropriate for the trajectory of the artist who is the subject of the text. However, the data on the cover that assures that he is the winner of 19 Grammy awards contradicts the text.  Specifically, on the third page of the introduction it says that he is the winner of 18 or 19. Evidently, the recently launched book should not be taken as a reference for a subject of such seriousness.

From the legal page it is clear that Sergio George is the author and that Janice Rodriguez was in charge of editing. Sadly, the work lacked editorial care, which detracts from the literary value of what is presented. There are many expressions that seem to be literal translations from English and that do not necessarily maintain the idiomatic integrity of what the author wants to express.  Now, if that were the case, you should stop counting the missing and extra accents.

Having said that, I am going to manage my criticism, since space is limited and the idea is not to write another book about the “book”.  Certainly, in the world of the versed salsero, of which I am one, the most awarded producer in Latin music has a great story to tell. But his literary delivery fell short. I understand the intention to approach his complaint as a self-help book. But that grand intention also failed.

I read in each of the 128 pages discontent, loathing, complaint, frustration, resentment and wounded self-esteem. Objectively, you have to read carefully to see that what he claims to do is the opposite of what has brought him so much controversy.

In his usual combative style Sergio George launches harsh criticisms of salsa artists. Resentment has won out over objectivity. Each blow takes away the value of his exposition, until it becomes the outlet that we all need to have at given moments.

Sergio George
Sergio George

Of course, emotional maturity is what prevents one from publishing matters that should remain in the privacy of conversations between the affected parties.

With a high sense of arrogance, characteristic of narcissistic personalities, the author accuses the “great salseros” of having murdered salsa because of their ego, pointing them out as the culprits of the death of the “musical genre”.

This becomes another of the great contradictions of the text. At times he claims that salsa is not a genre, but on multiple occasions he refers to salsa as a musical genre. On the other hand, he says that salsa is in danger of extinction shortly before assuring that it is dead.  His point of view in that sense is not clear either, although he does state near the end that there is a legacy that does not die.

This is the contradictory nature of the reading, whose common thread is the attack. That may be the origin of the idea of the title, although at first glance one might think that “Attack Sergio!” is the repetition of the battle cry that invites him to attack the piano, while he prolifically produces music.

Marc Anthony y Sergio George
Marc Anthony y Sergio George

I believe in the evolution of the species and I see that the adaptations through which salsa has gone through are similar to the genetic modifications necessary so that, within each species, the fittest survive.

The text has several anecdotes. However, due to the lack of details, these do not add value to the construction of the history of salsa. In some of them, the names of certain characters are not mentioned. I guess the author did not want to enter into a request for relays or preferred not to risk dealing with legal controversies.

With so much that Sergio George has contributed to the history of Latin music, it is a mistake that the book has not been given more structure and objectivity.

Sergio George has been a cornerstone in the history of Afro-Latin rhythms and is the owner of a brilliant musical career that has made many shine. But to that exposure, the text does not do justice either.

Bella Martinez Puerto Rico

 

 

 

Also Read: Metamorphosis: from music to photojournalism, a reinvention without limits

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.