American multi-instrumentalist and entrepreneur of Puerto Rican descent Jorge Torres had a conversation recently with us about his musical origins, his company Jimmy Jorge Entertainment, his band, and his work with music today. In International Salsa Magazine, we are more than happy to interview him and learn what he has to tell us.
Jorge’s beginnings in music in his native Chicago
Jorge said that when he was very young, his mother got a large stereo system that included a record player and radio where she listened to all kinds of music. His brother had a copy album “Che Che Cole” by Willie Colon and a cowbell he used to play constantly, making it the first instrument he heard in his childhood.
In the fifth grade in Philadelphia, he became interested in learning to play the guitar, but at that time his school did not offer guitar programs, but violin. So he decided to try the violin, but only played it during that year. In the eighth grade, he returned to Chicago to live with his father following the death of his mother, and his interest turned to steel drums, which he also referred to as Caribbean drums.
He spent another year playing this instrument until he reached high school and moved back to Philadelphia to live with his brother, which is when he changed his mind again and started loving the trumpet and the conga. He was so passionate about the latter that he bought his own conga, which he still has to this day. Then, other musician friends taught him how to play it, and the rest is history.
Early professional career
His learning to play the conga was the beginning of his life as a professional musician, and he played for various groups such as La Orquesta Cupey, Orquesta La Precaución, and Orquesta La Opinión, among others. During this time, Jorge learned to play many other instruments such as bongos and timbales. His teacher was Mikie Rivera, renowned Puerto Rican singer-songwriter and trova and jazz guitarist, who met with the young man and other musicians in the cellar of a friend’s house to mentor them and work with them.
These meetings aroused in him the idea of creating his own band in the future because of all that Rivera taught him about the music biz, and he wanted to put that knowledge into practice as soon as possible.
Jimmy Jorge and The Latin Jazz Expenses
Jorge’s band started as a small jazz group, but he did not want to settle for that. At some point, he was interested in having an orchestra with four wind instruments, three singers, piano, bass, bongos, timbales, and congas. That is how Jimmy Jorge and The Latin Jazz Express project arose.
This project started as a six-member Latin jazz band in 1995, but has managed to grow to the point that it has about 12 members and plays many other musical genres, although salsa is still very present in its repertoire.
Through hard work, Jimmy Jorge and The Latin Jazz Express have managed to position itself in the industry until they became the house band on the radio station called “La Mega 1310 AM” for some time and have played at all kinds of events such as The Puerto Rican Parade, La Feria del Barrio, Penn’s Landing’s Hispanic Fest, among others.
Some of the current members of the band are Peruvian singer Joseito Rivera, Puerto Rican singer Lia Montalvo, Dominican singer Hugo Tavares, conguero Edwin “Papo Buda,” percussionist Orlando Santana, and trombonist Edgar Salias.
Jimmy Jorge Entertainment
When Jorge began performing with American orchestras, he noticed that some of them, in addition to their musicians, also had dancers and DJs who were part of the orchestra and the show. The inclusion of these professionals in concerts seemed like a phenomenal idea to him and wanted to put it into practice for his own project, so he took advantage of the contact he had made with singers, DJs, photographers, dancers, and dance teachers to recruit them for his own shows in the future.
So, he began asking for phone numbers in order to build a network of artists he could count on in case he needed their services. Today, he has a large catalog of options for every type of show, making Jimmy Jorge Entertainment one of the most important Latin entertainment companies in Philadelphia today.
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