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Search Results for: All Stars

Tribute to Alberto Naranjo and his musicians

Latin America / Venezuela / Caracas

40 years of El Trabuco Venezolano A Deserved Tribute to Alberto Naranjo and his musicians

Teresa Carreno Theater. Caracas, Venezuela August 21 to 25, 2017
Collaboration and Photographs by Lysbeth Weffe

From August 21 to 25, at the Teresa Carreño Theater (TTC), in Caracas, the Tribute to maestro Alberto Naranjo was held for his 57 years of artistic life, and to the group of his creation El Trabuco Venezolano for its 40 years of founding . With a long time of preparation and a lot of love involved, as it said in the hand program and was perceived in the environment, the event had the general production of Franklin Rojas, the Grupo Madera Foundation and the Teresa Carreño Theater Foundation.

Alberto Naranjo and Noel Mijares
Alberto Naranjo and Noel Mijares

More than an orchestra, El Trabuco Venezolano has been an authentic Venezuelan salsa movement born from the initiative of Alberto Naranjo, a veteran drummer and arranger who has walked the trade through the most diverse tendencies and schools of popular music in the Caribbean, always counting with the direct support of the musical producer, Orlando Montiel(I).

It was at a recital conference given by César Miguel Rondón and Domingo “El Flaco” Álvarez at the Museum of Contemporary Art in Caracas, in August 1977, that El TrabucoVenezolano(2) made its public debut.It immediately became the most finished and interesting musical project known to the city of Caracas up to that time. Alberto Naranjo organized it under the concept of a big band with the idea of ​​developing a particular proposal that would differ from its similar ones in the rest of the Caribbean, with a sound that bridges salsa, jazz, funk and Venezuelan.

With seven albums released, two of them live with the group Irakere from Cuba, and having passed more than a hundred performers through its ranks, El Trabuco, more than a group in conventional terms, has been a download and meeting space for local musicians, as well as the best of schools for many of them.

Alberto Naranjo
Alberto Naranjo

He also counts among his achievements, having motivated the Caracas salsa environment of the moment, imposing a high standard that influenced the formation of the best salsa orchestras, apart from creating, in short, his own Caracas sound brand(3).

The activities of this large tribute began on Monday 21 with the talks in the Protocol Plate of the TTC: “History in Venezuelan salsa” with Franklin Rojas and “Hera & Pablo, the Venezuelan salsa dance”; on Tuesday 22, Cheo Guevara’s discussion on “Alberto Naranjo, and his historical mark” and the forum “The production of salsa content in alternative radio” moderated by Zulay Millán. They continued like this throughout the week.

Several workshops were held, among them, “Percussion Tuning” dictated by Nicolás Monterola and “Latin Percussion” by Professor Frank Márquez. Also in the lobby on the ground floor of the TTC, the following concerts were presented: Caracas Legends Ensemble, with its tribute to Eddie Palmieri, the Salsarría Orchestra, Grupo Madera, Mundito and his Orchestra La Celestial, The Big Band of San Agustín and the Orquesta Carlin.

Grupo Madera
Grupo Madera

The highlight of this week of well-deserved recognition was the Trabuco Venezolano concerts at the Ríos Reyna venue on August 24 and 25, presented by Zulay Millán and José Gregorio Acero.

Although with a room not completely full and recalling other times of splendor of a TTC that received the stars of the show from all over the world, we enjoyed two nights of memorable, tasty, lively and educational concerts, with a stage full of great musicians. and a full Alberto Naranjo, going through it and playing around more than directing the members of the big band. With the best of the best-known musicians and singers of Venezuela in the genre, with some of the original members of this group and new talents, we were able to delight ourselves in an exquisite waste of salsa, jazz and funk, lasting three hours each day.

“The teacher was narrating the stories of the different themes that they interpreted…”

Alberto Naranjo at the Teresa Careño with his orchestra "Trabuco Venezolano"
Alberto Naranjo at the Teresa Careño with his orchestra “Trabuco Venezolano”

The member musicians of El Trabuco Venezolano 2017, present at the concerts on August 24 and 25, were: Alberto Lazo (piano), José “Mortadelo” Soto (bass), William Vásquez (three), William Mora (tumbadoras), Frank Márquez (timbale), Franklin Rojas (bongo), Hugo Olivero (sax), Eduardo “Mondy” Dávila (sax), Manuel Barrios (sax), Irvin Blanco (sax), Edwin Ruiz (sax), Adrián Suárez (trombone), Eliel Rivero (trombone), Pedro Carrero (trombone), Franklin Moreno (trombone), Oscar Mendoza (trombone), Vicente Freijeiro (trumpet), Rafael Rey (trumpet), Gustavo Aranguren (trumpet), José “Cheo” Rodríguez (trumpet) , Noel Mijares (trumpet), Edgar “Dolor” Quijada (voice), Troy Purroy (voice), José Luis Peña (voice), Yeci Ramos (voice), Arturo Guaramato (voice).

The teacher was narrating the stories of the different songs they performed, referring to the fact that his musicians were chosen by meritocracy, sharing with the audience and ordering someone to shut up on more than one occasion, in a humorous tone, yes. He reminded us that they are not only dedicated to salsa and in some pieces where they did not sing, he emphasized that they were instrumental and that they could help us soar our imagination and dream.

Yeci Ramos, Juan Jose Conde, Edgar "Dolor" Quijada, Jose Luis Peña, Troy Purroy
Yeci Ramos, Juan Jose Conde, Edgar “Dolor” Quijada, Jose Luis Peña, Troy Purroy

The great experience of this meeting of musicians that has been El Trabuco Venezolano was reflected in a repertoire of 13 songs, including originals, emblematic and premieres, which they gave us.

They began with the songs “Yo Soy La Rumba” (Marcelino Guerra) with the solo voice of Troy Purroy and a timpani solo by Frank Márquez, “Bravo Rumbero” (José “Cheo” Navarro) sung by Edgar “Dolor” Quijada, “ La Negra Tomasa” (Guillermo Rodríguez Fiffe) in the voice of Arturo Guaramato, “Tres Días”, an original theme by Chucho Valdés and ceded to El Trabuco, sung by José Luís Peña, with the participation of the dancers Hera and Pablo. At this point, the entire audience had warmed up, and there was even a couple from the public who danced in the hall from the beginning of the concert until the end, both days.

The night continued with the emblematic “Almendra” (Alberto Barroso). This theme arranged by Naranjo for Arturo Sandoval 46 years ago, featured the masterful participation of Noel Mijares -Venezuela Big Band Jazz, Desorden Público- on trumpet, interacting with great complicity with the maestro. It followed with a premiere, “Alna’s Mambo” an instrumental composition, subliminal as Naranjo described it.

Yeci Ramos, Juan Jose Conde, Edgar "Dolor" Quijada, Jose Luis Peña, Troy Purroy - Photo
Yeci Ramos, Juan Jose Conde, Edgar “Dolor” Quijada, Jose Luis Peña, Troy Purroy – Photo

The concert continued with “Gongo Blues” (Eduardo Cabrera), a theme in which the extraordinary solos of Eliel Rivero on the trombone, Gustavo Aranguren on the trumpet, Manuel Barrios on the saxophone and Alberto Naranjo pleased us playing the kettledrum. . He followed up with the instrumental “El Ojo del Huracán,” a Latin jazz combo, which was written in the early ’70s and still sounds weird, Maestro Naranjo said.

Then with the song “Oye como va” (Tito Puente) the rumba was lit up, the lights in the room were turned on and hardly anyone could keep up without stopping and dancing. In the song “El Hijo del Sonero” (Ricardo Quintero) Yeci Ramos sang, in “El Cumaco de San Juan” (Francisco Delfin Pacheco), Arturo Guaramato and in “Compañeros” (Ricardo Quintero), Juan José Conde, these three songs they were accompanied by the drums of Grupo Madera.

“Imágenes Latinas” (Bernardo Palombo – Andy González), was the theme chosen as the finale, a piece that has become a cult object among music lovers, the salsa audience and lovers of Latin jazz, according to the words of connoisseur José Orellán .

It featured the extraordinary participation of Adrián Suárez in the trombone and bodyguard solo, and the interpretation of the son player Edgar “Dolor” Quijada.

Alberto Naranjo in his tribute
Alberto Naranjo in his tribute

At the concert on Friday 25, El Trabuco Venezolano and its creator were declared CULTURAL HERITAGE OF THE NATION by the Institute of Cultural Heritage (IPC) and the Ministry of People’s Power of Culture of Venezuela.

With the hope that this experience can be repeated in other theaters in the country and the world, we congratulate the organizers, Alberto Naranjo and the musicians of El Trabuco Venezolano for having received such well-deserved recognition as Cultural Heritage of the Nation.

Notes: (1) and (2) The salsa book. Chronicle of urban Caribbean music. Cesar Miguel Rondon. Ediciones B Venezuela SA., 2007. (3) Taken from the Caracas Exhibition. Ciudad del Son, montage and texts by Alejandro Calzadilla, at the La Estancia Cultural Center, belonging to the company Petróleos de Venezuela (PDVSA La Estancia), September 2017.

The best Salsa-Latin bands in London! Are you in London?

Europe / England / London

London: Here we bring you the best Latin bands you must check right now!

London - Photo
London – Photo

PALENKE, the Latin dance leader in London

Palenke was born in 1990 to the collective talents of Fernando Suarez – “Kinacho” and Lisandro Zapata from Colombia. Both are highly professional performers and are widely experienced in the Latin and Jazz scene.

Photo 1 - The best Salsa-Latin bands in London
Photo 1 – The best Salsa-Latin bands in London

The Band’s eclectic repertoire is passionate, dynamic and eminently danceable: from the characteristically hot blooded tempos of Cuban Salsa and Brazilian Lambada, the traditional folk rhythms of Colombian cumbia and Dominican Merengue, to the latest Caribbean Reggae and universally popular Spanish style “Gypsy Kings”. This all singing band includes the traditional latin rhythm section, piano, guitar, bass, congas, bongos and timbale. It is fronted by Adriana Santana also Colombian, who has become the “Queen of Salsa” in London captivating the audience with her magnetic voice and sensual dancing.

Over the years Palenke has toured: Switzerland (Montreaux Festival), France, Italy, Spain, Tunisia, Morocco, Malaysia, Indonesia, Ireland and Turkey. The band has performed for dignitaries such as Prince Charles, the late King Hussein of Jordan, King Juan Carlos of Spain and has become a spicy ingredient at hotels, clubs and many pop stars parties.

In the UK, the band is well known from North to South as a leading Latin band spreading the Latin fever from small to big audiences. Palenke has been invited to the Barbican Centre, the South Bank, The Edinburgh Festival and several TV shows. Palenke over the years had worked with the collaboration of great Musicians such as: Oscar Ruiz, timbale; Bill Bland, congas; Alejandro Martinez, multi-percussionist and Luis Carlos Fuentes, Drummer.

Photo 3 - The best Salsa-Latin bands in London
Photo 3 – The best Salsa-Latin bands in London

SAMBOSSA, a band playing the sounds & rhythms of Brazil

With music ranging from sultry Bossa Nova & grooving Afro-funk to blistering samba, Sambossa have everything needed to delight both the listener & the dancer.

Featuring the unique vocal talents of ELISANGELA MAHOGANY, who brings originality to some classic Brazilian tunes.

Also from Rio is hugely talented multi-instrumentalist MARCELO ANDRADE who showcases his saxophone & flute styles.

Guitarist PAUL RUMBOL leads this band as well as being band leader of the celebrated group Viramundo. He also sings & plays the cavquinho (small Brazilian guitar) & has been working alongside the most talented Brazilian performers for more than 20 years.

Completing the quartet is XAVIER OSMIR from São Paulo, Brazil who brings his wonderful percussion & vocal talents. The band is also available as a trio and duo for smaller events/budgets. SAMBOSSA, a compact but very powerful Brazilian/Latin group.

Photo 4 - The best Salsa-Latin bands in London
Photo 4 – The best Salsa-Latin bands in London

RIAMBA: the professionals of rhythm!

With flair for performing, Riamba is one of the most sought after and lively Latin music bands on the London scene today. Its flexible 3 to 7 piece line-up is led by a superb female vocalist and backed by a strong rhythm section which includes: piano, trumpet, bass and typical Latin American percussion.

With their combined musical talents, the group is perfectly suited for the many different occasions and requests that Riamba receives; from a fully blown Salsa dance band with optional dance tuition, to a more relaxed event where lively background music in the Latin style is required.

Photo 5 - The best Salsa-Latin bands in London
Photo 5 – The best Salsa-Latin bands in London

Riamba’s musicians, who are from Latin America, Europe and the UK, have had an eclectic musical training with professional experiences to match, encompassing: Latin American, jazz, pop and classical music.

As individuals this has led them to perform on tours in the UK and around the world with artists such as: Björk, Jason Rebello, The Ghana Dance Ensemble, Stewart Copeland (The Police), and at venues which include: Pizza on the Park, The 606 Club, The Royal Festival Hall, Glastonbury Festival, The Sydney Festival (Australia) and The National Theatres (London and Ghana).

Photo 2 - The best Salsa-Latin bands in London
Photo 2 – The best Salsa-Latin bands in London

Riamba has performed for many private clients and at venues which include: The National Theatre (London), The National Portrait Gallery, The Dorchester Hotel, The Cultural Olympiad, Battersea Park and Regent’s Park Festival as well as travelling abroad for European performances.

Europe / April 2025

Oscar Dudamel continues to achieve dreams and presents “La Rumba Me Llama”Calibrated maracasMartinez attorney

Directory of European nightclubs

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La Macumba 2024
La Macumba
Štefánikova 230/7 150 00
Prague, Czech Republic

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Canela
Canela Club Latino Paris
77 Rue du Faubourg du temple 75010
Paris, France

Cuba Compagnie
Cuba Compagnie Café
48 BD Beaumarchais 75011
Paris, France

Cubana
Cubana Café
47 rue Vavin 75006
Paris, France

La Pachanga
La Pachanga Officiel
8, rue vandamme 75014
Paris, France

La Peña
La Peña Saint Germain
3 passage de la Petite Boucherie 75006
Paris, France

Balajo
Le Balajo
9 rue de Lappe 75011
Paris, France

Pachamama
Pachamama PARIS
46 rue du Faubourg Saint Antoine 75012
Paris, France

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Salseroparis
9 Rue du Petit Pont, 75005
Paris, France

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Cascadas
Cascadas
Ferdinandstr. 12
20095 Hamburg-Mitte, Germany

Havanna
Havanna Berlin
Hauptstr. 30
10827 Berlin-Schöneberg, Germany
La Macumba - The Real Latin Club in Hamburgs
La Macumba – The Real Latin Club in Hamburgs
Adenauerallee 3 20097
Hamburg, Germany

Latin Palace Changó
Latin Palace Changó
Münchener Strasse 57
60329 Frankfurt, Germany

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Soda Club Berlin
Schönhauser Allee 36
10435 Berlin, Germany

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Bario Latino Malta venue
Barrio Latino Malta
Ghar il Lembi Street SLM1562 Sliema
Central Region, Malta

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Teatro Cubano
Teatro Cubano Warsaw
ul. Aleksandra Fredry 6 00-097 /> Warsaw, Poland

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ACM CitY
Carrer Can Pallarès 2, Cerdanyola del Vallès
08290 Barcelona, Spain

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Antilla Barcelona
C/ d’Aragó, 141
08015 Barcelona, Spain

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Azúcar SalsaDisco
Calle de Atocha, 107
28012 Madrid, Spain

Disco Bar Cuba Live
Cuba Live
Ramón y cajal número 2
07011 Palma de Mallorca, Spain

El Son
Discoteca El Son
C. de la Victoria, 6
28012 Madrid, Spain

Prisma Discoteca
Discoteca Prisma
C. de Alcalá, 192
28028 Madrid, Spain

Discoteca El Edén Boliviano
El Edén Boliviano
Carrer Gremi de Tintorers, 49A
07009 Palma, Illes Balears, Spain

Mojito
Mojito Club
Rosselló, 217
08008 Barcelona, Spain

Morena
Morena Barcelona
calle 11 num.29
08860 Castelldefels, Spain
Que Chimba
Qué Chimba
Av. del Vallès, 117
08223 Terrassa, Barcelona, Spain
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Sala Olvido
C/ Olvido 15
28026 Madrid, Spain
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Seven Dance (Dio Club)
Carrer del Perill 10
08012 Barcelona, Spain

The Host Madrid
The Host
C/ Ferraz nº 38
28008 Madrid, Spain
+34 918 05 36 48

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UNITED KINGDOM

Salsa Soho
Bar Salsa Soho
96 Charing Cross Rd
WC2H 0JG London, UK

Salsa Temple
Bar Salsa Temple
Victoria Embankment, Temple
WC2R 2PH London, UK

Juju's
JUJU’s Bar & Stage
Ely’s Yard 15 Hanbury Street
E1 6QR London, UK

Revolucion de Cuba
Revolucion de Cuba Leeds
64-68 Call Lane
LS1 6DT Leeds, UK

LightHouse
The LightHouse Bar & Club
62 Rivington Street
EC2A 3AY London, UK
 

 

 

 

 

Karina Bernales present

APRIL 2025

FESTIVALS

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Menéate 2025

¡Meneate! Viena Cuban Dance

Apr 10 / 13 2025

Fanialive
U-Bahn-Bogen 22 & 23
Vienna, Austria 1080

From €159

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Kizz Me BachAmore 2025

Kizz Me BachAmore Congress

Apr 11 / 14 2025

Palais des Congrès Mons
Avenue Melina Mercouri 9
Mons, Belgium 7000

From € 70

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World Stars Salsa Fest 2025

World Stars Salsa Festival

Apr 24 / 28 2025

Maritim Hotel Paradise
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Dobrich, Bulgaria 9620

From € 79

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Bachata Magic Festival

Apr 05 / 06 2025

OX Club Prague
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Tanssikoulu 2025

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Apr 17 / 20 2025

Tanssikoulu-Dance School Baila Baila
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From € 150

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Paris International Salsa Congress

Apr 11 / 13 2025

La Palmeraie Hotel
20 Rue du Colonel Pierre Avia
Paris, France 75015

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Lyon Bachata Fest 2025

Lyon Bachata

Apr 18 / 20 2025

Espace Ecully Bar
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Bachata Fest Stuttgart 2025

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Apr 09 / 14 2025

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From € 99

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Apr 24 / 27 2025

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Apr 11 / 13 2025

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Apr 03 / 07 2025

Hotel D50
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Zeno Complex
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Apr 25 / 27 2025

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Oslo, Norway 0179

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Apr 11 / 18 2025

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Apr 10 / 14 2025

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Apr 24 / 28 2025

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“DeBÍ Tirar Más Fotos” is not just an album; it is an invitation to reimagine music and the cultural impact it can have in an increasingly interconnected world

Bad Bunny was born as Benito Antonio Martínez Ocasio in San Juan, Puerto Rico, on March 10, 1994. He is a composer and singer of urban music, especially trap and reggaeton.

Bad Bonny DeBÍ TiRAR MáS FOToS
Bad Bonny DeBÍ TiRAR MáS FOToS

Although he never took formal music classes or studied any instrument, he is a singer, composer and creator of his own songs. The first samples of his art were seen on YouTube, where he slowly began to gain fans.

In mid-2016, Bad Bunny joined Hear This Music, a label created by DJ Luian and Los Mambo Kingz, presenting the hit “La Ocasión,” an anthem of trap music. There he also recorded singles such as “Diles,” “Soy Peor,” and “Tú No Vives Así.”

Bad Bunny has also participated in songs with numerous artists, such as Farruko, De La Ghetto, J Balvin, Maluma, Nicky Jam and Ozuna, among other urban music stars.

In 2017 he conquered Europe, touring with more than 20 concerts in 20 days. Upon his return he sang “Si Tu Novio Te Deja Sola” at the 2017 Billboard Latin Music Awards with J Balvin.

In addition, he sold out concerts at the Luna Park in Buenos Aires on September 8 and 9. In November he released “Sensualidad” with Prince Royce and J Balvin.

The year 2018 began with great success.

On January 12, he released “El Baño”, a collaboration he recorded with Enrique Iglesias.

On February 6, he released “Salimos A Buscarte”.

On the 9th, he presented “Fantasía”, with Alex Sensation.

On the 14th, she released a version of the hit “Báilame” by Nacho, together with Luis Fonsi, Yandel and Daddy Yankee.

On the 15th, she released “Amorfoda”, a new single in which she says “no” to love.

She didn’t wait and on the 22nd, she released “Dime Si Te Acuerdas”.

On March 16, she released a song with Khea, Düki and Cazzu, titled “Loca”.

On the 23rd of that month, “Dime” was released, recorded with Revol, J Balvin, Arcángel and De La Ghetto.

On April 1, she presented “Me Rolié”. In the same month, she released: “Te Boté”, with Ozuna, Nicky Jam, Nio García, Darell and Casper Mágico; and “Explícale”, with Yandel, Noriel Cosculluela and Brytiago.

On May 5, she recorded “Contigo”.

Bad Bunny nació como Benito Antonio Martínez Ocasio
Bad Bunny nació como Benito Antonio Martínez Ocasio

On the 12th, 13th and 14th she presents her songs live, again at Luna Park. In between these concerts she releases “Sólo Avísame”. Then she releases “Quiere Verme”, together with Anuel Aa and “Diles”, with Ledy Medina.

On June 22nd she releases “I Like It”, recorded with Cardi B and J Balvin. On the 28th of the same month she releases the single “Estamos Bien”. She participates in Marc Anthony’s song “Está Rico”, together with Will Smith. On October 11th she releases “Mía”, in a spectacular collaboration with Drake singing in Spanish. On December 8th she releases the hit “Desde el Corazón” and on the 14th of the same month she presents “Sólo de Mí”, whose video reflects gender violence. On the 23rd her debut album goes on sale, under the name “X100Pre”.

On June 28, Bad Bunny & J Balvin present the eight-song album “Oasis” with the first single, “Qué Pretendes” (with special appearances by Mr. Eazi and Marciano Cantero of Enanitos Verdes)

Following the death of basketball player Kobe Bryant, Bad Bunny paid tribute to him with an emotional song titled “6 Rings.”

YHLQMDLG was released by the artist at midnight on February 29, 2020. The title means “I do what I want” and features collaborations with Daddy Yankee, Yaviah, Jowell & Randy, and Ñengo Flow. The album is a tribute to the marquesinas (garage parties) that Bad Bunny grew up attending, and features many nods to reggaeton from the early and mid-2000s

On May 10, 2020, he released his third studio album “Las que no iban a salir,” which features the participation of Don Omar, Zion & Lennox, Nicky Jam, Yandel, among others.

In July, after being the first Latin urban artist to be on the cover of Rolling Stones magazine, El Conejo Malo becomes the protagonist of the first digital cover of the legendary Playboy magazine.

On July 25, he releases the song and video: “Un día (One Day)” with Dua Lipa, J Balvin and Tainy.

On January 3, 2021, he releases the video for his song “Booker T”. That same year, he releases the single and video clip “Lo sentir BB” with Julieta Venegas and Tainy.

Bad Bonny
Bad Bonny

Throughout the year, he publishes several singles and video clips.

On May 5, 2022, he releases the album “Un verano sin ti”.

On June 2, he releases the video clip for the song “Tití mepregunta”.

On November 30, he releases the single “La Jumpa” with the video clip.

On December 22, he released the single “Gato de noche” with Ñengo Flow.

On February 15, 2023, he released the video for “Ojitos lindos” with Bomba Estéreo.

On May 18, he released the single “Where she goes” along with its video.

On July 21, he collaborated with Travis Scott on the single “K-Pop” with The Weeknd.

On September 25, he released the single and video “Un preview”.

On October 13, he released the album “Nadie sabe lo que va a pasará mañana” becoming a hit single.

Becoming the most listened to album of the year in a single day.

“What are we overlooking in Bad Bunny’s ‘DeBÍ TiRAR MáS FOToS’? Beyond reggaeton, a lesson in artistic evolution.”

While social media is boiling with divided opinions about Bad Bunny’s new album, it is worth moving away from the extremes and analyzing “DeBÍ TiRAR MáS FOToS” from a broader perspective.

Beyond being a reggaeton album, this work is an artistic, cultural and strategic manifesto that leaves valuable lessons for all musical genres, including salsa.

Bad Bunny has used his position as a global artist to fuse elements such as salsa with urban rhythms, achieving a musical dialogue that transcends generations and tastes. However, the impact of this project does not stop there.

I’d like to share five key aspects that other artists could learn from this release to innovate and connect more deeply with their audiences.

  1. The power of nostalgia: plastic chairs as a universal symbol

The album cover, with the humble plastic chairs, connects directly with the everyday life of Latin American neighborhoods. These common objects evoke memories of family gatherings, celebrations, and moments of community. The message is powerful: simplicity can be deeply meaningful and resonate globally.

  1. Exclusivity that generates value: “Residencia” concerts

Instead of a world tour, Bad Bunny is betting on “Residencia,” a series of exclusive concerts in Puerto Rico. With this strategy, he not only boosts tourism and the local economy, but creates a “FOMO” (fear of missing out) phenomenon in his fans. This generates massive advance reservations on hotels and flights.

  1. QR codes: intelligent digital interaction

Integrating technology with music is something that Bad Bunny has done masterfully. QR codes in Puerto Rico allow fans to interact with the album in innovative ways, unlocking exclusive content and creating a bridge between the physical and the digital.

  1. Incorporating traditional genres and sounds

Bad Bunny is not afraid to mix salsa with reggaeton, betting on musical arrangements that celebrate his cultural heritage. This shows that genres are not compartments or “silos”, but platforms for dialogue

  1. Expectation and release strategy

From the announcement of the title to the release date, passing through a short film full of cultural references, everything in this project has been designed to create a narrative that maintains the interest of the public. The lesson here is clear: music is not just released, it is experienced as a complete cultural event.

Final thoughts: innovation and evolution

In a world dominated by technology, staying traditional is not an option for artists who want to grow. Tools like Web 3.0, Blockchain, NFTs to offer immersive experiences and AI are revolutionizing the way musicians interact with their audiences and generate income.

While some lose themselves in criticism, others take advantage of these tools to redefine their art and project themselves globally. The lesson is clear: you have to look ahead and dare to evolve.

“DeBÍ TiRAR MáS FOToS” is not just an album; it is an invitation to reimagine music and the cultural impact it can have in an increasingly interconnected world.

Also Read: Sessions from La Loma brings together salsa fans from all over the world in Puerto Rico

Jhon Semeco

Latin America / Venezuela / Caracas

Musical rhythms always attracted and encouraged Jhon Semeco, from a very young age, at the age of 9 he entered the Venezuela Children’s Choir and later the Rondallita, by then he was already singing on television and recording albums, however, his passion was Salsa which is one of the rhythms that he liked the most.

Jhon Semeco
Jhon Semeco

He mentions that “Salsa won among all the musical rhythms because it is in the blood and in the genes, we are Latinos with warm blood, we grew up with flavor and tumbao, it is impossible not to move our feet to the rhythm of a tumbao, the chapeo of a timpani, to the mark of the key and the mintune of the piano, impossible not to give in to the cadence of the bass, the trill of the metals and the voice with the feeling of a singer”.

Jhon Semeco in concert
Jhon Semeco in concert
Jhon Semeco
Jhon Semeco

He was listening to Rubén Blades, Willy Colon, Héctor Lavoe, Latin Dimension, La Salsa Mayor, Ismael Ribera, Estrellas de Fania and the Venezuelan trabuco, among other well-known salsa groups and artists.

Jhon Semeco with Luis Enrique, Juan Carlos Perez Soto and Fernando Osorio
Jhon Semeco with Luis Enrique, Juan Carlos Perez Soto and Fernando Osorio

The artist career is a long and difficult path that they follow, but few achieve success and it is thanks to their great will, struggle and desire to be recognized for their music that they manage to perform, in addition, Jhon Semeco refers that the support and encouragement of moving forward was given to him by friends, artists and colleagues, in this way he achieves perseverance, dedication, determination, seriousness, professionalism, study, love and passion for what he does, thus achieving respect and credibility, thus obtaining the convening power in this music environment.

Jhon Semeco with Ismael Miranda
Jhon Semeco with Ismael Miranda

He is currently creating a new Salsa Romántica album, which he will call “Propias y Ajenas”, this arises at the request of his friends and colleagues, since after writing for many artists and orchestras such as La Dimensión Latina, La Salsa Mayor, Los Satélites , the Combo de Venezuela, The Sopranos, Marcial Izturiz, Wladimir Lozano, among many others…

Decided to sing his songs, accompanied by great composers whom he admires and respects, and whom at some point he saw very far away and today life rewards him by being his friends, giving him the opportunity to interpret his songs, they are nothing more and nothing less than Jorge Luis Piloto, Pedro Azael, Yasmil Marrufo, Alfredo Matheus 10, Juan Carlos Pérez Soto, Enrique Barrios, and Luis Romero, all GRAMMY winners.

Jhon Semeco with Gilberto Santa Rosa
Jhon Semeco with Gilberto Santa Rosa

It is worth mentioning that they are the ones who write for stars like Marc Anthony, Luis Miguel, Gilberto Santa Rosa, Luis Enrique, Franky Ruiz, Roberto Roena, Jerry Rivera, Olga Tañon, Ricardo Montaner, Luis Fonsi, Cristina Aguilera, Ricky Martín, Cristian Castro , Carlos Baute, Prince Royce, Gloria Estefan, José Feliciano, Celia Cruz, Tito Nieves, Mariah Carey, Oscar de León, José Luis Rodríguez, Paulina Rubio, and other well-known artists. Now Jhon with his new album has the privilege of singing songs composed by himself and songs by his friends thanks to friendship and mutual admiration.

Jhon Semeco singing
Jhon Semeco singing
Jhon Semeco - Cover
Jhon Semeco – Cover

“Propias y Ajenas” will have 1 song for each of them, and the rest are songs of their own written with all their heart, most of them are experiences lived or seen in others, this is how the title of their album came about.

Jhon Semeco interview
Jhon Semeco interview
We asked him to know what he recommends to all the new talents who are in the process of training and who are in the arduous struggle to stand out in this environment, and this is how he replied:

“I recommend that you study, that you prepare, that you listen and learn from the best, whatever your musical style, that you say NO to mediocrity, that you have personality and not a copy of another, that you understand that putting on a hat reverse, dark glasses and chains does not make them an artist, that they strive to make good music and not songs with repetitive rhythms and lyrics”

 

For more information, you can contact him through:

  • Facebook: https://www.facebook.com/rumbandajhon
  • Correo: [email protected]
Jhon Semeco - soundtracks tv novels
Jhon Semeco – soundtracks tv novels
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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.