Search Results for: Larry Harlow

History of the Orchestra “La Terrífica” of trumpeter José “Joe” Rodriguez

In the early 70’s, the trumpet player of La Sonora Ponceña, José “Joe” Rodríguez, decided to leave the orchestra led by Papo and Quique Lucca.

Joe had been part of “La Más Sureña” since almost the foundation of the orchestra and was even the lead trumpet player in the successful productions “Hacheros Pa’ Un Palo” (1968), “Fuego En El 23” (1969), “Algo de Locura” (1971), “Desde Puerto Rico a Nueva York” (1972) and “Sonora Ponceña” (1972) with which the orchestra achieved great international recognition; however, this time, the trumpet player had decided to execute an idea that had been in his head for some time.

He was also joined by percussionist Mickey Ortiz and, incredibly, the lead voice of La Sonora Ponceña, Tito Gómez.

In the early 70's, the trumpet player of La Sonora Ponceña, José "Joe" Rodríguez, decided to leave the orchestra led by Papo and Quique Lucca. — La Terrífica 1974

Soon, Joe Rodríguez, with the collaboration of the resigning members and his first cousin, bongos player Francisco “Chalina” Alvarado, who curiously had also been part of La Sonora Ponceña in the past, organized his own orchestra which he called “La Terrífica” and began to travel all over Puerto Rico performing at festivals and patron saint festivals.

La Terrífica ‎"Sabor A Pueblo" 1976 — La Terrífica ‎”Sabor A Pueblo” 1976

Sometime later they signed a contract with the powerful Fania Records label to record with its subsidiary, Internacional Records, their first album under the production of Larry Harlow, titled “Terrífica” (1974), which featured Adalberto Santiago on backing vocals, Héctor Lavoe and Yayo ‘El Indio’, which included the song ‘Hachero Mayor’ written by Francisco Alvarado and vocalized by Tito Gómez as a protest to one of the most popular Sonora Ponceña songs on the island: ‘Hacheros Pa’ Un Palo’ authored by Arsenio Rodríguez.

“Yo traigo el hacha mayor, De aquella 72 Arsenio me la dejó la, con doble filo la traigo yo.

I come to chop down a stick, which they call ‘palo mayor’ because I’m the brave one here, I’m the axeman, I bring the axe, from that 72 Arsenio left it to me, I bring it with a double edge.

I come from the mountains and I bring a lot of firewood,

Gentlemen, I come waving, I am the main axeman.

Seventy-two axes for one stick, with my two-edged axe,

Now I cut it.

I bring the biggest axe, with a double edge I bring it.

Gentlemen, I went to the mountain and I come very tasty, to distribute to the whole world, I’m the biggest axe man.

Double-edged, double-edged gentleman.

With double edge I bring it.

Careful, jump out of the way, gentlemen, so that they will know, I’m coming with “La Terrífica”.

If you don’t get out of the way, I’ll run over you with my truck.

I’ll bring it with a double edge”.

The new orchestra was doing well, they enjoyed the public’s acceptance.

The contracts began to arrive by themselves and they had a good future, however, Tito Gómez would surprise everyone when he announced that he was resigning from “La Terrífica” because he had received an interesting proposal from New York to join the powerful band of conguero Ray Barretto who, after the sudden departure of his singer Tito Allen, was looking for a new vocalist to accompany the young Panamanian Rubén Blades at the front of his orchestra.

The following year, La Sonora Ponceña records in “Tiene Pimienta” (1975), its next production, the song “Hachero Sin Hacha” in the voice of Miguelito Ortiz (who arrives to the orchestra replacing Tito Gómez to accompany Luigui Texidor), written by Papo Lucca himself, in which he responds harshly about the alleged awarding of the axe to “La Terrífica” and even makes fun of the resignation of Tito Gómez with the pregón “una gallina que no pone porque ya no tiene gallo” (a hen that doesn’t lay because she no longer has a rooster).

“Where is that great hatchet man who advertises himself out therethe one who remembered Arsenio for a triumph to get.

You are nothing more than a parrot a head without brains a hen that does not lay because it no longer has a rooster.

That axe that you have looked for cardboard teeth that was that the great Arsenio, a joke played on you.

Search well in your memory the year sixty-nine when in your presence Arsenio with Lucia sent me an axe as a reward the sign of the woodcutter.

Axemen without an axe, they are.

Your axe does not break skulls, your axe is made of cardboard.

Arsenio mistook you, Arsenio misled you, your time is long gone Ay, I’m telling you, where is that great axeman?

Maybe he died, maybe he died, you have to put your head in it, you have to put inspiration in it”.

Orquesta La Terrífica Casa Pobre, Casa Grande 1980

Incredibly, when a strong response was expected from “La Terrífica”, its director Joe Rodríguez decided to concentrate his energy on finding a replacement for Tito Gómez and to reinforce his orchestra. Thus, Yolandita Rivera from New York and a 16-year-old teenager named Héctor “Pichie” Pérez joined the group and recorded “Sabor A Pueblo” (1976), their next LP under the production of pianist Jorge Millet.

The differences between both orchestras seemed to vanish as if by magic after a supposed private meeting between the founders of both groups, a situation that allowed them to have a peaceful party.

This fact would be verified later with the recording of two songs by La Terrífica: “Humo En La Cabeza” and ‘”Vida Se Llama Mujer” both authored by Luigui Texidor, the vocalist of La Sonora Ponceña; and the linking to Quique Lucca’s orchestra of vocalist Yolanda Rivera (the main voice of La Terrífica), who, besides other hits, recorded the merengue “Si No Me Meto” composed by Francisco Alvarado, co-founder and bongos player of La Terrífica in the album “El Gigante Del Sur” (1977).

The result of this determination gave great and good results for all, to the extent that Tito Gómez returned to La Sonora Ponceña to record several songs written by Francisco Alvarado, among them “Moreno Soy” included in the album “Explorando” (1978) and eventually Joe Rodríguez participated with Quique Lucca’s orchestra as a guest trumpet player for some trips.

From this moment on, “La Terrífica” would act as a kind of quarry of vocalists and musicians that would provide La Sonora Ponceña with salsa talents, this is the case of Manuel ‘Mannix’ Martínez, Héctor ‘Pichie’ Pérez, Yolanda Rivera, Luisito Carrión, Wito Colón, Luis ‘Cuchy’ Castro (trumpet), Efraín ‘Frao’ Hernández (bass), Freddie Del Valle (trumpet), Japhet Rodríguez (timbal), Jorge Miranda (bongo), among many others.

La Terrífica ‎"Mas Terrífica" 1992 — La Terrífica ‎”Mas Terrífica” 1992

La Terrífica, from its creation until 1992, recorded ten incredible productions, saying goodbye to the Salsa market with the hit “Corazón Fracturado”.

For his part, Joe Rodriguez, the founder of La Terrifica, has been retired from music for quite some time and devoted to his religion; while Francisco “Chalina” Alvarado founded El Conjunto La Perla and is still immersed in the world of salsa.

Facebook: Orquesta “La Terrífica”

Source: Frank Manuel Orellana

Article of Interest: Where the idea of the name of the Fania Record label came from

Broadcaster and event promoter Jesús “Chuy” Martínez’s life and career

Conversation with Jesús “Chuy Martínez

I had recently spoken with broadcaster and event promoter Jesús “Chuy” Martínez about his beginnings, career, experiences, unpublished facts and other details concerning his brilliant career in the entertainment world. Without further delay, we will carefully read his words and enjoy the stories he has to offer.

This is jesús “Chuy Martínez — Jesús “Chuy” Martínez some years ago

Good morning, this is Karina Garcia, North America director for International Salsa Magazine. I am very happy today to have a very special guest, who is none other than broadcaster, promoter and organizer of events born in the Dominican Republic, specifically in the city of Pacheco, Jesus ¨Chuy¨ Martinez, with whom we will have the pleasure of talking. How are you today, Mr. Martinez?

Very well. I am here ready for your interview.

Okay, Mr. Martinez. You have a long and successful career in the world of the arts. Could you start telling us how it all started and what made you turn to the entertainment world?

It all started in New York City in 1970 when I began to do activities in lakes. In New Jersey, there were many lakes and we started doing dances with Pete ¨el Conde¨ Rodriguez and many other orchestras. After doing a few activities in New York, I moved to the city of Los Angeles, where I worked for a radio station called 107.1 FM KMAX starting with two hours of tropical music and we lasted about three years. We started with two hours and then we had five hours per day. We were supported by some record labels that gave us all the music, especially Fania Records and TH Company. We brought all the music to Los Angeles, which was practically in its infancy. There was no tropical music. There were only three stations that were only dedicated to playing norteño music, so we were an option for the California audience. We had salsa, Merengue, Colombian, Venezuelan, New Yorker, and Puerto Rican music. We started the program with two hours a day, came to have five hours a day and it was a success for the public, but at that time, FM radio stations were only present in the houses. At that point, FM did not yet exist, which started appearing in cars and cassettes in 1979 or 1980. Prior to that, a thing called cartridge was used, but with the coming of FM stations in cars with cassettes, this frequency began to become stronger because people could still listen to the radio in their vehicles and homes. That was a process that in which made the radio strong and able to work with FM. I worked at KMX radio for about three years and then I went to other places like Radio Cali KLOVE as an account executive before I started a new program at KFOX 93.5 FM in 1982. At that time, we did activities in nightclubs like Virginia, Los Globos, Sombrero, among others, and we used the different orchestras of the time like the Siba orchestra and Azuquita Y Su Melao. All that was a process in the 70s. Then, we started in the 80’s to do FM radio with all the guarantee of the radio in the cars, which was when we began to work in discos like Candileja, La Bamba, and Escondite. Something important was the experience gained and, in view of my studies as a sound engineer, I learned a lot about equalization and all that stuff. I went to Cali, Colombia a few times and then to Venezuela, where I learned equalization and the system for discotheques. We had not only the 80’s, but many South Americans in Los Angeles like Venezuelans, Colombians, Ecuadorians, Peruvians, and Central Americans. Something that helped to internationalize the rhythm in Los Angeles was to take Saturdays and most Sundays to make projections at KFOX 93.5 FM. In the case of Saturdays, we had four hours of Central American music, we had a large audience of Salvadorans, Guatemalans, who listened to our program.

Jesús “Chuy” Martínez interviewing Oscar D’ León at Kfox 93.5 fm in 1990

All right. Taking into account the emergence of the FM frequency in cars, playback devices, the internet, and digital media, could you say that people like you have had to modernize and reinvent themselves to stay relevant in the market?

That’s right. At the time of the existence of record companies like Fania, Sony, RMM, MP, everything was easy and everybody could project their music in the 80s and 90s. First, people used LPs and cassettes, but the first CDs began to appear in 1986, so no one wanted the old LPs and cassettes anymore. Music was played on the radio where I did my show and at KLOVE, where salsa artists like Grupo Niche with their song Cali Pachanguero were played. Then Marc Anthony and many other artists appeared, so record companies promoted you and you had the ease of projecting a singer, but by the year of 1996, people no longer wanted CDs because modern technology came in and everyone started downloading music with the new internet system. All of this has contributed to a total change and it is the same thing that exists now, which makes it difficult to project an orchestra or a soloist. There is no longer the question of radio promotion and now everything is digital, so we have had to adapt to the new technical internet system with all its means of communication.

Would you consider that this new system has been beneficial to fans and detrimental to artists at the same time?

That is right. They do not have the opportunities they had before. In the late 80’s and early 90’s, there were many record companies with which everyone could be promoted, facilitating the projection of an artist in the market quickly. Now it is different and a determining factor was the death of most of the good artists from Fania and other companies like Pacheco and Larry Harlow, so young people who want to project themselves do not have the record label and the CD. They have to use other methods such as the internet, the downloading songs, and the sale of songs. There are some DJs who are experts at downloading music and there are many channels focused on providing DJs with both video and audio.

Poster announcing Oscar D’ Leon and Grupo Niche’s concert at the Palladium Hollywood in 1987

There are many web portals dedicated to offering music through which people can get songs without even spending a cent, so the artist makes nothing to offer his art.

That is true, but there are companies dedicated to selling songs on an individual basis. They can charge up to 99 cents per song and different things that have been invented. There are artists who gain some profit from selling their songs, but it is not what it used to be. In times gone by, people used to buy CDs, but now there are some DJs who are specialists in downloading music and connected to sites which offer the possibility to download videos and songs in exchange for a monthly allowance. I know about five DJs who have the ability to download songs, but it is not the same as before. We are in the year 2021 and things are not easy for new artists who are making themselves known because they no longer have so many benefits.

Modern salsa and memorable experiences

What do you think of current salsa?

There are quite a few orchestras here in Los Angeles, which perform at the Mayan, the Granada and Steve’s Steak House. There are many orchestras that project themselves through their performances, but with COVID-19, everything has gone way down in terms of concerts. We are doing concerts, but in a very limited way because the community had great fear of going to the venues, especially now that there is talk of the Delta variant. People are really scared and it is unbelievable what is going on in the California artistic scene, the world with the COVID problem and people’s fear of getting infected. That is why a large part of the population does not go to concerts, except for the youth that defies the moment and is not afraid.

Poster made by KFOX 93.5 FM, the radio station where Martínez worked

Could you tell me which venues are open for dancing salsa in Los Angeles?

Granada, Steve’s Steak House and the Mayan are the most active for tropical music. The Mayan is hosting the largest number of concerts. Toño Rosario’s was a success and Jerry Rivera will come soon, so let’s see what happens. Other promoters are going to bring La Sonora Ponceña and different singers, but there is no certain that people will come for all that has happened.

Could you tell me which is the most memorable experience you have had in your career?

The most memorable experience was when Frankie Ruiz had a concert at the Bonaventure Hotel and the man went to jail the same day (laugh). That was the greatest trouble because there were so many people interested in seeing him and he never came. That was a really bad experience in life. I did a lot of dances with Oscar D’ León, Eddie Santiago, La Orquesta Inmensidad. The first time Grupo Niche came here in 1986, with whom we did dances with Oscar D’ León and La Misma Gente at the Hollywood Palladium. We also worked with Ray Barreto, Pastor López, Santiago Cerón, La Orquesta Inmensidad, Andy Montañéz, Lalo Rodríguez and many other artists. Before there were many orchestras in a single event, but now people get used to one orchestra and several DJs.

A final message to those who go into the arts

Tenacity and perseverance at work, Hard work, hard work, hard work. You should study the field when you want to do something, be sure that your idea is good and avoid failing.

Poster announcing Frankie Ruiz's concert — Poster announcing Frankie Ruiz’s concert at the Bonaventure Hotel in 1989

Website: Chuyradio.com

What has happened with salsa in New York City recently

The ultimely passing of El Judio Maravilloso

Here you can see Larry Harlow — Larry Harlow

On August 20 this year, salsa fans around the world received of the devastating news about the death of Larry Harlow Kahn, who was one of the most transcendental figures of the Fania All-Stars at the time and Latin music in general. There have been many artists, writers and the general public have expressed their profound regret at the departure of pianist, leaving an unforgettable legacy and a profound mark in the minds of all those who admired him throughout his career.

According to what writer specialized in music Aurora Flores said, Harlow, also known as “El Judio Maravilloso”, marked a unique style with great ease and innovation while staying attached to his traditions. From the hand of Johnny Pacheco and Jerry Masucci, this musician became a talented producer and creator for much of the work done by orchestra La Fania, resulting an approximate of 270 recordings for other artists and a good number of hits that continue to be heard today.

This extremely talented pianist broke down all sorts of cultural barriers during his lifetime thanks to his great talent. He reached corners he has never dreamed of and will always be remembered for his great artistic endeavors.

Ricky Gonzalez and Angel Fernandez make donations to support the Salsa Museum

Johnny Cruz with two musicians — Angel Fernández, Johnny Cruz, and Ricky González

In recent days, it became known that both Ricky Gonzalez and Angel Fernandez have met with the director of the Spanish Harlem Salsa Gallery Museum, Johnny Cruz, to bring him with some highly valuable objects. Gonzalez is Marc Anthony‘s pianist and Fernandez is the musical director of his orchestra, so both musicians have much to contribute to the historic museum presided by Cruz.

In the particular case of González, he plans to offer some jackets that were worn by the famous Puerto Rican singer, while Fernández will offer a trumpet played at one of the many concerts offered by the boricua and his team. Together with the already mentioned objects, both artists pledged to collaborate in every way necessary to continue donating valuable acquisitions to the cultural institution. On the official Facebook account of Johnny Cruz, the president of the museum can be seen in the company of both musicians and some thanks from his part to both of them for supporting the Spaha Salsa Gallery, as this place is also known.

Migdalia Sánchez joins the Salsa Museum

Logo of the station Latino 99 FM

It has been announced that Migdalia Sanchez, the head of Latino 99 FM in Florida, has agreed to join the Salsa Museum with Johnny Cruz. This means that the aforementioned station will start broadcasting the programme hosted by Johnny Cruz at the same time so that all its listeners can enjoy it without a single problem.

Salsa returns to New York

Following the restrictions imposed by the local authorities due to the advance of COVID-19, many clubs and nightclubs have decided to open their doors again, but meeting each and every one of the health requirements for these places can be considered safe for the clientele.

Every day there are more well-known names that join the list of places that are working almost normally after all this time. Here we mention some of the places that have reopened their doors:

La Marqueta
S.O.B’s
González y González
El Sanjuan
Taino Towers Crystal Ballroom

Daniel Peña Grammy Winner 2012 and his new album entitled “Traigo Melao”.

“Traigo Melao” his third and most recent production

The 2012 Grammy® winner and Dominican Percussionist based in Miami, Daniel Peña brings back a dream team for his new album titled “Traigo Melao” in a remastered and limited edition production available today on all digital platforms.

Daniel Peña “Traigo Melao” — The Grammy® winner in 2012

It is an album that contains 9 songs, it is very special for me, not only because of the musicians and singers that accompany me, but also because it includes important songs in my life such as ‘Lirio de los Lirios’ where there is a version played by my dad on acoustic accordion, remembering my childhood when he played it for me and my brothers, but there is also another version of this same song played by Bobby Cruz as a tribute to my father” expressed emotionally Daniel Peña who presents his third studio production.

This album was masterfully interpreted by artists Ismael Miranda, Meñique, Raulin Rosendo, Hector “Pichie” Perez, Odilio Gonzalez, Paquito Guzman, Bobby Cruz, José Alberto El Canario.

Among the top musicians that “Traigo Melao” includes along with its producer and percussionist Daniel Peña, Charlie “Bongo” Santiago, Charlie Sierra, Eddie Montalvo, Sammy García, Tito de Gracia, William “Kachiro” Thompson, Gamalier Reyes, José Madera, John “Dandy” Rodriguez Jr. and Juan Pablo Romero on percussion, while David Irrizary, Diego Giraldo, José Manuel Gutierrez, Johnny Silva, Gamalier Reyes, Jesús “Gumby” Navedo, León Cheva, José Arroyo, Paquito Gúzman and Cheito Quiñonez on backing vocals.

On piano were Gilberto “El Pulpo” Colón, Ricky González, Luis Marin, Óscar Hernández, Richie Ray, Andy Guzman, Carlos Infante and Antulio Mora, while on trumpets were Julián Cifuentes, Carlos De León, Dante Vargas, Ivan Alejandro Odio, Luis “Papo” Marquez and on trombones were Reynaldo Jorge, Daniel López, Alexander Zapata and José Berrios.

Also playing bass on the songs were the talented Salvador Cuevas, Maximo Rodriguez, Luis Rodriguez, Ramses Colon, Pedrito Pérez, Sergio Munera, José R. Santiago and José Velázquez.

First Class Percussionists Jimmie Morales (R.I.P), Richie Bastar and Daniel Peña — Jimmie Morales (R.I.P), Richie Bastar y Daniel Peña

The album featured mixing and mastering by Victor “Sonny” Hernandez, acoustic guitar by Rigo Irizarry, violins and string arrangement by Gerardo Aguillon, tres by Nelson Gonzalez, accordion by Maricarmen Vazquez and saxophones by Jose Heredia, Luis Disla and Ismael Vergara.

Daniel Peña is a Dominican producer and percussionist who began his musical career at an early age. During the course of his career he has had the opportunity to record with countless renowned singers and musicians such as: Ismael Miranda, Richie Ray and Bobby Cruz, Jose Alberto “El Canario”, Paquito Guzman, Tito Allen, Larry Harlow, Nicky Marrero, Oscar Hernandez, Willy Rosario among others.

In 2014 he presented his first album titled “Eleven” and in 2017 his second musical project titled “Sancocho” with which he obtained great reviews from the music industry for its quality and high care…

He was a 2012 Grammy® winner and is part of the Remo family featuring his custom congas courtesy of Remo. He is also endorsed by Vic Firth, Soultone Cymbals and Jorg Gray.

Source:

WebSite: Daniel Peña

Official Release https://www.notaoficial.com/s/2021/06/08/daniel-pena-presenta-traigo-melao/

Daniel Peña y El Rey del Bajo Bobby Valentin

By: Diana Marie Miami Correspondent for International Salsa Magazine.

Article of Interest: Roniel Alfonso Mella Music Producer, Orchestrator, Composer and Instrumentalist

Salsa Superior Award
Diana Marie
Lady of Salsa 2021

International Salsa Magazine

Home

Richie Bonilla Management is a Latin Music booking and Managing Agency

Celebrating 60 years as a Personal Manager – Booking Agent and Promoter

This agency has been organizing events throughout the United States, Europe, South, and Central America. It has been organizing events for more than 50 years in Japan.

For a period of 50 years, Richie Bonilla has been a force that has contributed to the continuous growth of the Latin music industry. He has been directly responsible for the success of many of our biggest names in the Latin business.

In 1962 Richie Bonilla signed an unknown artist named Pete Rodriguez. As a result of his effort and contant dedication, Pete Rodriguez became the hottest recording artist of that time and one of the all-time drawing artists. He was crowned “King of Boogaloo”

Celebrating 60 years as a Personal Manager - Booking Agent and Promoter — Richie Bonilla Management is a Latin Music booking and Managing Agency

During the same period, Richie Bonilla signed another unknown artist, a young boy, 17 years old who had only one LP to his credit. Once again because of his persistence this young artist named Willie Colon is now a living legend.

The stories of his accomplishments are endless. Other Boogaloo/Salsa artists which had success under Richie’s guidance and management were Hector Lavoe, Ray Barretto, Ismael Rivera Mongito El Unico, Victor Aviles, Eddie Santiago, and Frankie Ruiz.

During the Boogaloo era in the early ’60s, Richie Bonilla management company was the main booking agency in New York City, He also managed the hottest artists of that period. They were Ralfi Pagan, Pete Rodriguez, Orq Flamboyant, TNT Boys, La Conspiracion, Orq Colon, Joey Pastrana, King Nando, Ralph Robles, Ray Jay, Lat-Teens, Willie Colon with Hector Lavoe, Johnny Zamot, Kako y Su Combo, Joe Acosta, The New Generation, Landy Nova, Sonora Borinquen, Latin Souls, including merengue bands like Primitivo Santos, Eddie Bastran, Dominica and Hugo Perez.

In the late ’60s and early ’70s, Bonilla Management controlled 90% of the music going to Panama for the carnivals and other national holidays. Other countries in which he was successful in developing prior to the Fania Era were Venezuela, Curacao, Aruba, Martinique, Guadalupe, St.Thomas, and St. Cruz.

When Richie Bonilla opened his booking agency in 1962, during that time very few orchestras were traveling out of the United States. He was one of the first promoters to bring salsa music to places such as Chicago, Ohio, Boston, Washington, Philly, Connecticut, Los Angeles, and San Francisco.

Larry Harlow "El Judio Maravilloso" y Richie Bonilla — Larry Harlow “El Judio Maravilloso” y Richie Bonilla

Richie Bonilla has always been available to anyone who needed help, advice, or encouragement. Vitin Aviles has always thanked him for giving him the confidence needed to go out as a soloist. Orchestra Broadway’s first trip to Venezuela was booked by Richie. Ralph Mercado’s first trip out of the country, to Curacao as an agent for Eddie Palmieri, was also booked by him.

Jelly Bean Benitez’s first DJ booking at a club was also done by Richie Bonilla. When Pete Rios, the original founder of Latin New York Magazine, only had visions of such a magazine, Richie Bonilla took him by the hand and introduced him to everyone in the industry, including Izzy Sanabria.

After the first Latin awards night was discontinued, Richie Bonilla sponsored a Latin awards night at the Cheetah Club in 1972 at his own expense, because he felt it was important to recognize our Latin artists and give them credit for their accomplishments.

Willie Sotelo, Richie Bonilla y Rafael Ithier

During the early and late 50’s the Bronx was the birthplace of the Salsa(Mambo). Most of the best musicians and future name artists resided in the Bronx and so did Richie Bonilla. He started promoting salsa dance parties in the apartments and finished basements. Then he graduated to ballroom dances such as Hunts Point Palace, Club Cubano Inter-Americano, Tropicana, Calgate Gardens, New Terrance Gardens, and Bronx Casino.

During the ’60s there were very few bands residing in Puerto Rico. Richie was the connection for the New York bands to travel to Puerto Rico. They would perform for all of the graduation dances, Fiestas Patronales, Secretary Day, and club dates all over the island. He was one of the first persons to promote Salsa music in Puerto Rico with two associates, Alby Diaz and Fernando Lopez.

During the exotic period of salsa music, He signed another unknown artist named Eddie Santiago and promoted him to stardom, managing his career for 3 years. During the same period, he also managed and booked Frankie Ruiz and Lalo Rodriguez.

Then in 1989 history was made again, Richie discovered Orquesta De La Luz, an all-Japanese Salsa orchestra residing in Toyko, Japan.

ORQUESTA DE LA LUZ -¡Salsaludos De La Luz! — In 1989, history was made again, Richie discovered the Orquesta De La Luz.

Some of his friends in the salsa industry had told him that he was wasting his time with this attraction and once again because of his dedication to commitment and devotion to Latin music, Orquesta De La Luz‘s success all over the world is well documented.

Because of Orquesta de La Luz popularity and his influence in creating a Japan Salsa Festival.

Japan has been a great market for our artists and record sales. Richie was directly responsible for the following artists performing in Japan: Marc Anthony, Tito Nieves, Jose Alberto, Gilberto Santa Rosa, Los Hermanos Moreno, Milly Jocelyn y Los Vecinos, The New York Band, Ernie Agosto y La Conspiracion, David Cedeno, Elemento 10, Joe Cuba, Carmen Jimenez, Stacey Lopez Dancers, Cubarama Afro-Cuban Jazz Band, Crissy I-cee, Alexa, and DLG.

In recent years Richie has been promoting legendary artists and orchestras such as Israel “Cachao” Lopez, The Machito Orq, and Cubarama Afro-Cuban Jazz Band (formally the Mario Bauzer Orq). His dedication of keeping the Old Big Band School alive is because having knowledge of strong musical roots will always maintain the growth of our Latin music.

To name some of the many awards that Richie has received for his love, dedication, and contribution to the Salsa Latin music industry are:” THE UNITED NATION PEACE MEDAL” for promoting Orquesta de La Luz , who drew all different kinds of nationalities under the same roof in concert halls all over the world. Also, Mayor Dinkins Proclamation contributed to improving Latin relationships in NEW YORK CITY.

President Clinton’s Commendations letter, keys to the City of Cartagena, and recipient of the “SALSAWEB’S LIFETIME ACHIEVEMENT AWARD” at their Second International Convention. Also “DR. SALVADOR F. SOLA LIFETIME ACHIEVEMENT AWARD” in 2000, ALBERT TORRES WEST COAST CONGRESO LIFETIME ACHIEVEMENT AWARD in 200I and in 2002 he was also inducted into THE INTERNATION LATIN HALL OF FAME “SPECIAL RECOGNITION AWARD”

2006 New York Salsa Congress

Life Time Achievement Award

Received at the New York Hilton Hotel

2007 Received the Honor to be inducted as

One of the Musketeers in the French organization

“Compagnie Des Mousquetaires D’ Armanc”

during the “Temp Latino Festival” in

Vic Felesac, France

Richie Bonilla has always conducted himself with honor and integrity and has brought style and grace to our industry. He is quick to flash a warm smile and a strong handshake to his friends, associates, and clients.

Richie feels that no matter the problem Latins must hold their heads up high in order to see the right direction to pursue.

Contact: 917-699-4641

Article of Interest:
NORA SUZUKI 32 Years After Her Debut In Salsa

Hector “Bomberito” Zarzuela Quality and Tuning in the Fania All-Star Machinery

International Salsa Magazine

Home