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Patrón Latin Rhythms is one of those many bands from the San Francisco Bay Area that continue to demonstrate the taste the inhabitants of the area and its surroundings have for Latin music and other rhythms stemming from it. For this reason, we decided to talk to Vanessa Ojeda, the band manager, to know more in depth her work and everything that has to do with the group.   

Vanessa’s beginnings in music   

Vanessa told us that music has always been present in her life, as she remembers, from an early age in San Leandro, California. Her father was responsible for managing musical groups, so he taught his daughter all he knew about the administrative and business part.   

In fact, the young woman recalls that, since she was five years old, she already saw her father playing his trade and explaining some things about it. As she got older, she gained more responsibilities and learned more about the internal functioning of a group. She started answering e-mails, drawing up contracts, making reservations, among other things.   

When her father sadly passed away about three years ago, Vanessa had to learn to do the rest of the things on her own, so she greatly appreciates the prior learning she experienced before the time came.    

Today, she is in charge of all the band’s contacts, social networks, publicity, promotion, musician fees, hotel bookings, travel, among other tasks.   

Beginnings of Patrón Latin Rhythms   

Vanessa explained that it was her father who initially selected the musicians and talent that made up the band. He began by looking for the congueros, whom he took home to determine who was the best choice for the group. He also had some friends who were dedicated to music and he knew they would do a great role if they joined his project, so he contacted them to make the proposal. 

Later, the first musicians selected to be part of the group created their own orchestra, which led Vanessa’s father to look for new musicians and a different name to the proposal that he had in mind and search for the right talent for it. This is how Patrón Latin Rhythms was born. 

Vanessa comments that her father was a lover of the musical work by Poncho Sanchez, Tito Puente, Santana, among other artists of this style, so he was looking for musicians who could emulate those sounds and ways of playing. He also wanted the new members of the new 10-piece band to understand what he wanted at that time, which was the salsa of the time. 

As for the name of the band, Vanessa and her father wanted something attractive and playful for the audience, so after thinking about many things, they decided that ”patrón” was a memorable term and that made them think of something or someone ”strong” and ”with character”, just as they wanted the band’s music to be.   

Musical background of the musicians 

Another thing Vanessa’s father was very careful with was knowing very well the background of each of the musicians he selected and, of course, ensuring that they came from reputable bands. ”My father knew many of the musicians before forming the group, so he knew they would do an excellent job if he gave them the chance. In fact, some of them are still with me despite my father’s death and the time elapsed,” said Vanessa.   

The permanence of most of the old team is considered by Vanessa as a sign that Patrón Latin Rhythms is much more than just a job for its members. It is also like a family that they take care of and strive to make it better every day.    

This was achieved thanks to the training provided by her father, who always made sure that Vanessa knew all the details related to the band’s operation so that she would be able to take care of it and its members after his passing. One of the most important things he taught her is that she should always treat others as she would like to be treated, which she has very much in mind to this day.   

Genres played by Patrón Latin Rhythms   

Regarding the genres played by the group, Vanessa said that they have tried to incorporate a lot of salsa into their repertoire recently. Her father was a big fan of Latin rock, which occupied a privileged place in the band’s work, but when Vanessa took the reins of the project, she began incorporating a little more salsa and diversify the rhythms played by Patrón Latin Rhythms. To this we must add that she likes R&B a lot, so it was also taken into account to be part of the group’s repertoire.    

It is precisely this blend of genres that the group always seeks to achieve is what guarantees them a mixed audience in which all nationalities and tastes converge. Something that stands out from the group’s musicians is that many of them have their own salsa repertoire due to the experience they bring from other orchestras, which helps them attract audiences of different generations.   

In addition to that, Latin and American public tend to enjoy Patrón Latin Rhythms’ music depending on the genre being played at any given time.   

How Patrón Latin Rhythms handles arrangements on the covers 

At the time of creating a cover of a well-known song, the musicians of the group take into account the characteristics of the audience they are going to entertain that day, and one of them is the crowd size. If the audience is big, they know they should play faster songs, but if the group of attendees is smaller, then they start with something softer and calmer.   

However, in all their performances, they try to vary all genres so that their shows do not become monotonous and the audience does not get bored. In fact, their repertoire has included from songs by Marc Anthony or Santana to others by Bruno Mars or the group Chicago, which shows how diverse a Patrón Latin Rhythms concert can be.    

On this subject, we can say that each musician is a fundamental part of the orchestra, as each one plays a role in each song they are going to play because not everyone can play everything. In fact, Vanessa tells an anecdote in which one of the musicians quit and it was difficult for the rest of the them to play the chords and the percussion part of certain songs he played. For the same reason, each member and instrument is of vital importance in the band and it is not always easy to cover some of them. 

Read also: Eric Maldonado from La Paris All-Stars’ work behind the scenes