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Search Results for: salsa

Crunkchata came to stay in USA

North America / USA / New York

Crunkchata is the new rhythm that takes over the Latin street in USA. All lovers’ music enjoy this type of melody for its contagious tempo that makes dance to latin dancer professional or amateur.

The name Crunkchata comes from the mixture between Crunk + Bachata. Crunk, from its origins, is a musical genre that fuses hip-hop music and electro music and originated with the concept of the word crunk, which come from the union of two words, crazy and drunk. For its part, Bachata is a cadence genre from Dominic Republic very famous around the world. Nowadays, the Bachata’s leaders are: Juan Luis Guerra, Romeo Santos and Prynce Royce, among many others.

However, the Crunkchata is leading vertiginously the top ranking of the most prestigious radios, web pages of specialized music, lists of downloads and nightclubs gaining the acceptance of a young public. The people don’t stop to sing the songs. It’s so exciting to dance when women and men get together as a couple to move their hips from side to side with the count of 1,2,3 gentle jumping up one foot to continue with the same  count to the son of the Crunkchata. This rhythm so sensual comes to stay and its creator is TOBY LOVE.

This musician whose real name is Octavio Rivera, better known as Toby Love born in the Bronx – New York, on March 20, 1985. He is an American singer of Dominican and Puerto Rican origin.

“Toby” comes from the nickname of his father with the same (Octavio Rivera, former member of the group Classic Cluster Salsa) and “Love” is the second nickname that hey put him when he was a teenager for his amorous character.

Crunkchata came to stay in USA
Crunkchata came to stay in USA

Toby Love originally started as the second voice of the bachata group Aventura before becoming a soloist in 2006

During his stayed in Aventura he learned a lot about Bachata and later became part of Scarlito Enterteiment together with composer Anthony Lopez known as “Tony CJ” creating his own style. The main objective of Toby is to make the genre of bachata accessible to all the urban young people of the world.

His music is a fusion of R &B, hip hop with elements of traditional and modern Bachata; it defines as result a sound that the same artist likes to call “crunkchata”.

This style unique with the mix of urban rhythms and romantic genre whose songs are in English and Spanish, occupy the third in ranking popularity of the traditional Dominic’s music after Romeo Santos and Prince Royce in the period 2016 – 2017.

Only “Tengo un Amor” became viralized among the top popular Bachata’s videos on the youtube raking chart to get the third place with more than 28 millon views. Toby Love with much effort, dedication, perseverance, more than 11 years of career as soloist and seven studio albums has managed to position the Cruckchata within the music industry and in the heart of the people.

Bachata Super Star Toby Love will be performing all his hits on Friday, October 28th!

TOBY LOVE – BACHATA EDITION AT CULTURA EVENT CENTER

5602 S Washington. St, Tacoma 98409

Date: October 28

Time: 9:00 pm

Cost: GA: $40 (presale)

VIP:$60 – includes: Front of Stage Access, Autographed copy of Toby Love’s Newest Album and Meet and Greet!

Facebook: tobyloveofficial

For more information and VIP Table reservations please call: 253.444.2314

Rudy Regalado. The legend of percussion

North America / USA / California

Rudy Regalado was a composer/ educator and one of the top Latin Rock Timbaleros based in the area of East Los Angeles, California during the 1970s and the second more famous Latin percussionist after Tito Puente. His legacy has been exceptional, 23 recorded albums, participated in big Festivals from USA and shared the best platforms with the best in the world. This artist was well known for his style, his contagious rhythm and eccentric presence.

Photo 1: Rudy Regalado
Photo 1: Rudy Regalado

Rudy Regalado was a genuine and outstanding timbales maestro; he was inspired as a child by big bands Machito and Tito Rodriguez, who were two of favorites he became interested in playing music and the Timbales.

His beginnings in this instrument go back at the end of the 1950s. During that period as s teenager, he learned to play the drum and timbales in home town (Caracas-Venezuela). For 1963 and with desire to eat the world with his music he moved to Puerto Rico and started playing in hotels and clubs in the San Juan area with Julio y su combo, the first house bands he played with in Puerto Rico’s at Hotel Caribe Hilton. They were the backup house band for all the famous musicians that performed in the Island in 1965; at the same time he studied harmony and percussion at Pablo Casals Conservatory of music.

Photo 2: Rudy Regalado
Photo 2: Rudy Regalado

A decade later the restless Venezuelan timbalero migrated to Southern California, where he joined playing with local jazz and Latin groups before joining with the extremely popular Latin Rock Band called El Chicano.

The timbalero of timbaleros spent twelve years with El Chicano, singing and playing the timbales in 5 albums, which was included in Top 40 hits during the 1970s with the songs “Viva Tirado” and “Tell Her She’s Lovely”. El Chicano also created the theme song for the television series Baretta, which ran on ABC from 1975 to 1978.

After, Rudy formed his own Latin Jazz All-Star / Salsa Band in 1983, which included a selected group of musician from Los Angeles. Initially known as Todos Estrellas, the band eventually became known as Chévere (aan expression of Venezuelan popular slang) and appeared at the PlayBoy Jazz Festival, Disneyland and Fiesta Broadway, among other engagements. The band also performed overseas in summer festivals in Canada, Hong Kong, Indonesia, Kuala Lumpur, Malaysia, Singapore, Thailand and throughout the European continent.

Photo 3: Rudy Regalado
Photo 3: Rudy Regalado

As part of an El Chicano reunion in 2009, the Timbales maestro performed during the 40th anniversary of Woodstock festival at the Golden Gate Park Music Concourse in San Francisco, where the group actually celebrated their own 40th Anniversary, and last played with them at the Greek Theatre of Los Angeles in front of over a 100,000 screaming fans.

In addition, he participated in a variety of sessions with the Zawinul Syndicate, Quincy Jones, Alphonse Mouzon, Caravana Cubana.

Photo 4: Rudy Regalado
Photo 4: Rudy Regalado

Rudy also toured with Aretha Franklin in charge of her percussion section, was a drummer for Los Melódicos in its 1980 tour of United States, and performed on the Tonight Show, the Nancy Wilson Show and American Bandstand. His film credits include The Skeleton Key (2005), as well as the television series Pepe Plata (1990) and Clubhouse (2004).

Héctor José Regalado better known as Rudy Regalado passed away on November 4th, 2010, in Las Vegas – Nevada, where he died from complications of pneumonia at the age of 67.

Photo 5: Rudy Regalado
Photo 5: Rudy Regalado

Currently, his daughter Norka Tibisay Regalado founded in 2013, the Rudy Regalado Foundation. The goal of the foundation is to provide inner city music programs with instruments and financial support. “Let no child be left behind due to lack of funds”. In February, 2014, they donated over 2500 instruments and donated $2000.00 to help with cost for instructors. Her goal is to get financial support from big companies and the community in order to reach many more music programs; she is also working on bringing music programs inside children´s hospital to help the healing process to their mentally ill children and burned survivors.

Rudy Regalado will be forever remembered as one of the greatest Latin exponents of Salsa / Jazz sound of all time, undoubtedly, The Legend of Timbales (January 29, 1943 (Caracas – Venezuela) – Covember 4, 2010 (Las Vegas – Nevada).

Photo 6: Rudy Regalado
Photo 6: Rudy Regalado

For additional information or to make a donation, please contac Norka Regalado at 323.270.8176 or go to website www.rudysfoundation.org/

ISM / October 2025

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La Sonora Ponceña tour
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“We are the Real Latin music world network”
Letter to the Editor Joint our team

[Read more…] about ISM / October 2025

Somos Latinos in Mexico

Latin America / Mexico / Ciudad de Mexico

Somos Latinos is a company based in Mexico that has specialized in the production and organization of salsa music events since 2006. We had the opportunity to speak with the General Director, Omar Gonzales, who told us that he is an Audio Engineer. Before starting the company “SOMOS LATINOS,” he worked for another company providing services to most of the international singers or musical groups that came to the country. He also mentioned that he has always liked the salsa genre, even though it’s difficult to find since it’s not the country’s native music. However, this doesn’t mean there aren’t small to medium-sized groups of “Salsa” followers.

Oscar D'Leon - Somos Latinos in México
Oscar D’Leon – Somos Latinos in México

One day, he decided to create his own office with the idea of doing something—promoting “Salsa.” Starting in 2007, they took a chance and organized their first event. After some time, the famous singer Tony Vega came to the country and gave him the opportunity to produce his first event there. Thanks to its success, “Somos Latinos” became his exclusive office in Mexico. One of their biggest successes was an event they organized with the salsa artists N’Klabe and NG2, who were known as “The Pioneers of the Future of Salsa.” The salsa fans who attended the event applauded like never before, as it was a world-class show.

Somos Latinos in Mexico - Roberto Blades and Viti Ruiz
Somos Latinos in Mexico – Roberto Blades and Viti Ruiz

The company currently has 10 years of experience and is known for:

  • An extensive roster of artists.
  • A solid reputation for event production, recognized as a reliable and trustworthy production company, earning the confidence of the public, their clients, and the artists they promote and represent.
  • Broad knowledge of musical genres and an excellent team trained for massive events.
  • Having the necessary equipment and infrastructure for event production (stages, audio, backline, lighting, voltage generators, giant LED screens, and other technology to create top-level shows).

Omar also mentioned that to celebrate their anniversary, they created the “Somos Latinos International Salsa Festival,” their most important event, which has been held 8 times in different parts of Mexico, such as “Mexico City,” “State of Mexico,” and the “State of Veracruz.” In the latter, they participated as organizers and suppliers for the fourth edition of the Boca del Río International Salsa Festival 2014, the world’s largest salsa event, which takes place over 4 days (with an average attendance of 120,000 people per day). This event has earned the State of Veracruz recognition as the world capital of salsa.

Upcoming Event

Somos Latinos in México
Somos Latinos in México

On July 14, 2017, the event “Roberto Blades & Viti Ruiz #EntreAmigos” will take place at the “La Maraka” venue located at Mitla No. 410, Esq. Eugenia, Col. Narvarte, 03023 Benito Juarez, Mexico City, Mexico.

If you want to get to know them and learn more, you can contact them through:

  • Website: http://www.somoslatinosmexico.com/eventos.html
  • Email: [email protected] / [email protected]
  • Phone: +52 (55)5082-9580 / +52 1 5523281427
  • Instagram: @somoslatinos
  • Twitter: @somoslatinos
  • YouTube: http://www.youtube.com/channerl/UCzNWbZ7HyIPxE5tmkrwIRag
The Perfect Salsa Alignment - Somos Latinos in Mexico
The Perfect Salsa Alignment – Somos Latinos in Mexico

North America / October 2025

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Las Maracas promo

Martinez attorney

Directory of North American nightclubs

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.