Interviews

Puerto Rican singer Max Rosado is one more example of everything Puerto Ricans have accomplished and continue to achieve on a musical level in the United States, so it is a great pleasure for us to speak with this phenomenal artist about his life and career in the following lines. Below are the most important topics covered in our conversation with Rosado.

What caught Max’s attention in music in the first place?

Since he was very little, Max always had a great love for music and this is largely due to his mother, who loved salsa and instilled this taste in her son from a very young age. She loved La Fania All Stars, Hector Lavoe and Frankie Ruiz, who were practically the first artists Max listened to as a child.

As he grew up, he also listened to other salsa exponents such as Jerry Rivera, Rey Ruiz and Luis Enrique, who strengthened in the youngster his taste for romantic salsa which was very fashionable at the time. 

Since he was six or seven, Max was already singing those songs he always listened to on the radio, but he did not take formal music classes until he was 17, which is when he took his artistic inclinations much more seriously. Moreover, at the university level, he started to get involved in bomba, plena and salsa ensembles, thanks to which he met Ramon Sanchez, who is Jerry Rivera’s musical director and arranger for many other artists such as Jerry himself, Frankie Ruiz and Gilberto Santa Rosa. 

Professional start in music

The mentorship he received through these ensembles he played with helped him enormously and his first professional contact with salsa was in 2011 with Rey Ruiz, for whom he worked doing backing vocals and with Guillermo Calderon, who gave him the opportunity to do some dates with them.

He was also able to work with great arranger Tommy Villariny, who worked for El Gran Combo de Puerto Rico. Gilberto Santa Rosa and finally his son Oscar Villariny. Thanks to this contact, Max may have formed part of the orchestra Villariny Salsa Project for some time.

All these experiences were teaching him what he needed to know about the Puerto Rican musical environment and the musicians of his homeland. He has also been able to improve as an artist and have more experience in the genre.

All this adds up to his training at the university with classes related to piano, arrangements, improvisation and other areas of music to understand it and his colleagues so much better.

The 7th St. Band

Back in 2020, Max was planning on forming his own band and finally becoming independent. When he left Puerto Rico and moved to Washington DC in 2018, he met people like Leonardo García, Dominic Patrick Noel and Eduardo Padua, who were also working on their own projects and aroused the artist’s interest in exploring the idea of creating his orchestra again.

It was then that, the following year, he started to perform with his own group in Cincinnati, specifically at an event known as Salsa On The Square. Since then, he could finally make his dream come true and sing live with his own project, with which he has been able to travel to various cities.

As for the name of the group, The 7th St. Band, it owes it to the name of the street Max grew up in Puerto Rico, but he translated it into English to give it that American touch it has.

What has Max learned from the artists he has worked with?

Just like Max has worked with Jerry Riera and Ray Ruiz, he also did the same with Luisito Carrion, Ismael Miranda, Jose Alberto El Canario, Daniela Darcourt, among many others. When we wanted to know what he learned from these big names in the industry, he explained that he tends to observe other artists and their engagement with the public to learn well from each one. In the case of Daniela Darcourt, he told us that her talent, interpersonal gifts and human warmth pleasantly surprised him and he was glad to have been able to meet and work with her.

By working with El Canario, Max noted that he was ”a master of the stage” who has an exceptional and admirable audience management. Talking again about Jerry Rivera, it was an honor for him to have worked with ”El Niño Bonito” of the 90’s whose songs are still chanted with the same feeling as many years ago.

Something that Max admires about all of them is the way they have maintained their positions over the years. He himself notices it in his shows when he plays some of their iconic songs and makes people go crazy with happiness. These are timeless lyrics and artists that Max hopes to belong to one day. 

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Cuba has an extensive list of talented musicians and a great musical and artistic tradition that are truly the envy of many countries, so it is impossible to cover all the exponents of this land of talents. However, in this opportunity, we talked to one who sets the bar very high among them all, the incredible arranger, composer, sound engineer and multi-instrumentalist Kiki Valera, whom we have been able to interview for the March edition.

How Kiki fell in love with music

The first thing to point out about Kiki is that he was born into a very musical family in the easternmost part of the island of Cuba, specifically in Santiago de Cuba, which is an area well known for the presence of the now world famous Cuban son. In addition to that, his father, Don Felix Valera, inherited from his family and ancestors those musical genes that came from his grandparents, great-grandparents and further back.

So much so that Don Felix was a music teacher in the small town of San Luis, which was 30 kilometers from Santiago de Cuba, while his mother was a dance teacher. Both were recent graduates of the first national school of art instructors that was founded in the country in the early 1960s, while Kiki was just being born. 

Growing up surrounded by all this environment, music was the first thing he heard and lived, not to mention that the artist already had the necessary conditions and abilities to dedicate himself to this world professionally. When he was six years old, his father gave him a Cuban tres, one of the most iconic instruments of the son, and taught him his first songs, melodic motifs, tumbaos, among other things.

One thing to mention is that the Valera Miranda family does not consist of professional musicians as such, but rather empiric musicians who frequently get together at family events such as birthdays, Christmas, New Year holidays and vacations to play the tres, the bongo, the maracas, the guitar, among many other instruments. 

As a child, this was all very normal for him until he realized that his interest in music was genuine and he entered the Conservatorio Esteban Salas in Santiago de Cuba to study classical guitar. It was thanks to his studies that he realized that his family’s thing with music was something really authentic that had been developing a very long time ago, more precisely since the 19th century.

It turns out that a now deceased musicologist named Danilo Orozco was conducting a sociological survey in the eastern part of the country and happened to be a good friend of his father. In one of their many talks, Don Felix told him much about the family history with music for several generations, which caused Orozco’s curiosity and he got to the rural area where the family had lived. These visits determined that the oldest ancestors were true carriers of the roots of son in the eastern region, to the point that this researcher even made a documentary and the Valeras of that time recorded two albums with a didactic approach to show the cultural phenomenon that happened in that family nucleus.

After all this, Kiki felt even more destined to continue the legacy of his ancestors in music, but with a little more academic training and more modern touches in keeping with the times. That was more than 40 years ago.

Fashion artists paying homage to old genres

There is a whole resurgence of genres, already thought forgotten, by the passage of time, but thanks to tributes by certain fashion artists, they have risen from the ashes to occupy the place that should never have been taken away from them. We have the example of Bad Bunny with his album ”DeBÍ TiRAR MáS FOToS”, which focuses on the cultural and musical heritage of Puerto Rico and makes use of salsa, plena, and boleros to show the musical richness of the Island of Enchantment. We can also mention Desorden Público’s upcoming album ”Salsa All-Ska” which pays homage to salsa as part of the celebration of its 40 years of musical trajectory. Not to mention the 2024 Latin Grammy Awards which paid tribute to salsa and counted with the presence of Oscar D’ Léon, Tito Nieves, Marc Anthony and La India among its guests.

On this phenomenon, Kiki considers that artists in general are the reflection of their time and the manifestation of the environment in which they develop. For the same reason, he believes it is inevitable wanting to look back to understand where we come from, no matter how many years pass. ”After you study a genre such as reggaeton, you can tell that it has been nourished by other musical manifestations that preceded it. Moreover, when musicians are given the task of acquiring technical and theoretical knowledge of music, they always try to innovate by recreating the foundations of the genres in which they work” said Kiki on this interesting and important subject. 

”There is a saying that if we don’t know where we come from, it’s hard for us to know where we are going and this is the case. Contemporary musicians generally provide their vision of music and create new concepts, fusions and rhythmic patterns, but all this always comes from the past to a certain extent. To build something new, you need a base” he continued.

When Kiki decides to settle in the United States

Changing the subject radically, we wanted to know when Kiki decided to leave his country to settle in the United States, specifically in Seattle, to which he replied that he arrived here on April 2, 2013. The main reason why he left was due to his partner Naomi Bierman, who convinced him to move to start a life together in another place. 

With that decision, the musician had to make a total shift in mindset, since he had lived in Cuba all his life and came from a very close-knit family. He had to give up the closeness he had with his loved ones, culture, values and climate to adapt to a completely different way of life in a territory that was nothing like his own.

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