Interviews

René Latin Soul and his journey into music from his home country

René Latin Soul

After anything we have yet witnessed in the Latin music scene of the United States, we can say that it is undeniable that Cuba is an endless source of talent and passion for music, so this island can never be missing in International Salsa Magazine. On this occasion, it was the turn of producer, musical director, arranger, composer and trombonist René Latin Soul.

René is a talented Cuban who has managed to gain a very important place in the music industry in this country and we wanted to know how he managed to get there. Do not miss the fascinating conversation we had with the artist.

René playing the trombone — René Latin Soul playing the trombone during a performance

Beginnings in Cuba

René Amet Campos Artigas was born in the province of Camagüey, specifically in the municipality of Nuevitas. He came to music from a very early age, as many of his relatives are musicians, including his father and grandfather. This led him to enroll in the music conservatory when he was only 10 years old.

He confesses that he always knew he wanted this to be his profession and had no other career in mind for tomorrow, so he always did his best to excel as much as he could in the music business.

Once he finished school, René entered the military for mandatory service and was part of the general staff band. He was always intended to move to Havana in order to make himself known as an artist and he finally did it to stay for a while and see how he was doing.

During this time, he was working for several nightclubs that offered live music, but he did it with the trombone given by the army when he was in the staff band, since he just did not have enough money to buy one of his own.

Unfortunately, the time of the ”Special Period” arrived and this crisis forced him to return to his native Camagüey. However, this was not the end of his dream.

Upon returning, both René and his father started an artistic project which they named ”Valentín y Los del Caribe” and started working in tourism, specifically in a company called El Cuartón Club which had hotels in Acapulco, Puerto Vallarta and Ixtapa, Mexico.

Canada and the United States

While working with El Cuartón, René spent a long spell touring in the Aztec country, which gave him the opportunity to get to know other territories and other ways of doing things. In one of these trips, he made the decision not to return to Cuba and try his luck on new horizons.

He lived in the capital of the aforementioned country for more than 12 years, during which time he worked as an instrumentalist and worked with several artists belonging to the salsa guild such as La India, Jerry Rivera, Grupo Niche, Oscar D’ León, Los Adolescentes, among many others.

René on stage — René Latin Soul performing on stage

When he met the woman who became his wife, they started their romantic relationship and began making plans of life in common, between which Mexico fell a long way short, so it was time to put down roots elsewhere. At first, this new place would be Canada, but plans changed and the couple ended up leaving to the United States of America.

René and his wife spent about eight months living in Canada, but immigration issues became very difficult for them from one moment to another, so it did not take long for them to relocate to the United States.

René never thought to live here, since the Cuban government instilled an absolutely negative view of what this country represents in children from a very young age and he was no exception. However, all those opinions changed once the musician began to really get to know this nation. Today, he feels he has adapted perfectly and has been here for about six years, when he moved to this country to establish his family and career.

René Latin Soul & His Quartet

Once René arrived in the United States with his wife, his situation was very complex as any immigrant’s, so he had to work on things that had nothing to do with music. In fact, he recalls he spent more than a year without playing the trombone because he could not devote himself to music at that time.

That was it until he started playing trombone with the Kimbalai Orchestra, which he left in December 2021 and went to live in the city of Murrieta, one hour from San Diego. Once there he met Michael Mora, a friend who advised him to exploit the features of the city to start a solo project, which led him to start a solo career, which he finally did.

As he made a name for himself, he was able to include other musicians in his project, which allowed him to build the quartet he has today. Although René is very happy with what he has accomplished so far, he plans to have a much bigger salsa band in the future.

René and his piano — René Latin Soul in front of his piano

Music classes

A very important part of René’s work with music is teaching and this was a point we found interesting to discuss.

When asked if talent was natural or developed, he said natural. The artist thinks that the ability to play an instrument is innate in the musician, so this person only requires academic training to educate those gifts at a professional level.

He finishes by saying that ”there is a very particular way of feeling the music and, if you don’t feel it that way, you can’t play it correctly. Time, tuning and melody are essential for anyone who wants to be a professional musician.

Cuban talent despite the circumstances

According to one of the descriptions provided by René’s website, the artist is one of the figures who demonstrates the virtuosity of Cuban-born musicians. Of course, considering that the island does not live the same normality as most countries in the world.

About this, René said that ”clothes don’t make man. The most important thing to a talented person with an instrument is to focus on what he or she has to do and not look at anything around. There may be vicissitudes and shortages, but if you are focused on something you love, you have to find a way to improve and develop yourself in spite of everything”.

In his case, the musician tells us that he had friends with travel opportunities who brought the most recent findings made in music and he was always interested in knowing these things to apply them to his own technique.

Juan Antón ”El Blanco” from La Clave Del Blanco

Everything started in Peru for Juan

There is always a pool of new talents to be known and analyzed, since our Latin countries are the cradle of great artists of all kinds, especially in the area of music. Today it was the turn of the talented Peruvian Juan Antón.

We have taken the audacity to contact the leader of the orchestra La Clave Del Blanco, Juan Antón, to know the most important details of his professional life and his current group. We are very pleased to present to our readers the most important details of this pleasant and enlightening conversation, which lasted for almost half an hour.

Peruvian singer Juan Antón, Leader of La Clave Del Blanco

First contacts with music

Juan Antón was born in Peru, specifically in El Callao, a port city near Lima which is well known to all salsa lovers. Like most of the salseros who have passed through International Salsa Magazine, Juan started getting interested in music since he was a child and enjoyed La Sonora Matancera and, later on, the salsa music that came from New York.

However, although he was always a lover of the aforementioned musical genre, his career began with Peruvian Creole music, which is composed of waltzes, jarana, black music, among other variants.

When he leaned towards this kind of music, he sang with guitar, cajón and bass at parties in a bohemian way. He had some proposals to work with Creole music in a more professional way, but he accepted due to the pile of responsibilities he had with his work and studies. He was doing well at the time, but admits that he regrets that decision today because it would have been a good start.

United States

While it is true that his first steps in the world of music were taken in Peru, it was in the United States that he finally began to be part of more professional groups.

Juan’s first opportunity in that respect came when he was at a Peruvian party where his compadre was given a Creole music ensemble. Knowing those present that he sang, they invited him to accompany the ensemble and perform with them, which Juan accepted and did.

The musicians of the group liked his work so much that they asked him for his number and later called him to sing with them. At that time, he met Jorge Del Castillo, a well-known guitarist from the San Francisco Bay Area, who invited him to join a group he was forming and gave him a CD, asking him to learn those songs. The group would be called Kokos Band.

When Juan was listening to the CD in his car, he found out that it was salsa and not Creole music. When he went to tell Jorge that he gave me the wrong CD, he said it was the correct one and the future group would be singing salsa.

Since Creole music and salsa are very different, Juan had to learn a number of details such as the clave, the signals to the musicians, the way of singing, among other things.

Some time later, the story repeated itself. The conguero of Kokos Band proposed him to join the orchestra he was creating, with which he became much more successful and went to more renowned events such as the inauguration of a museum for Puerto Rican and Cuban baseball players. Its name was Orquesta Liberazión.

Being Peruvian, Juan was really proud that attendees mostly from Puerto Rico and Cuba complimented his work the way they did. Considering that both countries have been the cradles of the main exponents of salsa, the congratulations from this group were very important to him.

The third and last orchestra he played with was Saboriche. His time with this group made him realize that he had what it took to become independent and create his own project.

Juan Antón at The Cigar Bar — Juan Antón and La Clave del Blanco performing at The Cigar Bar & Grill

La Clave Del Blanco

One of Juan’s greatest inspirations to devote himself to music was La Clave Del Callao, since the music of this band influenced him and he liked it very much. In addition to that, the name by which many began to know Juan in the San Francisco Bay Area was ”El Blanco”.

Both of these things led him to name his own orchestra ”La Clave Del Blanco”.

Salsa Con Caché

In addition to his facet as a singer, Juan also had a radio show at La Grande 1010 AM and its name was ”Salsa Con Caché”, which was on the air for only one year. Its cancellation was due precisely to the professional commitments the artist had with his music.

He decided to call ”Salsa Con Caché” to this space because ”caché” in many countries means ”elegant” and ”refined”. This is precisely the salsa style he has always liked.

One of the things that set this program apart from others of their kind in the San Francisco Bay Area is that Juan always talked about the history of the artists and the orchestras playing on the air so that listeners would know all this information. Other programs only played background music and did not add more elements to the programming.

Juan was so successful that he received hundreds of phone calls daily and was even appeared in the now defunct San Francisco Chronicles as one of the best salsa shows at the time.

This success was due to the enormous constancy and important information the announcer had. Although Juan does not regard himself as a scholar in the matter, he assures us that he had what it took to keep listeners hooked to his knowledge. He even commented that he had a private collection of more than 600 original CDs in all languages, which he bought gradually.

This extensive music collection helped him a lot to offer a varied repertoire during the time when ”Salsa Con Caché” was on the air.

Juan Antón as an announcer — Juan Antón was also an announcer and his show was called ”Salsa Con Caché”

Recruiting talent for La Clave del Blanco

During his journey through the orchestras where he played, Juan got to know a lot of musicians, especially during his time with Orquesta Liberazión. He became friends with many of them and, when he started forming his own orchestra, he asked them to be part of it.

Since he managed to establish his group, the singer has always made sure to deliver what he promises. This means that, if he makes an offer for the work done, he always honors the full amount. For Juan, ”The most important thing in this business is the given word”, so you always have to deliver what you promise at the beginning.

With respect to the above, Juan has lived this same situation with orchestras he has worked with, so he does not want to have debts with the musicians he hires. This is how he has gained their trust and, whenever he needs them, they are there for him.

Yani Borrell ”El Elegante de La Salsa”

How Yani became the artist he is now

We were fortunate to speak with the Cuban singer based in Canada, Yani Borrell, who has been kind enough to spare us a few minutes of his busy schedule to reveal unpublished details of his beginnings in music, departure from Cuba, arrival in Canada, current projects, among other things.

Then these were the most important issues that came up in the conversation we had with the artist for a little over half an hour.

Cuban singer Yani — This is Yani Borrell, a famous Cuban singer based in Canada

Grupo Constitución

Yani joined Grupo Constitución being just a 17-year-old. In his native city of Camagüey, there was a small square where concerts were held and Grupo Constitución used to rehearse there. One day, the young man was going through the place and was struck by what the musicians were doing at that moment.

Suddenly, the musical director asked the vocalist to make a little more complex melody, but failed. However, Yani perceived the sound and reproduced it with his lips loudly. That got the music director’s attention so much that he asked the young man to come over and show the singer what he had done.

When he repeated it, the musical director of the group was so fascinated that he asked her to join them. This is how Yani began to study music to a more professional level and to hold the necessary auditions to be able to belong to an orchestra in Cuba (this was a mandatory requirement in the country to belong to a musical group).

After attracting the attention of other groups due to his talent, Yani was contacted by a more renowned orchestra, Yani decided to leave Grupo Constitución and go with his new companions to seize this new opportunity that life had to offer.

Making music in Cuba

We know that the political and economic situation in Cuba has been complicated for some decades, so we wanted to know how Yani lived these years in his native country while devoting himself to music.

That’s when he started telling us that he had to live through the terrible Special Period, one of the worst crises experienced by the island, so logically he did not have the necessary resources to devote himself fully to his passion and put aside any other job at that time.

Yani on stage — Yani Borrell performing on stage

This is because Yani thought that being in a mildly famous orchestra would bring him the benefits he was looking for, but unfortunately, it was not so. Rather, he was really struck with the difficult reality that sometimes performances and concerts were paid several months later.

Yani and many of his colleagues had to borrow in order to survive and wait for the pay day to settle the debts with those same people. This situation persisted for quite some time until he could work for an orchestra established for tourism, with which payments were a little more regular.

However, she had to make a living doing other activities outside the world of the arts. In his case, Yani was self-employed and even had a small mobile coffee shop where he sold sandwiches. At the same time, he studied music and worked with some orchestras, since it was impossible to live only from music.

The first level orchestras that toured internationally always pursued better financial compensation for their musicians, but salaries were still insufficient to alleviate the crisis experienced in Cuba.

Moving to Canada, Toronto

The process to live Cuba and move to Canada was extremely hard. Yani had already toured the North American country for some time, in fact, he was in about 25 Canadian cities during his tours, so he already knew the territory quite well.

Before the second tour he would do in that country with his orchestra of the day, the artist was very clear that he was going to ”defect from Cuba” (that is how the act of leaving the country at the first opportunity is called in Cuba).

While it is true that his standard of living had improved considerably with this international orchestra, this did not offer the stability he wanted, so he resigned from the group, decided to stay and live permanently in Canada and start a new life.

Today, he is completely satisfied with the results of his decisions and knows very well that he has done the right things for his career and his life in general.

Yani on radio — Yani Borrell during a radio interview

Adaptation to the Toronto music scene

One of the hardest decisions was already made, but there were still some challenges to overcome. He had to face language and cultural barriers in order to stand ut and make a place in the city’s Latin music scene.

At the same time, he worked in factories and even start his own business. He says there were times when he did not even sleep because he played with several local orchestras at the same time, so dividing his time between each of them was a titanic task. However, all the effort paid off.

After being with one of the most renowned orchestras in the area, Yani realized it was time to create his own project, which he called Yani Borrell & The Clave Kings.

After all this, he began to be prompted by a group of people who wanted to help him and pushed him to keep growing, thanks to which he released his first solo album in 2013.

C.W. Entertainment

The artist management company C.W. Entertainment was very important in Yoni’s growth as an artist, because at one point it joined forces with the artist and boosted his career to such an extent that this team made him one of the most important salsa artists of the time in Canada. So much was the support that it was this label that filmed his first two music videos.

Although he no longer works with that company for a year and a half, Yani assures that he still has an excellent relationship with its team and thanks these people for everything they have done for him.

Today, the Cuban already has his own record label and is entirely independent in this aspect.

Yani Borrell receiving recognition at the Caribbean Music and Entertainment Awards

El Elegante de La Salsa (The Elegance of Salsa)

One of the names by which Yani Borrell has been known throughout his career is ”El Elegante de La Salsa” due to his style when singing in this genre and the use of formal wear in concerts.

Regarding the story of how the nickname came about, it was precisely a social communicator who was very well liked in the city of Toronto, constantly interviewed the Cuban singer and started refering to him as ”the heartthrob”.

However, this journalist was the host of the concert in which Yani released his album and referred to him as ”El Galán de La Salsa” (The Salsa Heartthrob) at the moment of presenting him to the public.

From there, the public started refering to him as ”el galán” and ”el elegante”, which led one of his managers to tell him to start calling himself ”El Elegante de La Salsa”.

Future performances

Recently the nominees for the Latino de Oro Music Award have been announced, among which Yoni Borrell appears as one of the nominees for the ”Impact Singer with International Projection” category.

This was news that Yoni received with great pleasure due to so many years of effort to lift his artistic career. This and each one of the recognitions that the artist has received throughout his career has made him feel very proud and sure that he is on the right path.

He also revealed for the first time that he will be one of the artists invited to perform on stage that day to animate the event in the city of León, Spain.

To end the conversation, Yoni finished giving a message to Cuban musicians in which he said that they should always focus on discipline, which he defined as ”the mother of perfection”. He also invited these same young people not to despair and to be constant, since this career is an endurance race, not a marathon.

Carlos “Nene” Quintero comes from a family of musical prodigies

Carlos Vicente Quintero De Jesús, better known as Nene Quintero, was born on October 21, 1946 in the Caracas neighborhood of Marín (a neighborhood of percussionists par excellence), in San Agustín del Sur.

In a family that has produced several musicians, among them his brothers the former “Madera”, Ricardo and Jesús “Chu” Quintero, who died in the Orinoco tragedy; Rafael who lives in Marseille or his nephews Luisito (the “chamo Candela” of Daiquirí), Robert and Chuíto, who live in New York.

During his adolescence he was in several groups and then he played with Los Dementes, the Venezuelan group Pan suerte de Santana with César Monge (Dimensión Latina) and Alfredo Padilla (La Salsa Mayor), Porfi Jiménez, Frank Quintero and Los Balzehaguaos, Yordano and many others.

Carlos "Nene" Quintero comes from a family of musical prodigies — Carlos “Nene” Quintero comes from a family of musical prodigies

-What would be the five main moments of his career?

Nené lists them:

1- Having worked with people I went to see at a radio station and then I got to play with them. That was in the 70’s, in a place called Playboy in Altamira, with their bunnies and everything.

I worked with Lewis Vargas and Rafael “Gallo” Velásquez on trumpets; Moscatt was the saxophonist; Willy Pérez, pianist; Jorge Romero, bassist of Aldemaro Romero’s Onda Nueva; and Marcelo Planchart on drums.

2- When I heard on the radio a song I recorded with Los Dementes: “Rómpelo”, which was very popular. I saw myself as a very famous person, I was heard on the radio for the first time.

3- When Eumir Deodato came and proposed me to go with him to the United States.

I was not in conditions to go because I was working very well, I was doing a lot of jingles, I had two children who were starting to study.

I was sacrificing something that was taking shape: my family. I told him I could go, work and come back. The surprise was when a letter arrived for a tour of Mexico and the United States.

Deodato is a very kind person, he gives you freedom to work, we communicated in “Spanglish” and “portuñol” and he loved beer.

4- Seeing Celia Cruz when I was a kid in Marin, going to visit friends like Johnny Perez, from Sonora Caracas, and some time later working with her, even in her last shows, in Montreal.

Celia’s birthday was the same day as mine, and she looked older, but as soon as she started the music and said “sugar!” she was different, she was transformed.

5- Working lately with my nephews Robert and Luisito gave me a lot of emotion: The three of us on the same stage in New York with Celia Cruz.

But there are more experiences. Eros Ramazzotti, for example. “I chose to go to New York and Miami when things got tough here. I worked with Gato Barbieri and with salsa people.

I would go back and forth, two months out and back. I was recording with a saxophonist who worked with Eros and, the following year while I was in Miami he called me for a six-month tour.

I said yes, they called me the following year again and I spent three years with Ramazzotti touring all over Europe, Brazil, Puerto Rico, Central America, Mexico and Miami.

-Any anecdotes with Ramazzotti? –

Once on his birthday he rented a track where they raced cars. We were drinking, driving, talking, talking, listening to music and they brought a cream cake for Eros.

At one point when he was very close to me with the cake in his hand, I put it in his face. It was a mess with everyone throwing things and pieces of cake at each other.

But I got the impression that he was upset and I went over to apologize and explain to him that it was something that could happen on any South American birthday, especially with a cream cake. He told me not to worry, that it was fine.

Other jobs came through Ramazzotti, such as with Jovanotti and Lucio Dalla.

-And how was it with Little Louie Vega, one of the producers and DJs of the moment?

-I met him through Luisito. We have been touring Europe, the United States and Japan for the last three years, and we recorded with Pushim, a Japanese woman, a song that was in the Japanese top ten.

Meanwhile, “Nené’s” routine continues to be more international than ever between the United States, Europe and especially France, where he has been working with a group that bears his name: Nequin Group, with whom he recorded an upcoming album.

“Working abroad is like working here, but in another language”, he reflects on the matter and says that he is preparing a method for percussionists to work with their feet as well as with their hands.

Carlos Nené Quintero con mi Signature congas (Roberto Quintero)

-What has seemed new to you lately in Europe or in these parts?

-Those jazz works in which there is no conventional group with drums or bass, like what I did with Gerry Weil and Pablo Gil at the Corp Group Cultural Center.

THE BATICONGA AND THE “MCGIVER SET”.

The baticonga is a hybrid: drums with conga. I use bass drum, hi-hat, cimbals, toms, snare and cymbals of various thicknesses.

It has a special redoblante with a rim that does not protrude from the leather so that it does not bother when hitting it like a tumbadora.

It is an idea that I have been maturing. It was born because of Yordano’s album that made him famous, Manantial de corazón, there I recorded all the percussion and when it was time to play it live we needed a drummer and two percussionists. We got the drummer, but things were missing and I started to add electronic pedals, electronic drums, octapads and to use feet and hands.

Then we did an unplugged set and it had to be acoustic with congas, bass drum, snare drum, hi-hat, cymbals.

The McGiver set is a djembe with brushes, cymbals with rivets, a conga that is just like a lid, like a tambourine, and I mount it on top of a snare drum stand and a cowbell. A set that does it all.

SIX INFLUENTIAL PERCUSSIONISTS

Alejandro Blanco Uribe and Airto Moreira: “I saw a lot of Gerry Weil with La Banda Municipal in the 70s and Alejandro as a multi-percussionist with effects and accessories.

That led me to look at Airto’s proposal and to fall in love with percussion at a time when I was playing guitar”.

Trilok Gurtu: “For his fusion of oriental music with rock and jazz. I’ve been hearing him since Oregon, and when I heard him with John McLaughlin on the live album in London my jaw dropped.”

Jack DeJohnette: “As a drummer he has a very floaty groove, he can do with the beats what he wants and the rhythm is always there.”

Tony Williams: “Another drummer. I saw a video that aroused my interest because his technique is like the one I use with the baticonga”.

Giovanni “Mañenguito” Hidalgo: “Since he came out the thing changed, he gave another level to the congas or tumbadoras, with him there has been a ‘before and after'”. – with Roberto Quintero and Luisito Quintero.

Also read: Argenis Carruyo is known in the music scene as “El Volcán de América” (The Volcano of America) due to the power of his voice

John Narváez and Elizabeth Rojas from Salsamania

John and Liz from Salsamania

Between days 23 and 25 March, 2023, the San Francisco Salsa Festival took place, which brought together some of the cream of The Bay Area Latin music scene. One of those attending this great event was the main editor of International Salsa Magazine, Mr. Eduardo Guilarte.

On site, he had the opportunity to share with other guests and some of the organizers such as Elizabeth Rojas, affectionately known as Liz, and John Narváez. We had the chance to talk with both dance professionals to know more about their beginnings, festivals and projects. Do not miss it!

John and Elizabeth — Colombian dancers John Narváez and Elizabeth Rojas

Beginnings

After several attempts to schedule a meeting with John and Liz, we finally managed to talk with these Colombian dancers and entrepreneurs, who began by thanking us for the contact and the opportunity to promote their passion for salsa and the community they represent.

This love they have for the aforementioned musical genre has much to do with their roots. Both were born in Colombia and left the country when they were 12 years old (they are the same age) because of the violent situation caused by the guerrilla that existed in those years.

Although those were hard times, John says these were very nice years from which he has fond memories. He remembers almost all his family members singing or playing an instrument, while he was the only dancer. All this influenced him in such a way that Latin music remains his north after so many years.

Moving to the United States

Since the social situation did not allow them to live in their country, they decided to move to the United States and apply for political asylum. At the beginning, it was not easy and the focus was on working hard to get ahead in this new country and to learn English. However, all that changed over time.

With the arrival of economic and family stability, priorities changed. John comments that his interest in music and dance perked back up due to the family gatherings that his relatives celebrated such as birthdays, quinceañeras, weddings, among others.

Although at the time dancing was not considered a serious profession, both John and Liz began to practice it at amateur level. Once they turned 21, they started going to the most popular salsa clubs, but it was all for recreational purposes. It was years later before they began to analyze all the technical and historical part of dancing to understand it better and take it more seriously.

John, Liz, and Barbara — John and Liz with Barbara on Despierta América

Dancing as a profession

John and Liz started to take dancing seriously in 1999. They both attended a three-day salsa event in Los Angeles, but what they did not know is that this was the first world salsa congress in America.

This gave them the opportunity to share with the best salsa dancers in the world and they saw such impressive things that they were inspired to return next year with a well-established dance team with which they could participate fully in these activities.

Being full of motivation, they decided to create Salsamania Dance Company and performed with their team at the festival. They started doing the same thing every year, which helped them gain experience and evolve their styles.

After earning the trust of the festival organizers thanks to their talent and professionalism, they were given the opportunity to start teaching salsa workshops at the aforementioned congress. This is how little by little John and Liz began to build the reputation and credibility they have today.

In 2004, it got to a point where John took the important decision to quit his job to devote himself to dancing and Liz was quick to do the same. His resignation came with the opportunity to take a three-month trip to Hong Kong to teach salsa in a community where people did not dance it.

They managed to build a community from nothing, since at that time, Hong Kong was not a place where people listened to salsa. However, everything went well and the dancers managed to seamlessly connect with the local audience. As John rightly said, ”salsa is a universal language and you don’t have to speak that language to feel the music”.

On returning to the Bay Area, they began to practice dancing as a profession in the United States.

On this point, Liz commented that her parents became very upset with her when she quit her job because of dancing, but today, they admit that it was the right decision and support her totally.

Liz and John dancing — Liz and John during a social dance in Boston

Salsamania Dance Company

Liz told us that it was difficult to create Salsamania Dance Company because it requires a lot of discipline and healthy coexistance between different types of personalities to create a group like this and keep it together. Fortunately, John is an industrial psychologist, so he helped to prevent these aspects to be a problem.

Basically, Liz is responsible for the company’s management and John is the one who takes care of the human part of all the staff.

They started the whole process like any regular company and drew up the contracts for all those who were going to work with them, making Salsamania a much more established, structured and serious project in the eyes of everyone else. Today, it is one of the largest companies in the Bay Area.

They also took it a step further and built a salsa academic program with a thoroughness and detail that has not been seen in other projects of this kind.

San Francisco Salsa Festival

San Francisco Salsa Festival is one of the biggest salsa events in California and the United States in general and we were fortunate to have representation there with our editor Eduardo Guilarte.

It began to be celebrated in 2008 with the support of international salsa promoter Albert Torres, who was a fundamental piece in the development of the festival and talent recruitment for an event of this size, as there were many things John and Liz had to learn. That is why they are both incredibly grateful for what the congress organizer did for them back then.

To recruit artists, the dancers only require candidates to be good teachers, to share with the salsa community and to put on a good show for the audience.

They also often invite colleagues they have known for years and some recommended to whom they give them the opportunity to shine and make themselves known during those days.

Every year, they look for dancers, dance instructors, DJs and live orchestras. For Liz and John, the thing about live bands is very important, as they are concerned that there are so many clubs and venues that no longer hire these talents. This year, they focused on local bands that play on Thursdays and Fridays in San Francisco and were very happy with the results.

It is expected that the next San Francisco Salsa Festival is scheduled between days 22 and 24 March, 2024 at the same venue, which is the Marriott Waterfront Hotel.

The orchestras hired to perform for next year are Cabanijazz, The Latin Rhythm Boys and Orquesta Boyacán. The dancing couples are Alex and Judy from Colombia, Colombians Felipe from Colombia and Kathe and Mauricio and Danny from Mexico.

John, Liz, and Oscar D’ León — John and Liz with Venezuelan singer Oscar D’ León

Difficulties in the pandemic

As dancing is an activity with a lot of physical contact and closeness, we were curious to know how they lived the pandemic and what they did to keep their project afloat in this situation.

Though they admit that those months were not easy, they have always been very disciplined with their money and had enough to resist as long as possible without working.

They tried to make up for lost time by teaching classes via Zoom as did most of their colleagues and designing new choreographies to apply when they went back to their usual activities.

In addition to this, both had not spent time with their respective families in a long time, so they also took advantage of the absence of work to reunite with their loved ones and take up those important contacts that were lost due to stress and routine.