John and Liz reveal details of the 16th annual SF Salsa Festival

As is tradition every year, we went back in touch with the organizers of the San Francisco Salsa Festival, John Narváez and Elizabeth Rojas, who treated us with the kindness and affection of always. The dancers and dance instructors once again spoke about the details of the festival’s organization and one or another incident that did not become public, so fans of salsa and such events cannot miss it.

They also talked about how they have done since the 2025 edition and what they will do from now until next year’s edition.

What John and Liz have done since the 2025 San Francisco Salsa Festival

After the 2025 edition, John described the rest of the year as sensational because his dance studio has maintained the expected success and his company enjoys the work of of new members who have contributed with their talent to help it grow. In addition to that, their classes are full of people eager to learn to dance, take care of their bodies, keep their minds healthy, and have a more active social life. 

He also recognizes that the Bad Bunny phenomenon helped them a lot, as they’ve welcomed many people who want to learn to dance salsa after the the boom caused by a Super Bowl full of latinidad everywhere. This has also made the celebrated ones at weddings and other family events to celebrate with salsa, so guests do not want to be left behind and seek to dance it as well as possible.

When an event has been organized for 16 years in a row, those involved already have a system by which they are ruled, so there are few surprises that John and Liz could find thanks to so much experience under their belt. However, there may be things that catch them off guard and ,in this case, it was the economy. This time, they found that everything was much more expensive.

After reviewing expenses, they noticed that the flights of the artists and hotel costs were much higher than in previous years, so they were forced to take certain actions, such as hiring fewer dance artists. They were careful to bring only the best they could find to do a tremendous show, which fortunately occurred.

They also noticed that many people could not attend the festival, so they offered numerous discounts, press passes, and the opportunity to volunteer for the organization.

Visa problems

The main disadvantage faced by John and Liz last year was the delay in the approval of visas for the members of La Máxima 79, so we wanted to know how it had gone this year. Well, as it turns out, it did happen again and two couples of dancers were unable to attend because their visas were denied, so they had no choice but to invite residents of the United States to prevent that headache. 

Of course, it must be added that bringing people from other places implies additional costs that do not do any good to them right now. For the same reasons, other festival organizers are doing the same thing.

Principal guest artists

The main attractions at this festival were Charlie Aponte, Edgardo Cambón, and Cabanijazz, who of course, did a magnificent job. The big surprise of the festival was definitely Charlie Aponte, with whom they managed to have contact through a well-known Mexican promoter who acted as a link between the dancers and the artist. 

The agreement was made as recently only in January, that is, a couple of months before the event. That is when John contacted Jeannette Santiago, Charlie’s manager and wife, told her who he was, and mentioned the mutual friend they had in common. He then managed to close the deal with her and have the Puerto Rican singer at the event, which came as a very pleasant surprise to those who had been planning to attend for months.

Preparations for next year

As every year, after an edition is completed, John and Liz are already thinking about what they will do for the next one. In fact, just the day before this interview, they had a work meeting to start planning everything and thinking about who they will invite for 2027.

They are thinking about inviting La Máxima 79 again. In fact, they have already talked to their lawyer responsible these matters and agreed to carry out the relevant procedures to finally have them at the festival, as they have wanted for a long time. In case the invitation is not given effect, they also have their eyes on Jimmy Bosch and Hermán Olivera. Both have performed in previous editions prior to the pandemic and were sensational, so they are held in good esteem by the organization.

They also mentioned that the venue for the next two editions will continue to be the Marriott Hotel Waterfront, as the location is beautiful and very suitable for an event of this magnitude.

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