Platfoms to promote salsa
Just as we always promote the artists and musicians who keep alive salsa and Latin genres, we also think it is important to highlight the work of communicators who have taken the task of continuing to spread the traditional Latin music through the resources that technology has made available to us. Such is the case of Charlie Perez and the web page ”Salsa Con Sabor”, which he has been running for several years.
We talked to this talented young man, who has illustrated very well how his work has been throughout these years with the management of ”Salsa Con Sabor”, interesting anecdotes and what he earned from all this process.
Conversation with Charlie Perez from ”Salsa Con Todo”
Salsa Con Sabor was born in 2010. I was always a salsa enthusiast and it runs in the family because my father has always loved tropical music, salsa, guaguancó, son montuno, bolero, among others. I became curious about these topics while naving in the social networks, so I created a Facebook page whose aim was to be a music space to share with salsa fans around the world. By this means, we began to share music, artist biographies, salsa history, salsa ephemeris and many more” were the words spoken by Charlie when asked how this project came about.
He also told us that the page was gaining a popularity that he and his team decided to shape this idea through the creation of a website, a YouTube channel and accounts in the rest of social media. All this led several independent artists to send their musical works to ”Salsa Con Sabor” to be shared and diffused.
Important to note that all members of this great team are professionals nothing linked to the world of music. They are simply people who enjoy Latin genres and want them to stay alive over time.
What do you see in an artist before spreading his or her music?
I like to support all artists, but I don’t deny that I focus a lot on the quality of the work presented. I always check certain aspects such as the cover art, the image and how music was worked, showing whether or not an album will be worth it. We always give the opportunity to all artists to send us their work, but they must have a standard quality” said Charlie on the subject related to unknown artists sending him their albums.
Successes to date
Perez has told us that he feels incredibly grateful for all the doors ”Salsa Con Sabor” has opened for him. He has met many important people in the industry and artists with whom he has developed good friendships, something he really values.
This space has also allowed him to expand to other fields. In the case of Charlie, he is a marketer and always had the desire to start his own business, which added to his knowledge of the music industry and marketing, led him to create his own advertising agency called Tumba Media Productions. The company is dedicated to dissemination activities such as press releases, graphic design, among other things.
Another thing that has been very important for the future career of this young man has been song writing. Composing his own material has earned him contact with great artists such as Venezuelan singer Néstor Pacheco, who motivated him to make music and with whom he has a clase friendship. They even wrote some songs together such as ”Sabor y Guaguancó” and ”Mamá Inés”.
The best experiences with the website
Regarding this point, Charlie replied that his reviews have received many positive messages from the public and many artists. He and his collaborators are very glad that so many people keep an eye on their content and that their platform let them know abut new music in terms of salsa, guaguancó, bolero, son montuno and other associated genres.
We are great popuizers of new music that nobody knows about due to the amount of content you can find, which makes us very happy and be satisfied with our work” says Charlie.
Activity during the pandemic
From the pandemic, we started working on interviews a lot more than before and had to focus on making video content. Video editing tools were very important for us at this stage, since it wasn’t just about doing interviews, but also about downloading them and doing all the corresponding editing to show them to the public in the most professional way possible” says the administrator of ”Salsa Con Sabor” about his experience with the pandemic.
He also told us that there were many artists he interviewed with whom he thought would never connect, which was made possible thanks to the tools that technology offers us today. In that sense, his wife Wilendy Rosario was very important in this entire process, as she was in charge of making contacts and conducting many of these interviews in that frame of time. She is described by her husband as a fundamental part of this project thanks to her communication style and charisma.
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