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ISM was in NAMM Show 2020

North America - United States - Anaheim - California

From January 16 to 19 the musical instruments, professional audio and accessories industry met again in Anaheim, California, for the expected annual event that opens the calendar of fairs related to the music market segment.

NAMM Show has been reinvented and this year came with a new structure so we could better appreciate the ideas and proposals. The organizers divided the different items to which the exhibition is dedicated, offering specific spaces for each group of exhibitors and visitors and making it easier to find the desired companies and products.

The NAMM Show Music sector for musical instruments and accessories, The Namm Show Sound for professional audio and sound reinforcement, and The NAMM Show Live bringing together technologies for live events and entertainment were inaugurated in this new organization.

The Namm Show Music

More than 7000 brands, more than 300 educational sessions, more than 150 free interconnection events and hundreds of concerts and performances. Among the spaces dedicated to music, in this sector of the fair was the Boutique Guitar Showcase (sample of manufacturers of boutique guitars from around the world), the Lounge 88 Showcase (collection of renowned piano brands illustrating the history of that instrument), Software. NAMM (a curated selection of the latest music applications and plug-ins). The Sytnth Showcase (shows the latest analog and digital synthesizer technology) and the Innovator Showcase (showing the latest products that aim to revolutionize music, sound and entertainment technology).

On the educational side will be the Retail Innovation Summit, the NAMM U Breakfast Sessions, Music Education Days for students and educators, the Retail Financial Summit, the NAMM Idea Center presented sessions every half hour with all kinds of tips and ideas, and the program GenNext for students who want to develop their career.

Gabrielito Gonzalez - La Verdad — Gabrielito Gonzalez – La Verdad

Other events were in this section such as the She Rocks Awards dedicated to women, the NAMM Foundation Celebration for Music Education, the Yamaha All-Star Concert, hundreds of concerts, jams and live performances through NAMM Jam, the Yamaha Night of Worship with Christian bands, Roomful of Pianos with symphonic works adapted to the piano, and the Grand Rally for Music Education, honoring the outstanding educators in our field.

The Namm Show Sound

More than 3,000 brands in areas dedicated to professional audio and sound reinforcement, more than 200 audio production sessions, more than 50 demonstrations and more than 150 free interconnection events with audio professionals from around the world.

The outstanding samples? The Loudspeaker System Showcase to experience line array and loudspeaker technologies in a real environment, and also Software. NAMM, with a curated selection of the latest music applications and plug-ins.

Educational opportunities were available with the AES Academy (education and training program for live sound, recording and audio professionals in performances), A3E (sessions focused on the future and how audio applications are transforming the industry), Teck Tracks (sessions with high profile themes in recording, live sound and the music business) and Dante Training (free Dante certified training conducted by Audinate).

In addition to the She Rocks Awards, the Yamaha All-Star Contest, and the Yamaha Night of Worship, the NAMM Pro Audio Pool Party (an outdoor party for the professional audio and sound community) was added to this space. NAMM TEC Awards (recognizing the best products and innovations in this segment) and the Parnelli Awards (highlighting professionals in the live event scene).

The Namm Show Live

For those interested in the live events sector there were more than 7,000 brands, more than 50 free educational sessions, opportunities to obtain 80 ETCP credits, hundreds of ESTA interconnection events, and live music throughout the space.

Education was in the hands of the sessions curated by ESTA, technology sessions organized by Lighting & Sound America and PLASA, professional production sessions conducted by PLSN and FOH, in addition to the Dante Audinate training.

In the part of special events will be the Happy Hour for Behind the Scenes (a charitable event that raises funds for industry professionals who are going through problems), the welcome reception of Namm show Live, and visitors can also find interesting Parnelli Awards and the NAMM TEC Awards.

International Salsa Magazine had correspondents at the Namm Show 2020 so you can enjoy all details.

Four days of exciting performances by local and international artists and demonstrations of new high-end technology products were presented at the biggest and the most prestigious annual event in the Music Industry.

Among the main stars that showed musical performances were: Los Lobos, Paris Escovedo, Bobbi Escoto, Adelaide Band, Gabrielito González, Jamal, Abel Flores Band, Calico Oviedo Soultone Cymbals, the winner of two Latin Grammy awards, Tony Succar, and others.

Also, the organization in this unique and memorable event was unsurpassed, the family, brotherhood and cultural environment were present during each day. “People were always very happy, musicians and dancers were very friendly and enthusiastic at all times.” Said our correspondent Bryan “Scorpio” Astrachan

For the first day (Media Day) at the Anaheim Convention Center, Los Lobos was in charge of the first musical performance producing the applause and admiration of the present press. On the other hand, the famous local artist Paris Escovedo once again demonstrated the connection between the public and his music by grabbing attention for hisvirtuosity on the second day.

Likewise, the third day was led by the musical environment of the Bandleader, Director and Bongo player of Afro Son, Bobby Escoto.

During the fourth and last day of the Namm Show, they were present at the Yamaha Grand Plaza State and highlighted the band leader and vocalist of La Verdad, Gabrielito González, and Adelaide Band. This prodigious band played for about an hour, a total of 12 songs. Among his repertoire was a tribute to Salsa with the Celia Cruz’s hits, covers by Gloria Estefan and other Latin singers, in addition to playing the songs of her second album “Reflexiones de mi Mente” released in 2019 and available on all digital platforms. If you want to know more about this Latin urban music band as well as dates events visit their website: http://adelaidetheband.com/

We don’t forget to inform you that during this invitation to the global musical innovation platform, the technology never ceases to amaze. The new ATC Dolby Atmos immersive music audio system was one of our favorites. The next-generation surround audio experience takes music far beyond traditional “surround sound” that includes 3D spatial information to bring the listener to music. This free demonstration and installed on the Smartphone was tested by our correspondent Bryan “Scorpio” Astrachan.

Our correspondent, Carlos Navarro, was also at the event and could verify that the DJs are acquiring a new air and, although it is not something new in the music industry, it is working with a lot of emphasis on everything that refers to DJ Equipment, Technology and more.

The Namm Show 2020 was a perfect platform to publicize and reveal numerous technological advances. And also, the opportunity in which the artists could try everything for themselves in the different jam sessions that took place throughout the event.

Navarro was able to coincide with other artists from the world of salsa in the percussion booth. He had the opportunity to talk with Tito Quintero, Alex Acuña, Luis Conte and John «Dandy» Rodríguez, who was with Latin Percussion at the launch of a limited edition (of only 100 copies) of the Dandy Bongo Cowbell, as a tribute in his honor, with a comfortable, practical case with wheels; and also made with cutting-edge technology and high-end materials and a dazzling aesthetic.

The highlight was the live presentation of Tower of Power. “Incredible. I realized that people are appreciating live music badly, because they are accustomed to DJs, although that is not new,” Carlos Navarro told us.

In this way, we say goodbye to an event of high quality, maximum organization, unsurpassed treatment, and unmatched technological development platform.

Each day this event culminated from 5:00 PM to 6:00 PM, we culminate standing and with applause. Until next year Namm Show 2021!

Origins of Kizomba

Kizomba is a very catchy musical genre that has its origin in Angola, Africa. It can be said that its birth was in the 1980s; but if we want to understand its history, we must look further back to the 50s and 60s.

It was then that certain traditional dances of the African country and one of them was semba, began mixing with other rhythms both from its country of origin and other cultures after Africa was colonized by Europe in the 14th century. It is from there that a fusion of rhythms begins in which partner dancing takes center stage.

However, the old continent did not do all the work. Argentina and Cuba also played an essential role in the form in which semba must be danced.

In Portugal, the word Kizomba has its origin in all musical rhythms that derive from zouk, with which it is often constantly confused. It is a type of dancing laden with great sensuality and highly contagious that has become very popular with the passage of time, particularly in countries such as the United States, Canada, France, Spain, Poland, Belgium, Denmark, among others. Many Latin Americans consider that this is a breath of fresh air because it does not seem like anything they previously knew in terms of dance.

One of the reasons that it became so famous around the world is that this dance is very easy to learn due to its softness and simple dance steps. If you want to learn to dance, kizomba is a very good option to begin with.

Kizomba lets the couple play the music they dance. The more intimate the members of the couple, the more likely that the dance will be much more sensual and there will be much more complicity between men and women who enjoy this pleasure.

How kizomba originated

As we have said previously, kizomba has its origin in Angola, which was a colony of Portugal in the mid-1970s. With the arrival of Cuban military personnel, certain rhythms came from the Caribbean island that started to be used by various Angolan artists for their musical projects. The result was a fabulous mix of fast local rhythms with much slower, romantic and partially synthetic sounds.

The resulting genre was danced with semba and merenque, which made it known as kizombadas and, subsequently, kizomba.

By the 90’s, the word kizomba started to be used in Portugal to refer to all African rhythms danced in the nightspots of the most important cities in the European country. With the passage of time, the term would be used to refer to the musical genre and many other sub-genres with which it shares history.

Once this type of dance began to take hold in the rest of Europe, it was in France where all these rhythms that resemble one another started to be called kizomba, leading to the controversy over whether it and soft zouk are the same. Given that on certain islands belonging to France they were the cradle of zouk, it can be assumed that this has kindled heated debate even further still.

At the beginning, kizomba was only able to spread throughout the African continent, but migration allowed it to reach Europe and America respectively where a lot of passionate dance groups of this genre began to appear. The number of followers accumulated by this genre in countries such as Portugal, France or Spain was very huge.

Currently, there are a number of exponents of this kind of music that became famous worldwide such as Nelson Freitas, Djodje, Anselmo Ralph, Matias Damasio, among many others.

Kizomba in Europe

It is incredible the number of places where you can enjoy this spectacular dance. One of them is the world famous Eiffel Tower, where there are many options to learn or improve the dance steps. In France, the genre has been very popular, so much so that many places for dancing celebrate exclusive kizomba nights known as kizomba soirées by the locals. Considering the major African influence on this dance, those wishing to find out more will be able to enjoy a wonderful mix of dance styles and cultures that will leave no one indifferent.

In these places, you can share with a very impressive amount of tourists and foreigners from around the world. This contributes enormously to linkages and friendships between people of other cultures and other ways of seeing the world, which may be very rewarding from all points of view.

In the case of Lisbon, Portugal, it can be said that this is another place that every lover of kizomba in Europe should visit. Besides being a city that receives all its visitors with genuine hospitality, the dancing and music are ever-present. Among the many places you can go to enjoy the dance, it is important to mention the Estudio Sabor & Dança dance studio, the Academy World Dance and the Kizomba Power Dance School.

Regarding Barcelona, Spain, what can be said is that this is one of the best European cities for dancing as there is a gigantic variety of musical styles that can be found there. There are always parties and events worth attending. One of those dances that can be found in the city’s nightlife is kizomba that has gained popularity in recent years.

Latin music events and festivals were based on salsa and bachata, but kizomba has completely changed that reality. Today, it is very common to find festivals and congresses dedicated exclusively to this dance and its most loyal lovers. If you want to learn to dance this genre, there are a number of schools and workshops that could be very useful such as Así se Baila, Seven Dance and Baila Barcelona.

Kizomba in Latin America

Many people who do not know the origin of the kizomba think that it originated in Latin America due to its type of dancing, but the fact is that this dance was not even known in most countries of the continent. In fact, its main boom started relatively recently in some places such as Colombia, where it began to be known not long ago. In that country, there are currently academies and teachers who are dedicated exclusively to this musical style, which has started to happen in other Latin nations.

In Venezuela, it is said that it has been danced for more than 10 years, but it began to be known a short while ago thanks to some videos on the major social networks after it became famous in Europe. The pioneers of this practice were a certain number of instructors born in the Caribbean country after being trained in Brazil. Following this, kizomba was the subject of a great deal of interest in many young Venezuelans who want to learn to dance it. There are not many records on places to dance where this genre may be found, but there is no doubt that soon it will be like this.

Kizomba in Asia

There are many events and congresses linked to kizomba in Asia, which have a great influx of visitors, even when it is commonly believed that Asians are not fans of this type of rhythm. Experience with congresses of the last years has given the impression that this is not true. In fact, there are many fans of this rhythm from the continent who want to know all events and competitions details that are carried out in their countries for the coming months.

Japan is one of the nations where this type of event can be found the most. Such is the case of the Japan Kizomba Festival that has been going on in the country for many years due to the high level of attendance of visitors.

Video: https://www.youtube.com/watch?v=6WOVBNULkYc

” Latin music “, a legacy that does not go out

Musical genres have been part of the citizen’s common life for more than fifty years. In principle, it originated to differentiate religious music from other styles. Starting the great variety of musical genres that we know today. The term “Latin music” was born in the United States to refer to the rhythms from Latin America.

This is due to the large number of groups that emerged in the 1950s. It sought to differentiate African American music from Latin American ones. From now on, different rhythms belonging to this category have come off, such as: salsa, merengue, bachata, cumbia, bossa nova, among others.

Long live Latin music!

Salsa, merengue and bachata, to name just a few, have become the flag of most Latinos; inside and outside their borders they dance, sing and teach others to move with that particular “son”. It is a rhythm that prints passion and a lot of dedication. The music industry is part of the history of this genre. Those who have managed to belong to their ranks have been immortalized through their songs. This movement has been on the rise, making those who were born in Latin American lands proud and accommodating documentaries and movies. Everyone wants to tell a story around Latin music!

5 movies you can’t miss

Films have become a window into the past and what we do not live but would like to recreate. In the case of music, there have been many themes that have been exposed. For this reason, we wanted to compile some of the best ones. You will love their content and you will want to see them immediately. Make your notes!

El Cantante, 2006

Movie - The Singer, 2006

The Singer, 2006

Héctor Lavoe is a Puerto Rican legend. A singer, composer and musical producer with a voice and talent what catapulted him as the greatest salsa performer in history. The film starring the also Puerto Rican Marc Anthony describes Lavoe’s life from his teenage years. The singer, as he is fondly remembered, traveled to New York City at just 16 years old.

Against his father’s will, he decided to go after his dreams. In the scenes we can see how he is part of a musical group and perform in a bar, he meets Eddie (Manny Pérez), Willie Colón (John Ortiz) and gets his first contract with a record label.

However, you will also get to know the darker side of Héctor Lavoe who went through drug and alcohol problems. Héctor meets and falls in love with Puchi (Jennifer López), mother of his son and a very important character in the film. Puchi accompanies him on this path of constant ups and downs until little by little his life begins to change.

They lose their son Tito, as a result of an accident with Héctor’s weapon, and he is definitely not the same again. A story that shows us the success of an artist, his talent and dedication, without neglecting his bad habits that led to his death.

Dance with Me, 1998

Dance With me - Img

Dance With me – 1998

A film in which rhythm and romance will run through your veins. Chayanne and Vanessa Williams play a dance couple who meet in the middle of a great coincidence. Rafael Infante (Chayanne) loses his mother and decides to travel from Cuba to Texas to meet his father, the owner of a dance school.

When she gets to see him, she doesn’t know how to tell him the truth and prefers to apply for a job as a cleaning assistant. However, they realize how great a dancer he is and he begins to have participation in the academy. In the scenes we will be able to see how they get together through dance and enjoy the Latin rhythms. A fun film that should be among your weekend selection. Enjoy it!

Cuban Fury, 2014

Image of Cuban Fury 2014

Cuban Fury 2014

It tells us a story of love, self-improvement, improvement of self-esteem and, of course, salsa. Bruce Garrett (Nick Frost) is attracted to his boss Julia (Rashida Jones) and wants to conquer her through dancing. Garret had qualities for salsa but during his teens he was intimidated and put it aside.

Today, he wants to regain that rhythm, overcoming self-esteem issues and personal fears. For the character it is not easy to leave behind those events that marked his life. However, you must put aside self-pity and allow the dance to define everything. Will it have good results? Find out for yourself!

Ciudad Delirio, 2014

4- City of Delirium 2014

City of Delirium 2014

Cali, Colombia becomes the setting for an adventure full of dance and new experiences. Javier (Julian Villagrán) is a Spaniard who travels to Colombia for work and cannot help but fall in love with its people, customs and women. He meets Angie (Carolina Ramírez) a Colombian who owns a dance school. Their encounters are marked by the music and dancers that characterize this city. Javier ends up learning to dance salsa and guess what? Become an expert!

If you want to know more, find it now!

Shine, 2017

Shine tells us about two Puerto Rican brothers Ralphi Matas (Jorge Burgos) and Junior (Gilbert Saldivar) who have separated due to bad experiences and after a few years, they meet again. Between them, an even greater distance is created when they are on opposite sides of the fight for the gentrification of the area where they grew up.

The dance and cultural roots are present throughout the film, with Uncle Julio (Nelson Gonzales) trying to unite them again. Drama, dance and romance take sides in Shine, a very common story among Latinos in the United States who struggle not to let their principles die.

Latin music is life, it gives color, improves mood and is part of a cultural legacy that will continue to be maintained through the years. Every day new exponents of the genre appear and this will continue to happen over the years. So be it!

Interesting conversation with vocal coach and YouTuber Ceci Dover

Who is Ceci Dover and what she has done

Ceci Dover is a professional vocal coach and singer of Argentinean origin residing in Spain, where she has been dedicated to voice, music and technological advances that have emerged out in this world over the past few years. All this accumulated experience has made her worthy of sharing the stage with several of the most important Spanish-speaking artists such as Coro Kennedy and Alejandro Lerner.

In her talent and knowledge, we can notice that she has received a very solid training in the issues she always touches and two very important teaching centers in her academic life were the Manuel de Falla Conservatory and the singing academy Valeria Lynch, both of which contributed greatly to make Ceci the professional voice teacher she is today. Another important detail to highlight from her route is the Still Voice Training academy in the United States in 2020, which would complete her studies as a coach and professional singer.

Currently, Ceci is dedicated to perform vocal diagnosis for those who request it and she works as a content creator through YouTube, a platform on which she offers her analysis to well-known voices in the entertainment world so that the public can know a professional opinion on their quality or the absence of it.

In view of Ceci’s great career in the world of music, we wanted to talk to her and learn a little more about her career and experience from her own mouth.

How did your interest in music and vocal technique begin?

After thanking us for the space we gave her, Ceci went on to explain that it all started when she was in high school, which she combined with singing studies at a particular level since she turned 13 years old. Once she finished school, she enrolled in a conservatory and began studying lyrical singing full time for about 12 year until she chose to specialize in folk singing in order to achieve a change of range.

Throughout this process, she discovered that she enjoyed singing and teaching, although she would be dedicated exclusively to the latter.

Major references and inspirations

Her most significant influences are Whitney Houston, Aretha Franklin, Mariah Carrey, Celine Dion, Barbra Streisand, Freddy Marcury, Michael Jackson, among others. Ceci said to belong to old school because of her tastes, but it took a few years for her to start paying more attention to music in Spanish. It was in 2020 that she started paying attention to Latin voices such as Juan Gabriel, who has gone on to become one of her favorite artists worldwide. Although she has discovered a lot of talent in music in Spanish, she has been really fascinated by Mexican culture, which has given birth to several of the songs that did not have faces during her childhood.

Italian singer Laura Pausini and Ceci Dover

One of the things that has caught her attention the most about rancheras and boleros is that they allow artists to show all their talent and vocal ability. In addition, he says that these genres come from times when singers ”sang for real, excellence was demanded of them and had to be good in order to succeed”.

The industry dies not require artists to offer quality because it only focuses on creating characters and products carefully designed to make shows,” said the professional singer on this subject.

Importance of lyrics in culture

Ceci has been highly critical of everything related to the kind of lyrics that have been used in modern genres such as reggaeton and considers that so much vulgarity is not necessary to express what is wanted. In fact, he considers that these lyrical resources are an involution and a total reversal in music. Ensures that trap and reggaeton do not bother her, but she believes that explicitness, offenses and vexations used by many of its exponents do not send any positive message to the youth.

For the artist, this issue becomes even more serious and delicate when talking about young children as well, who are the primary audience of this musical content. She comments that her own son learns these lyrics at school and comes home singing them, something that makes her very angry and leads her to do everything possible to reverse the negative effects that this may have on his upbringing.

Peruvian composer and singer Eva Ayllón with Ceci Dover

It is possible to talk about heartbreak without being vulgar and degrading. I understand that this is what many young people like nowadays, but I think it is not a generational thing, but a matter of education. I have very young students who also disagree with that way of expressing music”, she added.

In that sense, he also points out that parents should instill other musical references and listen to other music so that their children get to know other voices and styles. Few people know Freddy Mercury or Michael Jackson, but everyone knows Bizarrap, Rosalia and Quevedo. That has to change” said the performer.

Vocal diagnosis and training

When Ceci was asked if a person without natural vocal talent could develop it, her answer was yes, although with several points to consider. A person without natural singing talent can develop his full potential and educate his voice. I know singers who don’t have good voice, but they strive to make good songs, write good lyrics and convey the listening audience special things” Ceci replied.

”I encourage everyone to educate their voice, even if they weren’t born with the natural talent that can make that process a little easier. I think we all can work on our voice and offer quality singing, but within our means. You can’t promise people that they are going to sing like Celine Dion in a year if they don’t have the conditions to do that. There are borders we simply cannot cross, but we can look for the best version of ourselves” she added.

Scenography and details unrelated to voice

Just as voice is a very important part of the analysis, there are other aspects that can distract Ceci from her analysis, such as lyrics, costumes and choreography. In that sense, she mentions the recent case of Shakira, whose story of heartbreak attracts much more attention than the technical details involved.

He also mentioned the case of K-Pop groups, whose choreographies, pirouettes and costumes stand out much more than their members’ voices. ”Before, the technical aspects related to voice were what stood out on stage, but now the visual part of the show is much more important than before,” said the artist. ”I was very much against backing tracks, but I have realized that K-Pop groups cannot achieve a perfect voice with such demanding dances and aerobics,” she concluded on this issue.

Salsa exponents

Although Ceci has focused on analyzing rancheras, boleros, pop and reggaeton, she thinks it is time to dedicate some of her material to analyze other more tropical genres such as salsa or merengue. In this part of the conversation, she expressed her admiration for stars such as Juan Luis Guerra, Marc Anthony, Celia Cruz and many more. There have been many followers who have asked her to react to voices of this genre, so she is considering making an exclusive special for tropical rhythms such as these and thereby appeasing the part of her audience that enjoys these styles.