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Search Results for: Cuba

Joe Arroyo was an excellent Colombian singer and composer of salsa and tropical music

On November 1st, 1955, Alvaro José Arroyo González, better known as “Joe Arroyo”, was born in Cartagena de Indias, Colombia.

He was an excellent Colombian singer and composer of salsa and tropical music, considered one of the greatest interpreters of music in his country.

His songs were national and international hits, he won multiple Gold records throughout his career, among them, 18 Gold Congos and Super Congos won in the Festival of Orchestras of the Carnival of Barranquilla.

Among his most relevant songs are “La rebelión”, “Tania”, “Mary”, “En Barranquilla me quedo”, “El Ausente”, “Tumbatecho”, “Centurión de la Noche”, “Manyoma”, “La noche”, “La rumbera”, “La guarapera”, “El trato”, “Con Gusto y Ganas”, among others.

In November 2011, Arroyo won the Latin Grammy award for best singer/songwriter at the 2011 Latin Grammy ceremony.

Born and raised in the Nariño neighborhood of Cartagena, Arroyo began his career at a very early age, when from the age of eight he sang in bars and brothels in Tesca, the tolerance zone of his hometown.

Joe Arroyo fue un excelente cantante y compositor colombiano de música salsa y tropical
Joe Arroyo fue un excelente cantante y compositor colombiano de música salsa y tropical

In his early days he sang with groups such as Los Caporales del Magdalena, Manuel Villanueva y su Orquesta and the Supercombo Los Diamantes (the last two in 1970); in 1971 he recorded with La Protesta.

To look back, he started with the song “Manyoma”, which is Fruko’s, but has my arrangements. That’s where that hit was born, but it really came on strong when I had been with my band for four years. It is a sound that has soka, salsa, African sounds, cumbia, sea breeze and a 50% that comes from me but I have no fucking idea what it is.

Joe Arroyo commenting on the origins of joesón.

In 1973 he got his big break when he signed for Discos Fuentes after the producer, author and artistic director of Discos Fuentes, Isaac Villanueva, in the Suri Salcedo park in Barranquilla, was struck by a “pelao” who sang with the vibe of Cuban Celia Cruz. The announcer Mike Char had recommended him to Fruko and told him that he could see him in action at the El Escorpión stand, in the Pradomar (Atlántico) beach resort, as the voice of the house orchestra, La Protesta.

On Sunday Villanueva was there. And it caused him more impact. He spoke with Leandro Boiga, director of La Protesta, and obtained permission to take him to rehearse days later to Medellín. Thus Joe Arroyo joined Fruko y sus Tesos, an orchestra with which he achieved great fame and with which he recorded uninterruptedly until 1981.

Between 1974 and 1975 he performed with Los Líderes (Los barcos en la bahía), between 1976 and 1981 with The Latin Brothers (La guarapera), in 1976 with Los Bestiales, in 1978 with Pacho Galán (Volvió Juanita) and with La Sonora Guantanamera, and in 1980 with Los Titanes.13 He also sang in other groups such as Piano Negro, Afro Son, Los Rivales, Los Bestiales, Wanda Kenya, los Hermanos Zuleta, el Binomio de Oro, Juan Piña, Mario Gareña, Gabriel “Rumba” Romero, Claudia Osuna, Claudia de Colombia, Oscar Golden, Yolandita y los Carrangueros, among others.

In 1981 he founded his own orchestra, La Verdad, with which he dedicated himself to mixing diverse musical influences, mainly salsa with coastal music (cumbia, porro, chandé, among others) and with diverse Caribbean rhythms (socca, reggae) until he created his own rhythm, the “joesón”.

Joe Arroyo
Joe Arroyo

Some of the hits recorded with La Verdad are classics of the coastal music that earned him many awards and being considered the King of the Carnival of Barranquilla, where he won 10 Gold Congos and a Gold Supercongo (created especially for him) in the Festival of Orchestras.

One of his biggest hits was “La Rebelión” (1986), a song that tells the story of an African couple, slaves of a Spaniard, in Cartagena de Indias in the 17th century.

The piano solo, played by Chelito De Castro, and Arroyo’s soneos made “La Rebelión” an immediate hit that is still danced to at parties and discotheques throughout the continent.

In Mexico the same phenomenon happened since the song was first published in the LP “Tequendama de Oro Volumen 7” by Discos Peerless in 1987 and its LP “Joe Arroyo y su Orquesta La Verdad, Grandes éxitos”, still to this date the song is very popular in the sonidero movement.

Other of Joe Arroyo’s most successful songs were “El Caminante”, “Confundido”, “Manyoma”, “Tania” (dedicated to his daughter) and “El Ausente”, all recorded with Fruko.

Álvaro José Arroyo
Álvaro José Arroyo González

The album “Fuego en mi mente” (1988) contains songs with influences from African music and contemporary salsa. With “La guerra de los callados” (1990), he made his first Spanish tour. In 1993 he released “Fuego” and played again in Spain.

Joe Arroyo recorded with Discos Tropical (1970-1971), Discos Fuentes (1973-1990) and Discos Sony (1991-2002). After an 11-year stint with Discos Sony, he returned to Discos Fuentes in Medellín in 2003, where he recorded his latest works: “Se armó la moña en carnaval” (2004), “Mosaico de trabalenguas” (2006) and “El Super Joe” (2007).

Joe Arroyo is one of the five Colombians who have appeared on the cover of Rolling Stone magazine.

Since the early 1980s, Joe Arroyo suffered multiple health problems that prevented him from touring and for which he was considered dead several times.

On September 7, 1983, he was presumed dead after suffering from a retrospective thyroid condition that kept him away from the stage. In 2000, he nearly died in Barcelona due to a diabetic coma and pneumonia.9

His medical history recorded ischemia, renal and motor problems and difficulty singing. In some concerts he even had to be helped up on stage due to weakness and disorientation.

In 1997, despite his health problems, he made a special appearance in the soap opera Perro Amor.

The singer’s health was affected on April 26, 2011 and he was hospitalized since late June 2011 in the clinic La Asunción de Barranquilla in intensive care for a clinical picture of hypertensive crisis, ischemic heart disease and diabetes mellitus with simple decompensation.

He was connected to an artificial respirator, underwent dialysis and a tracheotomy. His condition caused him to be considered dead on social networks, which was denied by both his relatives and the hospital.

All this took place in the midst of a controversy between the singer’s former family (his ex-wife Mary Luz Alonso and his children) and his friends, who considered that Joe was being exploited by his wife Jacqueline Ramón and his musical representative, who claimed that Joe Arroyo was not suffering from major health problems and announced his early return to the stage.

He died on July 26, 2011, at 7:45 (UTC -5), at La Asunción clinic in Barranquilla due to a cardiorespiratory arrest, as a result of a multiorgan failure (high blood pressure, infections, kidney problems) that had kept him in intensive care since Monday, June 27 of the same year.

He was buried on July 27, 2011 at the Jardines de la Eternidad cemetery in Puerto Colombia.

On October 19, 2011, his body was transferred to a special area for illustrious characters in the Jardines de la Eternidad cemetery.

On December 17, 2011, the Mayor’s Office of Barranquilla unveiled a statue of Joe Arroyo in the Musicians’ Park.

Arroyo had signed with Cenpro TV to produce a miniseries about his life, once Alejo, la búsqueda del amor of Caracol Televisión was finished, but in 2000 Cenpro TV went bankrupt after the crisis of public TV in Colombia.

Between June and December 2011 RCN channel aired a telenovela based on the singer’s life called El Joe “La Leyenda”. Sadly the singer passed away during the broadcast of the series.

After his death, Jacqueline Ramón and Mary Luz Alonso (two of Arroyo’s ex-wives) decided to build two museums respectively. Jacqueline’s museum will exhibit various items that stood out during her musical career, such as the 18 Golden Congos won at the Barranquilla Carnival.

Álvaro José Arroyo
Álvaro José Arroyo

In the future, the museum is expected to be moved to a more appropriate location, once the approval of the Ministry of Culture has been obtained.

A wax statue designed by an American sculptor will also be exhibited there.

The other museum, located in the home of Mary Luz Alonso Llanos and her daughters Eykol and Nayalibe Arroyo, will also feature articles, photos and other Congos de Oro, in addition to a statue.

In July 2011, the Mayor’s Office of Barranquilla decided to name one of the stations of the city’s mass transit system, Transmetro, “Estación de Retorno Joe Arroyo”, in tribute to the singer’s musical legacy. According to the then Manager of Transmetro, Manuel Fernández Ariza, the Joe Arroyo station is the most important station of the integrated transportation system.

On March 1, 2012, a Colombian scientist discovered a new species of bee on the Colombian Caribbean Coast that was named in honor of the singer, the Geotrigona Joearroyoi.

On the same day of Joe Arroyo’s death, singer Checo Acosta composed “Adiós Centurión” while on a trip from Medellín to Barranquilla.

The video and song were released months later. Another song that paid tribute to him was titled El Rey Del Carnaval, with the participation of Juan Carlos Coronel, Petrona Martínez, Checo Acosta himself, the pianist and singer Chelito de Castro, Ricardo El Pin Ojeda, who was timbalero of the orchestra La Verdad and also with Eykol Tato Arroyo, daughter of the Maestro. This song was included in the commemorative album made by Cervecería Águila.

Joe Arroyo

You can read: November 22nd International Musician Day

Edgar “Balín” Ocando Venezuelan percussionist musician based in Mexico

Edgar “Balín” Ocando, Venezuelan musician born in Caracas in the parish of El Recreo, specifically in block 7 and 8 of Simón Rodríguez.

He studied music at the José Reyna school located behind the same building where he lived, he also studied at the Conac de Sarria with maestro Orlando Poleo.

In his childhood he met with friends who had the same restlessness and passion for music, getting together every weekend to make noise as the neighbor said to the one who had to endure the music end after end.

As a result of these rehearsals he ended up in a group with which he began his music career and received his first professional payment at the age of 14 with the group Ases de la Gaita, a group formed by childhood friends in order to get away from drugs, which for the 80s was very strong.

Edgar “Balín” Ocando músico percusionista venezolano radicado en México
Edgar “Balín” Ocando músico percusionista venezolano radicado en México

In high school he joined the ranks of the Venezuelan Children’s Choir under the direction of maestro Raul Cabrera. During his time in the choir, the son of Professor Cabrera, known as Raulito, formed the salsa group Sabor Latino and became part of it.

Coming from a musical family, he always looked for a way to be close to his uncles Rafael and Yelitza Sivira, who were singers of the Polifónico Rafael Suarez and always looked for a way to be present in the rehearsals.

Yelitza Sivira was the one who took the responsibility to take him and he only sat and watched how they vocalized with the piano with the help of the director Maria Cabrera. It was then when they created the Polifónico Infantil Rafael Suarez and he became a baritone.

Already in adolescence at the age of 17 years old, he started working in a bank through a scholarship granted by the institution Insbanca, and while working, the Coral del Banco Italo Venezolano was created, thus participating in bank choral meetings, it was then that he returned to music as an instrumentalist when he saw in a newspaper advertisement that they requested a drummer to be part of a group of bagpipes, for which he went to the audition where there were countless drummers and of which he was left with the position thus becoming part of Estrellas de la Gaita.

The following year he was invited by a friend to join the group Santoral of Freddy Rangel, arriving to record for the first time in Requena Studios, the following year in full rehearsal with Santoral I was called to join the group Los Caracuchos of Joseito Rodriguez, forming part as a drummer for 2 years and recording in Manoca Studios, it was then where he enters the percussion workshops of the Biggot Foundation with the teachers Alexander Livinali and Williams Troconis.

He was in the ranks of important Venezuelan groups and orchestras such as Los Caracuchos, Catatumbo, Los Casanovas, Melody Gaita, Sabor Latino, Orquesta La Moderna, etc.

Edgar “Balín” Ocando
Edgar “Balín” Ocando

In 1999 he changed course and moved to Mexico where he has participated as a percussionist and backing vocalist in groups such as Cokodrilos, Kumbia Kings,

Sonora 100% Dinamita, Alicia Villarreal and today he has his own orchestra called Rumba Latina de Venezuela, which he formed in 2005 and has opened concerts for great international figures such as: Oscar D’ León, Willie Colon, Víctor Manuelle, Porfi Baloa y sus Adolescentes, Nigga, etc.

As well as Mexican artists such as Julión Álvarez, Los Tucanes de Tijuana, Mariana Seoane, El Grupo Pesado, Germán Montero, El Poder del Norte, Emilio Navaira among others.

Integrated by musicians of different nationalities from Venezuela, Cuba, Dominican Republic, Mexico and hand in hand with our representation office and record label Indepe Music, we will continue to bring our music to more and more people in every corner of the country.

Edgar Ocando Manager

Phone (52)-8132179324

Email: [email protected]

Edgar Balin Ocando

You can read: Anacaona The Cuban Female Orchestra

3 Reasons To Stay In Paris This Season

We show you the different places to visit with authentic Salsera fun

Paris (France) has always been a popular tourist destination with musical tradition, and the rhythm of Salsa is no exception. There are plenty of places to dance if you like this Afro-Caribbean tune, but what makes it especially appealing this season? We show you three reasons why you will want to spend more time in the capital of this beautiful Western European country during December 2022.

Latin New Year’s At Cabaret Sauvage

Cuarteto Cubano has toured France’s stages for four years
Cuarteto Cubano has toured France’s stages for four years

The biggest Latin New Year’s Eve in Paris will be at Cabaret Sauvage with the live presentation of Cuarteto Cubano playing the great classics of Cuban and French music that will make you travel through old Havana and give French hits an air of partying and joy. The Cuban Quartet www.cuartetocubano.com has toured the stages of France since 2018, always with the same goal of “making people dance and smile”.

Then, the wild mixes by DJ El Dany, DJ Hot Rod, and DJ El Cuco will begin with the best of Salsa, Merengue, Bachata, Guaracha, Reggaeton, Dembow, Funk, and Cumbia together with the magical voice of Cuban singer Denis Mora.

All of this is accompanied by the show of the Latin Cabaret and intelligent Pitshow that will take you into the idyllic atmospheres of the Latin American carnivals with the performances of the divine Cuban dancers Roima and Diane Alcalá who form the duo “Las Mulatas del Sabor” that will transport you to a paradise of the burning party of Havana, Cuba.

Cabaret Sauvage will open its magical doors on Saturday, December 31st, 2022, from 10 PM to 5:30 AM on Sunday, January 1st, 2023. Tickets are already available for reservation, but if you want to purchase them at the box office, they will have a value of €50 all night. Cabaret Sauvage is located at 59, bd MacDonald – Parc de La Villette – Paris 19 M° Porte de La Villette.

¡Vamos Pa’ La Rumba!

Cabaret Sauvage starts Christmas on December 3rd
Cabaret Sauvage starts Christmas on December 3rd

If you like to dance Salsa, then you can go to Cabaret Sauvage https://www.cabaretsauvage.com/agenda throughout this season. Yes, we continue with the Latin party in this magnificent place.

The ingredients are assembled on the table to make La Rumba an unmissable event for all lovers of Latin music and Latin American culture in a unique party experience in Paris.

The Salsa Concerts will present the best current and classic pieces from the orchestras that make life in the capital of this country, renowned for its wines and haute couture brands.

On the stage of Cabaret Sauvage on Saturday, December 3rd, you will satisfy your Salsa cravings with Salsa Caleña classes with Calisabor instructors, a performance by the Jim López & La Nueva Edición orchestra, and tonight will be enlivened by the Show Super Heroes of Salsa and the mixes of DJ El Dany, DJ Dominicano, and DJ El Cuco de la Salsa.

On the second Saturday of the month (December 10th), the Rumba continues with the second edition of El Perreo de Navidad: Mega Reggaeton Party with the opening of its doors at midnight. Here, you will find until 6 AM the best selection of this urban rhythm that has guaranteed its permanence at the top of popularity among the youngest in France and the world. The DJs present will be DJ El Dany, DJ Ortega Dogo, DJ Lina, and DJ Driver MC. The ticket price at the box office is €20.

France’s  Clubs

Le Balajo nightclub
Le Balajo nightclub

This season you can have fun in Paris with its landscapes, winter climate, cultural offer, sophisticated gastronomy, and above all in the various clubs that offer a palette of Afro-Caribbean colors and Salsa enjoyment, among which the Le Balajo nightclub stands out https://www.balajo.fr/ open since 1936. Every Tuesday there are Salsa and Bachata classes for beginners and intermediate level dancers followed by a Latin party hosted by DJ Karim until 2 AM.

The Parisian Restaurant/ Bar/ Nightclub Pachamama https://www.pachamama-paris.com/index.php/en/home-alt-2/ is located at 46-48 rue du Faubourg Saint Antoine, 75012, in a historic building from the 19th century designed by Gustave Eiffel in the neo-vintage colonial style. It has three levels and is open from Thursday to Saturday from 8 PM to 5 AM with resident DJs lighting up the dance floor (Ground Floor) with harmonious mixes between Latin Music, Soul, Pop, and Deep House.

Finally we bring you the Bar/ Restaurant/ Club La Pachanga https://www.lapachanga.fr/, a place of reference for lovers of Salsa, it is located near the Eiffel Tower at 8, rue vandamme 75014.

At La Pachanga you can attend two-hour Cuban Salsa and Puerto Rican Salsa dance classes from Tuesday to Thursday from 7:30 PM to 9:30 PM, continuing with social dancing and a DJ set until 2 AM. On Saturdays La Pachanga closes its doors at 5 AM.

You Can Also Read: Where To Go Dancing Salsa In Paris?

Know The Best Latin Music Events In Spain During December

This month of vacation, you will have the opportunity to experience incredible concerts and festivals

In December, great festivals are celebrated in Spain that last from the beginning of Advent until New Year’s Day. Moderate, non-intrusive décor is ever-present in public spaces and homes during this exciting time of year. A wide range of music that goes from the traditional Spanish melody to Latin music (Salsa, Bachata, and Reggaeton) popular among the youngest will disperse throughout the Iberian country, and here I have summarized everything for you.

Salsa singer Yiyo Sarante will offer a concert in Girona for the first time at the Euphoria nightclub
Salsa singer Yiyo Sarante will offer a concert in Girona for the first time at the Euphoria nightclub

In Girona (a province located in the northeast of the autonomous community of Catalonia), the Dominican singer Yiyo Sarante will make his first appearance on December 2nd in the spaces of the Latin disco Euphoria https://www.facebook.com/EUPHORIALATINAGIRONA/?ref=page_internal (Sala Univers, Girona, Carrer del camp de les lloses, 8) at midnight to present his most recent singles Quiero Perderme Contigo, Llorarás, Eres Pasado, Demonio y Prohíbeme Verte as well as his greats classics Pirata, Maldita Primavera, Tierra Mala, Nos engañó a Los Dos y Tres Semanas. Tickets are already available and range from €30 (online) to €40 (box office). The minimum age to access this event is 18 years.

This same day (Friday, December 2nd) the Sevillian exponent of Bachata Dani J will give a concert in Madrid as part of his Abraxas Dancing Tour to celebrate the season. This concert will take place at the Cervantes Complex (Highway M206 Torrejón at Km 2.6, M-206, Km 2, 600, 28890 Loeches, Madrid) at 1 AM, and its doors will open at 10:30 PM with a workshop, followed by an hour of social dance to then continue with the concert, and close with the second social dance until dawn. Tickets can be purchased from €15 by clicking here. https://complejocervantes.com/

The workshops, parties, and socials will be held at the 8 Tiempos Dance School
The workshops, parties, and socials will be held at the 8 Tiempos Dance School

The third event that I bring you will take place in Zaragoza, the largest city in the autonomous community of Aragon in the northeast of Spain. The Zaragoza Dance Festival is a three-day celebration of tropical dance immersion with more than 30 Salsa, Bachata, and Kizomba workshops with great artists from Europe and Latin America in two simultaneous rooms, two nights of partying from 11 PM to 6 AM with DJ Tevez (Spain), DJ Sergio (Spain), DJ Shark (Cuba), DJ Antony Tarraxa (Italy), and DJ Enzo (Spain), as well as the concert of the world star of the song DANI J on Saturday night. The festival will take place from December 16th to December 18th at the facilities of the 8 Tiempos dance school located at C. de Tomás A. Edison, 9, Zaragoza. The full pass for the I Zaragoza Dance Festival which  will welcome thousands of fans from different corners of the planet can be purchased through its official website. https://lasalsadelbaile.com/zaragozadancefestival

Following the same trend in festivals this season, the Winter Bachata Festival stands out. It is an annual event that is organized in Gandia city, province of Valencia. This seventh edition features local dance professionals who will help hone the skills of amateur dancers. All this by the hand of DJ Miguelón, DJ Salva, and DJ Yago who will animate with their mixes the daytime and nighttime workshops as well as the parties and social dances that will start at 11:30 PM until 3 AM. In this field dominated by Latin dance professionals, you will have the opportunity to attend and meet new friends. Winter Bachata Festival https://lasalsadelbaile.com/winterbachata will take place from December 8th to December 11th at the Hotel Gandia Palace (Carrer de la Rioja, 41), and the ticket costs €45.

Seats will be assigned in order of entry of reservations. If necessary, tables will be shared
Seats will be assigned in order of entry of reservations. If necessary, tables will be shared

Finally, in this list of the best Latin music events in Spain that will make you live an unforgettable experience during this beautiful time of year, I bring you the Terra show with an international cast made up of almost 50 artists who will be in charge of guiding a trip around the world very particular that will surprise and show the spectator all the artistic richness with the main performances by the New Bambú Orchestra, the Christmas carols by candlelight with the tribute to Il Divo, and the singer Ami Tapper, who will accompany the spectators during this journey with musical themes that have become universal classics. In addition, award-winning magician David Climent, comedian Titto Lester, aerial contortionist Sharyn Monni, Kimberly Lester with the number of “sand art” and circus artists Sandy, Samantha & Jastin Monteiro Vassallo will perform.

On Sunday, December 25th (New Bambú show and tribute to Il Divo + gala dinner: €70), Saturday, December 31st (show + gala dinner: €185) and Thursday, January 5th (show + gala dinner: €64) are the dates to enjoy this amazing show by Terra at the Benidorm Palace concert hall www.benidormpalace.es located at Avenue Severo Ochoa 13 in the city of Benidorm, one of the most popular tourist destinations in Europe and the Second city in the world with the highest number of skyscrapers per square meter.

Read also: You will hallucinate with these 4 salsa clubs in spain

The multifaceted artist Yamila Guerra and all her projects

Who is Yamila Guerra

Yamila Guerra is a Cuban singer, dancer, actress and TV host who has always felt a great passion for music from an early age and knew she wanted to devote her life to the world of entertainment. She is the daughter of the famous Cuban duo Rosell y Cary and sister of famous producer, bandleader, arranger, composer, classical guitarist Yalil Guerra, who is a great friend of International Salsa Magazine.

Yamila Guerra in a studio
Yamila Guerra in a studio

We had the honor of talking with Yamila for a while and know a little more about her both personally and professionally. It was really a pleasure for us to have had her here and to know more about her great career.

Inclination for the arts from an early age and academic background

Yamila reveals that she has always felt very attracted to the art world and started this journey doing impressions of certain Cuban and foreign artists who she saw on TV. Some of them were friends of her parents’or colleagues because they shared the stage with them in all the activities they did in Cuba.

Evidently, the fact that she grew up in an artistic and musical environment included a lot in the inclination she had towards this world, but it was not the only thing that made her dedicate herself to all this. She always felt a natural and organic attraction to the world of entertainment, music and art.

Seeing that her career began at the Cuba’s National Ballet School, it can be said that the first area in which she began to develop was dance. When she took the physical tests, she was admitted to the institution and attended as a listener until she was old enough to be able to participate in the classes. She feels that she had a complete training because, besides studying classical ballet, she learned all the Cuban dances such as contradanza, Cuban son, cha cha chá, danzón, among others.

Yamila Guerra with his brother Yalil Guerra
Yamila Guerra with his brother Yalil Guerra

At the School of Artistic Varieties, she developed in areas such as acting, singing, music and much more. All these disciplines mentioned above helped her a lot with her professional future.

Once in the United States, she studied at Berkley College of Music and took singing lessons in some genres such as blues, jazz, country, ballads, among others. At other schools, she studied art history, marketing, business, sales and other areas that have served her professionally speaking.

Life in Spain

Guerra tells us that she left Spain and moved to Miami because she could not tolerate its cold climate and wanted to be closer to her family in Cuba, but she has many good memories and is thankful to the European country, as it gave her the opportunity to be a TV host on channels such as TVE, Canal Satélite Digital, Antena 3 and Telecinco. Likewise, she was able to take her music to different stages and many parts of Spain. She felt that the Spanish people welcomed her art with open arms.

Once she moved to Miami, she worked on  ”Sábado Gigante” as an actress with Don Francisco, whom she thanks for the opportunity his team gave her.

Yamila Guerra, His brother Yalil Guerra and their parents Rossel and Cary
Yamila Guerra, His brother Yalil Guerra and their parents Rossel and Cary

How business, economics and legality have helped her in her career

One of the first pieces of advice Yamila gives to anyone who wants to work in entertainment in the United States is to master the English language. The artist defines herself as an eternal student because she has always liked to learn everything, especially languages. In fact, when she was in Spain, she paid for an English academy once a week to learn that language because she knew it would be very important in her career in terms of negotiation.

She also stresses that it is important to find out about legal and business issues to deal with clients and partners in the best possible way and avoid loopholes that naturally arise in the entertainment world. Yamila believes that it is very important to separate art from business and ”not to be trusted with money”. The Cuban highlights the importance of being pragmatic about making decisions and not allowing the artistic part to prevent people from making the right decisions at the level of business.

Social media

The talented performer considers that social networks are a fundamental part of her work and promotion, so she thinks it is important to have a presence on each and every one of them and design a strategy depending on the characteristics of each one. She considers that it is very important to post videos and photographs in order to promote her work, but also use her platforms to talk about other more personal topics such as family, beauty, nutrition, love and other things. That variety of facets is what attracts so many people to her content.

Yamila Guerra with Celia Cruz
Yamila Guerra with Celia Cruz

As for her personal tastes, she confesses that she loves Tik Tok because she considers it a very organic and authentic platform. This is where she posts videos of herself acting and giving her opinion about all kinds of topics, something that gives her great exposure.

On this same issue, she stated that social networking has become essential to all types of professions and that we must all be present on them as much as possible because they have become part of our letter of introduction to others.

Tradicional Cubano

Yamila had been wanting to make an album fully dedicated to traditional Cuban music, which she considers to be the most flavorful, since it does not need a lot of instrumentation to feel it. It is very old, but it does not lose its flavor and its validity over the years. This is how her latest album ”Tradicional Cubano” came about.

This album includes composers such as Ignacio Piñeiro and Celina González. Guerra wanted to rescue this repertoire that she listened to when she was a child, since it always caught her attention and she was fascinated to be able to portray the Cuban culture and the lives of Cubans.

Read also: We interviewed IndiviDúo singers Tiffany Joy and Maqui Reyes

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.