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6 artists who helped make Latin Music successful in the United States

The success of Latin Music in the United States

Some artists have taken Latin music to another level. They fell in love with the public on American borders and helped shape the market as we know it today. We will tell you more details!

Latino immigrants who made their way into the United States gave way to Hispanic music as it is known today.

The Argentine tango, for example, was a success in the US in 1930 and is considered the first Latin genre to have participation on American soil. As you can imagine, from then on a movement was born that is here to stay. At the end of the 90s, this musical boom finished exploding. The numbers were increasing and more and more artists were honoring their Latin roots.

Currently, the industry numbers give prominence to Latin artists, having a greater incidence when they present their songs in Spanish. Also, there are a large number of versions that have been translated into English and are heard in renowned venues. In fact, it is enough to go to a nightclub or a Latin concert in iconic venues such as Madison Square Garden, located in New York or American Airlines Arena in Miami to check acceptance by the public. How much ground have they gained to have a leading role in the most powerful country in the world?

La Guarachera del Mundo - Latin America — Celia Cruz is well known all around the latin world

The road has not been easy, it has been marked by countless artists who, little by little, were making known the rhythms of Caribbean countries. Salsa, for example, was one of the most popular rhythms at the time. Starting in 1960, it was catapulted into the United States, paving the way for Latina artists who are now considered legends of the genre. Celia Cruz, Willie Colón, Héctor Lavoe, Rubén Blades, Johnny Pacheco, among others, marked a before and after in the industry.

Today we want to talk about some famous singers who set the tone and promoted the careers of other Hispanics.

6 Latino artists who paved the way for new generations

Emilio Estefan, Cuba

The Cuban was born in 1953 and arrived in the United States at the end of 1960, from Spain. Estefan always had musical interests. Although, in principle he had to work in other areas. He formed the band “Miami Latin Boys”, which would later be called “Miami Sound Machine”. Thanks to his different presentations, he met Gloria Fajardo, today known as Gloria Estefan, who accompanied them as vocal reinforcement. No one imagined that this singer would become their life partner.

Despite the success of the group, it is other achievements of the artist that place him in this category. Emilio Estefan soon established himself as a producer for Latin American artists and contributed to Gloria Estefan’s success as a soloist. He quickly became known within the industry, working with artists such as Charliee Zaa, Cristian Castro, and Carlos Vives.

In 2002, Estefan became a producer for the Latin Grammy Awards, an annual event that awards artistic excellence for productions in Spanish, Portuguese or other languages of Hispanic countries.

Emilio Estefan and his wife have been awarded the Presidential Medal of Freedom from the United States, the highest honor in the country, due to their work in the training of artists and projection of Latin music in the world.

Celia Cruz, Cuba

Celia Cruz, began her career in her native Cuba. She excelled in tropical music and was known as “The queen of salsa.” During her first years of career, she stood out in her country, and later ventured into Mexico and the United States. She moved to the US and at the end of the 70s she joined the Fania All-Stars, along with other artists, fully joining salsa. In 1987, her star was debuted on the Hollywood Walk of Fame.

Cruz is part of a legacy that will continue throughout history. Her songs remain current and are part of the heritage of Latin America. She was nominated for two Grammys and three Latin Grammys.

The Postal Service of the United States included it in a selected group of five stamps, destined to the greats of Latin music; together with Selena, Tito Puente, Carmen Miranda and Carlos Gardel.

Selena, Mexico

The singer was born in the United States and was of Mexican descent. Her genre leaned toward ranchera, Mexican cumbia, and ballads. Selena is known as “the queen of Latin music” and has exceeded 70 million records worldwide.

In the 1990s, the US Billboard magazine named her “the most influential and best-selling Latin artist.” In addition, she is credited with catapulting Latin music in the United States and the world. Selena featured five albums ranked on the Billboard 200 at the same time. Her album Live (1993) won a Grammy for best Mexican-American music album, leaving behind the paradigms of those who considered the Tejano musical style as exclusive to men.

Selena was murdered in 1995. A great loss to show business. Her fans still regret her departure and imagine what she could achieve thanks to your talent. However, it leaves a very broad legacy for Latinos. After her death, she continues to be an example and inspiration for those who want to enter the market.

Juan Luis Guerra, Dominican Republic

The Billboard Winner Juan Luis Guerra — An Artist who help the genre in USA

Juan Luis Guerra is one of the most recognized Latin artists in the world. In the United States, he has been the recipient of 24 Latin Grammys, three Latin Billboard Awards and two American Grammys. He has recorded in Portuguese, English and, of course, in Spanish.

She trained at the largest private music college in the world, Berklee College of Music, in Boston. Earning a degree in jazz composition.

Guerra has made different tours of the US obtaining a box office record. He is a recognized exponent in the genre of merengue and bachata. In 2015, he collaborated with the financing of the Juan Luis Guerra Scholarship, presented by the Latin GRAMMY Cultural Foundation for a low-income student.

The singer is of Dominican origin and today he works as a composer, arranger, musician and producer.

Héctor Lavoe, Puerto Rico

Considered one of the best salseros of all time. He is credited with helping to bring about the genre’s golden age in New York. In addition, to expand the popularity of salsa in the 60’s, 70’s and 80’s.

In New York City, he takes his first steps as a bolero vocalist to make his way in what would be a great musical career. The Puerto Rican’s success kept on rising, he sang with the famous Willie Colón and together they toured different stages. Lavoe was also part of the Fania All Stars, a salsa and Latin music group. The Singer, as he was also baptized, died on June 29, 1993. He left an unforgettable musical legacy in the United States and the world; his songs and style are inspiration for many salsa performers today.

Marc Anthony, United States

For many, it could come as a great surprise that an American artist has such a marked and extraordinary Latin musical rhythm. However, his parents are Puerto Rican and he grew up with part of this culture. Marc Anthony is a singer of ballads, pop, salsa and bolero; ambassador of Latin music and culture.

When he began his career, many doubted whether he would be successful in Latin music.

“My career was not easy at first, because I neither looked nor sounded like the ‘typical salsero’. My sound was not considered usual for purists, ”he told The Associated Press.

The singer and actor has sponsored young talents such as Luis Figueroa, a Latino who was just beginning his career in the artistic medium. In addition, it has sold more than 30 million records around the world. Received 2 Grammys and 7 Latin Grammys. Marc Anthony has many fans worldwide. However, Latinos have a very special appreciation for him. In 2012, he started the Maestro Cares Foundation, to raise funds to build orphanages in Latin America.

If we wanted to mention those musicians to whom the expansion of Latin music is due, the list would be endless. Infinity of people who overcame cultural barriers to carry the name of their country, its rhythms and culture high. Currently, the city of Miami is considered as the starting point. The first contact of the young musicians, before venturing to the rest of the country. In addition, the same experts call it “the epicenter of the Latin industry.” This is due to the number of media, producers, multinationals and locals that are willing to open their doors to them and boost their talent.

Latin music represents an industry that does not stop, is profitable and is taking more and more space in the United States. Therefore, a decline is not expected in the coming years.

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Jimmie Morales a conguero for the history of Afro-Caribbean music

Jimmie Morales was born in Bridgeport, Connecticut to Puerto Rican parents

Jimmie Morales was born in Bridgeport, Connecticut to Puerto Rican parents.

He spent his early childhood listening to American popular music on the radio, and it wasn’t until 1967, when his family moved to Puerto Rico, that he became fascinated with Caribbean music, especially the salsa genre.

Jimmie’s first foray into music was with the guitar, but his father gave him a bell and, later, a conga drum that would become his main artistic fascination.

He learned of his interest by listening to Cuban, Puerto Rican and New York salsa records; also to congueros such as Milton Cardona, Eddie Montalvo, Patato Valdés, Cándido Camero, Mongo Santamaría, Johnny Rodríguez and his favorite: the late Ray Barretto.

In a very short time, he found himself making inroads with local bands, and sharing his talent with the renowned singer Tito Allen.

Jimmie Morales' memoirs Mr. Slap — Jimmie Morales Mr. Slap

Jimmie Morales and his experience with Willie Rosario

In 1978, Jimmie joined the popular rhythmic band of maestro Willie Rosario, and for eight years obtained what he considers his best formal training in the music industry.

Concurrently, he began an impressive career as a top-level studio musician, achieving outstanding participation in performances by the most important artists of the salsa genre, including Marc Anthony, Gilberto Santa Rosa, Roberto Roena, Oscar D’León, Lalo Rodríguez, Eddie Santiago and Frankie Ruiz, with whom he collaborated on each and every one of his solo recordings.

The sound of this great percussionist, his impeccable rhythm and his solid accompaniment defined him and have placed him convincingly as one of the most influential congueros of the last 30 years.

As if that were not enough, this talented conguero enjoys the genuine respect and appreciation of the Puerto Rican people and salsa connoisseurs worldwide — Jimmie has also accompanied great artists such as Willie Colón, Ismael Miranda, Tito Nieves, Juan Luis Guerra, Grupo Niche and Jerry Rivera

Trajectory with Gilberto Santa Rosa

In 1986, he joined a young Gilberto Santa Rosa, who had left Mr. Willie Rosario’s band to become the most prolific salsa singer in the last 25 years.

Since then he has traveled throughout the Americas, Europe, Japan, Taiwan and South America offering percussion workshops and accompanying different artists in a consistent and successful career as a percussionist. Jimmie Morales has also accompanied great artists such as Willie Colón, Ismael Miranda, Tito Nieves, Juan Luis Guerra, Grupo Niche and Jerry Rivera, among others.

He is currently promoting his line of congas sponsored by the Remo Company. As if that were not enough, this talented conguero enjoys the genuine respect and appreciation of the Puerto Rican and Latin American people. His humility, his affable treatment and his charisma, together with his musical virtuosity, make him worthy of an indisputable place in the history of salsa.

In 1986, he joined a young Gilberto Santa Rosa, who had left Mr. Willie Rosario's band to become the most prolific salsa singer in the last 25 years. — Jimmie Morales is currently promoting his conga line sponsored by the Remo Company

Since then, he has traveled throughout the American continent, Europe, Japan, Taiwan and South America offering percussion workshops and accompanying different artists in a consistent and successful career as a percussionist.

Jimmie has also accompanied great artists such as Willie Colón, Ismael Miranda, Tito Nieves, Juan Luis Guerra, Grupo Niche and Jerry Rivera, among others. He is currently promoting his line of congas sponsored by the Remo Company.

As if that were not enough, this talented conguero enjoys the genuine respect and appreciation of the Puerto Rican people and of salsa connoisseurs worldwide. His humility, his affable treatment and his charisma, together with his musical virtuosity, make him worthy of an indisputable place in the history of salsa.

A conguero for history Jimmie Morales’ memoirs

“Mr. Slap”

Bella Martínez (Author)

That originality of Willie Rosario must have influenced Jimmie's impeccable style. — Jimmie paid for the luck that accompanied him at that crucial moment with an immense dose of vocation.

When all the congueros were imitating the king of the hard hands, Ray Barreto, Jimmie manages without intending to be the one chosen by the master Willie Rosario to accompany with the conga the tuning that Rosario had already established.

That Willie Rosario originality must have influenced Jimmie’s impeccable style.

Let’s not forget that when all timbaleros were imitating maestro Tito Puente, that irreverent coameño – maestro of maestros Willie Rosario knew how to be original.

Jimmie repaid the fate that accompanied him at that crucial moment with an immense dose of vocation.

And that stroke of luck in the leather didn’t manage to erase the humility of his being.

I invite you to read what I have managed to compile about Jimmie Morales, whom, with your authorization, I show in this work that pretends to be a summary of the life and work of this incredible musician.

Here you will also see that in spite of his perennial shy smile, his hands of stone do not give a break nor allow tropical music to ignore his monumental influence.

Jimmie, the human being who communicates through the leather of his conga, presents us with the musical strength he continues to share with the world. I am deeply grateful for the introspection and candor of his testimony.

I recognize that I am fortunate that Jimmie has agreed to give me part of his voice and to perpetuate this story. I insist that it was a sin not to share this legacy before, but now it was Mister Slap who beat the drum.

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Role of the Triangle Trade in the birth of Cuban rumba

What Cuban rumba is

As we all know, Latin music is a very diverse mix of a series of rhythms and musical styles from all over the world. What we know today as Latin music was the result of a whole concoction of historical facts that must come first in any story that seeks to explain the origins of any Latin rhythm that wants to be studied.

A good example of this that we have just said is the Cuban rumba, which is part of a set of cultural concepts that can be found in many parts of the world. There are certain musical rhythms that have allowed us to see that some seemingly alien places have made us discover each and every one of the common points they have, both historically and culturally.

How Cuban rumba starts

Cuban rumba and the Triangle Trade — Some people dancing rumba and and playing drums

One of the most important historical events that marked the birth of the Cuban rumba was the triangular trade carried out between Africa, America and Europe. This fact was the emergence of a large number of musical genres that were resulting from the mixture of rhythms and styles from all the aforementioned continents.

After the Discovery of America, Europe saw in the New World a useful territory for many of the economic activities that were not possible in their respective countries. In the case of labor, many African chiefdoms offered for sale to part of their inhabitants, something that was seen with very good eyes by the powerful Europeans of the time. This is how what historically would be known as triangular trade began.

This activity consisted of sending low-quality materials to be exchanged by African slaves to work with African and American resources in terrible living conditions. Once in America, some African ethnic groups were in charge of introducing the rumba in the Antilles, although the origins of the groups that brought these rhythms continue to be controversial among many scholars of the subject.

Although the slaves worked very hard during the day, they continued to practice their traditional rituals and rites at night. These practices were entirely based on their traditional music and religious customs to stay united with their Mother Earth despite the remoteness and the circumstances. Over time, these rites and percussion instruments were banned, so the new inhabitants of America had to adapt to the instruments allowed by the Spanish Crown. This made these sounds unknown to the Africans together with their forbidden dances in this land were merging until resulting in what we know today as rumba.

Rumba today

Cuban rumba and the role of the slaves — People dressed in white to enjoy Cuban Rumba on the streets

The characteristics of the rumba vary enormously from one place to another, since there are many variations and changes from one continent to another. In Africa, many see this genre as similar to zouk or benga, while Europeans refer to it as flamenco or Catalan rumba. There have been many artists who have taken on the task of making this genre their own and making it evolve to unsuspected levels to make it what it is today.

Today, we can appreciate a good number of subgenres that have their origin in the same parrones rhythms from which rumba derives in its different versions.

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Azúcar Club Cubano – Brazil

Meet the “ Azúcar Club Cubano ” of Sao Paulo, Brazil:

Since the Salsa boom in the sixties, “60” invaded the ears of many Latinos and North Americans, later Europeans, Africans and Asians in restaurants, Academies, clubs, parties and events since they were the novelty of the moment and they had something that made his guests dance with seasoning and fun and for future talents (artists) a new style and / or musical genre.

Brazil is the largest country in South America and is one of the countries with the most energy and positivity. The good humor of its people and its constant party atmosphere make this Brazilian culture one of the pillars of world dance. Among the dances that exist in Brazil, the “Samba” stands out, which is danced during festivals and popular celebrations such as the Carnival, some of the most popular versions include “carioca”, “a baion”, “conga”, “mesemba”, “a batucado” and “carnivale”.

Outside of the carnival there is the Carimbó, Capoeira, Lundu, Baião and “Xote” (typical type of lining dance that is incredibly versatile and has several variations throughout the country, it is a dance that has a mixture of European and African influences, it also incorporates elements of salsa, mambo and rumba, depending on the region of Brazil).

Despite everything in Brazil other musical rhythms are also danced but in less quantity such as salsa and bachata in nightclubs and in Brazil there are a great variety of Latin academies, restaurants and clubs where you can enjoy pleasant music and if what You want to dance Merengue, Salsa and Cumbia, you can go visit the “Azúcar Club Cubano” which is a disco and nightclub that is located at Rua Dr. Mário Ferraz, 423 Itaim – Bibi, São Paulo, Brazil.

Which was inaugurated in August 2000; being the first Latin house in Sao Paulo at that time thanks to the Latin inspiration with its flirty and great Caribbean music. Currently it is recognized for being very cheerful and with excellent service where it had great successes and that until today it opens its doors to all people who like Latin rhythms, both music played by DJs and live music are also performed. events, concerts, festivities (birthdays, anniversaries, celebrations, among others).

Azucar Club Cubano working — In the Azucar Club Cubano

They also have a bar where the most requested alcoholic beverages are Rum and Tequila and among their cocktails are ” El Margarita “, ” El margarita con Tequila ” and ” Mojito “, the latter known as the best in all of Sao Paulo, Brazil; They also have a varied menu so that people can taste good food and the music that they are playing at that time.

The Club opens its doors to the public from Tuesday to Friday from 7:00 p.m. (7:00 p.m.) and on Saturdays from 8:00 p.m. (8:00 p.m.) and there one can pay with any credit card or debit.

For more information you can search through:

WebSite:

Facebook: @ azucarclubcubano

Instagram: @ azucarclubcubano

Correo: azucar@ azucar.com.br

Teléfono: +55 11 3074 3737

Tripadvisor:

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José Mangual Sr. “Buyú”: The Architect of Bongo Sound Defining the Rules of How it Should Sound

In the history of Afro-Latin music, there are names that didn’t just play an instrument they defined the rules of how it should sound. José Mangual Sr., known universally as “Buyú,” is one of those pillars.

José Mangual Sr., known universally as Buyú, is one of those pillars

An extraordinary and legendary percussionist, José Mangual Sr. was the founder of the prestigious percussive lineage that carries his surname.

Since his childhood in Juana Díaz, he professed a deep love for music; by age ten, he was already playing professionally, and during his youth, he even enjoyed crafting his own bongos.

Over time, he became the musician who endowed the instrument with an extraordinary sonority. He was the father of the equally prominent percussionists José Mangual Jr. and Luis Mangual.

The Architect of Sound on the Bongos defining the rules of how it should sound

Considered by experts as one of the greatest bongo players of all time, his legacy remains the gold standard for meter and tuning in Latin Jazz and Salsa.

From Juana Díaz to the Heart of Spanish Harlem

Born on March 18, 1924, in Juana Díaz, Puerto Rico, Mangual discovered his vocation at age 10. However, his musical destiny was sealed in 1938 when he migrated to New York at the age of 14.

Settling in Spanish Harlem (“El Barrio”), he found himself at the epicenter of a cultural explosion that was about to change world music forever.

The Consecration: Machito and his Afro-Cubans

Although he began by filling the timbales position, it was with the Machito and his Afro-Cubans orchestra where “Buyú” made history. Under the direction of Mario Bauzá (who is said to have given him his nickname), Mangual remained with the group for nearly 17 years.

The Legacy and the Patriarch of a Dynasty

Rhythmic Innovation: He was part of the “perfect percussion trio” alongside Carlos Vidal (congas) and Machito (maracas).
Historic Fusion: His performance was key to blending the complexity of Afro-Cuban rhythms with the harmonies of New York Jazz in the 1940s and 50s.

An Unrivaled Session Musician

His technique was so clean and his sound so bright that he became the preferred collaborator for the biggest stars. Throughout his career, he contributed his mastery to projects led by:

Tito Puente: The “King of the Timbales.”
Israel López “Cachao”: Participating in historic Afro-Cuban Jazz “descargas” (jam sessions).
Jazz Greats: His versatility allowed him to navigate fluidly between the world of Big Bands and traditional Salsa ensembles.

Pedagogical Legacy and Solo Career

In the 70s and 80s, Mangual recorded music not only for enjoyment but also for instruction:

Album “Buyú” (1977): A Latin Jazz gem on the Turnstyle label, featuring tracks like “Black & Brown Boogie.”
Musical Education: Alongside conguero Carlos “Patato” Valdés, he recorded the volumes of Understanding Latin Rhythms. These LPs became the auditory manual for thousands of percussionists around the globe.
The Mangual Dynasty: In 1986, he consolidated his family heritage with the album Los Mangual: Una Dinastía, recording alongside his talented sons.

“The sound of his cowbell and his bongo didn’t just mark time; they cemented the foundations of the music we dance to today.”

The Patriarch of a Dynasty

The impact of José Mangual Sr. extends through his sons, who inherited his musical excellence:

José Mangual Jr. (“El Milamores”): Famous bongo player and singer, a key figure in the orchestras of Willie Colón and Héctor Lavoe.
Luis Mangual: Renowned percussionist and musical director.

Passing and Recognition: Buyú passed away in 1998, leaving an irreplaceable void. In 2001, he was posthumously inducted into the International Latin Music Hall of Fame a fitting tribute to the man who gave the bongo unprecedented brilliance and elegance.

Also Read: Israel “Cachao” López, a Cuban musician and composer, has been hailed as “the Inventor of Mambo”