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ISM was in NAMM Show 2020

North America - United States - Anaheim - California

From January 16 to 19 the musical instruments, professional audio and accessories industry met again in Anaheim, California, for the expected annual event that opens the calendar of fairs related to the music market segment.

NAMM Show has been reinvented and this year came with a new structure so we could better appreciate the ideas and proposals. The organizers divided the different items to which the exhibition is dedicated, offering specific spaces for each group of exhibitors and visitors and making it easier to find the desired companies and products.

The NAMM Show Music sector for musical instruments and accessories, The Namm Show Sound for professional audio and sound reinforcement, and The NAMM Show Live bringing together technologies for live events and entertainment were inaugurated in this new organization.

The Namm Show Music

More than 7000 brands, more than 300 educational sessions, more than 150 free interconnection events and hundreds of concerts and performances. Among the spaces dedicated to music, in this sector of the fair was the Boutique Guitar Showcase (sample of manufacturers of boutique guitars from around the world), the Lounge 88 Showcase (collection of renowned piano brands illustrating the history of that instrument), Software. NAMM (a curated selection of the latest music applications and plug-ins). The Sytnth Showcase (shows the latest analog and digital synthesizer technology) and the Innovator Showcase (showing the latest products that aim to revolutionize music, sound and entertainment technology).

On the educational side will be the Retail Innovation Summit, the NAMM U Breakfast Sessions, Music Education Days for students and educators, the Retail Financial Summit, the NAMM Idea Center presented sessions every half hour with all kinds of tips and ideas, and the program GenNext for students who want to develop their career.

Gabrielito Gonzalez - La Verdad — Gabrielito Gonzalez – La Verdad

Other events were in this section such as the She Rocks Awards dedicated to women, the NAMM Foundation Celebration for Music Education, the Yamaha All-Star Concert, hundreds of concerts, jams and live performances through NAMM Jam, the Yamaha Night of Worship with Christian bands, Roomful of Pianos with symphonic works adapted to the piano, and the Grand Rally for Music Education, honoring the outstanding educators in our field.

The Namm Show Sound

More than 3,000 brands in areas dedicated to professional audio and sound reinforcement, more than 200 audio production sessions, more than 50 demonstrations and more than 150 free interconnection events with audio professionals from around the world.

The outstanding samples? The Loudspeaker System Showcase to experience line array and loudspeaker technologies in a real environment, and also Software. NAMM, with a curated selection of the latest music applications and plug-ins.

Educational opportunities were available with the AES Academy (education and training program for live sound, recording and audio professionals in performances), A3E (sessions focused on the future and how audio applications are transforming the industry), Teck Tracks (sessions with high profile themes in recording, live sound and the music business) and Dante Training (free Dante certified training conducted by Audinate).

In addition to the She Rocks Awards, the Yamaha All-Star Contest, and the Yamaha Night of Worship, the NAMM Pro Audio Pool Party (an outdoor party for the professional audio and sound community) was added to this space. NAMM TEC Awards (recognizing the best products and innovations in this segment) and the Parnelli Awards (highlighting professionals in the live event scene).

The Namm Show Live

For those interested in the live events sector there were more than 7,000 brands, more than 50 free educational sessions, opportunities to obtain 80 ETCP credits, hundreds of ESTA interconnection events, and live music throughout the space.

Education was in the hands of the sessions curated by ESTA, technology sessions organized by Lighting & Sound America and PLASA, professional production sessions conducted by PLSN and FOH, in addition to the Dante Audinate training.

In the part of special events will be the Happy Hour for Behind the Scenes (a charitable event that raises funds for industry professionals who are going through problems), the welcome reception of Namm show Live, and visitors can also find interesting Parnelli Awards and the NAMM TEC Awards.

International Salsa Magazine had correspondents at the Namm Show 2020 so you can enjoy all details.

Four days of exciting performances by local and international artists and demonstrations of new high-end technology products were presented at the biggest and the most prestigious annual event in the Music Industry.

Among the main stars that showed musical performances were: Los Lobos, Paris Escovedo, Bobbi Escoto, Adelaide Band, Gabrielito González, Jamal, Abel Flores Band, Calico Oviedo Soultone Cymbals, the winner of two Latin Grammy awards, Tony Succar, and others.

Also, the organization in this unique and memorable event was unsurpassed, the family, brotherhood and cultural environment were present during each day. “People were always very happy, musicians and dancers were very friendly and enthusiastic at all times.” Said our correspondent Bryan “Scorpio” Astrachan

For the first day (Media Day) at the Anaheim Convention Center, Los Lobos was in charge of the first musical performance producing the applause and admiration of the present press. On the other hand, the famous local artist Paris Escovedo once again demonstrated the connection between the public and his music by grabbing attention for hisvirtuosity on the second day.

Likewise, the third day was led by the musical environment of the Bandleader, Director and Bongo player of Afro Son, Bobby Escoto.

During the fourth and last day of the Namm Show, they were present at the Yamaha Grand Plaza State and highlighted the band leader and vocalist of La Verdad, Gabrielito González, and Adelaide Band. This prodigious band played for about an hour, a total of 12 songs. Among his repertoire was a tribute to Salsa with the Celia Cruz’s hits, covers by Gloria Estefan and other Latin singers, in addition to playing the songs of her second album “Reflexiones de mi Mente” released in 2019 and available on all digital platforms. If you want to know more about this Latin urban music band as well as dates events visit their website: http://adelaidetheband.com/

We don’t forget to inform you that during this invitation to the global musical innovation platform, the technology never ceases to amaze. The new ATC Dolby Atmos immersive music audio system was one of our favorites. The next-generation surround audio experience takes music far beyond traditional “surround sound” that includes 3D spatial information to bring the listener to music. This free demonstration and installed on the Smartphone was tested by our correspondent Bryan “Scorpio” Astrachan.

Our correspondent, Carlos Navarro, was also at the event and could verify that the DJs are acquiring a new air and, although it is not something new in the music industry, it is working with a lot of emphasis on everything that refers to DJ Equipment, Technology and more.

The Namm Show 2020 was a perfect platform to publicize and reveal numerous technological advances. And also, the opportunity in which the artists could try everything for themselves in the different jam sessions that took place throughout the event.

Navarro was able to coincide with other artists from the world of salsa in the percussion booth. He had the opportunity to talk with Tito Quintero, Alex Acuña, Luis Conte and John «Dandy» Rodríguez, who was with Latin Percussion at the launch of a limited edition (of only 100 copies) of the Dandy Bongo Cowbell, as a tribute in his honor, with a comfortable, practical case with wheels; and also made with cutting-edge technology and high-end materials and a dazzling aesthetic.

The highlight was the live presentation of Tower of Power. “Incredible. I realized that people are appreciating live music badly, because they are accustomed to DJs, although that is not new,” Carlos Navarro told us.

In this way, we say goodbye to an event of high quality, maximum organization, unsurpassed treatment, and unmatched technological development platform.

Each day this event culminated from 5:00 PM to 6:00 PM, we culminate standing and with applause. Until next year Namm Show 2021!

Omar Lugo

North America / Puerto Rico / San Juan

Omar Lugo “Young Promise of the Juvenile and Romantic Salsa of Puerto Rico”

Omar Lugo - Puerto Rico — Omar Lugo – Puerto Rico

With a modern, restorative and very representative style, the talented Puerto Rican Omar Lugo arrived to reinforce Latin music, offering a trend with a youthful and urban touch; who in addition to being a singer and performer of various musical instruments, is a composer.

Lugo, is a native of the beautiful Caribbean municipality of Arroyo, belonging to the free state of Isla del Encanto, Puerto Rico. This promise of salsa, was born on November 23, 1993 and tells us that, from a very young age, he showed interest and ability to vocalize from the age of 15, when he began to educate himself and train musically in the band of his beloved town of Arroyo and later in adolescence, he accompanied artists of various musical genres in Borinquen.

Let’s see Omar, since when did you start in composition?

“Friend, that was the product of compiling various experiences that I had in love and coincidentally gave me the opportunity to compose my first song “Si supieras”, which I recorded when I was 15 years old, under the arrangement and production of my older brother. Jayson Lugo; serving all this experience to start my artistic career at the age of 17.

That song is a declaration of love, and many identify with it by being able to gather the feelings that a person inspires in you, If you knew, it had, by the way, a lot of radio success, it is a letter that I wrote from the heart”-. This is how he told us for International Salsa Magazine.

The young Puerto Rican, Omar, is characterized by fusing urban and electronic sounds that identify his style for “la salsa”.

Omar Lugo - Mexico Salsa Sabor — Omar Lugo – Mexico Salsa Sabor

In addition, he has shared stages with artists from his country as main singer and musician, such as: Fabián, Juan Vélez, Three Son Salsa, Kimary Carrero, Ricky Luis, Barreto y su Plena, Víctor Manuelle, N’Klabe, Tito Nieves, NG2 , Charlie Cruz, Ken-Y, Keykon, Pirulo, Frankie Negrón, Boni & Kelly, Planéalo, Oscarito, Aníbal de Gracia and many more.

It is noteworthy that Omar has a number 1 on the Billboard Charts (Tropical Charts), with the single “Amor de Verdad” by Charlie Cruz, being Omar Lugo, one of the youngest salseros in history to reach that position. in the musical genre “salsa”.

He adds that, in 2017, he performed at the “El Aniversario de la Salsa” event, at the Paquito Montaner stadium, in Ponce, before more than 15,000 spectators, receiving a standing ovation for his performance. Finally, he told us that he is currently recording his first record production under the direction of his brother Jay, a fundamental and key piece in his musical growth, by the way, winner of the 2018 Latin Grammy.

It was an honor to have in International Salsa Magazine, as a special guest, this talented Puerto Rican Omar Lugo, who has been demonstrating with his music, the interest of attracting young people to salsa with modern touches in his songs.

Salsa: From New York to the world!

North America – United States – New York

Last February we actively participated in different activities in New York, promoted by different instances and always supported from the Spanish Harlem Salsa Gallery Museum and The Johnny Cruz Show.

Johnny Cruz: We were part of the Somos Puerto Rico event, together with more than 25 artists and with the collaboration of La Boom, which allowed thousands of people to work for our island: Puerto Rico. There was a lot of music, and we were accompanied by artists such as Jova Rodríguez, Arlene, Roberto Vásquez, Anissa Gatners, Fernando Berniero, Alex Bautista, Jen Carrasco and Kevin Tapia, among others.

We also had typical food for sale and many initiatives aimed at saving so many lives in need. From this event we want to continue bringing families to the United States and they can be calm until they stop shaking in the south west of Puerto Rico. You are not alone!

In addition, we are working hard on a documentary about Frank Ferrer, always thinking of immortalizing figures that have consolidated Salsa in the world as a Latin genre of world projection.

Salsa, as you know, is a typically New York musical genre, the result of the influence of great Latin jazz musicians, and the existence of a youth of Latin origin born, or resident in New York, in slums where Salsa is the best expression, spiced up by the exile produced by the Cuban Revolution and the awareness of American racial minorities.

In 1964, Johnny Pacheco, a flutist of Dominican origin, and Jerry Masucci, a young businessman, founded the Fania label, which gave the old Latin labels, a more modern sense of Caribbean music. Musicians and singers of the previous generation were reinvented, but others were incorporated as a young Willie Colon, the Palmieri brothers, Eddy and Charlie; Papo Luca, Ray Barreto, Larry Harlow. And, there were also singers who put their voice to Salsa to tell stories of the street, daily or reflexive, that were the mirror of the life of the neighborhoods: Cheo Feliciano, Adalberto de Santiago, Andy Montáñez, the Ismaeles -Miranda and Ribera-, Justo Betancourt, Héctor Lavoe or Rubén Blades.

Johnny Cruz Salsa: From New York to the world!

The influence of the Cuban revolution had led composers and salsa musicians to become aware that it was necessary to compose songs that talked about what was happening in the streets from a critical perspective, giving way to a new salsa and foot reality for characters as Frank Ferrer started from folklore and protest to arrive at salsa mixing both concepts in an exemplary album: Yerbabuena. All this and much more can be enjoyed very soon.

For this month of March, Puerto Rico will organize the 1st World Salsa Collectors Meeting and of course we will be there representing New York with the Salsa Museum (SPAHA Salsa Gallery Museum). From March 7th, at least 15 organizations of this type of collector from seven countries will exhibit their collections of the Caribbean genre.

The collectors meeting will take place at the Sheraton Hotel, in Miramar, under the theme “La Salsa se baila así” and will be free admission. It will be attended by collectors from Puerto Rico, Colombia, Panama, Peru, Ecuador, Mexico and several cities in the United States.

That day will be the official release in LP format of the album “Mario Ortiz, 55 Aniversario”, nominated for the last edition of the Latin Grammys.

The event includes memorabilia exhibitors of legendary salsa artists such as Willie Rosario, Bobby Valentín, Roberto Roena o la Sonora Ponceña, as well as the Museo de la Salsa de Puerto Rico or the Fundación Nacional para la Cultura Popular.

Pieces from the Jairo Varela Museum, renowned deceased Colombian musician, whose orchestra Grupo Niche is still active and triumphing around the world will be presented. The writer Daniel Nina, will give a lecture about Salsa, and Puerto Rican dancer Tito Ortos will talk about the history of salsa dancing. We can enjoy live music with the group Cubaneo 54, and a great closing with the several times awarded Big Band of the Free School of Music of San Juan, directed by Professor Manuel García. See you there!

As always, remember that Spanish Harlem Salsa Gallery is in 1708 Lexington ave New York N.Y. 10029. Open free to the public all Thursdays & Fridays from 4 to 7 pm and Saturdays from 1 to 8 pm. Check the updates in our website: spahasalsagallery.com.

Johnny Cruz - Spaha Salsa Gallery — Johnny Cruz – Spaha Salsa Gallery

Also, The Johnny Cruz Show, the #1 Salsa Show on television on all 5 Boroughs of New York on CH67. Saturdays from 3:30 to 4:30 pm.

Contact: Johnny Cruz. 917-747-8505. [email protected].

By Johnny Cruz Correspondent, New York City, New York

Víctor Gabriel Rosario Durán

Latin America / San Juan / Puerto Rico

Many singers have passed through time in the world of music, this time we have the privilege of making our followers known to “Víctor Gabriel Rosario Durán“

Victor Gabriel "Mi Problema" — Victor Gabriel “Mi Problema”

Victor Gabriel Rosario Duran is a great singer and percussionist who was born in San Juan, Puerto Rico on June 27, who showed from a very young age a great interest in tropical genre music since he played drums with his father, who in turn was a percussionist, even with the passing of the years Víctor Gabriel with his sister imitated the Duet “Pimpinela”, making a waste of talents at family parties and at school, so his parents, seeing their son’s talent, decide to enroll him in the Ernesto Ramos Antonini free music school, entering through the percussion department.

During his studies at the music school, he took advantage of his free time to practice “singing” in the square and one day he caught the attention of one of the members of the Latin Revolution orchestra, being at that time of the school salsa orchestra, he was called to audition and was chosen as a singer.

By joining the orchestra they managed to win first places in the “Talent Shows” that they participated in and out of school; and over the years he creates his own orchestra where he manages to win first place as “Best Talent” in the school talent contest, as well as in many other “Talent Shows”. Then he went from percussionist to the singing curriculum to perfect his technique as a singer and from 1994 he joined the group “Caribe Tropical” of Mr. Jorge

At 21, he is part of the orchestra led by maestro Elías Lopés, where he recorded as the duo Gaby and Nelson. From the mid-1990s to the present day, Víctor Gabriel has been a singer, chorus girl and percussionist for local groups in Puerto Rico that make their presentations at the main hotels on the island, such as the Marriot Hotel, the now-defunct Hotel Cerro Mar de Dorado and Hotel San Juan, among others. He also continued his collaborations as a singer, backing vocalist and minor percussionist in Plena Libre, Tres Son Salsa, Zacandela, Atabal, the Orquesta La Offer. Don Perignon, and others.

Víctor Gabriel Rosario Duran participated for nine years as one of the main singers of the VSP Orchestra (Villariny Salsa Project), who performed in 2012 on the “National Salsa Day”, where he has had a great musical exposure enriching his extensive race; which has prepared him for what has been the dream of his life, his solo career. For the month of June 2019, Víctor Gabriel launches as a soloist with his first single “Mi Problema”, Salsa Version, which has been a resounding success on different stations worldwide.

Home Media Tour in Mexico and Colombia in its Caribbean Region visiting cities such as Barranquilla, Cartagena, Santa Marta, in the first one he appeared before a large audience LIVE in an activity called “HEROES IN COLOMBIA”, organized by the Military Police in the Battalion paradise, alternating with Chelito de Castro and Poncho Zuleta and which was covered by “EMISORA TROPICANA”.

He was also invited to participate in the “RANCHO CURRAMBERO INTERNACIONAL” in an event called “LA SALSA CONTINUES”, alongside great Colombian musicians such as Ray Palacio, Charlie Gómez, Nelson Fontalvo and Su Tribu Band among others. In less than four months, Víctor Gabriel was the winner with his song “Mi Problema” at the “Paoli Awards”, in the category “Salsa Revelation Artist 2019.”

On November 16, 2019, Víctor Gabriel Rosario Duran won the “Paoli Award”, “Salsa Revelation” in Orlando Florida.

Victor Gabriel Rosario Duran photo in concert

On February 14, he released his song “ASI ES EL AMOR” authored by master John Dávila, on all digital platforms and is taking possession of the different hit parades of stations in the world. Right now he is recording what will be his complete record work alongside prominent artists and musicians from Puerto Rico, such as Jay Lugo, the most important arranger on the island at the moment and who recently won “Grammy” awards with different artists, Omar Lugo and Luis Omar salseros of the new blood of salsa, John Pito Dávila, trombonist and director of different orchestras such as Puerto Rico Power, The John Dávila Orchestra and his Koketones de la Salsa, Viti Ruiz among others.

“What we are sure of is that Víctor Gabriel Rosario Duran, singer and percussionist, is a Boricua who makes his way safely into the Salsa of the new generation.”

“Tito Puente: When the drums are dreaming” A biography of the King of Latin Percussion by Josephine Powell

North America – USA –CaliTifornia

This month we are sure that you will have time to enjoy an excellent reading at home. So we recommend this book by Josephine Powell. An interesting biography about the legendary Tito Puente, that takes us on a journey through the more than 60 years in which he performed.

Further the life of Tito Puente, you can know his insight into the Latin music industry. With many anecdotes of his encounters, racial discrimination while touring and how that impacted his relationship with other band members. There are also numerous insights into his personality, his temperament, and the many obstacles he had to overcome to achieve legendary status.

Josephine Powell’s book on Tito Puente and his contributions to Latin music and dance is a treasure trove of people, places, facts and history. Because of the author’s place in the history of Latin dance, she takes the reader with her through that fascinating maze of how artists like Puente changed the exposure and tastes of the American public and the world.

The Latin Ballroom world today reflects how we adore – and then neglect and forgets – the people who made us who we are. She mentioned many fascinating dance-related characters in this story that takes place in New York, Los Angeles, Miami, the Catskills and Havana.

It is also a much-needed history of great nightclubs and ballrooms, which are only dim memories for the young – but in their time, were the breeding grounds of Latin music and dance. Tito Puente’s percussion and passion are finally brought to life in a fascinating book.

To remember Tito Puente’s career as accurately as Josephine Powell has done makes this biography a worthwhile read. Tito Puente the man and Tito Puente the musician are blended into the tempo of the times during which the musical man lived. For young musicians seeking success Josephine Powell’s well-written commentary provides a glimpse of what can lie ahead in one’s career; so do read Powell’s take on Tito Puente’s life and perhaps capture a taste of how you too can climb the charts with a dash of spice in your style.

With over 100 albums, several Grammy nominations, 7 Grammys and posthumously awarded The Grammy Lifetime Achievement Award in 2003, his footprint in the world of music will forever be the standard of excellence that others will look to emulate.

Josephine Powell took on the monumental task of writing about his life, the forward was written by Tito Puente 2 months before he died.

Because of their lifelong friendship of many decades, Josephine was the one person who could create this book. Her talent and passion will pulled this off to perfection. He was a man who brought his music to the world, and put the Mambo on the map.

This book never could have been written without her dedication and perseverance and the personal moments she shares. From the very first chapter, the quality of her writing can be seen as she starts with the moments leading up to his death and continues for 16 more, giving you the history of Latin music from its inception to the music of today. Throughout her many archives of pictures from her private collection, your eyes will wide with wonder.

Josie Powell traces the evolution of Afro-Cuban, Puerto Rican and jazz forms from their generally recognized origins through the end of the twentieth century, focusing on Puente’s interactions with professional allies and constant rivals.

Powell documents musical events as an aficionado of the Latin genres, almost religiously avoiding disclosure of Puente’s family life. Those not yet born during the Big Band decades or Mambo mania can imagine the atmosphere from descriptive passages of Manhattan ballrooms, Havana dance halls, LA nightclubs.

About Tito Puente

Ernesto “Tito” Puente was born in 1923 in Spanish Harlem and grew up with the advent of radio and American swing bands. At 10 years old he aspired to be a dancer, like Fred Astaire. An ankle injury gave him the opportunity to explore his talent as a musician. At fourteen he won the coveted Benny Goodman, Gene Krupa drum contest. Tito became a master percussionist. His instrument was the timbales, a pair of cylindrical drums beat upon with sticks. When he joined the dynamic Machito Orchestra at seventeen he saw a promising future, but the Japanese attack on Pearl Harbor December 7, 1941 took him off to war.

He led a makeshift orchestra delivering lovable American wartime tunes when he was not fighting. He returned home wounded, weary and jobless. Puente’s tale should have been the story of every returning American GI, who went off to war, came home to his sweetheart, attended college, raised a family and settled down in an adorable house. Things were not that way.

After the war his obsession for Cuban music drove him to Havana. He attended secret meetings of Santería, an Afro-Cuban religious cult with its roots steeped in mysticism often referred to as black magic. With the lure of the sacred batá drum he discovered a world of rhythms never heard by a white man’s ear. He found himself inside the beat, and thoroughly possessed. Soon Tito became a devotee of Santería and used those drum patterns and calls, which were the mainstay and backbone of his music. Today this hot hypnotic music is known worldwide as Salsa.

About Josephine Powell

Author Josephine Powell – a music historian, lecturer, and consultant on ballroom music and dancing and Latin American music – was a consultant (music, history, and dance) on the motion pictures Salsa, Havana, and The Mambo Kings, and their soundtracks; The Mambo Kings track received a Grammy Nomination. She also consulted on two Golden Eagle television shows; two television documentaries, one Presidential Inaugural Ball, and two Grammy-winning record albums by her mentor Tito Puente.

In 1990, she obtained a star for her mentor on Hollywood’s Walk of Fame, orchestrated his associated live concert on the Boulevard, and organized a gala event at the Hollywood Roosevelt Hotel, with music industry executives, film producers, and celebrities.

Powell’s dance career took her to the South Pacific, the Philippines, Guam, Hong Kong, Thailand – where she performed for the Royal Family – and Vietnam, where she introduced mambo to the troops in a revue she wrote herself. A Gold Medal ballroom dancer, Powell was Tito Puente’s West coast mambo dance partner, and a cast member of the Broadway show Sketchbook in Las Vegas.

Through touring the country for over a decade with stage and lounge shows, along with work in the recording, television, and movie industries, Powell learned wardrobe design, writing, comedy, and choreography. Appeared at the Tropicana, El Rancho Vegas, Flamingo, and Nevada Club in Las Vegas; The Golden Hotel and Mapes Hotel in Reno; The Wagon Wheel in Lake Tahoe, and The President Hotel in Atlantic City, among others.

After an injury forced her to retire from dance, Powell became a real estate agent in Beverly Hills, where she became actively involved in political work with celebrities and later joined Connie Stevens’s organization Les Girls. Powell’s work and charitable activities afforded many opportunities to work with Hollywood producers, directors, writers, and luminaries.

Powell studied the history of ballroom music and dance, ethnomusicology, journalism, and Spanish at UCLA. A regularly featured musicologist on radio stations KXLU and KPFK, Powell receives many requests for lectures and consultations. She has been a presenter and judge at numerous dance competitions, including the Feather Awards and the U.S. Open National Swing Dance Competition. The Mormon Temple Genealogical Library in Los Angeles has made her its expert lecturer on French Colonial Maritime records. Since 1986, she has conducted ten research and study trips to Havana, where she is a curatorial consultant for El Museo Nacional de la Música Cubana.

With information from: https://josephinepowell.com
You can buy this wonderful book in Amazon: https://www.amazon.com/Tito-Puente-When-Drums-Dreaming/dp/1425981585