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We talked with announcer Tatiena Mezarina

The world of broadcasting is of utmost importance to the promotion of Latin music and today we are talking to one of its greatest exponents. We are talking about Peruvian broadcaster and host of the show ”Con Sabor Y Amor Latino” Tatiana Mezarina, who very kindly agreed to talk to us about her career and current projects.

Tatiana began by thanking us for inviting her and telling us how she became interested in the world of radio. All this enthusiasm for this interesting world of communication began since she was very little in her native Peru, at which time she worked as a school correspondent for one of the most famous newspapers in Latin America, ‘‘El Comercio”. On the radio, she began on the radio station Radio Libertad, specifically in a program show ”Viva Juventud”.

Since a very early age, Mezarina was very involved on all types of media, both print and audiovisual. Then, she had the opportunity to work in television with a show dedicated to music called ”El Mañanero”, which was in charge of broadcasting all kinds of artists and rhythms in her country.

When he started working for ”Canal Global”, he received a scholarship to study Communication Sciences in Germany and worked in German media such as Deutsche Welle and Berlin Channel. Both there and in the United States, she has had many shows linked to social causes and dedicated to informing her listeners about important issues.

How ”Con Sabor Y Amor Latino” started

In the case of her most recent project ”Con Sabor Y Amor Latino”, Tatiana wanted to work on all these issues and give a friendly voice to help Latinos living in the United States so that they know that we are the largest ethnic minority in this country, so we should not be harassed by anyone. At the beginning, this show sought to keep the Latino community informed, but as time went by, it also wanted to offer good music. This is how Tatiana began inviting Latin artists from all over the world and of all musical genres, but she always had a special tendency to salsa because it is her favorite type of music.

In September 2019, the announcer decided to create ”Con Sabor Y Amor Latino”, a name inspired by how delicious Latin food is and how loving much of us Latinos are. This was her first project of this type since arriving in New York and arose from the need for Latinos to have a window through which they could communicate in their native language and feel comfortable to express themselves.

Music has been very important as dancing and joy are part of our identity. Music is part of our DNA and salsa has always identified with the Latino.

Is academic training important for communication?

Mezarina states that she has no problem with communicators without any training long as they do this job responsibly. However, she also argues that a person with training tends to offer a higher quality work, but this is not always the norm.

The communicator confesses that she herself took a radio and television course there in New York, which was aimed at people who had never done radio before, but wanted to learn about this profession. This is how she became interested in this branch of communication and is the one she currently works in.

”There can be all kinds of communicators, but it’s up to to everyone to decide who to follow and what to listen to,” says the announcer.

Non-recommendable behaviors in communicators

When asked what behaviors which no communicator should have, Tatiana says that ”unverified information should never be disseminated. When we stand at a microphone, we have the responsibility to be careful with what we say because we reach thousands of people in a matter of seconds. If things are not done right, we confuse people and do not honor the truth.”

Future projects

As for her future projects, the communicator has said that she would never want Con Sabor Y Amor Latino to be cancelled, as she considers that much remains to be done from that platform. Unfortunately, she has been unable to dedicate 100% of her time to the radio show, but she hopes to be able to do so in the future. Similarly, he also hopes his content will be broadcast on one of the major television networks in the United States.

Meanwhile, the goal of Mezarina and her team is to keep the community informed on everything a Latino in the United States need to know to avoid inconveniences and to give publicity to artists from all genres who are unable to make their talent public through traditional radio stations and channels.

Read also: The multifaceted artist Yamila Guerra and all her projects

Why romantic salsa?

So here we have Sebastian Medina or better known as SBM. He is a promising young talent born and based in the city of Boston. How are you, Sebastián? It’s ice to meet you.

Thank you very much for the opportunity, Karina. I’m super happy and pleased to be here with you.

Why use the acronym SBM as your stage name?

SBM refers to my full name, which is Sebastián Medina. In the genre, there are few artists who use a short, cool and different name. So, I wanted a short and quick name by which people could identify me.

In passing, I wanted to differentiate myself from other artists with an unusual name.

Many young people like you choose urban genres to start their artistic careers. Why did you choose romantic salsa as your main genre?

As a musician I really identify with salsa because of its instruments, its harmony and everything to do with them. Although I really like romantic salsa, I also like hard dura. I like all types of salsa. I have this impulse to play the piano, get into the genre and enjoy it.

As a singer, the situation is different because I have always wanted to be on stage like the greatest artists. Being also a composer, when someone sings my music, I feel very grateful and supported by those who do it. I want to bring that music to all the young people of the world.

Reading a bit about your history, it is clear that you have always liked this genre.

Yes, I am a romantic. I always have been.

How was Sebastian selected for his scholarship?

You were selected for a scholarship at the Berkeley College of Music. How was the selection process and the audition? What was your reaction to being selected?

I was a little nervous during the audition. I sang a song in Spanish and very few people sing Latin music here in Boston. So, I went in and sang a beautiful song by Marc Anthony to compete for that scholarship.

Here in the city there is a program called City Music Boston, whose directors saw my talent and followed my progress in high school. I got a message from them, took some classes they had offered me about music, theory and other things and, meet the people in there. When December came, I received an email congratulating me and informing that I had been accepted to the Berkeley College of Music. That’s when I started to wonder how I was going to pay for college, but I was called from the City Music Boston program to inform me that they would offer me the scholarship that would cover my studies.

What do you think are the selection criteria of the Berkeley College of Music for choosing young talents like you? What do you think made you stand out from the rest?

I studied at the Boston Arts Academy, which is the only arts school here in Boston. I am always very dedicated to my music, my learning and what teachers do. I like to learn a lot and absorb all the energy that the music scene has. I think that the judges saw that in me. They saw my hunger and passion for music and composition.

Now that I’m at the Berkeley College of Music, I’m studying to be an arranger because I want to devote myself to arranging my own music and that of others, but always focusing on salsa.

I read that you like Marc Anthony and Los Adolescentes, but you also like urban artists such as Nacho and Nicky Jam. How do you reconcile these very different tastes?

As you know, young people don’t identify strongly with salsa today. For that reason, I’m trying to combine salsa with the urban genre to create new sounds. I’m aware that people really like trap and reggaeton, so I want to use those genres to combine them with my music. My goal is to appeal to the very young.

It may happen that I ask a friend of mine if he likes salsa and he replied that his parents and grandparents were the ones who listen to it. It makes me wonder why he can’t enjoy that music too. That has led me to use other sounds and melodies that young people can identify with.

Would you dive into urban genres?

If a recognized artist gives me the opportunity to do so, I would like to try, but now I want to focus on salsa because that is my priority.

What are the age ranges of the people who listen to your music?

According to Spotify, most of the people who listen to my music are between 18 to 30 years old.

Do you feel there is little unity in salsa?

I think great artists have a legacy built and now it’s up to young artists to create theirs because that’s how music should be. There are not many collaborations at the moment and that must change.

In the case of the urban genre, artists release collaborations almost every week and I don’t understand why salsa singers can’t do the same. I think that a salsa song can have a different arrangement so that it becomes a remix, but unfortunately that is not being done. There is also a part of the public that is a bit narrow-minded, which is why they don’t support new salsa talents, but rather those who already have a consolidated career.

Do you think that this union is what differentiates salsa from urban music?

I think so because there are cases such as Bad Bunny, who when he does a collaboration with a lesser known artist, the latter will automatically get all those streams, views, followers, among other things. That means that he is indirectly lending his support to that artist and his followers are going to support him as well.

You compose and play the piano. What other areas are you developing?

Right now, I’m in my third year of college and I’m learning as much as I can. At this point in my career, I’m taking a lot of music arranging classes. I’m learning how to arrange my music, how to keep two tunes going at the same time and other things. I’m also taking production classes and all kinds of programs that help me shape my ideas.

Read also: Puerto Rican salsa singer Jai Ramos spoke to us of his life and projects