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What The Namm Show is and how it works

Latinos and their music have managed to conquer all types of spaces over time thanks to their talent and dedication, and one of them has been The NAMM Show, which is the event to which we are going to dedicate the next lines to be read.

The NAMM Show is an annual trade fair for music producers from all over the world which is organized by The National Association of Music Marchants (NAMM) and is intended to receive suppliers, distributors, social communicators, artists and guests from NAMM member companies. The event takes place in January of each year at the Anaheim Convention Center in California, United States, and the 2024 edition took place between January 23 and 35.

Among the main reasons for the realization The NAMM Show we can mention the promotion of the music industry and the producers offered to consumers anywhere on the planet, which makes it a very important space for anyone who wants to have a place in this highly competitive business.

NAMM Show at the Anaheim Convention Center — The Anaheim Convention Center, where the NAMM Show is held every year

The National Association of Music Merchants

Before delving into what The NAMM Show is, we think it is appropriate to talk about the organization in charge of realizing it and what exactly it does.

The National Association of Music Merchants is a non-profit association that focuses on promoting the advantages and benefits of music and seeks to strengthen the marketing of music products in general as much as possible.

The association was founded in 1901 under the name of The National Association Piano Dealers of America, but since it had much more ambitious aims for the future, the name was changed to NAMM. Today, NAMM and its trade shows function as a meeting center and bank of information for all who wish to stay abreast of the very latest in music products, recording, sound, among other things. However, it is important to note that activities and courses created by NAMM were offered to interested parties of all ages and musical backgrounds.

An important division of Namm that must also be mentioned is The NAMM Foundation, which is a subdivision founded in 2006 of the aforementioned organization that seeks to promote active participation in the creation of music making use of scientific research, donations and public service. A very important element of The NAMM Foundation is that it relies on the generosity of industry members and is based on donations and trade association activities.

This foundation provides opportunities for people of all ages, funding scientific research in music and music education.

The NAMM Show

The NAMM Show is considered as one of the largest trade shows in the music industry to be found on a global level and the most important producers, distributors, artists, record labels, music entrepreneurs and accredited members of the media get together every year at this lavish event to promote everything it has to offer to its audience.

All who enters The NAMM Show will see vendors displaying all kinds of products in stands, allowing traders and producers present to keep up with the latest in music, reach all types o agreements and make purchases of what they need for the next few months of work. In addition to that, the event draws renowned musicians, who also exhibit their own models and equipment to those who may want to acquire them.

Among some important facts about The NAMM Show, we can mention that 2018 was very important for the event, as it was the year in which it began to be held at the Anaheim Convention Center, joined the Audio Engineering Society and organized the Parnelli Awards, which are the prizes that reward all those professionals and companies that work behind the scenes so that everything works such as lights, effects, projection, among other areas.

Three years later, The NAMM Show was not held in January due to the Covid-19 pandemic, so instead, NAMM held a virtual meeting which it named ”Believe In Music Week” starting on January 18 and had over 500,000 views from the general NAMM membership. While it is true that this event was about The NAMM Show every year, its purposes were very similar, as it sought to answer the immediate needs of the companies that are part of NAMM through training for opinion leaders who lead each of the music industry segments, especially at a time as complicated as those experienced back then.

Products at the NAMM Show — Some of the music products offered at The NAMM Show in 2024

Last events of The NAMM Show

Once the pandemic began to decline, fortunately the event was again held at the Anaheim Convention Center in 2022 with a three-day trade show that compensated perfectly for the previous year’s lockout.

In 2023, the trade show held in April of that year welcomed more than 46,700 attendees from more than 120 countries and more than 1,200 exhibitors representing more than 3,000 brands overall, making it one of the largest and most beat-attended editions in recent years. This is not surprising due to the quarantine.

As for this year’s edition, the event had a number of 1600 stands offering their music products, 3500 brands and about 62,000 attendees.

Nixmotion begins to mid- February 2019 in the Vermont State

North America / USA / Burlington

The major Salsa experience together to the pleasures of the winter in this creative Latin event similar to a Salsa Congress

Date: From Friday, February 22^thto Sunday, February 24^th

Nixpass (All -Access): $195 + $6.87 FEE (Sales end on February 22^nd)

**Venue: Hilton Burlington Lake Champlain.** 60 Battery Street, Burlington, Vermont 05401

Nixmotion is something truly unconventional! This creative and unique Latin entertainment is designed for learning, so they have crafted workshops of one hour and 15 minute, with the last 15 minutes exclusively dedicated to practice and questions to the instructors. Also, 11 DJs will keep you dancing as early as 8PM, all the way until 5AM. As if this wasn’t enough, in addition to their Salsa room and Bachata room, they now will have a separate Kizomba chamber!

The refreshing experience NIXMOTION includes:

GRAMMY-NOMINATED NEW SWING SEXTET LIVE
1HR SHOWCASE PER NIGHT
3 NIGHTS OF PERFORMANCES
SALSA & BACHATA ROOM
NEW: KIZOMBA CHAMBER
ENHANCED WORKSHOPS
ICEBLOCK OUTDOOR SOCIAL
23 HOURS OF SOCIAL DANCING
AFTER PARTY THEMATIC
AND MUCH MORE!

LIVE BAND

New Swing Sextet on February 23^rd:

The band has been a popular and innovative exponent of Latin Jazz and Salsa with a long history of making music on the streets of Latin New York through harmonized vocals, piano, vibes, bass and Latin percussion for over five decades.

New Swing Sextet (NSS) had their professional debut performing in the Singer Bowl at the last New York World’s Fair in 1965 and recorded the last of 4 albums, all under the “Cotique” Label in 1970 and broke up in the late seventies.

The band offers the classic Latin New York sound of another era, perfectly preserved and bottled for today’s global Salsa enthusiasts. Their recent performances to large audiences all over the North America, South America, Europe, Russia, Asia and the Middle East have proven that NSS is better than ever.

Today, New Swing Sextet celebrates their 50th Anniversary preparing to release their new CD “50 Years of Swing” early next year, following up their “Back on the Streets…a taste of Spanish Harlem Vol 2” which was nominated for a Grammy Award in 2009 by the Recording Academy, and “Yesterday Today & Tomorrow,” released in January 2013. Please, visit: https://nixmotion.com/new-swing-sextet

The Unique Salsa Experience That You Don’t Miss Out!

Reserve your TICKETS Today:
https://www.nixmotion.com

Event Details:

FB Page: https://www.facebook.com/nixmotion

Europe – February 2019

North America – February 2019

Don Perignon and La Puertorriqueña are prides of Puerto Rico

There are many legendary orchestras in Puerto Rico that may not be widely known to many, but La Puertorriqueña is one of those names that cannot be excluded from the musical history of Puerto Rico and Latin America in general. Today, we were fortunate to interview Don Perignon, leader of the group, so that he could tell us about himself and the orchestra he founded.

Pedro Luis Morales Cortijos, better known as Don Perignon, is a bandleader and timbalero with whom we had the pleasure to talk about his musical background and the Orquesta La Puertorriqueña, which has given him the recognition he has nowadays. Then, these are the most important topics covered in the pleasant conversation we had with the veteran musician.

Don Perignon from La Puertorriqueña — This is Don Perignon, bandleader of La Puertorriqueña

Why the nickname ”Don Perignon”?

When asked about why he is known as Don Perignon, he laughs and says that this is the most frequently asked question he has answered in the past three decades.

It all started because his familly called him ”Perin”. Then, one day, a musician from Andy Montañez orchestra in Miami asked him why he was called that, to which he replied that he has always been called ”Perin” in Puerto Rico. Later, the same gentleman arrived with a bottle of Dom Perignon (a well-known vintage champagne brand) and said that, for him, this young man was a grown man because of how he conducted himself, so from now on he was going to call him Don Perignon.

After that, Andy Montañez took it as a joke and began referring to the musician as Don Perignon, which other fellow musicians began to do, so it ended up being his official stage name.

How did Don Perignon fall in love with music?

Don Perignon told us that the first instruments he liked were the bongo and the conga, but that changed immediately as he knew the timbal, which he felt was more in line with the personality that he projected.

This curiosity for music led him and other teens his age to create an improvised group, while being at the school and studying at the Puerto Rico school of music. It was not a long time that he was in the institution, but it was enough to learn everything he would need in the future. In addition, the style he has nowadays when performing and leading an orchestra was acquired by watching Barry White, Ray Charles, Elvis Presley, among other celebrities of the day.

Don Perignon and Andy Montañez — Don Perignon next to Andy Montañez

La Puertorriqueña

Something that Don Perignon wanted to clarify with regards to La Puertorriqueña is that the project did not start in 1975 as we thought, but that the group started with other names until 1987, which is when the artist and his colleagues finally decided to name it that way.

In the early 1970s, both Don Perignon and the rest of his colleagues, in his own words, were ”kids playing at being musicians” who were only interested in playing. However, over time, they started taking things a lot more seriously and decided it was time to pass the baton to someone, so they all took a vote and chose the young man as their bandleader because he was the tallest, had more physical presence and more character.

That responsibility he was given was a training-school for Don Perignon and acquired most of the knowledge he has today about music. Although the group eventually broke up, the artist is proud that his former orchestra fellows have achieved success and obtain prestige in the projects they undertook, which shows that those seeds they sowed at the time have borne fruit. According to him, ”they all achieved their dream thanks to discipline”.

Over time, other musicians joined the orchestra and also did their bit to make La Puertorriqueña what it is today.

Demostrando a Tiempo

Don Peringnon has said that one of the most important features of La Puertorriqueña is to always pay homage to the dancers and of course their latest album ”Demostrando a Tiempo” could not be the exception. Orchestras and Latin artists in general can interpret music in their own way, but a common denominator between all of them is that they will always include the characteristic spice of the dance and that is what we aim for in each of our productions,” said the musician.

It is for this that the artist says that ”Demostrando a Tiempo” is not very different from the rest of the work made by the orchestra, since they have always paid homage to dancers and they will never deviate from that path. What has changed is that the group experienced with much more romantic lyrics than ever and included them in special rhythms for dancers. This makes the production have the perfect fusion of rhythms for those who dance or simply listen.

Another important detail is that ”Demostrando a Tiempo” can also be defined as a mix between tradition and modernity. In this regard, the bandleader points out that, in the early days of salsa, most musicians were self-taught, until conservatories and music schools welcomed salsa, so musicians were better academically trained and new ways of performing and doing things in general emerged. Therefore, Don Perignon and his musicians, who are from the old guard, have had to adapt to the new times, but without leaving aside the essence with which they started their project.

Some of its main songs are a new version of the classic ”Soy Tu Ley”, ”A Quien Iré”, ”Sácala A Bailar”, ”Sin Rumbo”, among many others that La Puertorriqueña fans will find in this album.

After a few weeks of its release, critical reception to the album was very positive and Don Perignon trusts that the impact will be greater as days go by.