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How Jacira Castro and Salsa Power changed the Latin music scene

How did Salsa Power start?

Latin culture, specifically the musical part, has had a large group of unconditional allies who have promoted it worldwide through their work and platforms, being Chilean-American Jacira Castro one of the best known. Jacira is a salsa casino-style salsa teacher and web designer who had the dream of spreading the typical rhythms of our countries, but she did not figure out how until she came up with a revolutionary idea: Salsa Power.

Salsa Power was born in 1999 as part of an initiative created by Castro and graphic designer Julian Mejia, who practically became her partner until the moment when the page stopped working. From that year on that the dance instructor began to generate contacts and develop human networks with people inside and outside the world of music, especially from the salsa genre. A particularity of this system devised by Jacira was that it was fed by the information received from people from anyqhere in the world about everything related to concerts, festivals, press conferences, autograph signings and much more.

Jacira Castro - Salsa Power — Dance instructor and web designer Jacira Castro – Salsa Power

How did this project work?

Thanks to the technology that was advancing little by little in all this time, there were many more contact ways and social media came along to facilitate these activities. The website grew to such an extent that it came to have more than 300 correspondents in over 60 countries, many of whom did not even have professions or occupations related to music, but wanted to strive to make the initiative successful and Latin artists and orchestras have a dependable space to promote their work.

Contrary to what many readers may have thought, everyone involved in this project never received a single cent or publicity in return for all the work being done. In fact, it was Jacira herself who had to pay for all the expenses related to Salsa Power such as plane tickets, travel, lodging, food, wardrobe, among other things. Not to mention the website maintenance and other hosting costs for the domain to work properly.

Fortunately, all that effort and money were worth it because Salsa Power rose to become the largest salsa website on the internet and a true reference for any independent media planning to do anything remotely like that. Much of the fruits harvested by this beautiful project can still be found on the internet and consist of articles, interviews, event coverage, videos and many other things.

The name Salsa Power was so respected that you could not talk about the Latin salsa scene in the United States without mentioning it, especially in South Florida, a place where competition for the first places was at its higuest. This competition was not only between artists and musical groups, but also between media, associations and academies, triggering some inconvenience and regrettable situations like the one experienced by Jacira and Julián a few years ago.

Jacira paid for all the expenses related to Salsa Power

Controversies

Jacira has had run-ins with some important personalities of the Latin music community in Florida because of her political positions, which went against the current of a large number of Latin artists and dancers at that time, especially those who are part of the Cuban exile. Her attitudes towards the political situation in Cuba have been highly controversial, mainly those related to the U.S. economic embargo on the Caribbean country and the limitations on free cultural exchange between both nations. Both Castro and other leaders of the entertainment industry were opposed to the decades-old blockade, which has been maintained until today.

This caused the dance teacher to make some enemies in the Miami music scene, which led to the hacking of Salsa Power with the caption ”This is a communist website” in big red letters along with a message whose author calls Jacira ”communist” and ”pro-Fidel Castro”. Obviously, she got worried and immediately called Julian to bring down the page.

As they began to diagnose the issue and its possible causes, they concluded that those responsible were part of an association composed of a dozen dance schools in Miami and its sorroundings called Salsa United. Around the same time, this organization had just created its own website, which published content very similar to that of Salsa Power, so much so that its principal spokesperson Jolexy Hurtado and Jacira came to have some arguments and run-ins due to how much alike the interviews were in both websites. The conflict reached at such a level that Jacira states that Hurtado told her she was messing with the wrong guy.

Undoubtedly, this whole situation was a big headache for the web designer, but has never let any of this daunt her or make her feel inadequate. On the contrary, she has grown before adversities and has faced them with the gallantry that has always characterized her, since she knows what her work is worth in terms of quality and globality.

However, there comes a point when the effort and time invested are not enough, so it is time to be realistic and assume that everything has its end, as the great Héctor Lavoe would say.

Jacira and Larry — Jacira Castro with producer, composer, and pianist Larry Harlow

Farewell to Salsa Power and Jacira’s current life

After 22 years of operation of the Salsa Power project, many of the correspondents who provided information for the page got married, had children, studied, moved and pursued other professional opportunities that did not allow them to continue their work. For the same reason, Jacira had no choice but to terminate the project that was her life for more than two decades and publish a farewell message thanking all her readers for their support over the years and assuring that she will continue to travel and enjoy salsa and dance.

In spite of abandoning her duties as administrator of Salsa Power, the great impact of the Chilean-American’s work on those who have come to know her and collaborate with her cannot be denied. On her LinkedIn profile, there plenty of favorable reviews about her professionalism and commitment in every activity she makes.

From International Salsa Magazine, we wish her the greatest success in every project she undertakes and that she enjoys all the stages that are to come.

Mexican announcer Jesse ‘‘Chuy’’ Varela and the radio today

‘‘Chuy’’

Jesse ”Chuy” Varela is a famous radio host from the San Francisco Bay Area who currently works at KCSM Jazz 91 and constantly interviews all kinds of important figures of the present day such as artists, singers and musicians of all genres, but especially jazz. We had the opportunity to talk with the well-respected communicator to learn about his transition from musician to announcer and his history in general.

His career as a musician

He began his career as a musician in the entertainment world when he was just in high school in his native Mexico. He started playing the guitar at a very young age and his uncles taught him to play ”La Bamba” and other very famous songs in those years, which led him to continuing on this path. That’s why it did not take long for him to start playing grupera music in Mexican groups in Oakland.
However, a great passion for jazz came over him, which made him learn to play this genre with the guitar. One of his greatest inspirations during those years was Carlos Santana and the great work he was doing in the Bay Area. Varela did imitations of Santana and played his songs, which generated a great deal of interest in the circle in which he developed and helped him to get much work in groups that saw potential in his talent. About these years, he commented that, on one occasion, the singer’s father, Don José Santana, went see him play, which was a source of great pride for Jesse and his budding career.
Although the Mexican artist was one of his major influences, there were other big names from other genres that helped him expand his horizons, such as Eddie Palmieri and other salsa singers who already had a recognized career.
As he pursued his professional career, he began to be part of jazz groups at Diablo Valley College and other schools, until he realized that this set of activities was financially unprofitable, so he began working as a volunteer at KPFA in Berkeley and later at KJAZZ. ”I managed to show my qualities as a volunteer and intern, so they decided to give me a part-time job and I became a reporter at KPFA. At KJAZZ, I started doing shows and I was given The Latin Jazz Show, which continues to air.
His first big break came during the promotion of some shows by Tito Puente, whose tickets were not selling well, so the artist needed all possible support to arouse public interested in his shows. That made the owners of the club where the shows were being held decide to use this station to broadcast commercials to publicize them. It was then when the programming manager wanted Varela to interview Puente, who gladly accepted.
After interviewing the artist and putting the material on the air, many listeners contacted the station because they were fascinated by the work done by the announcer, to the point that the timbalero himself asked the programming manager to give a chance to this young communicator, since he saw great potential in him. That is when he was given the space dedicated to Latin Jazz, something for which Varela will always be grateful to Tito Puente.

Cuban composer, arreglist, and pianist Chucho Valdés and Jesse ''Varela'' Varela — Cuban composer, arreglist, and pianist Chucho Valdés and Jesse ”Varela” Varela

Announcer of the first bilingual program in the U.S.

Jesse told us that he began working as a volunteer in a bilingual program called ”La Onda Bajita”, which was entirely focused on a young audience. What it is looking to do with that program was to make young people see that violence and gangs were very negative for their lives and that difficulties overcame with education and effort. He also liked to play ”oldies”, Chicano music, salsa, Latin rock, among other genres.

Throughout his career, most programs hosted by him were in English, although he also served as public affairs director and reporter at KPFA in Berkeley, where he did a lot of bilingual work. At the same time, he worked for Radio Bilingüe in Fresno, which led him to use both languages in his reports and expand his audience. At that time, he covered controversial topics such as discrimination towards Latinos, farm worker leader Cesar Chavez, the situation with crime and guerrillas in Central America, among others.

These reports took him to visit these countries and many other places where he discovered typical music and rhythms. This interest he has always had in music led him to become the music director of KPFA for a while until he moved to KCSM, where he has been working for 22 years.

Multifaceted

Although today he works as an announcer, he says he always wanted to be a sound engineer to have his own salsa groups, but ended up learning a lot about mixing, editing and much more. What he liked most in this world of radio was the possibility to interview artists and he considers this to be one of the best talents he has to offer. Getting the story or report from interviewees is a pleasure for him and helps him understand this business better.

Many veteran announcers adviced him and helped him a lot to perfect his skills and improve his work as much as he could. Some of them even gave him their record collections so he could learn more about music and soak up more the topics he had to cover in his programs.

Jesse is also dedicated along with other colleagues to give classes to young people who wish to train for this career and be part of the new generations of announcers with all the knowledge of the old school.

Jesse ''Chuy'' Varela and bandleader, percussionist and singer Poncho Sánchez — Jesse ”Chuy” Varela and bandleader, percussionist and singer Poncho Sánchez

What does a radio station need to work properly?

To tell you the truth, a radio station needs money to function properly. In the case of public and college radio stations, we are forced to ask our listeners to support us with their donations and subscribe as supporters. We have been fortunate to have a very generous audience in that regard,” said the announcer. He also added that the pandemic was to some extent beneficial for shows like his, as they got a great amount f audience due to the quarantine.

Varela mentions that one of the biggest problems facing most public broadcasters is communication. ”There is a division between the administrations and workers. The boards do not have the best ideas regarding the use of available resources. Many times, they start spending in an uncontrolled way without notifying the public about how they invest that money” said the communicator.

In the opinion of Varela, the most important thing for a station to maintain is public trust and to let people know that their money will be used in the best interests of the station. When administrators use those economic resources for trips, dinners and luxury hotels, listeners will consider it an abuse. I have seen this unfortunate situation on every station where I have worked,” the announcer continues.

45 years of salsa career of ‘el más que canta’ was in style

On Sunday, February 5, 2023, at about 5:00 p.m. Puerto Rican time, the curtain of the Coca Cola Music Hall rose to give way to a radiant Domingo Quiñones.

El más que canta’ arrived ready to share his voice and his usual nostalgic smile with the audience.

The 45th anniversary party began, the melodic style of the saxophone in charge of Jorge Baez. A minute after the orchestra played the first notes, Domingo let out a loud war cry that sounded like: “Puerto Rico”. Immediately, the first two songs were played: Chica romántica & Poeta y guerrero.

After a brief greeting in which Domingo thanked his fans for their support, the most emblematic songs of his career were heard, such as: Tú cómo estás, Soy, Enséñame, El progreso, Busco un amor, Falco de valor, Salsumba, Cuando se necesitan más, Fuera de control, Río abajo, Deseo salvaje y Devórame otra vez, A que no te atreves, Se necesita un milagro, Pasarás al libro del recuerdo, Lo reconozco y No voy a dejarte ir.

Keeping the rhythmic base going, Charlie Padilla was in charge of the tumbadoras, in perfect sync with Javier Oquendo on the bongos and Pablo Padín on the timbales. It was clear that Domingo was backed by a luxurious orchestra, under the musical direction of pianist, music producer, arranger, composer, singer and dancer: Carlos García. Ricardo Lugo accompanied with his impeccable bass playing. Ramón Sánchez complemented the perfection of the stage behind the keyboard.

The wind section was formed by Ángel Hernández and Jesús Alonso on trumpets, and Eliut Cintrón and Víctor Vázquez on trombones. In the choirs, the vocal forcefulness and precision of Jorge Yadiel, Nahyra Pérez and David Carrero was heard.

About an hour into the celebration, Domingo decided to do a conga solo, what a surprise we were in for! The conga solo was very well done.

An hour and a half into the concert, Gilberto Santa Rosa, Luisito Carrión and Carlos García sang with Domingo Quiñones the song En el mismo barco, composed by Domingo in the midst of the COVID-19 pandemic.

Domingo Quiñones Tributo a Lalo Rodriguez

The arrangement of the song allowed the wind instrumentalists to have their way with the big spoon before giving way to a very heavy rumba in the percussive corner.

A moment of great emotion was the one that gave way to the song Río abajo, with the accompaniment of Luis ‘Perico’ Ortiz in his impeccable trumpet solos, in addition to accompanying Domingo in the chorus.

Por todo lo alto fueron 45 años de trayectoria salsera de ‘el más que canta’

This intervention made clear the affection that Domingo and Perico have for each other. It must be because when Domingo decided to pursue his dream as a soloist, he was part of ‘Perico’s’ orchestra.

For this celebration, our Domingo Quiñones gave way to a repertoire that summarized very well those 45 years of career. More than singing, Domingo interpreted with that emotionality of his best times. The audience vibrated with his performance. His histrionic ability, his interpretative quality and the charisma with which he captures the audience’s attention, kept them captive for hours.

Photo credits: Félix Guayciba

Bella Martínez

Bella Martínez Writer, researcher of Afro-Caribbean music and author of Un conguero para la historia, Las memorias de Jimmie Morales.

787-424-8868

Latin America – March 2023

Vicentico Valdés “The elastic voice” of Bolero in Cuba and the Caribbean

“The earrings that the moon lacks I have kept to make you a necklace”.

Vicente Valdés was born in the neighborhood of Cayo Hueso, Havana, on January 10, 1921. He was the younger brother of Alfredito Valdés (1908-1988), a versatile singer who performed with numerous sones groups, ensembles and orchestras in Cuba until, around 1940, he settled outside Cuba, mainly in New York and Mexico, where he continued his artistic career.

Two of Vicente’s other brothers, Marcelino and Oscar, stood out as percussionists, and the latter also as a singer in the Irakere group.

Also known as “La voz elástica” Vicentico is one of the most celebrated interpreters of the bolero with a great interpretative strength and dramatization in his performance for the benefit of couples in love who enjoy his songs to this day.

Valdés was part of “El Septeto Nacional”, the orchestra of Cheo Belén Puig, “La Cosmopolita”, the orchestras of Noro Morales, Arturo Núñez and Tito Puente,

In 1937, recommended by Alfredo, Vicentico sang for a short time with the Segundo Septeto Nacional, a group that had been founded to share the multiple artistic commitments that the renowned Septeto Nacional of Ignacio Piñeiro received at that time. He was also a member of the sones sextet Jabón Candado.

Vicentico Valdés La voz elástica del Bolero en Cuba

Later, he replaced Alfredo as a singer in the orchestra of Cheo Belén Puig, one of the most famous Cuban groups of the charanga format. Later, he joined the jazz band Cosmopolita, led by Vicente Viana and later by pianist and composer Humberto Suárez.

Together with Marcelino Guerra Rapindey and Cristóbal Dobal, among others, he was part of the sextet Los Leones.

In the mid-1940s, due to the difficult economic situation in Cuba after World War II, Vicentico, like many other Cuban artists of the time, went to Mexico to explore new horizons for his work in music.

In the Mexican capital he performed with Humberto Cané’s conjunto Tropical, and the orchestras of Arturo Núñez, Rafael de Paz and Chucho Rodríguez, with whom he later recorded with Benny Moré. In those years he received his first ovations on the stage of the Follies.

In Mexico, between 1946 and 1947, he made recordings for the Peerless label, backed by the orchestras of the Mexican Rafael de Paz and the Cuban Absalón Pérez.

The repertoire chosen for these records consisted almost entirely of guarachas, afros and sones montunos, which had been popularized in Cuba by Orlando Guerra Cascarita with the Orquesta Casino de la Playa.

Vicentico was hired as a singer of the musical group of the Puerto Rican pianist Noro Morales in New York at the end of 1947. In that city he had a successful season at the Hispanic Theater which, according to the chronicles of the time, “consecrated him in the taste of the Latin community”. He also performed at the Million Dollars, Park Plaza and Puerto Rico theaters.

In 1948 he joined Tito Puente’s orchestra as a singer, along with his brother Alfredo. With Puente he recorded his first boleros (among them “Quiéreme y verás”, by José Antonio Méndez) for the Seeco label. Until then he had been used mainly as an interpreter of upbeat numbers. With Tito Puente he made numerous recordings throughout his career.

In 1953, the Seeco record company promoted a group of recordings with the Sonora Matancera, which had great repercussion in Cuba, where he was hardly known, and in other Caribbean countries.

Among the pieces recorded in Havana in November of that year were two boleros (“Una aventura”, by Elisa Chiquitica Méndez and “Decídete mi amor”, by José Antonio Méndez), a genre in which he achieved the greatest triumphs of his career.

From then on, in New York, with great studio orchestras conducted by René Hernández, Joe Cain, and later Charlie and Eddie Palmieri, he made new recordings that were quickly distributed throughout Latin America.

Their repertoire during this stage (early 1960s) included boleros and songs by authors of different tendencies and styles; the Cubans René Touzet, Javier Vázquez, José Antonio Méndez, Piloto y Vera, Pepé Delgado, Juan Pablo Miranda, Marta Valdés and the Rigual brothers; the Puerto Ricans Silvia Rexach, Myrta Silva and Rafael Hernández; the Dominicans Rafael Solano and Manuel Troncoso; and the Mexicans Manuel Prado, Luis Demetrio and Armando Manzanero.

Vicente Valdés y La Oquesta de Bobby Valentin

La Sonora Matancera among others no less important. He also excelled in other genres such as Mambo, Guaguancó, Son and Guaracha.

He was an exceptional singer with a particular style that set the standard and also spread the best Latin American bolero composers, particularly those of the Cuban Feeling, of which he was a valuable promoter at an international level. His career as a soloist was impeccable.

He died in a New York hospital on the morning of June 26, 1995, according to a heart attack.

Source: En Caribe

Sonora Matancera