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Are You An Independent Artist?

AWAL Could Be Your Option

Concert with people raising arms with light blue background — Kobalt Label Services (KLS) acquired the digital distributor AWAL in December 2011.

AWAL is a digital distribution company that guarantees independent emerging musicians a greater presence in all major

AWAL works with three modalities adapted with agreements to three different styles of artists: AWAL Core, AWAL+, and AWAL Recordings.

AWAL Core: This modality is created for independent artists with a career. Each musician takes home most of his income (85%), remains in control of his creations, has built a community, contributes information on his story in interesting ways, and bypasses long-term contracts. In summary, AWAL Core is for influencers in music who reach notoriety such as: “The TikTok cover exceeds 250,000 visits in 10 days” or “Reaches 100,000 monthly broadcasts on Spotify”.

By entering this mode you have the following support from the distributor:

Distribution: They are responsible for providing the material to the world’s main stores and digital providers (DSP – Digital Service Providers
Multiplatform Streaming Statistics (AWAL Analytics): Convert real-time streams into insights with proper skip rate analysis for plays, completions, playlist history, and much more using a complete and advanced music streaming platform.
A&R Discovery and Upstream: The multidisciplinary team assigned by creative artists and repertoire, monitors and finds constant opportunities to help them continue to climb more ground in various interesting ways in the musical field and in this way continue to attract attention on multiple platforms.

Multiple albums in red, blue, and black colors — AWAL stands for Artists Without A Label

AWAL+: In this category is a smaller group of artists that the company believes are on the brink of fame. Two examples of musical milestones found in this line are: “Debut EP Sensitive exceeds 30 million streams” or “Naika achieves high-profile sync placements in global Apple and FIFA ads”.

Generally, the method of entry into AWAL+ is through a lawyer or manager.

Once a member of this category, the artist will have a more personalized strategy with a combination of services:

Label Management: Designed to perfect the campaign strategy and ensure that the musician is always aware of the news and better options to promote his creations.
Funds: Includes project financing. When the company considers that the creative has enough force, they will contribute funds to materialize the project. However, the artist controls the destination of the budget after the campaign strategy made by the company.
Synchronization and DSP compatibility: This service offers synchronization and playlist promotion, that is, the global AWAL team will look for the best opportunities to put music in playlists on major digital platforms, as well as on movies, TV, commercials, feature film trailers, and other areas where he/she can reach a milestone and get more exposure.

Dozens of AWAL artists earn over $ 1Million Streaming every year (2020 Figures)

AWAL Recordings: In this last stage the singer can make his album with the company’s record label under his terms, but for whom is this benefit made? For all those artists who are constantly on the rise on the different digital platforms. As a sample, I leave you these two headlines of production and a musician for reference: “Gray Area wins the nomination for the Mercury Award, NME Award for Best British Album, and Ivor Novello for Album of the Year” and “Girl in Red gets one billion views before releasing her debut album”.

The Services of this stage are:

Financing Plus: Here the singer-songwriter must approve the budget for marketing. She/he maintains creative control and 100% of her/his copyright. Likewise, AWAL will take a percentage of the income that depends on the contract by mutual agreement, but they ensure that the artist obtains the majority percentage.
Global Marketing: The Company’s global marketing team will guide everything from digital campaigns to brand collaborations, social implementations, and whatever is necessary to propel the project towards the top of the popularity charts of all digital platforms.
A&R and Global Promotion: With this service, you will be able to maximize the dissemination of the project by making use of partners and commercial places with greater relevance, advertisements on music platforms such as Apple, be part of the best charts, and be on the programming grid of the best 40 radio stations.

You Can Also Read: What do you know about Kobalt?

How Can You Become An AWAL Member?

Cold War Kids at night concert — American band Cold War Kids is a member of AWAL

In August 2020, the distribution company announced that many of its artists were earning more than $ 100,000 per year per streaming, which is equivalent to an increase of 40% compared to 2018.

On February 1^st of this year, AWAL

To become a member of this company, you must be selected by the differently trained professionals who are in charge of choosing them according to the following characteristics:

Quality: You must have a mixture of three skills: exponential Creativity, maximum Originality, and overflowing Talent.
Fans participation: A good base of engaged fans is essential because the number of transmissions on platforms such as YouTube, Spotify, and Soundcloud will be quantified with the number of followers and subscribers. They will also analyze the number of fans on associated Social Networks such as Instagram, Twitter, and Facebook. In addition, they will be attentive to musicians with successes in live presentations and tours that confirm the power of a massive convocation.
Breaking the Noise: Each artist must be proactive and create press headlines as well as comments on blogs and music magazines to break the noise of the 20,000 new recordings that Spotify adds daily and be part of the hard-working replacement generation to make his name known.
Support Team: You must have among other work relationships: Manager, publicist, Music Editor, and lawyer. It is not necessary for your team to be made up of all these members, but at least three.
Strong Brand: First, you must have a high degree of professionalism. Having created a brand and being in continuous growth demonstrates the basis of a great effort and commitment to consider and be evaluated.

Although AWAL is selective, its main mission is to partner with creative, passionate, and motivated artists to propel them with their careers on a professional level.

Johnny Vega Musical legend Composer and Vocalist

Born in Santurce, Puerto Rico, veteran songwriter, and singer Johnny Vega grew up surrounded by music and relatives with the same natural talent he discovered in himself at an early age.

It wasn’t long before his obvious gift of writing accompanied by strong vocals was in demand.

Many salsa greats highlighted Johnny Vega, as a songwriter and vocalist at an early age New York was the vanguard of his success.

Relocating as a teenager, with his family, he mastered his craft in both Spanish and English being one of the first Puerto Rican musicians to compose and sing a bilingual hit, singing with Cortijo for the legendary band “Cortijo y su Combo” in the early 70s.

His musical career as described here gave him the notoriety that follows today, currently involved in multiple projects, Johnny continues to write and often performs at sold-out venues in his hometown.

It wasn't long before his obvious gift of writing accompanied by strong vocals was in demand. Many great salseros highlighted Johnny Vega, as a songwriter and vocalist at an early age New York was the vanguard of his success. — Johnny Vega veteran Puerto Rican singer and songwriter Born in Santurce, Puerto Rico

Johnny Vega has participated with a myriad of orchestras to name a few:

Trio Las 3 Voces

Jóvenes Del Ritmo

Gil Suarez Y Su Orquesta Latin Highs

Sonora Casino

Cortijo Y Su Combo

Kako And His Trabuco

Conjunto Los Imposibles

Orquesta Sabor

Conjunto Antonetti

Orquesta La Muralla

Conjunto La Villa Arecibo

Paquito Guzman Y Su Orquesta

Conjunto Santurce

Los 7 Gatos

Renovación 90

Hermanos Gonzalez (Help Yourselves 2015)

Noel Quintana & Latin Crew Popeye Y La Flaca 2016

Soloist Tribute To Celia

From this era of inspiration, Johnny gives the master Tommy Olivencia the song "Pancuco", especially for Frankie Ruiz. — Johnny Vega has participated with countless orchestras.

Some of his compositions:

Popeye – Ay Caray – Adalberto Santiago

Pancuco – Frankie Ruiz

Tú y tu novela – Pasado, presenté y futuro – Mike Cora

Avísale – Clown – incredulous – La Muralla

I’m dying inside – Rafi Marrero

Volver- Tito Rodriguez Jr. Singing Gilberto Santa Rosa

My Salsa is my Cura- Josean Rivera

Hermano Cortijo- Josean Rivera

Sueño de un Borincano- Willie Morales “El Piloto de la Salsa”.

Que le Pasa al Cielo- Chevy El Pitirre de la Salsa

Aquí Mando Yo- Chevy El Pitirre de la Salsa

From that moment on Johnny began to write and share his compositions with local bands so that they could establish their own musical identity.

From that era of inspiration, Johnny gave the maestro Tommy Olivencia the song “Pancuco”, especially for Frankie Ruiz.

Also “Ay Caray” & “Popeye el Marino” for Adalberto Santiago. Many of the musicians who grew up under the supervision of maestro Johnny Vega initially, went on to form part of the orchestras of Celia Cruz, Sonora Ponceña, Héctor Lavoe and many other high caliber bands.

In Rochester, Johnny sang with Orquesta Sabor, Antonetti, and Mike Rosario’s Muralla with whom he formed a solid partnership which included great productions, one of them being “Avísale” a collector’s item for which royalties are still being paid three decades later.

Songs by Johnny Vega-

Father and Son

Compañera Mía

Tribute To Celia

Listen To My Message

Born To Sing

Johnny Vega lives in Rochester NY with his wife of 56 years, 5 children, grandchildren, and great-grandchildren.

He continues to leave his great musical legacy.

Contact:

Facebook: Johnny Vega

https://www.facebook.com/johnny.vega.7503

Instagram: @vjohnny220

https://instagram.com/vjohnny220?utm_medium=copy_link

If you require Vega’s pen write to email.

[email protected]

Por: Erika Muñoz

La Mulata Rumbera

Erika Muñoz

“Se Armó la Rumba en México”

Corresponsal de International Sa lsa Magazine

Article of Interest: Willie Morales The Salsa Pilot Taking off with force… New, Tasty and Danceable Salsa!

What has happened with salsa in New York City recently

The ultimely passing of El Judio Maravilloso

Here you can see Larry Harlow — Larry Harlow

On August 20 this year, salsa fans around the world received of the devastating news about the death of Larry Harlow Kahn, who was one of the most transcendental figures of the Fania All-Stars at the time and Latin music in general. There have been many artists, writers and the general public have expressed their profound regret at the departure of pianist, leaving an unforgettable legacy and a profound mark in the minds of all those who admired him throughout his career.

According to what writer specialized in music Aurora Flores said, Harlow, also known as “El Judio Maravilloso”, marked a unique style with great ease and innovation while staying attached to his traditions. From the hand of Johnny Pacheco and Jerry Masucci, this musician became a talented producer and creator for much of the work done by orchestra La Fania, resulting an approximate of 270 recordings for other artists and a good number of hits that continue to be heard today.

This extremely talented pianist broke down all sorts of cultural barriers during his lifetime thanks to his great talent. He reached corners he has never dreamed of and will always be remembered for his great artistic endeavors.

Ricky Gonzalez and Angel Fernandez make donations to support the Salsa Museum

Johnny Cruz with two musicians — Angel Fernández, Johnny Cruz, and Ricky González

In recent days, it became known that both Ricky Gonzalez and Angel Fernandez have met with the director of the Spanish Harlem Salsa Gallery Museum, Johnny Cruz, to bring him with some highly valuable objects. Gonzalez is Marc Anthony‘s pianist and Fernandez is the musical director of his orchestra, so both musicians have much to contribute to the historic museum presided by Cruz.

In the particular case of González, he plans to offer some jackets that were worn by the famous Puerto Rican singer, while Fernández will offer a trumpet played at one of the many concerts offered by the boricua and his team. Together with the already mentioned objects, both artists pledged to collaborate in every way necessary to continue donating valuable acquisitions to the cultural institution. On the official Facebook account of Johnny Cruz, the president of the museum can be seen in the company of both musicians and some thanks from his part to both of them for supporting the Spaha Salsa Gallery, as this place is also known.

Migdalia Sánchez joins the Salsa Museum

Logo of the station Latino 99 FM

It has been announced that Migdalia Sanchez, the head of Latino 99 FM in Florida, has agreed to join the Salsa Museum with Johnny Cruz. This means that the aforementioned station will start broadcasting the programme hosted by Johnny Cruz at the same time so that all its listeners can enjoy it without a single problem.

Salsa returns to New York

Following the restrictions imposed by the local authorities due to the advance of COVID-19, many clubs and nightclubs have decided to open their doors again, but meeting each and every one of the health requirements for these places can be considered safe for the clientele.

Every day there are more well-known names that join the list of places that are working almost normally after all this time. Here we mention some of the places that have reopened their doors:

La Marqueta
S.O.B’s
González y González
El Sanjuan
Taino Towers Crystal Ballroom

Visit Club Tropicana and have a great time!

What Club Tropicana offers

Before the lifting of many of the restrictions caused by COVID-19 in Texas, the progressive reopening of entertainment venues that were forced to close due to the pandemic has taken place. Of course, Club Tropicana could not stay out.

Founded in the year 1999, Club Tropicana is still considered one of the favorite places for Texans to go dancing and spend a night of drinking in the city of Houston. Although the place has a wealth of attractions for people of all ages, what is most striking to the audience is the great music being played there. Predominant genres played are salsa, merengue and bachata. Of course, the vast majority of the invited artists are linked to these musical styles.

Although the club itself provides the music heard and danced every night, it usually invites singers and groups that delight all present with their talent. Many performers have walked across this stage, but there are many others who will be more than glad to give the bar customers precious time.

Bottles of alcohol and drinks — Alcohol bottles and drinks at Club Tropicana

Artists, drinks, and so on

Among the groups invited to perform in the future, we can mention Porfi Baloa y Sus Adolescentes, who will offer a great show to fans who want to listen to their early hits and their new works. The general admission has a cost of $50, the assigned seat has a cost of $60 and the VIP entrance has a cost of $90. For those who wish to purchase a VIP platinum ticket at $125 apiece, they will have to pay for a full table, which will have an extra cost. This concert is part of the orchestra’s tour around several cities in the United States and Houston could not miss was a must.

As well as this Venezuelan group, there are other Latino talents who have not missed the opportunity to perform in the theme parties at Club Tropicana. Such is the case of DJ Noel Velasquez, who performed last Tuesday and showed a varied musical repertoire that includes salsa, cumbia, bachata and many other genres. In addition, the Salsa instructor Jorge Melo was there as a guest, who was teaching a sensational class as a complement to the great work of the already mentioned DJ.

Purple stage at Club Tropicana — Image of the stage at Club Tropicana

All the advantages that we have already mentioned have resulted in a huge number of positive reviews in which frequent and occasional clients reveal the fun they have had here and what they have liked most about the club. Among the many things they mentioned, we can highlight the fabulous live band, the party atmosphere, the delicious cocktails, the imposing atmosphere and many more. These elements and a few more have made Club Tropicana a great option for all who want to spend an afternoon of drinking among friends and dancing.

Another detail that charms many people is the invitation to great exponents of Latin music, who delight the present ones with their talent. In fact, these artists represent a big part of the appeal of the place, since they welcome both their regular customers and the fans of the singer of the time.

Glass tables and chairs at Club Tropicana — Chairs and Tables at Club Tropicana

Link to its official Facebook page: Club Tropicana

ISM interviews Héctor Cuevas and his Son Borojol Orchestra.

Dominican Republic where the traditional music is merengue expands to diverse musical rhythms such as bachata, rap, salsa, among others, and this time we had the opportunity to present 2 great musicians (both cousins) called Héctor and Cuso Cuevas , who have joined their talents and experiences in music to found the Orchestra who baptized it “Son Borojol” in March 2015, which is characterized by being a different and very tropical band, its name derives from a tribute to that popular sector because there the genre of son has always been danced.

Héctor Cuevas, was born in the Dominican Republic and lived a season in the USA, from the age of 13 and 14 he began his musical life with Johnny Ventura learning and working in the USA with respect to music, he was also in Caracas, Venezuela, Miami where He was musician for Hansel and Raul in the 80s.

In the “Son Borojol” Orchestra he is integrating a musical group that has several members from other countries apart from Dominicans and he mentions that the vast majority are Venezuelans, among them Cesar Augusto Anuel better known as Albondiga, a great trombonist, arranger, composer and musical director of the Latin dimension. He said he was very happy with the coupling of the members of the orchestra, who at each party give their best, showing their talents to please the dancing public.

The orchestra is composed of experienced musicians who have the peculiarity of having 3 violins (which are from the symphony), trumpeters and other instruments which manage to make a difference in quality and sound, when playing either Cumbia, Merengue, Son , Guaracha, Charanga, Traditional Salsa (La sonora matacera style, jhonny pacheco, Roberto faz)

He comments that once they had a contract with a Latin music label, where Hector wanted it to be pure salsa but they wanted a compilation of different Latin rhythms (merengue, salsa among others) but the most important thing is that the music was from Son Borojol and not from other artists, for a time they were counting on the support of maestro Sony Ovalle (who passed away on December 13, 2020).

The experience that Son Borojol has, in addition to its members, is added the great career he has had in various orchestras with his cousin and renowned bassist Cuso Cuevas (he also died in 2020), who worked with Félix del Rosario, Joseito Mateo, Jhonny Ventura, Santa Cecilia among others. For his part, Héctor Cuevas, played with the orchestras of Hansel and Raul, Jhonny Pacheco, Primitivo Santos and others in the United States.

With this project, the Son Borojol Orchestra has the objective that the public can enjoy different musical genres such as cumbia, danzones, salsa, boleros, Latin jazz and of course the son, a rhythm that every day continues to penetrate more and more in taste. popular of young people; since normally the more adult people who dance are montuno, habanero, bolero and son.

But apart from this particular objective, they have the following as their main idea:

“Our goal is to conclude some songs in the portfolio and prepare to travel to the United States, where they already want to get to know the orchestra, but for that we continue to rehearse hard, because we want to stay for many years to make our people happy every weekend and at private parties. How we are doing it ”, he expressed.

Héctor Cuevas, who is currently the musical director, once commented… “In those trips that I took to the Dominican Republic, I always had the idea of forming an orchestra of my own, since I have the experience because I had The Boston Latin Band, I met with my cousin Cuso Cuevas and we invited other proven musicians and today Son Borojol, it is a reality that continues to rise every day and our presentations speak for themselves, because we try every day to improve in quality, sound and interpretation ”.

Although he currently conducts the orchestra alone, he continues on in honor of his cousin Cuso Cuevas; During the Covid 19 pandemic, they took advantage of this time when all the events were canceled and the closure to record their new musical themes so that when the events opened they were ready for everything that came to them in the future; At least now in 2021 they began to open clubs and other venues, mobilizing dynamic activity in the country, of course with a much shorter work period than before or opening much earlier to take advantage of the regulatory time given by the government ( flexible quarantine)

Hector and Cuso Cuevas - Charanson — Photo of directors Hector and Cuso Cuevas

Currently they have many television offers and live events on the beaches of the country, and when everything is normalized with the pandemic, make their musical tour that was planned in 2020 to different countries of the world And as the penultimate stop in the USA and finally in the Dominican Republic .

A message to his viewers in this interview was the following: “That they take care of themselves, that they always have friends in their hearts and many blessings, and if they have a goal to follow that they do not deviate and always continue forward … nothing stops me and I keep moving forward and that’s what makes you feel good and reach that goal and don’t look back … ”

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