North America / USA / Boston

Burju Pérez. From Dance to the Fashion Industry

Turkey is considered one of the countries with the most successful traders in the world and with a big musical influence of the Islamic and Western culture, well, from this country come the wonderful professional salsa dancer Burju Pérez, an entrepreneur who fused the tempo with the comfort and fashion of footwear.

Born in Turkey but arrived from 2 years old to Boston, Massachusetts. From very young, Burju began in the world of rhythmic gymnastics and dance. “My parents say I danced before I walked, or at least I started them both at the same time. I always had a wiggle and a bop”, said Burju for an American media.

Over the years, she learned other rhythms such as: Hip hop, Jazz and classical. Once at the university, she really dabbled in Latin dance, there a dance group was formed and she met her current husband Víctor, whose roots from Puerto Rico and who by that time was already an expert in Salsa dancing.

Once associated both personally and professionally, Burju and Víctor embarked on their way to conquer the most important congresses and festivals in the country as qualified Salsa dancers, starting with the nation’s largest annual convention, LA SALSA FEST, which for that time was only made in two cities of the world: one in San Juan (Puerto Rico – original headquarters) and the other in Los Angeles, (US).

Russia, China, Japan, Turkey, Lithuania, Germany and all Western Europe were also witnesses to the rage of the audience that generated this duo on the dance floor, who stepped on the best stages, generating great respect in the salsa community for being a couple of high competitive range.

Burju during the decade of the 90s began to add her identity to the attire, painting his shoes and creating her own style. By 2003, this regular salsa girl from the stages of Boston and New York had the opportunity to belong to Juan Matos’ Fogarate Dance Project, which was held every weekend in New York. For the same period, Matos came up with another project, this time in Italy and Turkey and for which he had no partner dance so Burju was the ideal candidate to make this tour with him for a month, working full time.

Burju Shoes

Once in Milan, this choreographer and professional dancer began to create her own project, an idea that would satisfy the needs of the dancers, simply a hybrid between dance and fashion, was the creation of Burju Shoes. In Milan, where I was based for the project, there is this very high fashion and lots of people not wearing dance shoes when they dance.

I was like, “Oh, I’m not trying to be left out.” So when I was social dancing I was rocking these hot fashion shoes I bought there, but every night I was nearly crying because I was in so much pain. That’s when I was like, OH MAN! I want to combine fashion with comfort for dance shoes. She explained in an interview.

Burju Shoes (created in December 2010) are the perfect combination between the avant-garden design, contrast of colors, versatility and comfort, made to highlight the distinctive beauty in each dress and coziness when dancing.

Burju decided to create this company in his home, Boston, a very welcoming place where the scenes and the Latino community has grown exponentially.

When I first started my business, I asked a lot of ladies that were well known (in the dance and salsa world) to help me with a collective push with the brand. These girls not only endorsed it, but became part of the brand and helped with the designs. I even named shoes after them!, said she. I had my own following, but it was so wonderful to have all these girls supporting me and spreading the word.

When I felt weak, I had people to lean on who were not just friends but collaborators in the scene… I’m so grateful for the love and support here. She added. The Burju Shoes business was the change in the footwear industry’s perception for the ladies. The belief for years that the beauty of the shoe was synonymous with pain and tiredness of the feet was in the past.

Burju Shoes offer you elegant shoes that you can use to do your dailies and go to work, they are also perfect for a dinner, cocktail and especially for a night of total fun and a lot of Latin dance.

Burju also cared about brides, and created a wide selection for them for that special day.

Burju thanks to his experience as a professional dancer with 14 years of career, travel and in addition to her creative intuition, she has created great innovative designs in each shoe, which are flexible for the comfort of the user and functional for each occasion.

The construction of each pair of shoes is derived from custom made patterns, high-end manufacturing and high quality materials: satins, leathers, sparkle, faux animal prints and other synthetic or man-made materials.

For the outer soles, the options of suede (more traditional for dance shoes) to the street sole which is great for indoor and outdoor use. I think people appreciate that we put a higher standard on presentation… At the end of the day, selling is not my main mission. But I will educate you and help you find what’s right for you, and help you feel good about yourself. I think this draws people in, said

Even though I don’t dance as much as I used to (since I got pregnant four years ago), and went the fashion and entrepreneur route, I’m still connected to this dance scene through my work and like giving back to the community… I want to show people that arts and business can function together. Burju Perez

North America / USA / Chicago

Dancing in Riverside, an incredible dance academy that provides PRIVATE DANCE LESSONS as the quickest and most effective way of learning how to dance This type of learning is based in dance science and it maximizes the mind/body connection with an emphasis on the student’s personal experiences.

GROUP DANCE CLASSES consisting of a group of students that can range in numbers, from 6 students to 20 or more, and one dance instructor. In a typical group class at Dancing in Riverside, they will teach 2 to 4 patterns in whichever style that the class is learning. In addition to learning those individual patterns, also will teach you how to be able to instantly use the patterns in any social setting. We teach a variety of classes such as Ballroom, Latin, Swing, Salsa and much more.

The benefits of dancing

In Dancing in Riverside, you will learn all the benefits of dancing, such as:

 

1. Physical Benefits

Lose Weight: A recent study that was published in Volume 8 issue #3 of the Journal of Applied Research, suggests that the combination of a proper diet and a regular dance program could be the key to shedding those extra unwanted pounds. The study was conducted by the Department of Physical Therapy at Loma Linda University in the city of Loma Linda California. The researchers combined a sensible diet with a 1 hour a day dance program, and this is what they found: 7.5 pounds lost, 3.2 inches lost from the hips and 28.6% increase in the core muscle strength.

Healthier Bones

Circular System / Stronger Muscles Brain Function

 

2. Mental Benefits

According to the New England Journal of Medicine, studies have found that dancing increases cognitive activity, and subsequently decreases the risk of developing dementia. And based on a reading of these results by Stanford University, dancing frequently reduces the risk of dementia by 76% – considerably more than any other activity studied, including reading. The reason for this is that dancing requires you to make split-second, rapid-fire decisions, basically with every step you take. These kind of exercises have been shown to increase and maintain brain function in people of all ages. According to Stanford, In freestyle social dancing, both men and women are spontaneously open to the infinite possibilities of the moment, responding to one’s partner and to the music.

 

3. Social Benefits

Improved social skills Connecting with community and meeting new people Providing a forum of self-expression

 

You can learn all of this and much more in Dancing in Riverside

http://www.dancinginriverside.com

Location: 1760 Chicago Ave J11/13, Riverside, CA 92507, EE. UU.

 

Types of Dancing

Beside you will learn different dances and type of application such as:

 

• Social Dancing: Social dancing is designed to develop poise and confidence on the dance floor. Its primary objective is to strengthen the individual’s leading or following ability to the point that no matter who your partner is, you will feel physically and mentally confident. The patterns used are generally suitable for smaller floors and so is the arm styling. Advanced styling is not the primary objective of social dancing.

 

• Showcase Dancing: Showcase dancing is a means of developing one’s ability by spending concentrated time on one or more dances. Preparing a showcase routine is very beneficial for developing confidence, style, pattern knowledge and smoothness. This type of dancing is very stylized and much of the time is spent on footwork, technique and the character of the dance as well as the personality of the dancer. Once the routine is complete, one feels they have gained a tremendous amount of knowledge and confidence in a relatively short period of time.

 

• Competitive Dancing: Competitive dancing combines the skills of both the social dancer and the showcase performer. Like the social dancer, competitors must maneuver, maintain poise and adjust to the various conditions surrounding them while having all of the flare, style, technique and precision of an exhibition dancer.