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Are You An Independent Artist?

AWAL Could Be Your Option

Concert with people raising arms with light blue background — Kobalt Label Services (KLS) acquired the digital distributor AWAL in December 2011.

AWAL is a digital distribution company that guarantees independent emerging musicians a greater presence in all major

AWAL works with three modalities adapted with agreements to three different styles of artists: AWAL Core, AWAL+, and AWAL Recordings.

AWAL Core: This modality is created for independent artists with a career. Each musician takes home most of his income (85%), remains in control of his creations, has built a community, contributes information on his story in interesting ways, and bypasses long-term contracts. In summary, AWAL Core is for influencers in music who reach notoriety such as: “The TikTok cover exceeds 250,000 visits in 10 days” or “Reaches 100,000 monthly broadcasts on Spotify”.

By entering this mode you have the following support from the distributor:

Distribution: They are responsible for providing the material to the world’s main stores and digital providers (DSP – Digital Service Providers
Multiplatform Streaming Statistics (AWAL Analytics): Convert real-time streams into insights with proper skip rate analysis for plays, completions, playlist history, and much more using a complete and advanced music streaming platform.
A&R Discovery and Upstream: The multidisciplinary team assigned by creative artists and repertoire, monitors and finds constant opportunities to help them continue to climb more ground in various interesting ways in the musical field and in this way continue to attract attention on multiple platforms.

Multiple albums in red, blue, and black colors — AWAL stands for Artists Without A Label

AWAL+: In this category is a smaller group of artists that the company believes are on the brink of fame. Two examples of musical milestones found in this line are: “Debut EP Sensitive exceeds 30 million streams” or “Naika achieves high-profile sync placements in global Apple and FIFA ads”.

Generally, the method of entry into AWAL+ is through a lawyer or manager.

Once a member of this category, the artist will have a more personalized strategy with a combination of services:

Label Management: Designed to perfect the campaign strategy and ensure that the musician is always aware of the news and better options to promote his creations.
Funds: Includes project financing. When the company considers that the creative has enough force, they will contribute funds to materialize the project. However, the artist controls the destination of the budget after the campaign strategy made by the company.
Synchronization and DSP compatibility: This service offers synchronization and playlist promotion, that is, the global AWAL team will look for the best opportunities to put music in playlists on major digital platforms, as well as on movies, TV, commercials, feature film trailers, and other areas where he/she can reach a milestone and get more exposure.

Dozens of AWAL artists earn over $ 1Million Streaming every year (2020 Figures)

AWAL Recordings: In this last stage the singer can make his album with the company’s record label under his terms, but for whom is this benefit made? For all those artists who are constantly on the rise on the different digital platforms. As a sample, I leave you these two headlines of production and a musician for reference: “Gray Area wins the nomination for the Mercury Award, NME Award for Best British Album, and Ivor Novello for Album of the Year” and “Girl in Red gets one billion views before releasing her debut album”.

The Services of this stage are:

Financing Plus: Here the singer-songwriter must approve the budget for marketing. She/he maintains creative control and 100% of her/his copyright. Likewise, AWAL will take a percentage of the income that depends on the contract by mutual agreement, but they ensure that the artist obtains the majority percentage.
Global Marketing: The Company’s global marketing team will guide everything from digital campaigns to brand collaborations, social implementations, and whatever is necessary to propel the project towards the top of the popularity charts of all digital platforms.
A&R and Global Promotion: With this service, you will be able to maximize the dissemination of the project by making use of partners and commercial places with greater relevance, advertisements on music platforms such as Apple, be part of the best charts, and be on the programming grid of the best 40 radio stations.

You Can Also Read: What do you know about Kobalt?

How Can You Become An AWAL Member?

Cold War Kids at night concert — American band Cold War Kids is a member of AWAL

In August 2020, the distribution company announced that many of its artists were earning more than $ 100,000 per year per streaming, which is equivalent to an increase of 40% compared to 2018.

On February 1^st of this year, AWAL

To become a member of this company, you must be selected by the differently trained professionals who are in charge of choosing them according to the following characteristics:

Quality: You must have a mixture of three skills: exponential Creativity, maximum Originality, and overflowing Talent.
Fans participation: A good base of engaged fans is essential because the number of transmissions on platforms such as YouTube, Spotify, and Soundcloud will be quantified with the number of followers and subscribers. They will also analyze the number of fans on associated Social Networks such as Instagram, Twitter, and Facebook. In addition, they will be attentive to musicians with successes in live presentations and tours that confirm the power of a massive convocation.
Breaking the Noise: Each artist must be proactive and create press headlines as well as comments on blogs and music magazines to break the noise of the 20,000 new recordings that Spotify adds daily and be part of the hard-working replacement generation to make his name known.
Support Team: You must have among other work relationships: Manager, publicist, Music Editor, and lawyer. It is not necessary for your team to be made up of all these members, but at least three.
Strong Brand: First, you must have a high degree of professionalism. Having created a brand and being in continuous growth demonstrates the basis of a great effort and commitment to consider and be evaluated.

Although AWAL is selective, its main mission is to partner with creative, passionate, and motivated artists to propel them with their careers on a professional level.

What has happened with salsa in New York City recently

The ultimely passing of El Judio Maravilloso

Here you can see Larry Harlow — Larry Harlow

On August 20 this year, salsa fans around the world received of the devastating news about the death of Larry Harlow Kahn, who was one of the most transcendental figures of the Fania All-Stars at the time and Latin music in general. There have been many artists, writers and the general public have expressed their profound regret at the departure of pianist, leaving an unforgettable legacy and a profound mark in the minds of all those who admired him throughout his career.

According to what writer specialized in music Aurora Flores said, Harlow, also known as “El Judio Maravilloso”, marked a unique style with great ease and innovation while staying attached to his traditions. From the hand of Johnny Pacheco and Jerry Masucci, this musician became a talented producer and creator for much of the work done by orchestra La Fania, resulting an approximate of 270 recordings for other artists and a good number of hits that continue to be heard today.

This extremely talented pianist broke down all sorts of cultural barriers during his lifetime thanks to his great talent. He reached corners he has never dreamed of and will always be remembered for his great artistic endeavors.

Ricky Gonzalez and Angel Fernandez make donations to support the Salsa Museum

Johnny Cruz with two musicians — Angel Fernández, Johnny Cruz, and Ricky González

In recent days, it became known that both Ricky Gonzalez and Angel Fernandez have met with the director of the Spanish Harlem Salsa Gallery Museum, Johnny Cruz, to bring him with some highly valuable objects. Gonzalez is Marc Anthony‘s pianist and Fernandez is the musical director of his orchestra, so both musicians have much to contribute to the historic museum presided by Cruz.

In the particular case of González, he plans to offer some jackets that were worn by the famous Puerto Rican singer, while Fernández will offer a trumpet played at one of the many concerts offered by the boricua and his team. Together with the already mentioned objects, both artists pledged to collaborate in every way necessary to continue donating valuable acquisitions to the cultural institution. On the official Facebook account of Johnny Cruz, the president of the museum can be seen in the company of both musicians and some thanks from his part to both of them for supporting the Spaha Salsa Gallery, as this place is also known.

Migdalia Sánchez joins the Salsa Museum

Logo of the station Latino 99 FM

It has been announced that Migdalia Sanchez, the head of Latino 99 FM in Florida, has agreed to join the Salsa Museum with Johnny Cruz. This means that the aforementioned station will start broadcasting the programme hosted by Johnny Cruz at the same time so that all its listeners can enjoy it without a single problem.

Salsa returns to New York

Following the restrictions imposed by the local authorities due to the advance of COVID-19, many clubs and nightclubs have decided to open their doors again, but meeting each and every one of the health requirements for these places can be considered safe for the clientele.

Every day there are more well-known names that join the list of places that are working almost normally after all this time. Here we mention some of the places that have reopened their doors:

La Marqueta
S.O.B’s
González y González
El Sanjuan
Taino Towers Crystal Ballroom

Enjoy the best DJs here at El Patio Wynwood

Good music, dancing, drinks, and much more

El Patio Grand Opening — The opening of El Patio Wynwood

The spectacular city of Miami has exceptional places where visitors from anywhere in the world can go and have fun without major difficulties, especially if they come from any Latin American country. Not by chance, this is one of the cities with the highest number of Latinos in the United States. Of course, entertainment venues were going to take this major detail into account when creating the schedule of activities that they have to offer to their clients.

That is where the incredible El Patio Wynwood comes in, whose main attraction is good music and dancing, although the place is suitable for people of all ages and tastes. This disco and restaurant has areas, drinks and other things for all tastes. Besides, you can enjoy a wonderful visual display, which will leave the lucky ones who attend this venue in awe.

One of the biggest attractions of the venue is the lively music that can be enjoyed in its facilities, both played by guest artists or recorded by the staff of the place to be played depending on the day, the time and the situation. Just as is the case with many bars and nightclubs of this style, hosts always try to provide the most lively atmosphere for attendees through theme nights and other types of events such as happy hours, whose protagonists are usually talented DJs who deploy their full repertoire to the delight of party people from that night.

This is the Happy Hour — Happy Hour at El Patio Wynwood

Theme nights and DJs

In addition to the most entertaining theme nights taking place here, we cannot fail to mention Las Fabulosas consisting of shows performed by all-female artists, who show why they have so much respect in the sphere of DJs. Among some of the talented women who have come to perform at El Patio Wynwood include Laura Castro, DJ Polen, Marcela Reyes, Negra Fabulosa and many more. Additional to that, the club also offers the Latino Gang which consists of a sort of battle between salsa and Reggaeton to know which one conquers more people from that night.

In addition to all this, music can be accompanied by the best cocktails in Miami, among which we can highlight La Flor De La Isla, Risa Salvaje, El Patio Mule, The Gentleman, Spring Gin, Bloody Bunny, Miss Chelada, Killer Bee, among others. As for the menu, diners can try dishes like chicken wings, pork rind skewers, garlic sausages to the grill, cheese boards, among other delights that visitors cannot miss.

If El Patio Wynwood is known for something that must be its highly innovative concept. The bar area has been designed in a way so that its clientele can enjoy a spectacular blend of art, cocktails and artisan beers and the wide range of hits to accompany the above.

All the above has resulted in excellent online reviews that show how pleased customers are with the work done by the staff of this bar and restaurant, which is definitely a compulsory meeting point for anyone who decides to visit the city of Miami, either from the United States or from any other country.

This is the area bar — Area bar at El Patio Wynwood

Link to its official website: https://www.elpatiowynwood.com/?fbclid=IwAR0rNmOTAoaqw2i9mMysYz6Q3r2T3rMPtzYLBO40sSkYo1PH09nOlB1AksY

Mike Arroyo the guitarist Using Jazz to praise God

Mike Arroyo 40/20 The Concert (The past July 19, 2021, San Juan, Puerto Rico)

Using Jazz to praise God, guitarist Mike Arroyo performed yesterday, Sunday, July 18, 2021 at the René Marqués Hall of the Centro de Bellas Artes in Santurce. As Mike himself said in front of a packed hall, yesterday’s concert became a dream come true.

At 4:50 p.m. the first call was heard over the loudspeaker. Seven minutes later, the second call was heard at full volume, which interrupted the public’s excitement as they began to settle into their seats. Five minutes after the scheduled time, the third and last call was heard; which immediately gave way to the greeting of the moderator already on stage, but not before opening the show with the usual invocation. It became clear that although the concert honored Mike Arroyo’s career, during that time the guitarist has dedicated himself body and soul to praise God.

The title 40/20 originates from the 40 years since Mike Arroyo acquired his first electric guitar, an Ovation Thunderhead® that had belonged to the tres player Nelson Gonzalez.

At 4:50 p.m. the first call was heard over the loudspeaker. Seven minutes later, the second call, which interrupted the public's excitement as they began to settle into their seats, was heard at full volume. — Mike Arroyo 40/20 The Concert

The acquisition of the guitar is still an enigma difficult to explain in earthly terms. Thus life, this shocking story, which in 1981 transformed the lives of Mike Arroyo and Nelson Gonzalez paved a path that 20 years later would see Mike’s first Jazz album, Straigth To Heaven (2001) see the light of day. It would be good to bring up the guitar transaction for discussion, but not before exposing the provenance of the guitar.

Shortly before the transaction described here, Nelson Gonzalez lost his house with all the belongings in it due to a fire. To Nelson’s surprise, the guitar, which later passed into Mike’s hands, was not only the only item to survive the fire, but remained intact. That fact alone is incredible, but in the face of a structure that was totally destroyed it looks even more dramatic. Nelson took the surviving item – his guitar – into storage. However, the custodian of the guitar decided to dispose of it as payment in exchange for a service. That third person who received the guitar as payment for that service, must have understood that the guitar had not been acquired in a lawful manner, so he sold it for $140.00 to a young Mike; who had to commit himself to pay small amounts until the agreed amount was paid off.

Shortly thereafter, already in the process of normalizing his life after that same fire that had spared the guitar, Nelson returned to reclaim the guitar from whoever had deposited it. Since the custodian of the guitar no longer had it with him, Nelson set about the task of locating it. Nelson received information about the whereabouts of the guitar itself, which at that moment became – unsuspectingly – the link between the two musicians. Nelson went to Mike Arroyo’s home where he saw with his own eyes the effort the young man had made to get his hands on that guitar.

The respectable Arroyo family explained, the young musician pleaded and Nelson Gonzalez decided to part with the guitar, the only material object that had survived the destruction of the Gonzalez home, to give it to Mike. At that moment, Nelson became Mike’s musical godfather and the guitar became the divine plan that made Mike a pioneer in Sacred Jazz, a Latin rhythm of light and spiritual tonalities. The surprise of the night was the presentation of Nelson Gonzalez with Mike Arroyo, eternally united by the musical instrument that was also the instrument of that divine plan that remains intact.

At that time, Nelson became Mike's musical godfather and the guitar became the divine plan that made Mike a pioneer in Sacred Jazz. — Nelson González y Mike Arroyo

Mike is recognized in the music scene as a pioneer and precursor of “Christian Jazz” with 6 record productions and two video DVD productions. In 2017 he innovated the stages by performing a concert in the traditional format of “Jazz Organ Trio” being Brian Charette and Vince Ector the international guest musicians of that event that took place at the Conservatory of Music of Puerto Rico.

Aware of the need to strengthen us as a people, through his “Jazz with a spiritual touch”; just as 40 years ago Nelson gave Mike that magical instrument, yesterday Mike gave the public a masterful concert, presented by BCC (Breñas Community Church). It should be noted that BCC is the church where Mike has been pastor for 15 years.

The select group of accompanying musicians included the Puerto Rican piano: Luis Marín, Gabriel Rodríguez, Jimmy Rivera, Héctor Matos on drums, José Nelson Ramírez, Tommy Lee on tumbadoras and Giovanny Rodríguez. — Piano of Puerto Rico: Luis Marín, Gabriel Rodríguez, Jimmy Rivera, Héctor Matos on drums, José Nelson Ramírez, Tommy Lee on tumbadoras and Giovanny Rodríguez.

The select group of accompanying musicians included the piano of Puerto Rico: Luis Marín, Gabriel Rodríguez, Jimmy Rivera, Héctor Matos on drums, José Nelson Ramírez, Tommy Lee on tumbadoras and Giovanny Rodríguez in his first performance with his former teacher -Luis Marín-. I imagine that no one will be surprised if it is stated that Luis Marín’s chords were gravitating towards salsa, while Tommy Lee prophesied in correspondence on the leather of the tumbadoras. Also singing were: Yanira Torres, Gilda González, Janet Hernández, Alma Galarza and Vanessa Rosado.

Photos: Miguel Rojas Candelario ©.

During these 40 years Mike has stood out musically with Christian groups and singers such as Renovación Cristiana, Abba Padre, Manuel Román among others and several recordings. He has participated with the Symphony Orchestra of PR, a Symphony Orchestra in the Dominican Republic, The Quique Talavera Orchestra in the Chucho Avellanet Show accompanying other singers such as Ismael Miranda, Braulio, Tito Rojas among others, The Pijuán Orchestra, where besides the Sextet, he also accompanied Danny Rivera and Wilkins. Mike also had the joy of dedicating a piece with his guitar to his favorite artist Jose Feliciano when he came to celebrate his 50th artistic anniversary in Puerto Rico. With his guitar he has participated in International Jazz Concerts and Festivals (PR, NY, Chicago, Curacao, among others) and has also performed in Germany.

Mike is also a musician/pastor of the Breñas Community Church (BCC) IDDPM.I. in Vega Alta for 15 years and Chaplain of the Police of PR. He is also a Music Teacher in his academy “Mike Arroyo Music” in his hometown of Vega Baja and is a Biomedical Engineer in Clinical Laboratories and Hospitals.

“Mike Arroyo 40/20 El Concierto” was dedicated to his graduating class of Lino Padrón Rivera High School of Vega Baja 1983 and to his “Padrino Musical” Nelson González.

Article of Interest: Tito Rodríguez, Jr. “The Palladium legacy lives on”

By: Bella Martinez “La Escritora Irreverente de La Salsa”

Puerto Rico

Lore Pereira is one of the young interpreters with the greatest International projection

Lorena Pereira Méndez

In this delivery, graces our salsa column, one of the young interpreters of greater international projection and who currently places very high the name of Venezuela on the world stages and record level, we refer to Edgliz Lorena Pereira Mendez, known in the artistic environment as “Lore Pereira”, born in Barquisimeto, Lara state in 1985, daughter of outstanding musicians in the national territory, as they are: Édgar Pereira and Virginia Méndez, former members of the Sonero Clásico del Caribe and other recognized orchestras.

Lore, since she was a child, showed her musical abilities and began her studies at the Vicente Emilio Sojo Conservatory in 1998.

In this institution she was part of the Youth Choir of Children Singers of the Lara State Symphony Orchestra. In the following years he participated in several musical activities in the city, such as: Voz Javeriana (1999), Member of the Choir of the Universidad Centro Occidental Lisandro Alvarado where he served as head of contraltos string (2001).

In 2002 he was part of the Lara State Lyrical Singing Chair “Aquiles Machado” under the direction of the renowned singer Angelo D’addona, where he made great and significant presentations such as: cycles of Lyrical Galas with a repertoire of sacred music and great works of Latin American music for the prelude to the first season of opera in the San Miguel Chapel of the Museum of Barquisimeto, Magdalena Seijas Auditorium, Santa Rosa Chapel, Auditorium of the Italian-Venezuelan Club, among others.

Lorena Pereira Méndez In this issue, our salsa column is graced by one of the young performers with the greatest international projection. — Edgliz Lorena Pereira Méndez, conocida en el medio artístico como “Lore Pereira”

Subsequently, in 2003, she became part of the stable cast of the Compañía de Ópera de Occidente (Opera Company of the West), thanks to the chair of Lyric Singing and the Symphonic Choir of the Orquesta Sinfónica de Lara (Symphonic Orchestra of Lara).

This year, she is preparing for the staging of the trilogy “Love, Passion and Death” as part of the cast of singers for the acts of 3 plays “Rusticana, Madame Butterfly and La Boheme” and the play “Los Martirios de Colón” by Venezuelan composer Federico Ruiz, These works were presented in various stages of the city as the dance and ballet academy Taormina Guevara, Teatro Juares, Teatro Alirio Diaz de Carora, Auditorium of the Italo-Venezuelan Club and the Ateneo de Boconó.

At the end of this year, he lined up to pay homage to Maestro José Antonio Abreu in a concert with the Lara State Symphony Orchestra conducted by Maestro Tarsicio Barreto at the José Félix Ribas Hall of the Teresa Carreño Cultural Complex.

He participated in Santus Group concerts and in Boleros Nights and something else at the Sala Alternativa Juan Carmona of the newspaper El Impulso.

In this institution he was part of the Youth Choir of Children Singers of the Lara State Symphony Orchestra. In the following years he participated in several musical activities in the city, such as: Voz Javeriana (1999), Member of the Choir of the Universidad Centro Occidental Lisandro Alvarado where he served as head of contraltos string (2001). — Lore Pereira

In 2005 she worked hand in hand with music teacher Behomar Rojas, who played an important role in her training and incorporated her in various musical activities in her hometown and the Venezuelan national territory, such as festivals, concerts of sacred music and stylized Venezuelan music.

In the following years, he participates in record productions of Venezuelan folk and alternative music, as well as in regional and national festivals.

It is worth mentioning the most important one held in 2008, La Voz de Oro y de la Canción Inédita de Venezuela, where he had the opportunity to share workshops and rehearsals with great singers of the Venezuelan national territory.

In the same way, he is part of several popular Venezuelan groups as a vocalist and backing vocalist, as well as participating in productions with renowned artists at present.

In 2010 he joins his performance with Venezuelan singer-songwriter Ignacio Izcaray, making several recordings, live concerts in Venezuela, such as: May 2011 (Teatro Juares) Barquisimeto, Ateneo de Caracas and Sala Corpbanca), October 2011 (Ambrosio Oropeza auditorium of the Ucla), January 2013 (concert at the Country Club of Barquisimeto, Teatro Alirio Diaz de Carora), also participated in recordings of important recordings as vocal support of the singer-songwriter.

The recognition of her vocal and artistic talent has been overwhelming, both by her colleagues, spectators and institutions.

In 2015, Lore Pereira received the Mara de Oro de Venezuela award as “Best New Artist of the Year”.

She studied at the Vicente Emilio Sojo Conservatory in 1998. In this institution he was part of the Youth Choir of Children Singers of the Lara State Symphony Orchestra. — “Lore Pereira”, born in Barquisimeto, Lara State in 1985.

Then in 2016 she received the award as “Best Tropical Artist of the Year”, recognizing her extraordinary talent and acceptance by the media.

Lore, for Salsa Escrita, the Salsera Column of Barquisimeto, International Salsa Magazine / www.SalsaGoogle.com we are proud to have you as a special guest and we would like you to tell us about your incursions into Latin music.

Well, Professor Carlos, I can tell you that I have lent my voice to important musical projects, being the only voice of the experimental group “Primigenio” and of several songs of “La Charangoza All Star”.

I am frequently called as a soloist of the Big Band “Raíces Orchestra”, led by the famous musician, saxophonist and arranger Pablo Gil.

And as for other musical genres, what can you tell us about them? As a vocalist, I have sung with important exponents of Venezuelan and Latin American music.

During these last years my voice has joined the show of great artists such as Marc Anthony, Natalia Jimenez, Marco Antonio Solis and Alejandro Fernandez on the stage of the Billboard Awards. Likewise, I repeated this experience in 2016 and 2017 with singers Luis Enrique, Farruco and Miguel Bosé, in Premios Tu Mundo.

As for recent productions, what do you have for us, Lore? I have been promoting my album “Inténtalo” where I share my talent alongside figures such as Luis Fernando Borjas, Irving Manuel, Marcial Istúriz, Chipi Chacón, Christian Delgado, Franco Lemus; all under the musical production of Jhosir Córdova.

Excellent Lore, recently the new version of the song “Callejón”, which was recorded some time ago by Arabella, was launched on the digital platforms, but we have been able to appreciate that your voice and that of Virginia Méndez, your mother, shows a lot of versatility with export quality.

Thank you Carlos for your appreciation, indeed this is a work that we are promoting, entitled “Callejón” with authorship of Catalino “Tite” Curet Alonso, arrangements by Jhosir Córdova, chorus by Andrés Brito, Gerardo “Pachanga” Araujo and my father, Édgar Pereira, on piano Johánn Morales, bass Daniel Barón, trumpets Luis “Papo” Márquez, trombones Jhosir Córdova, timbales Juan Pablo Romero, tumbadoras, bongo and bell Yomar “Caballo” Méndez, mix Daniel Barón, master Maikol Lugo, musical production and videography Jhosir Córdova and I hope everyone likes it, being able to appreciate it in my social networks or on youtube.

Lore, what are those digital platforms? My social networks are: fans page:Lore Pereira Facebook: Lorena Pereira Méndez ,; Instagram: @loresinger.

From our salsa column, we wish you continued success and continue to exalt the Barquisimetano talent and of course Venezuelan, worldwide.

Thank you Professor Carlos Colmenárez, for the support given to me and all the artists of my country, keep it up. Blessings.

Year 2021

Good morning dear ones!

I share with you the link to the premiere of my song “VUELVES” scheduled for 1pm Miami-Venezuela time.

take the opportunity and subscribe so you get the notification and you can see the video that is made with love.

Thanks.

Website de Interes: Alfredo Villamizar Alfredo Villamizar one of the most spectacular and sensational Venezuelan percussionists

Remember not to leave your house…! See you next time and let’s keep saucing!
By: Carlos Colmenárez Venezuela Correspondent

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