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Search Results for: salsa in venezuela

Betty Zapata ¨The Lady of Salsa¨

Latin America / Venezuela / Caracas

In Venezuela, Caracas, the neighborhood is a way of life with its own identity. The neighborhoods of the entire National Territory, its inhabitants, become outstanding characters. Such is the case of Betty Zapata who was born in the emblematic La Pastora Parish located in the Capital (Caracas). There he spends his childhood in a neighborhood of colonial and historical houses of Venezuela.

Betty Zapata ¨The Lady of Salsa¨
Betty Zapata ¨The Lady of Salsa¨

There are many memories of that legendary Zone, they are inevitably built by those associated with survival, preparation, development, work, love, struggle and family formation, its magic and what marked it for life… . “Music”.

My connection with music is due in part to the fact that I live in a popular area where the music that was heard was Afro-Caribbean (mostly Salsa), the parties or meetings in my house and the neighborhood were always enlivened by that type of music, the most rooted and sticky collectively, originating the most varied dancers.

In the Carnestolendas festivities, improvised platforms (Templetes) were installed to stage the most varied costume and dance contests. Leaving my childhood and beginning my adolescent stage, I participated in dance competitions, obtaining recognition and prizes that were awarded to the young people of my generation.

I attended festive celebrations (dance meetings) with my older sisters at the age of 12, not because I was a dancer, but to not leave me alone, since I was the youngest of 3 sisters, this allowed me to share with people older than me and which I was learning the different dance styles “remembering with great affection the Cayender family, made up of excellent dancers” they are part of my school and love for dance. My cadence, flavor and body movement also allowed me to learn until I had my own dance style.

The music of the moment was the Danzones, Billo’s, Melodicos and in my house my sisters listened in the 70’s to Joe Cuba, Ricardo Rey and Bobby Cruz, Eddie Palmieri, the Latin Dimension prevails, Grupo Mango, Salsa Mayor, La Banda and his Young Sauce. That stuck with me forever and I felt drawn to Salsa.

That gave me the basis to fully incorporate myself into the exciting world of music. In the Barrio salsa is something essential, if you don’t dance it, enjoy it, feel it, you’re nothing.

Attending a meeting, an event, a concert, a presentation, a party or a meeting and there is no salsa, you feel an emptiness since with it we enjoy, we share, we dance and it definitely puts us to enjoy.

Photo - Betty Zapata ¨The Lady of Salsa¨
Photo – Betty Zapata ¨The Lady of Salsa¨

In the course of my 6 decades of existence, I have not ceased to be linked to it in different facets: as an audience, spectator, guest, contestant, jury, organizer, producer and director of events.

Each of these participations has allowed me to stand out, stand out and be a well-known, popular and loved person, a reference in the organization of a good party, night events, presentations of representative groups of the world of Salsa such as:

Ray de La Paz, Herman Olivera, Frankie Vásquez, Bobbie Valentin, Willie Rosario, Spanish Harlem Orchestra, Sonora Ponceña, La Selecta, Mulenze, Carlos Cano Estremera, Julio López, Yolandita Rivera, Mambo Legends among others, and for those from the Patio: Bailatino, Rumberos del Callejón , Ensamble La Calle, Albondiga y su Pandilla, Repicao, Tributo, On Fire, La áquina de la Salsa, La Negramenta, Gerardo Rosales, Javier Plaza’s Son Risa Orchestra among others.

This has allowed me to be an obligatory reference when it comes to producing and making an event of great importance and musical quality where the Dancing Public is respected and appreciated, providing them with the comforts to enjoy an excellent show and Latin music is seen as an element of identity that belongs to all of us to live it and feel it.

I am (Betty Zapata) currently planning and developing projects in the short, medium and long term and to give you a heads-up I am giving you the scoop: I am here with my radio program to promote, support, disseminate and promote our exciting and magical world of Caribbean music.

Meet the venezuelan Oeste 11 orchestra

Latin America /  Venezuela / Caracas
Members of the Oeste 11 Orchestra
Members of the Oeste 11 Orchestra

Did you know that tropical music arises from the region surrounding the Caribbean Sea and the Antillean region of the American continent, where there is a mixture of rhythms from the African continent, fused with folklore and rhythms from the different American countries?

In this edition we can say that many music and dance lovers tend to choose Salsa and/or Tropical music, since they are musical genres that people enjoy as a couple or in a group, whether at an event, party or festival. giving it essence, life and sharing among all the members, for this reason there are many singers and members of orchestras that specialize in these genres, today we have as a special guest the Oeste 11 Orchestra from Caracas, Venezuela.

Oeste 11 Orchestra
Oeste 11 Orchestra

It was made up of young musicians belonging to the Venezuelan Orchestral Movement, among them the Venezuelan percussionist Alejandro Alfonzo who baptized it in 2007 with the name “Oeste 11” for all the musical experiences they shared since childhood, because most of their members were formed together in said parish.

It is currently made up of 13 musicians, who specialize in the musical genre “Salsa”, giving life to 2 discographies, the first entitled “AL NATURAL” that came out in 2015, consists of 8 unreleased songs and a cover. “With his songs I lie, Al natural, I forgot about you, Forget you, Medicine, You made fun of me, I have decided to forget you, My sweet friend and Dancing”

Oeste 11 Orchestra Photo
Oeste 11 Orchestra Photo
Oeste 11 Orchestra Photo
Oeste 11 Orchestra Photo

And for this month of May their second discography “Amor y gusto” will be available, which will be composed of 11 unreleased songs, and to give a preview of the new album they already presented us this March 31 their first single (theme), titled “ I want you to feel Mine”, which is accompanied by a music video that you can enjoy on her YouTube page https://www.youtube.com/watch?v=EpleKvxCg9Y.

And over the years they had the opportunity to share on stage with several well-known artists and/or groups, such as the Latin Dimension, Rafael el Pollo Brito, Proyecto A, Los Satélites, Magia Caribeña, Grupo Mango, and other national artists. of different musical genres.

Photo of the Oeste 11 Orchestra
Photo of the Oeste 11 Orchestra

Among their achievements, they mention that in the National Festival of Salsa Orchestras Dile no a la Payola de PDVSA la Estancia were the winners in 2014, they were also selected to honor the Sonora Ponceña for her 60 years of artistic career and were in the Festival Sounds Caracas.

If you want to listen to their discographies “Al Natural” and “I want you to feel mine”, they are available worldwide on the platforms Amazon, Itunes, Spotify, Tidal, Google Music, among others.

For more information:

  • E-mail: [email protected]
  • Facebook: https://www.facebook.com/Oeste11/
  • Twitter: https://twitter.com/oeste11?lang=es
  • Instagram: https://www.instagram.com/oeste11/?hl=es-la
  • YouTube: https://www.youtube.com/channel/UCR-wi3ybnoTbLH9C3-8keMA
  • Phones: +584242251360 / +584265161630 del manager Alejandro Alfonzo
Oeste 11
Oeste 11

Sessions from La Loma brings together salsa fans from all over the world in Puerto Rico

On October 5, 2024, we witnessed the third edition of Sessions from La Loma, which is meeting for the second time at the Dorado Agrotourism Park. The annual activity has already become a massive concert, on par with the great salsa productions worldwide. With just five years of launching the concept and two concerts before what was an unforgettable Saturday, Nor-Bert achieved a balanced production between veteran and new artists. The following were brought together on the La Loma stage: Luva, Juan Vélez, Manolito Rodríguez, Jota Ruiz, Jorge Yadiel Santos, Carlos García, El Gran Combo de Puerto Rico, Víctor Manuelle and José Alberto “El Canario”, at the invitation of Nor-Bert, who also gave way to Michelle Brava during her performance.

El Gran Combo
El Gran Combo

To enjoy the salsa party, hosted by the charismatic Norberto Vélez, whom the music scene calls Nor-Bert, fans came from Panama, Colombia, Peru, Ecuador, Venezuela, Spain, Canada and Switzerland, to name a few. It is a source of satisfaction and encouragement to see how salsa is still current, despite the changes that the music scene has undergone.

El Canario
El Canario

Within the framework of the changes, it is striking that the successful event has taken off with the forcefulness with which it has called us all without the direct support or visibility of the radio stations that program salsa within Puerto Rican territory. That, from the objective perspective of the salsa fan, gives more merit to the production team that Nor-Bert has surrounded himself with.

We take advantage and congratulate him, attesting to his desire to do without delegating what he feels is his responsibility. We note the international presence, stating that in this third edition the concert was filled to capacity with the rotation of the concept through YouTube and social networks. What would have sounded like madness years ago is a success story that feeds the salsa scene in a varied way without limiting itself to what could become routine.

Víctor Manuelle
Víctor Manuelle

The public that follows the salsa sound already trusts Nor-Bert and his musical management. Regarding his power to attract people, the leader and manager of La Loma tells us: “currently we have a responsibility and we are committed to continuing with this project. What began as a hobby is now an obligation that we carry out with great pride and with much love. We do it from the heart, because we receive the support of the people. We feel the affection of the people. That can be seen here, in each video that we upload and in each post.”

Nor-Bert is a multifaceted singer-songwriter. He grew and polished his musical talent in NG2. His discipline has allowed him to continue growing, when the general consensus is that the salsa scene is too difficult for singers. Nor-Bert proves that being a soloist can be difficult although possible. His success makes salsa look good. He is living proof that salsa lives on. He says: «I decided to make music. I decided to believe in myself and in my project. I decided to believe in my career. I don’t expect anyone to do anything for me. I decided that my success is in self-management. Today that faith has given me the possibility to grow, along with my team. In other words, the one who stays at home and complains that he is not working is because he is staying at home. I go out on the street, and with the boys we go to work. We go to look for something to do and that is what has given us results. Regardless of whether the radio sounds good to you or not, we continue making music. I looked for my own platform. That is what we did, that is how sessions from La Loma was born and here we are.»

Jorge Yadiel Santos
Jorge Yadiel Santos

«I continue making my music, I help the boys who are close to me so that they can also expose their talent, with the hope that this will be a springboard for many people to get to know us. The idea is that those who want to continue doing their individual projects,” he says as he says goodbye to continue moving the production. Certainly, as a collaborator of his peers and colleagues, a few months ago we saw how Nor-Bert supported Karla Mari when she was presenting her show inspired by the Queen of Guaracha, Mirta Silva, at the Teatro Tapia in San Juan.

Carlos García
Carlos García

Nor-Bert not only produces, promotes, promotes and interprets. He also makes sure that others sound at the same time that he also sounds. As you can see, he is a unique artist. We wish him good health and prosperity so that he can successfully carry out all the projects that are presented to him.

Michelle Brava y Nor-Bert
Michelle Brava y Nor-Bert

Also Read: Metamorphosis: from music to photojournalism, a reinvention without limits

Bella Martinez Puerto Rico

Ronald Borjas is a Venezuelan singer, musician and composer

Ronald Borjas is currently considered one of the greatest exponents of salsa in Venezuela with an international projection that grows every year.

He is a Venezuelan singer, musician and composer, born in Maracaibo, the capital of the state of Zulia, on November 19, 1981.

Ronald Borjas is a Venezuelan singer, musician and composer
Ronald Borjas is a Venezuelan singer, musician and composer

At the age of 10, his love for the timbal was born, a few years later, at the age of 14, he began singing as a soloist in the Bochinche Orchestra. Throughout his adolescence he stood out as a soloist in bands such as: Caribe, Asterisco, VHG and Bacanos.

He completed higher education at the Cecilio Acosta University (UNICA) where he obtained the degree of Bachelor of Music – Musical Education in 2002. In the same year he went on stage with the Venezuelan Super Band GUACO, where he debuted as a soloist and composer with the song “Te vas” from the album “El Sonido de Venezuela”.

Not only did he develop as a composer, Ronald also plays other percussion instruments such as the bass, the guitar and also the trumpet.

After 11 years as one of the main voices of Guaco, in 2014, Ronald decided to take another path and that is when the great project of his life began, developing his career as a soloist in genres such as Salsa, Bachata and Pop.

Ronald debuted as a soloist with the song “Te Doy Mi Voz” dedicated to his fans, with which he received the nomination for the Latin Grammy for “Best Tropical Song”. That same year, his musical godfather, Salsa legend Oscar D´ León invited him to his show at Madison Square Garden in New York, where he introduced him to thousands of people and baptized him as his “godson”.

That same year, he released “Te Encuentraré” a song that reached #1 on the Venezuelan radio charts Record Report and its video clip, filmed in New York, managed to enter the ranking of the most viewed videos on the HTV channel.

In 2015 he began his musical expansion to other borders, achieving success in countries such as Ecuador and Colombia where his third single titled “Dame Tu Amor” was positioned in the first places of the radio stations as well as in his native Venezuela, while in Peru, it was named the “tropical song of the summer”.

Ronald Borjas is currently considered one of the greatest exponents of salsa in Venezuela with an international projection.
Ronald Borjas is currently considered one of the greatest exponents of salsa in Venezuela with an international projection.

At the end of that year he officially released his first album “Da Capo” with an event that brought together in Caracas, Venezuela a hundred figures of the national show, as well as the press, radio and TV of the country in an unprecedented event. This release in its first weeks, managed to accumulate more than 10,000 digital downloads on his official website www.ronaldborjas.com.

“Da Capo” had valuable collaborations and a first featuring with his godfather Oscar D´León, with whom he recorded “La Quiero Para Mi”. In addition, this album has songs by Amaury Gutierrez, Robert Vilera and his uncle Neguito Borjas, among others.

In 2016 he began releasing his song “Cántalo” which quickly became an anthem of joy and managed to position itself in the first place on Venezuelan radio. That year he won several national awards of great importance such as “Mara de Oro Internacional”, “Cacique De Oro”, Explosión Creativa and Supremacy, all of which recognized him as the “Salsa Singer of the Year”.

That same year he signed a contract with Sony Music as an artist from the Andean Region and embarked on his first international concert tour entitled “Da Capo tour” with which he visited Aruba, Panama and several cities in the United States.

In 2018, he released “Loco por Volverte a Ver” a song he wrote with Nacho Mendoza, Cáceres and Sharo Torres. He also made his second featuring with the “Caballero de la Salsa” Gilberto Santarosa with whom he released “Ellas te van lleva” the first collaboration with an international artist that also managed to position itself as number one on the radio charts.

Ronald Borjas is currently considered one of the greatest exponents of salsa in Venezuela
Ronald Borjas is currently considered one of the greatest exponents of salsa in Venezuela

Shortly after, in 2019, he received a double nomination for “Album of the Year” with the song “Lo que pase aquí” as one of the songs on Tonny Succar’s album titled “Más de Mi” and “Salsa of the Year” with the song “No Queda Nada”. In addition to the collaboration he did with “Quintero´s Salsa Proyect” which was nominated for “Salsa Album of the Year”.

Also in 2019 he released his second album entitled “Bailamos Otra Vez” where he recorded songs of his own, as well as those of Servando Primera, Oscarcito and Amaury Gutiérrez. From this album come hits such as “Amor Demente” “Estoy Dispuesto” “Tu y Yo Tenemos” “Te Quiero para Mi” among others.

Shortly after he announced his collaboration with another former Guaco partner, Nelson Arrieta with whom he released the song “Sobran Los Momentos” which also gives name to the tour they would do together where they traveled through countries such as Argentina, Chile, Ecuador, Mexico, Colombia, Spain, Peru, Panama and the United States achieving great acceptance by the public.

He started the year 2020 with several collaborative releases. “Para Ustedes” from the album origenes where he participated as a guest and achieved #1 on the radio in Venezuela, then he released the song “Juegos Eróticos” with Victor Muñoz and promoted it in his country with great acceptance.

The “pandemic” stage begins and confinement did not stop him. In March he releases the version of the song “María Antonia” by the Venezuelan singer Gualberto Ibarreto, in April he releases “Aunque Parezca Extraño” with Manuel Petit who invites him to this collaboration. In May, together with his uncle Neguito Borjas, Jorge Luis Chacín and Nelson Arrieta they join in a project entitled “Los Mágicos”. In June “Ahora Me Llama” comes out, a song he had recorded for Rumberos del Callejón.

As if that were not enough, in July he records an intimate concert where he invites Victor Muñoz, his uncle Neguito Borjas and Nelson Arrieta to release it as a gift to his fans through his YouTube channel.

He closes the last months of 2020 with the song “Mía” written by Ronald and Salvador Solano that became the anthem of the ´Zumba´ reaching several places in the world. After this, he released one of his songs, “Ya Lo Decidí,” with which he again achieved first place on the radio and was accepted by the entire public.

He started 2021 as a special guest at Gilberto Santarosa’s concert at the Filmore Theater in Miami, where they performed the song “Ellas Te Van Llevando” together. Months later, he released the song he recorded as a duet with José Alberto “El Canario” entitled “A Mi Me Gusta” which quickly managed to position itself on the main playlists of digital platforms in the world. He closed that year with the song “Dime Cómo Hago” which he recorded with Nelson Arrieta and Oscarcito, a salsa that took over the public’s taste and today is one of the most chanted in his concerts.

2022 started with another important collaboration with Motiff, a song titled “Me Descontrola” which quickly entered the top spots on radio billboards and digital platform listings, and was also the song chosen by the renowned company Zumba to use as the official song at its world events.

In 2022, he also launched a very ambitious musical project that he carried out with his friends and fellow countrymen Adelmo Gauna and Nando De La Gente called “Los Pikis” with which they released a series of videos where they compiled erotic salsa hits from the 80s and 90s. Such was the success that in just two months they achieved more than a million views on YouTube.

In May 2022, the live concert titled “Sobran Los Momentos” premieres where Nelson Arrieta and Ronald Borjas invite the founder and lead voice of Guaco, Gustavo Aguado, and together perform several of the hits of the Venezuelan super band, such as “Vivo” “Pídeme” “Eres Más” and “Lo Eres Todo”. Oscarcito was also there performing his hit “Si Tu Me Besas” and the one he has with Arrieta and Borjas “Dime Cómo Hago”. All this incredible material can be enjoyed on the official YouTube channel of Ronald Borjas and Nelson Arrieta.

To close the year, he released the song “Se prende el Parampampan” with his musical friend, Acosta, a fun salsa that unites their musical styles, which together with a video recorded in Puerto Rico, managed to enter the public’s taste, turning this song into an anthem for Venezuelan parties. For his part, Ronald Borjas released a solo single titled “Los Vecinos” which is accompanied by a humorous video directed by Alex Galán.

2023 began for Ronald Borjas with his third featuring with an international artist, this time with the Puerto Rican legend, Tito Nieves. A romantic salsa titled “Te Busqué” that was accompanied by a video where the two singers can be seen in a performance and story. The video currently has more than half a million views on Ronald’s official YouTube channel.

Ronald Borjas
Ronald Borjas

Months later, Ronald reunited with his cousin Luis Fernando Borjas and recorded the song “Cuestión de Tiempo”, which was widely accepted by the public, surpassing two and a half million views of the video and positioned itself as one of the most listened to songs by “Lo Borjas” on digital platforms. This name gave rise to a joint tour with which they have traveled to the main cities of Venezuela, achieving sold out in each one of them.

He closed the year with a great concert “Live in Miami” where he reunited several of his musical colleagues and friends, such as Oscarcito, Victor Muñoz, Motiff, Los Pikis and for the first time since their separation, Toto and Beet from the group Caibo joined together with Ronald, performing the hits “La Despedida” and “La Promesa”. This great reunion of artists can be found on Borjas’ YouTube channel and has also surpassed more than 600,000 views in less than a year.

2024 began with his fourth song in a duet with an international artist, this time with the Nicaraguan, “the prince of salsa” Luis Enrique with whom he recorded “Y Si Mañana”. A great launch was made through the media in Venezuela and it has been a song that quickly became the favorite of the public of both singers and in a few weeks it was positioned in the main salsa lists on Spotify.

After this success, Ronald begins his “Tour LATAM 2024” through Colombia, Chile, Argentina, Peru, Panama and Uruguay, countries where he managed to sell out all his performances and reunite with his public after several years. The success of this tour will soon take him to Europe where he will be performing several shows in Spain and other countries that have not yet been announced.

Also Read: Tribute to Johnny “Dandy” Rodríguez Jr. His first recording was professionally with Tito Puente in 1964 and was titled “Exciting Rhythm of Tito Puente”

Juan Sebastian Bar “The Temple of Jazz and Salsa in Caracas”

In the heart of the city, there is a refuge of sophistication and art: Juan Sebastián Bar.

Delight your palate with our cocktails, each a fusion of classic flavors and contemporary notes, while live jazz and salsa create the most special melodies.

In the heart of the city, lies a refuge of sophistication and art, Juan Sebastián Bar.
In the heart of the city, lies a refuge of sophistication and art, Juan Sebastián Bar.

Aldemaro Romero, Alfredo Sadel, Billo Frómeta, Dámaso Pérez Prado, Tito Puente, Bobby Capó, Pedro Vargas, Leo Marini, Libertad Lamarque, Ray Barreto, Lucho Gatica, Olga Guillot, Marco Antonio Muñiz, Julio Gutiérrez, Vicky Carr, Armando Manzanero, Sergio Mendes.

They all passed through Juan Sebastián Bar, the so-called temple of jazz, but which is actually a brotherhood of music lovers. For 43 years it has been a reference in Caracas’ nightlife, even with its ups and downs. Every night, from Tuesday to Saturday, it offers a space for disconnection.

That brick cave, with its cork walls and the bar illuminated with bottle bottoms, has its anecdotes, the first one sinceevery night the famous saxophonist Victor Cuica threatened them and the second one. It stars the maestro Aldemaro Romero in a taxi heading to the place, one of his usual places to eat and drink.

The taxi driver who is already approaching the place located in El Rosal, comments: “poor those people who could not complete the facade and left it in bricks.” The scene speaks of that ostentatious and cosmopolitan Caracas of the seventies and eighties. The truth is that over the years the area was transformed into a financial district of large glass towers and the two-story brick house became the after office on Venezuela Avenue.

The name of the establishment, founded by Eleazar López Contreras -yes, the grandson of the former president of Venezuela- is a play on words with the name of the composer Juan Sebastián Bach, who holding a pair of cutlery serves as the logo for the business, under the design of Jorge Blanco, the famous illustrator who created the character of the Castaway.

In choosing the place, they considered other equally humorous options such as Bar Thoven.

The musical repertoire ranges from jazz to salsa. In the place you can listen to virtuosos of these genres such as Frank Sinatra, Ella Fitzgerald, Tonny Bennet, Héctor Lavoe and Willie Colón, among others.

Alfredo Naranjo, a percussion virtuoso who has left his mark on the international music scene, will delight us once again with his incomparable talent.

Alfredo Naranjo, a percussion virtuoso who has left his mark on the international music scene, will delight us once again with his incomparable talent
Alfredo Naranjo, a percussion virtuoso who has left his mark on the international music scene, will delight us once again with his incomparable talent

He recently participated in the Chicago International Festival and has received a Latin Grammy nomination for his unparalleled percussion performance on the album: Soy Puro Teatro: Tributo a La Lupe by Mariaca Semprún and with her, he also recorded a version of the gaita María la bollera.

Considered one of the greatest exponents of salsa and Latin jazz, Alfredo Naranjo has a long career that began at an early age at the Conservatory of Music of the National Youth Orchestra.

In 1986 he joined the Gran Mariscal de Ayacucho Orchestra, and then continued his training at the University of Long Island, New York.

He has played with artists such as Dave Samuels, Tito Puente, Ray Charles, Alex Acuña and Carlos “Nené” Quintero, and groups such as Guaco and Ensamble Gurrufío. Cheo Feliciano referred to him as “the best vibraphonist in salsa.”

He has been the leader of El Guajeo, a fundamental piece of contemporary Caracas. He has recorded albums such as Cosechando (1993), A través del tiempo (1997), Vibraciones de mi tierra (1999), Alfredo Naranjo y El Guajeo I y II (2001 y 2006), México Music Fest (2011), Lado A Lado B (2015) and Be Jazz Sessions (2018), an album that was awarded at thePepsi Music Awards in the Jazz Album category.

Enjoy a unique evening in a sophisticated atmosphere, where the passion for music is breathed in every corner.
Let yourself be seduced by the enveloping rhythms of Latin music in a sophisticated atmosphere.

Every Wednesday, Dj. Augusto Felibertt transports us through a unique musical journey.

Every Wednesday, DJ Augusto Felibertt takes us on a unique musical journey.
Every Wednesday, DJ Augusto Felibertt takes us on a unique musical journey.

We look forward to seeing you at @Juansebastianbar to enjoy an unforgettable evening!

Wednesday to Saturday from 5:00pm on Venezuela Avenue and Mohedano Street, El Rosal.
Reservations at 0414-3080587

Also Read: Gato Barbieri was an excellent and virtuoso Argentine saxophonist par excellence

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.