Interviews

Here we have Salseros With Attitude

Alex, Jairo, and Andrés in Canadá

Salseros With Attitude is a salsa band based in Toronto, Canada, whose Latin music scene is gaining strength as the years go by.

We got to work and contact these talented young people to learn about the band’s history and what their lives have been in the North American country with the profession they are in.

We spoke with Alex Naar, Jairo Acuña and Andrés Magno, who had a lot of highly valuable information to provide to this conversation about music and Latin culture in general. Here are the most relevant details of the interview with three of the main members of Salseros With Attitude.

Alex Naar from Salseros With Attitude — Saxophonist and vocalist Alex Naar performing on stage

How Alex and Jairo started in music

August 10, 2023 was the day chosen to meet with these musicians via Zoom and the first to speak was Alex Naar, saxophonist and vocalist of Salseros With Attitude, who greeted us and welcomed the opportunity to talk to International Salsa Magazine.

When asked about the group’s beginnings and how its members met, Jairo Acuña, the orchestra’s conguero and percussionist, indicated that, in his own personal case, his first steps in music were through the saxophone, an instrument that brought him closer to what would become his great passion decades later.

The musician said that he always liked rumba and salsa percussion, which led his parents to believe that a pair of conga drums would be a very fitting present for their young son, and well, they were right. In addition to the congas, there were other percussion instruments he learned to play in church, which served as stepping stones for Jairo to further advance his career.

Another great stepping stone in his musical growth was the Cuban teacher and musician Jorge Luis Torres ”Papiosco”, who was one of his great mentors and taught Jairo everything he knew, to the point that today he still has much respect for him and considers him an important reference to follow

As was the case with Jairo, Alex also learned a lot about music in church, but he turned to guitar playing. His big leap to professional music was a friend of his who invited him to join a merengue group, a genre he had never played before in his life. However, he accepted the challenge with the best of mind and began formally studying music to acquire the academic knowledge he knew he would need later on.

Later, Alex made the leap to playing and doing backing vocals in the salsa genre, which is still his greatest specialty. He said laughing that many of those who know him would never think that he started in this world with merengue, but he is very glad he did, since today his greatest passion is also his profession.

Alex, Andrés, and Jairo from Salseros With Attitude — Andrés Magno, Alex Naar, and Jairo Acuña from Salseros With Attitude

Beginnings of Salseros With Attitude

As for the beginnings of Salseros With Attitude, Alex let us know that a DJ who was a great friend of them, Oscar Betancourt, connected them with the hip-hop group Los Poetas, which offered them to serve as a backing band for some of its live events.

By having to play together with this and other bands, Alex, Jairo and Andres noted that they had much chemistry between them and got along very well musically speaking, so they decided to form their own group to see how it went.

Then, Andres, who had just joined the Zoom meeting, was the one who gave the band the name of ”Salseros With Attitude”. The Uruguayan-born Canadian drummer and multi-percussionist, who inherited Uruguayan music and values from his parents, entered the artistic world with typical and folkloric orchestras during his teenage years, until he discovered that his thing was Latin American tropical music, more specifically salsa.

After traveling to several stages and performing in activities together, they ended up being part of an orchestra and a very strong brotherhood that holds them together.

Why Canada?

When we wanted to know why they chose Canada as the place to establish their orchestra, Andrés laughs and says that he had no choice, since his parents moved there. It was the country where he was born and where he has always lived.

Jairo, for his part, was born in Panama, but he had no choice either because his parents moved to Canada when he was only seven years old. Although he is extremely proud of both nations and always mentions them when asked where he is from, he emphasizes that he was raised in a Latino household with Latino values in which the Spanish language was never lost.

Alex was born in Panama, but also points out that his parents decided to move to Canada and he has been living there ever since.

while the decision to make life in Canada was not taken by them, the three artists keep living there by choice and every day they thank their parents for choosing this destination, otherwise they would not have had the opportunities they have both personally and professionally.

Jairo, Andrés, and Alex at The Lula Lounge — Jairo, Andrés, and Alex from Salseros With Attitude outside the Lula Lounge

Original music and covers

Most of the time, the music and arrangements come from Alex’s ingenuity, but there is no lack of good ideas and contributions from Jairo and Andrés in order to beautify and improve the work already done. However, there are times when the last two can have a specific idea with which Alex, in his words, ”plants the seed” to grow a beautiful oak tree.

The Panamanian artist highlighted Andres’ role with regard to covers and they two make the necessary arrangements so that their versions are not remotely similar to the original songs.

He also revealed that one of the soon-to-be-released songs was written by the singer of Salseros With Attitude, Venezuelan Albany Caldera. The lyrics are hers and it was Alex who created the musical arrangement.

Event planning and music classes

The planning of events has not been a simple matter, since the members of Salseros With Attitude know that they are in a very competitive environment with many groups and few festivals and places to play. That is why they are always in search of opportunities outside those spaces such as corporate events, weddings and other shows not included in the world of entertainment. That has led them to opt for the production of events focused on these more private activities.

As regards the teaching of music, they have been blessed with the possibility of going to schools to perform for children in a dynamic and interactive way. They also get used to covering children’s songs in salsa and cha cha chá so that the little ones feel connected and identified with what they hear and, therefore, learn in a simpler and more friendly way.

Conclusions

After having listened carefully to each of the interventions, it is evident that these young musicians have a very powerful brotherhood and are in sync with one another.

It is really admirable that they know and feel how special they are compared to other groups of this kind and that trust has led them to the success and popularity they have achieved over the years.

From International Salsa Magazine, we wish them the best and hope that Salseros With Attitude keeps growing to infinity in all possible areas and takes Latin culture to the top.

Salseros With Attitude and Adonis Puentes — Salseros With Attitude accompanying Cuban singer Adonis Puentes

Eddie Ortiz & Son Caribe here in ISM

Eddie and his story

Latin talent has expanded all over the world to the point that there is a significant presence of these groups in Hawaii. Today we have talked to Eddie Ortiz, one of its leaders, who tells us his interesting story.

Eddie Ortiz, a New Yorker of Puerto Rican descent, began his journey through music when still a child, which led him to become the musical director of one of the main Latin orchestras in Honolulu.

The following are the most salient aspects of his life and musical career.

Eddie and his trumpet — Eddie Ortiz with his trumpet

The Armed Forces and moving to Hawaii

Eddie’s first contact with music was in school, when he began taking trumpet lessons for a few years until he moved with his family to Tampa, Florida, where his life would change radically.

While there, he joined the Navy and served for more than 20 years, time in which the artist took the opportunity to join the Marine band and hone his skills as a musician.

It was in those years he served as a trumpet player and played for several military bands being in the armed forces.

During his military career, he was forced to visit many countries and Hawaii was his last stop. About three years before retiring, he decided to create Eddie Ortiz & Son Caribe, a group he still plays with today.

As for Hawaii, he liked the place, the weather and the people so much that he did not want to return to the United States. That was over 27 years in total. He still thinks it was the best decision he could have made personally and professionally.

Eddie Ortiz & Son Caribe

Something very interesting about Eddie Ortiz & Son Caribe is that they play Latin music, but most of the members are not Latino. The group has people from Japan, China, Portugal and Hawaii. In fact, some of them were with Eddie in the navy and, today, support him in this great project.

A very particular case is that of Cynthia Romero, the band’s vocalist, who was born in Manila, Philippines, and speaks six languages, but Spanish is not one of them. However, she is perfectly capable of singing in that language without any problem, since she practices a lot the songs at the phonic level to avoid mistakes.

Whenever there are original songs, Cynthia usually asks Eddie what a song is about and he explains it to her in detail so she can perform it and live out it properly. She also takes the trouble to translate all the content and learn it to avoid any failure in the studio or on stage.

In the case of the genres, a different level of preparation for each one is always required, so Eddie and Cynthia always rehearse alone at first, while the musicians prepare themselves separately. It is then that they all join together to see how the band sounds as a whole.

Eddie in a studio — Eddie Ortiz playing his trumpet in a studio

Learning from other artists on stage

The members of Eddie Ortiz & Son Caribe have had the opportunity to share the stage with Ismael Miranda, Celia Cruz, Johnny Polanco, Tito Puente Jr, Luisito Rosario, and many more. When asked what he and his musicians have learned from these great artists, Eddie replied that the opportunity to accompany these personalities and open their shows have been a blessing and an immense honor.

”Each one of these artists has a very unique style and, whenever we accompany one of them, there are always new things to learn in order to be able to interpret those styles in the future. All of these things that we see in others are incorporated into our own music as we see fit” said Eddie.

The media’s role in his career

With respect to the media, Eddie Ortiz & Son Caribe has had a presence in various magazines and channels such as Honolulu Magazine, KS TV, 88 Tee, University of Hawaii Sports Television, among others.

Eddie said they did not expect this media exposure, but it has been very well received. They have been asked to make music for one or two radio stations or channels, which has given them the opportunity to demonstrate their talent and be known among a wider audience.

The best thing is that this gave them the opportunity to explore other genres, as the aforementioned media have asked for pop, traditional Hawaiian music and other genres requested at that time.

Original music and covers

Eddie also told us that his band usually performs live on various entertainment places about four times a week, so they should try to have a repertoire as different as possible every night so as not to bore the audience.

Regarding covers, there are always certain songs that people usually ask for, so the band always takes them into account to satisfy those attending.

They also try to make a balance of all the genres they play such as salsa, bachata, merengue, cha cha chá, cumbia, Latin pop and many more.

Eddie and his band — This is Eddie Ortiz & Son Caribe, the whole band

Tours

Although the band’s strength is in Hawaii, their audience is not centred on the island and they have also managed to tour Asian countries such as Japan, Korea and the Philippines. In those places, the reception of the public towards Eddie Ortiz & Son Caribe has been phenomenal because there are many lovers of Latin music and culture in general there.

Because of this, these countries usually have relatively large salsa events and festivals where they always take this band and other groups of this kind into account. Of course, they are also supported by dancers and DJs in order to liven up the atmosphere even more.

Eddie remembers attending an event called ”Isla De Salsa”, which featured El Gran Combo De Puerto Rico, Juan Luis Guerra, Havana De Cuba and many others. This shows how much Latin music is valued in those places and the large number of followers it gathered.

To end the conversation, Eddie pointed out that they have a large audience in Colombia, Ecuador and Mexico, so they also have plans and are making the appropriate arrangements to go there soon and meet their fans. They will also perform an anniversary concert to celebrate the 25th anniversary of the foundation of the orchestra and will have Luisito Rosario as a guest.

Tempo Latino: Creating Connections Through Music

An Interview with Eric, Founder of Europe’s Premier Latin Music Festival

On the last week-end of July, a festival celebrates Latin and Afro-Cuban music and brings thousands of music lovers to a small town in France. Eric, the festival’s creator, shares its origins, inspirations, and evolution.

Eric Duffau showing a photo of Compay Segundo

Since its inception in 1994, the Tempo Latino festival has welcomed incredible artists to this small town in the Southwest of France.

Creating a Musical Oasis in Vic-Fezensac

Having lived across France, Eric settled in Vic-Fezensac, where he felt the need to create something beyond work. His passion for Latin and Afro-Cuban music led him to start Tempo Latino, aiming to provide what he missed – concerts of these genres.

A Journey of Music and Discovery

Eric’s radio inspiration and his love for vibrant rhythms ignited the idea for a music festival. He yearned to introduce others to the music he cherished, giving birth to Tempo Latino in 1994. The inaugural edition featured Fatal Mambo and Mambomania, attracting 2,800 attendees. Now the festival attracts over 10,000 people.

Eric’s selection process for artists is fueled by genuine connections, resulting in a diverse lineup that weaves different styles into a harmonious experience. His curation creates unique narratives each night. Pairing artists with contrasting energies, like Lila Downs and Cimafunk, creates a captivating tapestry that reflects the festival’s essence. Eric’s journey involves tireless pursuit and strong artist relationships. From Bernard Lavilliers to Excelencia, his commitment to music’s magic and meaningful collaborations remains steadfast.

A Melodic Journey Unfolds

The festival’s theme guides its trajectory, from Africa’s heart to New York’s energy. Lavilliers’ Paris and the Caribbean’s vibrancy unite through music, creating a diverse yet cohesive experience.

In a digital era, Tempo Latino reminds us of music’s power to unite. Eric’s dedication and knack for blending genres into harmonious narratives continue to resonate.

Tempo Latino: 28 Years of Latin Rhythms, Community, and Artistry

The charm of Vic-Fezensac, a small town in France, transforms every year as over fifty thousand people gather for the renowned Tempo Latino Festival. In an exclusive interview, Eric, the festival’s creator, discusses the intricacies of managing such an event in a local community and the relationship it shares with the town.

Mural for the entrance of the 2023 Festival, by Martin, a local graffiti artist.

Martin, the local graffiti artist, putting the final touches on the entrance mural.

Local Community and Involvement

Eric sheds light on the local engagement, emphasizing that while not everyone participates, the festival is supported by some local partners. What brings him contentment is the transformation he witnesses each year as the town welcomes an eclectic crowd of festival-goers. The festival’s vibrant audience, composed of diverse backgrounds, gives life to the town’s streets and squares in ways that were once unimaginable.

Eric reminisces about the support he received from the former mayor, Jean Arnaud, whose open-mindedness and appreciation for the festival’s diverse attendees left a mark. Jean Arnaud’s encouragement and acknowledgment of the festival’s contribution to cultural diversity added an emotional connection between the festival and the town.

Fostering Relationships with Artists

Eric’s dedication to music and fostering connections with artists has been at the heart of the festival’s growth. He shares anecdotes about musicians like Oscar D’Léon and Celia Cruz, who have left an indelible mark on the festival’s history. These relationships, he emphasizes, are more than business; they’re rooted in mutual respect and genuine affection.

Overcoming Challenges

Throughout its 28 editions, the festival has faced numerous challenges, both financial and logistical. Eric reflects on early deficits, weather-related disruptions, and organizational intricacies. Each year’s success has hinged on meeting these challenges head-on, often pushing the festival to its limits.

The Ever-Evolving Vision

Eric’s vision for the festival’s future remains unwavering – bringing together people from diverse backgrounds through music. He acknowledges the changing landscape of music and dance styles, highlighting the importance of maintaining a balance between cultural integrity and evolving tastes.

Looking Ahead

With the 30^th edition approaching, Eric envisions continued growth while staying true to the festival’s roots. He expresses his desire to bring acclaimed artists like La India and Carlos Santana to the stage, continuing the legacy of diverse and passionate musical experiences.

In the grand tapestry of the Tempo Latino Festival, Eric’s passion, dedication, and genuine relationships have woven together a cultural masterpiece. The festival remains a beacon of unity, showcasing the power of music to transcend boundaries and create shared experiences. As the festival moves towards its next milestone, it stands as a testament to Eric’s unwavering commitment and the enduring magic of Latin and Afro-Cuban rhythms.

Mark your calendar and plan your trip for the 2024 Tempo Latino on the last weekend of July 25 to 28, 2024.

Visit for more information

Puerto Rican singer and talented sonero Charlie Maldonado

Interview with Charlie Maldonado

José Charlie Maldonado Rodríguez, artistically known only as Charlie Maldonado, is a Puerto Rican singer who has a great talent as a backup singer and sonero, which he has been developing throughout a prominent and very successful career in the world of music.

After having read his biography and being interested in the journey he has been on in salsa, we decided to contact him and arrange a conversation in which we could learn more about him and everything he has done to get here. Next, is a little bit of Charlie’s beginnings and, later on, everything he told us.

Charlie talked to us — Talented Puerto Rican singer Charlie Maldonado, who kindly accepted to talk to us

Beginnings

Charlie was born on October 4, 1964 in the city of San Juan, Puerto Rico. At a very young age, he was always exposed to boleros and salsa music, as his father belonged to a musical trio that was very popular at the time.

For those years, he listened to Ismael Rivera, Cheo Feliciano, Gilberto Monroig, Danny Rivera, Marco Antonio Muñiz, among others. Charlie said that, with such references at that time, it was impossible not to be enchanted by the music, so his interest in this branch of the arts grew and grew over time.

His interest got to the point where he wanted to learn to play percussion instruments such as the tambourines, the maracas, the drums and, most especially, the bongo (it was the first instrument Charlie learned to play).

Although he does not consider himself as the best bongo player of the world, he is believed to be very capable of playing it efficiently and delighting the listening audience. Most interestingly, he did not achieve this level through formal academic training at an institute, but through constant practice at ”rumbones de esquina” (congregation of people who play music, dance and drink alcohol on a street corner), school activities, family gatherings and Christmas parties.

These informal activities in which he was able to participate gave him the opportunity to develop as an artist from a very young age. In addition, his father and other musicians in the family helped him a lot in this process. The magic you feel when you play music, the family warmth and interaction with the public are not learned in any academy,” said Charlie.

Charlie at rumbones — Charlie Maldonado practiced his skills at ”rumbones de esquina”, school activities, family gatherings and Christmas parties

The Saljaztet

The first opportunity for Charlie to play in a professional group came with The Saljaztet in 1990 thanks to its founder Bobby Concepción, who saw him singing in one of those street parties and believed in his talent and what could be done with it.

Bobby is an industry veteran who has worked with many orchestras such as Orquesta Panamericana and La Orquesta del Maestro Willie Rosario. Being around him taught him a lot and he gained a lot of experience by seeing him in action on stage.

He even taught him some vocal and instrumental techniques to apply in his performances.

Charlie keeps the best memories of this group, its director and his colleagues. He is extremely grateful for everything he learned from them and continues to apply many of these things today.

Osvaldo Núñez, Sammy Marrero, La Selecta and more

”Every human being who comes into our lives has a lot to contribute and teach us. Lord made is different, so all the musicians I’ve worked with have taught me different things” said the artist.

Osvaldo ”Cuchón” Núñez is a brilliant musician who was very dynamic on stage. He was able to play the trumpet, do chorus and lead at the same time. He performed all of these functions excellently, which is why Charlie paid too much attention to what he was doing and copied him.

Raphy Levitt from La Selecta de Puerto Rico was an extremely regimented person who ran the orchestra very well and was excellent for business. He had an almost military discipline and was extremely picky about his musicians and vocalists, to the point that he made them rehearse separately depending on their roles on stage.

Levitt, Marreno, ,Núñez, and Charlie — Levitt, Marrero, and Núñez were very important in his career

In the case of Sammy Marrero, he was always at the height of Levitt’s demands and sometimes exceeded them. In addition to being extremely disciplined, he always lived up to what was required of him on each project and even a little more. He even worked with him when he had his own orchestra, a period in which Charlie learned even more from him.

On this subject, the singer concludes that ”The personalities mentioned have taught me three fundamental things: discipline, perseverance and respect for the public”.

Solo career

The idea of becoming a soloist was always on his mind, but it was not until 2016 that he was able to carry it forward. The previous year, in 2015, the maestro Raphy Levitt unfortunately passed away, at which time Charlie had some songs recorded.

He was already thinking about becoming independent and creating his own musical project, but had not decided to leave the orchestra until the death of Levitt. That is when he got hands on work and finished the record production he had already started.

In 2016, he launched his first solo project entitled ”Dueño de Nada”, whose songs are mostly written by Charlie Ramos. The only cover in the album is precisely ”Dueño de Nada”, which was written by Manuel Alejandro and masterfully played by José Luis Rodríguez ”El Puma” in the 1980’s.

His most recent album is entitled ”Vida Artificial”, which was released in September last year and addresses very interesting and current issues. The single that gives its name to the whole album, ”Vida Artificial”, ”is perfect for today. Phones, tablets and computers are damaging everyone’s mind. There are families who sit at the table, but don’t even talk to each other focus their attention to electronic devices. Technology is important, but we can’t be connected to it all the time. That was the message we wanted to bring with Artificial Life” said Charlie.

Charlie on stage — Charlie Maldonado singing on stage

Future projects

Charlie is about to release a song titled ”Señora Rumba” written by Eduardo Saya. The material has already been recorded and Charlie and his team are working on the video clip, which has a few shots filmed. It is expected to be released this August.

Likewise, he is working on his concerts and private presentations in Puerto Rico, but some opportunities are opening up in Colombia in the future.

También lee: We spoke with Andrea Chaparro from Lulada Club

Founder and owner of Guapacha Productions Gil Tower

Talk with Gil Tower

From this platform, we have had to interview many famous Latinos who have left their countries and Latin culture in general on high, but today is the turn of a very special one. We are talking about the talented Venezuelan musical director and multi-instrumentalist Gilberto Torres, better known as Gil Tower in the artistic environment.

Thanks to a mutual friend, we have managed to make contact with Gil Tower, who from the beginning has been very accessible and willing to share everything related to his work in the music industry and his contribution to the Latin cultural scene, so we are very grateful to him for giving us the opportunity to hear his great story.

Below, we share the topics covered in a conversation that was as enjoyable as it was enlightening.

Gil talked with us — Talented musical director and multi-instrumentalist Gil Tower kindly talked with us

Musical beginnings in his home country

Gil Tower always knew that he wanted to devote himself to the world of music. When he was about five years old, he began watching television programs related to classical music and zarzuela. Several of his aunts were zarzuela teachers and took him to see zarzuela orchestras, which was great for him. In fact, several of those musicians he got to see play on these occasions ended up teaching him when he began preparing to become an artist.

One of the most important institutions in the training of Gil is the National System of Youth and Children’s Orchestras and Choirs of Venezuela (El Sistema), where he was trained directly by maestro José Antonio Abreu, a fundamental part in the path which this young musician would take later in his career.

He joined the children’s orchestra, advanced all the way to the youth orchestra and finally reached a more professional level in the national orchestra. At about this time, Gil recalls that ”maestro Abreu always said that we were rich because we had an instrument in hand and could change the world through music. As a child, I didn’t understand what he was getting at. Now I do understand and I think he was absolutely right.

”Abreu was a unique influence on me because he transformed me as a person and musician. He also made me become a leader, as he had always wanted me to be,” he continued.

Learning from the groups he was in

As to the learning acquired in the many groups he worked with, Gil singled out Carlos Rojas, who was a musician and jazz lover. Carlos took the initiative to give a workshop in La Pastora (a very important area of the city of Caracas, Venezuela).

Gil with his flute — Gil Tower with his flute

As a teenager, Gil used to go to La Pastora to learn to improvise with Carlos in salsa, as he liked this genre so much ever since. This is how he started learning about harmonies and taking his first steps as a composer.

When given the chance to play with the group Los Morrillos, he learned a lot about gaitas and other Venezuelan rhythms from the western region of the country. In the case of the group Madera, he learned (and keeps learning) a lot about Afro-Venezuelan music in general.

After that, he met Jesús ”Chucho” García, who is an intellectual, activist and author of several books on Afro-Venezuelanity. Together they formed a group called Cimarrón, with which they represented Venezuela at the International Jazz Plaza Festival in 1989. To date, they are still very good friends and continue to learn about this great musical branch from one another.

Why move to Germany?

His initial plan was to move to the United States to continue his studies in Berkeley, but he was unable to obtain the required visa at the time. However, that would not be the end of his dream.

It turns out that some friends of his from the group Madera went on a Germany tour and stayed to live there. Then, one of them, Felipe ”Mandingo” Rengifo offered him to join them to work in that country and try to be admitted in one of their conservatories. At the time, Gil only had a saving of $1,000, with which he took a gamble.

Although he had to play in the streets and wash bathrooms at the beginning, he achieved his goal of entering a conservatory, an institution that gave him the opportunity to fix his papers to have a legal status in Germany. Having solved this inconvenience, he was able to focus his attention on his musical project Guapacha (name in honor of a great Cuban drummer who lived in the parish of San Agustin del Sur, Caracas).

All this experience was preparing him for when he could finally achieve his goal of going to the United States.

Gil and Guapacha — His project Guapacha was named after a great Cuban drummer who lives in Caracas

Arrival in the United States

While still in Germany, Gil was invited to participate in a jazz festival in the United States, specifically in Montana. He did so well that he amazed many musicians with whom he shared the stage that day and exchanged contact information for future events.

Later, he managed to play in San Diego and Boston, where he had the opportunity to share the stage with the Boston Power Orchestra and meet Danilo Pérez, Dizzy Gillespie’s pianist. The latter, in turn, recommended him to maestro Tito Puente, whom he met shortly thereafter.

This was how the artist managed to build a very respectable reputation in the industry through his talent. This is how he ended up playing with ”half the world” and building a great prestige as a musician and composer.

In addition to singing and playing multiple instruments, Gil has also taught low-income youth in order to spread the knowledge he has gained throughout his career. He even created an orchestra composed of children whose parents have no resources or documents in order to help them learn music and provide them with better work-study opportunities in the future. Some have even got into college and obtained scholarships thanks to this knowledge.

Parallel to these activities, he began composing and making arrangements for other artists who began to require his services.

Guapacha Productions

On the subject of Guapacha Productions, Gil says that the idea came when he began researching on the music industry, licensing, distribution and other things.

The musician saw an opportunity to achieve his dreams during the pandemic, which is when he noticed that many artists had no idea how to register a composition and how other necessary licenses to collect their royalties from their music works.

Gil, Guapacha, and major labels — Guapacha was created for the purpose of becoming independent from major labels

Noticing the ignorance of many young talents about the industry, he created the company Guapacha Productions, which is responsible for the musical production and arrangements for artists signed to this label.

When asked how the economic issue was handled for artists who do not have the resources to launch their career as it should be, he explained that there are three types of music distributors: major labels, labels created by the artists themselves and independent companies like Guapacha Productions. We are a group of independent artists who created our own label and we are trying to have our own distribution, so we would not be obliged to negotiate with any big distribution company” explained Gil.

Along with that, it is Guapacha Productions that will make agreements with Spotify, iTunes and other digital platforms to distribute the music of its artists without intermediaries.

The company has been so successful in these efforts that its name will soon be part of the Latin Grammys, which means that the talents signed to the label will have the chance to stand out and be finalists in the various categories.

Cheo Valenzuela’s ”Salsa Buena” Tour

With respect to the important issue of Cheo Valenzuela’s ”Salsa Buena” tour (artist signed to Guapacha Productions) in Europe, there are negotiations with some event producers in France, Spain and England so that Cheo Valenzuela can perform at various venues in those countries. There are also talks of taking the artist to Central America and the United States, specifically to San Francisco, where Gil lives.

In addition to that, Valenzuela is working on an EP with five songs by other artists and another one with five compositions created by himself. Being already a singer with a long-standing career, this last work would also become him a consacrated composer before the world. Once all this material has been released, his name is going to be considered for a Grammy nomination, which Gil has a lot of faith that he will win due to his great talent.

At the time of doing this interview, Valenzuela is taking a few days off due to the death of his mother, so we send our condolences and solidarity to him and his family at such a difficult time.