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Luis Medina

Norte America / USA / San Francisco

Luis Medina, Con Sabor

During his tenure as the KPFA 94.1 FM Music Director, Luis Medina was a staunch advocate for the station music programs. His vast knowledge of different genres of music kept the music programming strong and relevant.

Through his direction, the station was recognized as a leader in innovative World Music programs that bolstered the genre’s popularity in the market. He also expanded the diversity of voices on-air by placing more women, Latinos and people of color as program hosts and producers.

Luis raised the visibility of the radio station through successful event sponsorships, including contract negotiation, live event marketing and promotion with the following partners: Live Nation, Another Planet Entertainment, SF Jazz, San Francisco Jazz Festival, Yoshi’s Jazz Clubs, Cal Performances, Monterey Jazz Festival, Stern Grove Festival, SF Flamenco Society, La Bohemia Productions,  Slims/Great American Music Hall, Bimbos 365 Club and others.

Luis has tirelessly contributed to the station’s on-air fundraising campaigns as well as voice overs for public service announcements and in-house station promotions. He currently continues to work behind the scenes as music consultant for the station.

DJ Luis Medina
DJ Luis Medina

In his radio program Con Sabor, he has interviewed hundreds of renowned artists and musicians. His interview with the legendary Israel Lopez “Cachao” is featured in the PBS documentary film “Cachao, Uno Mas” produced by actor/producer/director Andy Garcia.

Luis was Entertainment Director for MECA  (Mission Economic and Cultural Association) from 1986-1998.  He managed the Cinco De Mayo, Carnaval San Francisco and the 24th Street Festival De Las Americas events during his tenure, coordinating programming for up to 3 simultaneous stages.  He featured varied music from Rock to Brazilian to Salsa, as well as DJs and entertainment.

He was also an Entertainment Consultant and Director for SFCAT (San Francisco Cultural Arts and Traditions) from 2011 to 2012, which was organizing the SF Carnaval.

Other events and clients he has worked with include The San Francisco Giants, the Oakland Museum, the NFL Super Bowl Party, U.S. Navy Fleet Week Events, Cultural Music Productions, A.S.R.P. Productions, Terry Pimsleur & Associates, Salsa Dulce Productions, ARAM Productions and San Francisco State University.

Awards

  • The Armando Peraza Award for community service to the Latin and Music community, Voices Of Latin Rock Autism Awareness Benefit, 2012
  • Certificate Of Honor, City & County Of San Francisco for many contributions to Latin Music in radio and media as Music Director and Radio Producer/Host 2010.
  • Certificate Of Recognition, California Legislature Assembly for contributions to Latin Music through his work as radio host, producer and DJ 2010.
  • Achievement in Outstanding Lifetime Service in Radio – Western Region Puerto Rican Council 2008
  • Achievement In Latin Music Promotion-Lifetime Award-San Francisco Salsa Congress 2001
  • Espíritu De La Música Latina Award of the Marta Martinez Fund for Radio Programming excellence and positive contribution to the Northern California Latino Community, Marin County Foundation 1999

All this information was provided from Luis Medina official website http://luisemedina.com/

‘‘La Chiqui Some’’ and ‘’El Some’’ in International Salsa Magazine

Much prominence is given to singers, musicians and the visible part of the entertainment in general, but there is not enough talk of those who make it possible for the aforementioned to record what they have created for their audience. That is why we wanted to talk to Jennifer Freedman, better known as ”La Chiqui Some” and Agustin Someillan, who is known as ”El Some”.   

Jennifer and Agustin El Some
Singer Jennifer Freedman and trompeter Agustin Someillan in the studio

Singer Jennifer Freedman and trumpeter Agustin Someillan in the studio 

Jennifer and Agustin ‘’El Some’’’s first contact with music 

Jennifer started in music with percussion in 2005, but moved away from it for a few years to pursue other activities until other artists and groups called her to play with them. She was then invited to attend some rehearsals at Mam-Ax Studios, where by a twist of fate, there was a man named Someillan who already had a studio at that time. They still did not know each other at that time, but soon, one would be very important for the other’s professional life.   

In 2018, she had to go again to the same building, which is when she finally met Agustin, who tells her that she was in the wrong place and had to go to another office. Her visit to Mam-Ax was intended to participate in the recording of a single for singer Freddy Nieves, but that chance encounter would help her to learn that both she and Agustín had a partner in common, who recommended her to work together. 

After that, both accepted and began to know each other better, which led ”El Some” to advise Jennifer on her singing and other details of the business. At the same time, the girl was beginning to see music as something much more serious, since it was only a hobby for her by then. She had certain doubts because she had not jumped right into music professionally, but Agustín convinced her to try to start a career as such, to which she ended up giving in.   

The owner of the studio did not have the support of anyone at that time, so he had the great idea of partnering with Jennifer and bringing together their qualities in the same project.   

In the case of ”El Some”, he comes from a musical family and studied music in Cuba. He became a trumpet player just like his father. Back in his country of origin, he was fortunate to accompany many orchestras such as the Sexteto Nacional de Ignacio Piñeiro, with which he was nominated for Latin Grammy in 2014.    

Having decided his country did not provide him with all the opportunities he needed as an artist at that time, he tried his luck in New Jersey, where he currently resides as does Jennifer, with whom he currently shares the Sonority Record Studios project.    

At this moment, they are creating the album ”Los Some Son” as an idea of Jennifer herself to get people know ”El Some”’s career. Among the guests of the project, we can mention former Los Van Van singer Pedrito Calvo, former Los Van Van singer Melly Cartero, Jennifer herself, singer Frankie Vazquez, pianist Arturo Ortiz, among many others.    

Chocolate and Agustín El Some
Cuban jazz trumpeter Alfredo ”Chocolate” Armenteros and Agustín Someillan

How Jennifer and ”El Some” created Sonority Music Studios   

Agustin has been in the studio for almost 12 years, while Jennifer has only been there for five, but that has not stopped them from getting together perfectly, of course. He has always liked to play the trumpet, but his neighbors started to complain about the constant noise coming from his house, so he decided to look for a place to make music without disturbing anyone.   

However, before that, he was already working on music at home, to the point that he produced an album for José Mangual from his own home, which he describes as ”a huge odyssey”, since he did not have the conditions to complete a job of that magnitude. That is when he decides to look for a space more conditioned to record and produce, so he acquires half of the space he currently uses and elongated it after partnering with Jennifer. 

There were implements they did not possess the knowledge to use, but little by little, they were learning on their to create the brand they have today and the prestige that they acquired in the Latin music community with so much sacrifice. 

”Although this is not a big studio, great things have happened here. There is a great vibe and we make very good music” said ”El Some” about what has been achieved with this space, which has become their musical home.   

The studio has a vacuum-sealing cabin and everything necessary for mixing, mastering, editing, recording and much more.   

Jennifer during a performance
Jennifer Freedman during a live performance with Los Some Son

Relationship between Los Some Son and Sonority Music Studios 

At the moment of expanding the studio, Agustin had already named the place ”Some Son”, but once he and Jennifer became partners, they started to think about how to market it more effectively in the United States. Since everything they did there had to do with sonority, they opted for something with that word, so the studio ended up being called Sonority Music Studios. 

Both are listed as company managers and ”El Some” focuses on the music, creation, engineering and production side. On the other hand, Jennifer is much more focused on the administrative part, contracts, bookings, among other details of this type. 

Seeing what they were achieving with the studio, they felt they could expand a little more to other facets, so both artists also engaged in founding their own band that they called ”Los Some Son” in homage to the ”El Some”’s family of trumpeters and Cuban salsa music in general.   

In conclusion, both the studio and the band are formed by the same team, so both projects go hand in hand.   

Read also: Today we talk with Susana Y Su Orquesta Adelante 

The “Patio de Tula”

Latin America / Venezuela / Yaracuy

In the Yaracuy state of Venezuela, where nature reigns, salsa is also danced

Meeting point: El Patio de Tula in the city of San Felipe

In the patio of a house in an urbanization in the city of San Felipe, since 2013, there has been a salsa scene that is worthy of recognition. The Patio de Tula is the name of the place, named after the Buena Vista Social Club song: El Cuarto de Tula. It is a space created by music lover and cultural promoter Yony Padilla, inspired by some night spots in Caracas where salsa was danced, such as the emblematic “El Maní es Así en Sabana Grande.”

El Patio de Tula
El Patio de Tula

Apart from having become a point of reference in the Yaracuy state and a meeting place for musicians and passionate salsa lovers, or simply a place to de-stress or have a delicious soup on Sundays, in El Patio de Tula We work diligently to rescue the salsa genre and become an engine of dissemination and a teaching center for the musical education of children, young people and adolescents.

The aim is to create an African-American percussion and dance school, where rhythm and dance are connected in a vital and artistic encounter, through Afro-Caribbean, Afro-Venezuelan percussion workshops and Caribbean dance (salsa) and traditional Venezuelan dance classes. It is important to highlight that this training proposal will be called the Juan Carlos Marín Percussion School, as a living tribute to this musician from Yaracuya, who throughout his career has dedicated himself to the study and research of Latin music and the Yaracuyan drum. It would be well worth it for this project to be taken into account by the region’s cultural organizations to support it.

There are various personalities and groups linked to the salsa and urban music scene that have visited El Patio de Tula, among them we can mention: Edgar “Dolor” Quijada, Orlando “Watussi” Castillo along with Mandinga Star Band, Rodrigo Mendoza, Carlos Hurtado , Jóvito Eduardo, Wilmer Lozano, Edgar “El Abuelo” Rodríguez, Alejandro Mayora, Ray Herrera, David González Jr., Ronald Gómez, Cheo Linares, Aquamarina “La Sirena de la Salsa”, DJ. Augusto Felibertt, Sonora Yambú, Orquesta Salsa Cinco 25, Orquesta Salsa Libre, Orquesta Malecón, the Mango Group, Dame Pa Mátala, Y de Cuba, Sixto Llorente and the Yoruba Andabo Folkloric Group.

Yony ​​Padilla tells us that the salsa scene in the Yaracuy state is on the rise. To do this, they have the Hermandad Salsera de Yaracuy Foundation, which goes hand in hand with El Patio de Tula and at the same time is linked to the radio program Expresion Latina, produced and hosted by Hermes Mejías, and broadcast on the 102.9 FM dial from the central area of ​​San Felipe. Another location that is leading the scene in the area, as Yony tells us, is El Rincón de La Salsa. The large number of musicians and orchestras in Yaracuy are proof of what was said above. Among the musicians the following stand out:

  • Domingo Bracho – piston trombone
  • Jorge Yujere – trombone
  • Harry Ramos –piano
  • Luis Reyes –percussion
  • Kendri Siso –percussion
  • Asael Hernández – piano
  • Darwin González – Cuban three
  • Domingo Suárez – percussion
  • Jimmie Graterol – percussion
  • Jesús Mieres – percussion
  • Manuel Mieres –trombone
  • among others.

The salsa orchestras are: Sonora Yambu, Elegua Son, Yaracuy es Salsa, Orquesta Los Gullet de Marín, where Sonero Orlando “Watussi” Castillo, residing in Milan, Italy, participated as a special guest, Orquesta Trombosis and Escala 78. Among the DJs are: Diego Music, Jesús (Drupy) and Robert Villalobos.

Flyer de Patio de Tula
Flyer de Patio de Tula

Further, investigating the salsa scene in the states surrounding Yaracuy, we were able to verify with the promoter Padilla that salsa is picking up in Aragua, this, if we measure it by the number of orchestras that he mentioned to us: Orquesta Mangue, Orquesta Primera Clase, La Foca and his Caribbean Sextet, Enmanuel Orchestra, Latinos Orchestra, Mondys Band, Fascination Orchestra (Recognition from the Universidad Bicentenario de Aragua –UBA–), Sono-Star Orchestra and Roberto Monasterios and his Orchestra.

Likewise, in other nearby states there are orchestras such as Malecón, Sazón Latino, Soneros Latinos, Líder, La Nor-Star in Lara; Osaona, Juramento, Sorongo, Batakum, Son Colón, Adrenalina Latina Puerto Cabello in Carabobo; and the Piri Salsa Orchestra in Falcón.

We invite you, therefore, to attend one of the tremendous rumbas that take place in El Patio de Tula, in a family and calm atmosphere, and in the process visit the greenest and most vibrant state of Venezuela. The Exotic Tropical Flora Park, the San Felipe El Fuerte Archaeological Historical Park and the Cumaripa Reservoir Recreational Park are an exemplary example of how, in Yaracuy, nature reigns.

ADDRESS: El Patio de Tula is located on 3rd street, San Rafael, Independencia, Yaracuy state, Venezuela.

Note: We highly appreciate the collaboration received from Yony Padilla and Augusto Felibertt in the preparation of this text.

Javier Plaza – Biography

Europe / Alemania / Munich

Javier Plaza was born on October 4, 1952 in the Target Shooting sector of the populous neighborhood of Sarría, in Caracas – Venezuela.

In 1957 the urbanization 23 de Enero was inaugurated and the Plaza Castillo family is one of the many founding families of this beautiful project of the government of Marcos Pérez Jiménez. Javier’s Plaza childhood and adolescence take place in this environment.

The parking lot of block 5 of the Monte Piedad area on January 23, was the space where Javier Plaza began to discover his skills as a percussionist, because it was the place chosen by the neighborhood boys to take out the drums, unload and share. Among some of these future stars we can mention Bitervo Plaza, José “Cheo” Navarro and Alfredo “Cutuflá” Franchesqui.

Starting in the mid-70s, he began his professional career in Latin music, forming part of groups such as Rumbón 10, Sexteto Juventud, Enrique “Culebra” Iriarte y su Orquesta, Culebra being the one who gave him the opportunity to be one of the orchestra singers.

This work opens the doors for him in the record market, with the help of producer Víctor Mendoza, he participates in recordings of different groups such as José Rosario y sus Soneros, Federico y Su Combo and El Clan de Victor.

At the beginning of the 80s, the Orquesta Café was formed, Javier is one of its vocalists along with Joe Ruiz and Carlos Espósito, managing to record one of the most important albums of his career and one of the most significant for the inhabitants of January 23, Due to the fact that most of its musicians are parishioners, the rehearsals were held in Monte Piedad and the economic resources for the recording of the album arose in the neighborhood, thanks to a great collaborator and music lover, Mr. Andrés “Culebra” Vasquéz.

In this group musicians participated, who at the time were not as recognized as today, among others Jose “Tucky” Torres, César “Chino” Pérez, Carlos “Kutimba” Espósito, Bitervo Plaza, Gerardo Rosales, Jorge “Venado” Ponce and the late Joe Ruiz.

Javier Plaza
Javier Plaza

By the mid-1980s, Javier began to knock on doors in the old continent and Alfredo Cutuflá, who lives in Paris, invited him to participate in Combo Ventú, a group established in Paris with most of its Venezuelan members.

There he began a successful career in Europe participating in different groups and collaborating in recordings and presentations of other artists. Thanks to the presentations of Combo Ventú, the director of the Conexión Latina Orchestra, based in Munich-Germany, contacted him to be part of their ranks, he has remained with this orchestra for 18 years, currently being the oldest musician of the grouping.

Since he (Javier Plaza) was hired by the Connection, he has lived in the city of Cologne-Germany, a place where a large group of Venezuelans live, many of them dedicated to culture.

He (Javier Plaza) reinforced his musical studies of vocal technique, theory and music theory at the Köln Mülheim and studied the German language at the IBM Institute.

He has participated in groups such as Kimbiza, La Charanga Nueva de Alfredo Cutuflá, the Colombian pianist Francisco Zumaqué, Salsamanía, Cesar “Chino” Pérez and Gerardo Rosales, without abandoning his responsibility within the Latin Connection vocalists.

With La Conexión, he has had the opportunity to accompany international stars of Latin music, such as Perico Ortiz, Ismael Miranda, Adalberto Santiago and Azuquita, among others. Javier comments that Nicky Marrero worked with La Conexión for five years.

Since 1992, Javier Plaza has been managing his personal project, the Son-Risa Orchestra. With her he has made two productions entitled “Libre Soy” and “Mi Música”, with most of the songs of his own authorship.

In 2006 he came to Venezuela with a project under his arm, lyrics, musical arrangements and a proposal, in search of private or government financial support.

The name of the project “El Reencuentro”, with which he planned to bring six talented Venezuelan musicians based in Europe to meet again with musicians who make life in our country and thus make a recording where this experience would be reflected, these musicians were Alfredo ” Cutuflá” Franchesqui, Orlando “Watussi” Castillo, Carlos “Kutimba” Espósito, Orlando Poleo, Yma América and José Ávila…

but the money was not enough to purchase the tickets. Therefore, El Proyecto Reencuentro was recorded with the musicians residing in our country, resulting in a product of excellent quality, among others, Nelson “Melo” Douglas, Alberto Crespo, Leonel Sanchez, Charles Peñalver, Alberto Naranjo, Tucky Torres, Rafael González, Carlos Julio “El Oso” Ramírez, Marcial Istúriz and José Ramoncini.

During the recording of this album, his mother passed away (02-04-2006), Rosario Castillo, popularly known in the neighborhood as Rosarito, to whom he dedicated this album and one of its songs was written especially for her.

The chorus of one of the themes of the new Son-Risa production says: “Let’s get the drums out again, let Caribe not die”.

As the boys did in the parking lot of Block 5 of Monte Piedad, we know that Javier Plaza and his Son-Risa Orchestra will have the support of all Venezuelan music lovers.