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Search Results for: Ruben Blades

Génesis of Salsa, its essence, characteristics, rhythm, history and expansión

Salsa and more Salsa

SALSA is the commercial term used since the late 1960s to define a Hispanic music genere, resulting from the synthesis of Cuban son and other Caribbean music genres with jazz and other American rhythms. Salsa has varieties from Puerto Rico, Venezuela, the Dominican Republic, Colombia and other Latin American countries.

From this synthesis, Afro-Cuban and Latin jazz was also born, which has influences from other countries as well. Salsa was developed by musicians of Caribbean origin (Cuban and Puerto Rican) in the Greater Caribbean and New York City. Salsa encompasses various styles such as salsa dura, salsa romantica and timba.

Genesis and expansion of salsa: chronology of themes
Genesis and expansion of salsa: chronology of themes

ESSENCE

Cuban director Machito said that salsa was what he had played for forty years (between 1930 and 1970 approximately) before the musical genre was named. On the other hand, the New York musician of Puerto Rican descent, Tito Puente, denied the existence of salsa as a genre in itself, affirming that “what they call salsa is what I’ve played for many, many years: it’s called mambo, guaracha, chachachá, guaguancó, everything is Cuban music.

The musician Eduardo Morales defines salsa as “a new turn of the traditional rhythms to the sound of Cuban music and the cultural voice of a new generation,” “a representation of Cuban and Hispanic identity in New York.

New York Salsa

It is also argued that the cut in cultural exchange between Puerto Ricans and the United States
New York Salsa

Nevertheless, some authors point out as a fundamental element in the emergence of salsa the role of Puerto Rican musicians and their culture, both on the island of Puerto Rico and in its New York diaspora. In that sense, the specific weight of Puerto Ricans in New York is pointed out, who, although a minority, were
Numerically far superior to any Latin American settlement.

It is also argued that the cut-off in cultural exchange between Puerto Ricans and the United States in New York’s Latin music scene.

MUSICAL CHARACTERISTICS
Rhythm: Uses the clave de son, the rhythmic pattern of the Cuban son, as a base

MUSICAL CHARACTERISTICS

Musical Instruments

The sauce has the following characteristics:

  • Rhythm: It uses as a base the clave de son, the rhythmic pattern of the Cuban son, which can be 2-3 or Melody:
  • In many cases, the melodies used in salsa correspond to those traditionally used in the son montunoa although it can also be assimilated to other genres of Cuban and traditional Caribbean music, including melodies of Latin American popular music.
  • Harmony: It corresponds to that used in Western music.
  • Instrumentation: It uses Cuban percussion instruments popularized since the 1920s such as pailaso timbales, bongo, Cuban güiro, cowbell, two maracas and conga.

Arsenio Rodríguez was the first musician to incorporate the conga or tambo into dance orchestras.

The percussion, the instrumentation is completed with piano, double bass (in many cases electric bass), trumpets, saxophone, trombones, flute and violin.

Puerto Rican Salsa
Puerto Rican Salsa

Puerto Rican Salsa

The influence of Afro-Cuban jazz is determined by the arrangement, although it is not an essential condition in salsa.

RHYTHM

Clave de son the most representative rhythmic cell of salsa is called “clave de son” which is traditionally interpreted by the claves.

Salsa dancers and musicians group the pattern into two parts:
1. A) A part of 3 clave touches where an intermediate counter rhythm is presented.
2. B) A part of 2 keystrokes of clave 2 without a counter rhythm.

The numbers represent the blacks, the plus sign [+] represents the hit of the claves, and the dot [.] represents each quaver.
“son key 3-2”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
+ . . + . . + . . . + . + . . .
“son key 2-3”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
. . + . + . . . + . . + . . + .

Rumba key
There is another similar rhythmic pattern that is rarely used in salsa, and comes from the Cuban rumba complex. This pattern presents 2 counter-rhythms in one of its parts.
“rumba clave 3-2”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
+ . . + . . . + . . + . + . . .
“clave e rumba 2-3”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
. . + . + . . . + . . + . . . +

Son Key (3-2)
The clave is not always played directly, but forms the basis of other percussion instruments, as well as the song and accompaniment, which use it as a common rhythm for their own phrases. For example, this is the common rhythm of the bell with harpsichord 2-3:
. . + . + . . . + . . + . . . + clef 2-3
+ . * . + . * * + . * * + . * * Bell coincides with the 2 of key
The plus sign [+] represents a severe blow of the bell.
The asterisk [*] represents a sharp blow of the bell.

Salsa Cubana
In 1933, Cuban musician Ignacio Piñeiro first used a related term, in a Cuban son entitled “Échale salsita.

THE TERM SALSA
In 1933, Cuban musician Ignacio Piñeiro first used a related term, in a Cuban son entitled “Échale salsita”.

In the mid-1940s, Cuban Cheo Marquetti emigrated to Mexico.

Back in Cuba, influenced by spicy food sauces, he gave that name to his group Conjunto Los Salseros, with whom he recorded a couple of albums for the Panart and Egrem labels. In 1957 he traveled to Caracas-Venezuela for several concerts in that city and it was in Venezuela where the word “salsa” began to be broadcast on the radio to the music made by Cuban soneros inside and outside the island, designating them as “salseros”.

Music author Sue Steward states that the word was originally used in music as a “cry of appreciation for a particular spice or a quick solo,” coming to describe a specific genre of music from the mid-1970s “when a group of “Latin” (Latin American) musicians from New York began examining the arrangements of the great popular classical bands from the mambo era of the 1940s and 1950s.

She mentions that the first person who used the term “salsa” to refer to this musical genre in 1968 was a Venezuelan radio disc jockey named Phidias Danilo Escalona, who was broadcasting a morning radio program called La hora de la salsa (The Salsa Hour) in which Latin music produced in New York was broadcast as a response to the bombardment of rock music in those days (the Beatlemania).

The Time for Salsa According to this version, Phidias Danilo Escalona

Salsa time
Venezuelan radio disc jockey named Phidias Danilo Escalona

What do you play?
What we do, we do with flavor, it’s like ketchup, which gives flavor to food.
What is this ketchup?
Well, that’s a sauce that is used in the United States to flavor the hamburger.Ah…! So what you guys play is sauce? Well, ladies and gentlemen, let’s now listen to the salsa of Ricardo Ray and Bobby Cruz.

Bobby Cruz called Pancho Cristal to baptize with the term “salsa” the new LP that was being launched to the market, Los Durísimos (1968). This version is supported by salsa singers such as Rubén Blades, Tite Curet Alonso and others.
It was lunchtime, time for the dressing, the flavor, and of course, the Cuban son, the guaguancó, the guaracha and the montuno.

Ed Morales also mentions the word as being used to encourage a band to increase the tempo and “put the dancers on top” to welcome a musical moment, [and] express a type of cultural nationalism, proclaiming the warmth and flavor of Latino culture.

He also mentions Johnny Pacheco, who made an album called Salsa na’ má, which Morales translated as “you just need a little bit of salsa or seasoning.

The word salsa to designate music made by “Latinos” in the United States, began to be used on the streets of New York in the late 1960s and early 1970s.

By this time, Latin pop was not a major force in the music heard in the United States as it lost ground to doo wop, R&B and rock and roll.

The emergence of salsa opened a new chapter of Latin music in American popular music where the Fania All-Stars orchestra, directed by Dominican Johnny Pacheco who along with the late lawyer Jerry Masucci founded the important salsa label Fania Records.

HISTORY AND EXPANSION

During the 1930s, 1940s and 1950s, Afro-Cuban music was widely consumed by sectors of “Latino” (‘Latin American’) origin in New York City. Cubans in New York, Puerto Ricans, and other musicians from other countries, based their music largely on elements of Afro-Cuban origin.

According to some musicians and historians, [who?] salsa is a trade name given to all Cuban music in the 1970s. Salsa expanded in the late 1970s and during the 1980s and 1990s.

New instruments, new methods and musical forms (such as songs from Brazil) were adapted to salsa, and new styles appeared like the love songs of romantic salsa.

Meanwhile salsa became an important part of the music scene in Cuba, Puerto Rico, Colombia, Dominican Republic, Venezuela, Panama and as far away as Japan. With the arrival of the 21st century, salsa has become one of the most important forms of popular music in the world.

Origins and instrumentation:
The integration of the tumbadoras and bongo in the groups that played son montuno was a fundamental element in the instrumentation of dance orchestras.

In the late 1920s, the son sextets and septets, which used bongo, reached a remarkable popularity in Cuba
Bongo and Tumbadoras
Bongo and Tumbadoras

In the late 1920’s, the son sextets and septets, which used bongo, reached a remarkable popularity in Cuba. In 1928, Gerardo Machado, with the intention of reducing the influence of African elements in Cuban music, prohibited the use of bongo, congas and carnival groups, which caused the charangas orchestras with the use of timbales) to increase their popularity.

Bongo was reintroduced into Cuban popular music in the late 1930s.
Around 1940, Rafael Ortiz’s Conjunto Llave introduced the tumbadoras or congas into an orchestra, instruments that were previously only used in Afro-Cuban folk music.

Arsenio Rodríguez popularized the use of congas by integrating them into his ensemble, introducing the son montuno on a commercial level.

In the 1940’s, Mario Bauza, director and arranger of Machito’s “Los Afro-Cubans” orchestra, added trombones to the son montuno and the guaracha. These innovations influenced musicians such as José Curbelo, Benny More, Bebo Valdés. In the album Tanga (1943), Bauza fused elements of Afro-Cuban music with jazz.

The influence of Afro-Cuban jazz and the mambo developed by Pérez Prado in 1948 led to the introduction of the saxophone in the son montuno and guaracha orchestras. In 1955, Enrique Jorrín added trumpets to the charanga orchestras, which until then only used violin and flute.

By the 1950s, Cuban dance music, i.e., the son montuno, mambo, rumba, and chachachá, became very popular in the United States and Europe.
In New York City, the “Cuban sound” of the bands was based on the contributions of Cuban, Puerto Rican, and Dominican musicians. As an example, we can mention Machito, Tito Rodríguez, Johnny Pacheco, Tito Puente or even figures like the Catalan director Xavier Cugat.

On the other hand, and outside the New York circle, groups such as the Orquesta Aragón, the Sonora Matancera and Dámaso Pérez Prado y su mambo achieved an important projection at an international level.
The mambo was influenced by Afro-Cuban jazz and son. The great bands of this genre kept alive the popularity of the long tradition of jazz within Latin music, while the original masters of jazz limited themselves to the exclusive spaces of the bebop era.

The Latin music played in New York since 1960 was led by musicians like Ray Barretto and Eddie Palmieri, who were strongly influenced by imported Cuban rhythms such as the pachanga and the chachachá. After the missile crisis in 1962, Cuban-American contact declined dramatically.

In 1969 Juan Formell introduced the electric bass into Cuba’s sonero ensembles.
The Puerto Rican cuatro was introduced by Yomo Toro in Willie Colón’s orchestra in 1971 and the electric piano in the 1970s by Larry Harlow.

In the 1970s, Puerto Rican influence increased in the field of Latin music in New York and the “Nuyoricans” became a fundamental reference.

The word salsa to designate the music made by “Latinos” in the United States, began to be used on the streets of New York at the end of the sixties and beginning of the seventies.

By this time, Latin pop was not a major force in the music heard in the United States, having lost ground to doo wop, R&B and rock and roll. In that context, the emergence of salsa opened a new chapter in Latin music, especially in the United States.

The Fania record label
The Fania record label
Fania All Stars
The Fania record label
Fania All Stars

The history of salsa, in which a large number of musicians participated, can be traced to some extent in the history of some important record companies.

In the seventies, Fiesta Récord, Manhattan Recording Company, and especially Fania Records, launched a great number of “salseros” from New York, performing tours and concerts all over the world.

Fania Records was founded in March 1964 by lawyer and businessman Jerry Masucci and Dominican flutist and bandleader Johnny Pacheco.

Fania began with Larry Harlow and the production of El Malo by Willie Colón and Héctor Lavoe in 1967.
Fania Records gave the genre its definitive backing by recording and distributing the albums of the great majority of salsa stars of the 1970s.

Within this company, the Fania All Stars were formed, an orchestra that brought together a large number of musicians and salsa singers such as: Ray Barretto, Willie Colón, Johnny Pacheco, Rubén Blades, Héctor Lavoe, Ismael Miranda, Cheo Feliciano, Bobby Cruz, and guest artists such as Tito Puente, Celia Cruz, and Eddie Palmieri.

The Fania All Stars instrumental ensemble represented the new tours of Caribbean music in the 1970s. In addition to the piano and bass, the presence of percussion instruments such as timba, tumba and bongo were used extensively by Puerto Rican and New York orchestras since the 1940s.

The wind instrument section was made up of three trumpets and three trombones, a rather strange endowment in the Caribbean musical tradition that would shape the particular sound of Salsa to this day.

The absence of the saxophone was remarkable, since at that time it belonged to musical concepts of the past and to the magnificence of the Big Band. The substitution of the saxophone for the trombone made it possible to differentiate, to some extent, the sound of salsa from the traditional Cuban sound.

Finally, the presence of the Puerto Rican Cuatro played by the musician Yomo Toro, who joined the group to bring the guitar from the rural Caribbean to the urban music scene (both the Cuban Tres and the Puerto Rican Cuatro), stands out.

The Puerto Rican Cuatro acquired the status of soloist and flagship instrument in the Fania All Stars while establishing the instrumental and sound differences with Cuban music.

Salsa and more Salsa is the commercial term used since the late 1960s
Genesis of Salsa
Genesis and expansion of salsa: chronology of themes

In 1969, El Gran Combo de Puerto Rico recorded “Falsaria”. This song, initially a bolero, was interpreted as salsa.

Also Willie Colón’s orchestra with Héctor Lavoe as vocalist, recorded “Che che cole” and other important songs.
In 1965 Joe Cuba Sextet, with the singer Cheo Feliciano, recorded the song “El pito (I’ll never go back to Georgia)” and the same year the duo composed by Richie Ray and Bobby Cruz recorded the song “Comején”.

In 1971, Eddie Palmieri recorded the song “Vámonos pa’l monte” and Cheo Feliciano, as a soloist, recorded “Anacaona”.

In 1972 Fruko y sus Tesos, in Colombia, recorded “A la memoria del muerto”.
In 1973 Raphy Leavitt with La Selecta Orchestra recorded “Jíbaro soy”. At the same time, in Peru the song “Llegó la banda” by Enrique Lynch and his band was recorded, the same one that would be popularized by Hector Lavoe a year later.

In 1974 Celia Cruz and Johnny Pacheco recorded “Quimbara” and the salsa version of the Peruvian song “Toro Mata”, and Ismael Rivera did the same with “El nazareno”.
On the other hand, the Fania All Star festival held in Zaire that same year was an outstanding event in the diffusion of salsa.

In 1975, Venezuela’s Dimensión Latina, with Oscar de León as vocalist, recorded “Llorarás”, Fruko y sus Tesos recorded “El preso”, and El Gran Combo from Puerto Rico, “Un verano en Nueva York”. Héctor Lavoe began his career as a soloist with the song “Periódico de ayer”.

In 1978 La Sonora Matancera recorded “Mala mujer”. Likewise, the duo formed by Willie Colón and Rubén Blades published the album Siembra, which contained emblematic salsa songs such as “Pedro Navaja” and “Plástico”.
In 1980 Henry Fiol released his songs “Oriente” and “La juma de ayer”.

From New York, salsa expanded first in Latin America (especially in countries like Cuba, Colombia, Panama, Dominican Republic, Venezuela and obviously Puerto Rico.
In the eighties it reached an important diffusion in Europe and Japan.

Miami became a kind of “second metropolis” for Cuban music, given the specific weight of the large number of Cuban immigrants.

The Cuban community became an important reference in the life of the city of Miami, contrary to what happened in New York, where the Puerto Rican influence prevailed.

Salsa after the seventies

Eighties
During the eighties the sauce expanded to Europe and Japan. In this country the Orquesta de la Luz was born, which became popular in Latin America.

At the end of this decade the so-called “salsa romántica” emerged, a style that became popular in New York, characterized by slow melodies and romantic lyrics, that is, a concept similar to the lyrics of the ballad but with a salsa rhythm.

This new manifestation of salsa was soon assimilated by Puerto Rican artists such as Frankie Ruiz, Eddie Santiago, Paquito Guzmán, Marc Anthony, Willie González, Cano Estremera; Cubans such as Dan Den, Rey Ruiz, Issac Delgado, and even Nicaraguans such as Luis Enrique.

Colombian Salsa
Colombian Salsa

In Colombia

Colombian Salsa

Salsa in Colombia, in the 1970s, was linked to groups like Fruko y sus Tesos through the company Discos Fuentes de Colombia and the group The Latin Brothers.

In 1988, the record company Discos Musart published the series of LP Salsa Colección Estelar, which caused an increase in popularity and led it to compete with cumbia.

In the eighties groups like Los Titanes, Grupo Niche, Orquesta Guayacán, Joe Arroyo appeared. Also in the eighties, the Cuban Roberto Torres and the Colombian Humberto Corredor developed in Miami the concept of charanga-vallenata.

Venezuelan Salsa
En ese tenor, se puede hablar de artistas como Canelita Medina, Federico y su Combo Latino, Los Dementes o el grupo del músico Carlos Emilio Landaeta, conocido como “Pan con queso” del Sonero Clásico del Caribe

Venezuelan Salsa

From the end of the 1940s and the beginning of the 1950s, the “tropical dance music” orchestras such as Alfonso Larrain’s (1947), La Sonora Caracas (1948) or maestro Billo Frómeta’s, Billo’s Caracas Boys (1951) or Los Melódicos (1958), combined in their repertoires cumbias, merengues and other Antillean rhythms with Cuban genres.

This determined the emergence of a movement that later influenced Venezuelan salsa.
In this sense, we can talk about artists such as Canelita Medina, Federico y su Combo Latino, Los Dementes or the group of the musician Carlos Emilio Landaeta, known as “Pan con queso” of the Caribbean Classic Sonero.

The salsa in Venezuela counted with groups like the Sonora Maracaibo, the Grupo Mango or Dimensión Latina, from where figures like Oscar D’León came out.

Also musicians like Nelson Pueblo added influences of llanera music to native salsa.
From 1990 to the present.
Salsa registered regular growth between the 1970s and 2000 and is now popular in many Latin American countries and some areas of the U.S. market.

Among the singers and groups that stood out in the nineties we find figures such as Rey Ruiz, Luis Enrique, Jerry Rivera, Dan Den, Marc Anthony, La InRosa, Víctor Manuelle, Michael Stuart, Celia Cruz, Maelo Ruizdia, La Sonora Matancera, DLG, Gilberto Santa .

The most recent innovations in this genre include mixing rap or reggaeton with salsa dura.
Salsa is one of the genres of “Latin” music that has influenced the music of West Africa.

An example of this influence is the group Sonero Africando in which New York musicians work with African singers such as Salif Keita and Ismael Lo.

The irruption of sensuality
From the eighties onwards, salsa orchestras began to move away from loud sounds and “descargas” to a more cadenced and melodic sound, accompanied by lyrics with abundant references to love and sexual relations as the main and, in some cases, exclusive reason.

This music was called “erotic salsa” and had as maximum exponents Eddie Santiago, Frankie Ruiz, Rey Ruiz, Willie González and Luis Enrique.

The categorization of erotic salsa resulted in the name of the previous genre as “salsa dura”, which suffered a decline in production and popularity at the same time that the new genre was consolidated. It is worth noting that in these opinions and texts about salsa there are any number of singers who are still active with it today and there are an infinite number of recordings made by them or orchestras that were not made known and that is where the work of the music lover or DJs comes in, IN DIFFERENT PARTS OF LATIN AMERICA.

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Latin Music Revolution in United States: Record labels that bet on producing Latino Artists

North America / United States

Record labels that bet on the first Latin singers in the United States

Currently, visiting a nightclub in the US and listening to a bachata or merengue song is totally normal. The assistants, regardless of their nationality, will end up dancing and chanting the melodies. However, a few years ago it was not this way. Find out which labels made this a reality.

Latin music came to the United States around 1930 thanks to the bolero. Its growth continued to rise within its borders passing through salsa, chachachá and merengue; until genres such as bachata and Latin jazz became popular in order to position themselves as they are today. To a large extent, social networks have contributed to the projection of today’s artists. For the most part, they create strategies that increase their reach by improving their sales and reproductions. In 2019, on the Billboard Hot 100 chart, which measures the most popular songs in the United States, there were more Latin songs than ever. A true historical record!

Record Labels in Latin Music
Record Labels of Latin Music

These data were revealed by Leila Cobo, Billboard’s vice president for the Latin market.

In 2018, Latin music rose to the fifth place with the highest demand in the United States, according to the music statistics firm BuzzAngle, in charge of rankings for Rolling Stone magazine.

For many, it is a cause for astonishment and they cannot imagine what the previous story is. The first Latin singers had to go a long way, being rejected in some opportunities but, finally, achieving success on American soil. There is a long list of characters who paved the way for other Latin musicians such as: Héctor Lavoe, Celia Cruz, Rubén Blades, among others.

Another curious fact worthy of consideration corresponds to the companies that were behind these releases: the record companies. Those record labels that dared to try a foreigner with a proposal in a language other than the United States; They trusted and believed in his talent. Part of this musical revolution, it is thanks to them and their directors.

Record labels that bet on the first Latin singers in the United States

Fania Records

In 1964 this project was born in New York City. It was founded by the American businessman, producer and promoter, Jerry Masucci and the Dominican musician Johnny Pacheco.

Pacheco is one of the most influential figures in Caribbean and Latin music. He is a composer, director, arranger; he specializes in Cuban and Caribbean music such as salsa. This singer also had to go step by step within the US market, train in its streets and go after recognition. In 1960 Pacheco y su Charanga was created, a band that reached more than 100,000 copies on its first album. Alegre Records was the label they signed with. His fame led him to visit countless countries. His experience in the industry made his wish he could help others. After creating Fania Records, he was recognized for promoting the careers of many young artists.

The name of Fania Records was taken from a Cuban song by Reinaldo Bolaño. In part, their great popularity was due to their promotion of salsa. The label supported the greats of the show such as: Rubén Blandes, Willie Colón, Tito Puente, Bobby Valentin, Ray Barretto and Héctor Lavoe, among others.

Alegre Records

It was founded in 1956 by Al Santiago, the owner of a record store in the Bronx. It specialized in products born in the 1950s.

Alegre Records represented, for the most part, Latin music singers. In addition, opening its doors to greats such as Tito Puentes, Johnny Pacheco, founder of Fania Records, Eddie Palmieri. In 1975 it was acquired by Fania Records.

Capitol Records (EMI Latin)

It is an American record company that opened its doors in 1942. Its founders were Johnny Mercer and Buddy DeSyIva, American singers. Today it is owned by Universal Music Group, one of the world’s leading record labels. In most cases, it focused on genres typical of its borders. However, they gave their support to the American with Mexican roots, Selena and the Dominican Juan Luis Guerra.

Discos CBS International

CBS Record Label
Record Label of Latin Music

At first it was located in Coral Globes and then it was transferred to the city of Miami. Discos CBS supported bands like Miami Sound Machine, in which the renowned singer and songwriter Emilio Estefan participated. In 1991, it was acquired by Sony. It is one of the best known for being part of the CBS television network (Columbia Broadcasting System, Inc). It was founded in 1962 by Harvey Schein. Discos CBS is active despite the number of years since its inception. He is dedicated to different genres, without neglecting music in Spanish.

Warner Music Latina (WEA Latina)

Warner Music Latina
The world of Latin Music Record Labels

It is a label belonging to Warner Music Group, one of the world powers in the field. Warner Music Latina emerged in 1987 and focused on Latin productions, giving the opportunity to artists such as the Puerto Rican, Olga Tañón. It was the label that gave her her first opportunity as a solo artist with the album Sola (1992), making her a Platinum Record recipient. At present, it has branches in different countries of the world. It has production and publication of music, recorded music and services for artists.

RMM Records

It was an independent record company that operated in New York City until the late 1990s. It focused on salsa, merengue, and Latin jazz productions. He worked with artists such as Marc Anthony, Tito Puente, Cheo Feliciano, Tito Nieves, Celia Cruz, Óscar D´León, among others. RMM Records went bankrupt due to legal problems with artists and a millionaire lawsuit filed by singer Glenn Monroig. In 2001 Universal Music acquired the RMM records catalog. A lot of

Over the years, the American music industry was increasingly influenced by songs in Spanish. Those who do not speak the language have commented that they are attracted to the catchy rhythm and do not hesitate to dance them non-stop. The US public has become less skeptical of Latin rhythms. Recording industry experts say it is due to the rhythms and their proximity to the songs in English.

The creation of platforms such as YouTube and the appearance of streaming platforms has given greater openness to the market. More and more Latinos are succeeding in the US and record companies are deciding to finance their projects.

Merlin, a specialized agency, has been in charge of bringing together different independent record companies and managing the collection of income derived from streaming platforms. Half of the record labels associated with Merlin are American. On the other hand, the number of clicks and visits obtained by Latin songs on video platforms such as YouTube and Vevo are increasing, especially in the case of audiences in the US The number of new immigrants and young people must also be considered. Born to Latino or Latin American parents.

The market continues to bet on Latin music. In fact, in the United States there are a large number of stations focused on this type of music. Users can request the songs of their choice and enjoy them at any time of the day.

What will be the next step for songs in Spanish within the United States?

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6 artists who helped make Latin Music successful in the United States

The success of Latin Music in the United States

Some artists have taken Latin music to another level. They fell in love with the public on American borders and helped shape the market as we know it today. We will tell you more details!

Latino immigrants who made their way into the United States gave way to Hispanic music as it is known today.

The Argentine tango, for example, was a success in the US in 1930 and is considered the first Latin genre to have participation on American soil. As you can imagine, from then on a movement was born that is here to stay. At the end of the 90s, this musical boom finished exploding. The numbers were increasing and more and more artists were honoring their Latin roots.

Currently, the industry numbers give prominence to Latin artists, having a greater incidence when they present their songs in Spanish. Also, there are a large number of versions that have been translated into English and are heard in renowned venues. In fact, it is enough to go to a nightclub or a Latin concert in iconic venues such as Madison Square Garden, located in New York or American Airlines Arena in Miami to check acceptance by the public. How much ground have they gained to have a leading role in the most powerful country in the world?

La Guarachera del Mundo - Latin America
Celia Cruz is well known all around the latin world

The road has not been easy, it has been marked by countless artists who, little by little, were making known the rhythms of Caribbean countries. Salsa, for example, was one of the most popular rhythms at the time. Starting in 1960, it was catapulted into the United States, paving the way for Latina artists who are now considered legends of the genre. Celia Cruz, Willie Colón, Héctor Lavoe, Rubén Blades, Johnny Pacheco, among others, marked a before and after in the industry.

Today we want to talk about some famous singers who set the tone and promoted the careers of other Hispanics.

6 Latino artists who paved the way for new generations

Emilio Estefan, Cuba

The Cuban was born in 1953 and arrived in the United States at the end of 1960, from Spain. Estefan always had musical interests. Although, in principle he had to work in other areas. He formed the band “Miami Latin Boys”, which would later be called “Miami Sound Machine”. Thanks to his different presentations, he met Gloria Fajardo, today known as Gloria Estefan, who accompanied them as vocal reinforcement. No one imagined that this singer would become their life partner.

Despite the success of the group, it is other achievements of the artist that place him in this category. Emilio Estefan soon established himself as a producer for Latin American artists and contributed to Gloria Estefan’s success as a soloist. He quickly became known within the industry, working with artists such as Charliee Zaa, Cristian Castro, and Carlos Vives.

In 2002, Estefan became a producer for the Latin Grammy Awards, an annual event that awards artistic excellence for productions in Spanish, Portuguese or other languages ​​of Hispanic countries.

Emilio Estefan and his wife have been awarded the Presidential Medal of Freedom from the United States, the highest honor in the country, due to their work in the training of artists and projection of Latin music in the world.

Celia Cruz, Cuba

Celia Cruz, began her career in her native Cuba. She excelled in tropical music and was known as “The queen of salsa.” During her first years of career, she stood out in her country, and later ventured into Mexico and the United States. She moved to the US and at the end of the 70s she joined the Fania All-Stars, along with other artists, fully joining salsa. In 1987, her star was debuted on the Hollywood Walk of Fame.

Cruz is part of a legacy that will continue throughout history. Her songs remain current and are part of the heritage of Latin America. She was nominated for two Grammys and three Latin Grammys.

The Postal Service of the United States included it in a selected group of five stamps, destined to the greats of Latin music; together with Selena, Tito Puente, Carmen Miranda and Carlos Gardel.

Selena, Mexico

The singer was born in the United States and was of Mexican descent. Her genre leaned toward ranchera, Mexican cumbia, and ballads. Selena is known as “the queen of Latin music” and has exceeded 70 million records worldwide.

In the 1990s, the US Billboard magazine named her “the most influential and best-selling Latin artist.” In addition, she is credited with catapulting Latin music in the United States and the world. Selena featured five albums ranked on the Billboard 200 at the same time. Her album Live (1993) won a Grammy for best Mexican-American music album, leaving behind the paradigms of those who considered the Tejano musical style as exclusive to men.

Selena was murdered in 1995. A great loss to show business. Her fans still regret her departure and imagine what she could achieve thanks to your talent. However, it leaves a very broad legacy for Latinos. After her death, she continues to be an example and inspiration for those who want to enter the market.

Juan Luis Guerra, Dominican Republic

The Billboard Winner Juan Luis Guerra
An Artist who help the genre in USA

Juan Luis Guerra is one of the most recognized Latin artists in the world. In the United States, he has been the recipient of 24 Latin Grammys, three Latin Billboard Awards and two American Grammys. He has recorded in Portuguese, English and, of course, in Spanish.

She trained at the largest private music college in the world, Berklee College of Music, in Boston. Earning a degree in jazz composition.

Guerra has made different tours of the US obtaining a box office record. He is a recognized exponent in the genre of merengue and bachata. In 2015, he collaborated with the financing of the Juan Luis Guerra Scholarship, presented by the Latin GRAMMY Cultural Foundation for a low-income student.

The singer is of Dominican origin and today he works as a composer, arranger, musician and producer.

Héctor Lavoe, Puerto Rico

Considered one of the best salseros of all time. He is credited with helping to bring about the genre’s golden age in New York. In addition, to expand the popularity of salsa in the 60’s, 70’s and 80’s.

In New York City, he takes his first steps as a bolero vocalist to make his way in what would be a great musical career. The Puerto Rican’s success kept on rising, he sang with the famous Willie Colón and together they toured different stages. Lavoe was also part of the Fania All Stars, a salsa and Latin music group. The Singer, as he was also baptized, died on June 29, 1993. He left an unforgettable musical legacy in the United States and the world; his songs and style are inspiration for many salsa performers today.

Marc Anthony, United States

For many, it could come as a great surprise that an American artist has such a marked and extraordinary Latin musical rhythm. However, his parents are Puerto Rican and he grew up with part of this culture. Marc Anthony is a singer of ballads, pop, salsa and bolero; ambassador of Latin music and culture.

When he began his career, many doubted whether he would be successful in Latin music.

“My career was not easy at first, because I neither looked nor sounded like the ‘typical salsero’. My sound was not considered usual for purists, ”he told The Associated Press.

The singer and actor has sponsored young talents such as Luis Figueroa, a Latino who was just beginning his career in the artistic medium. In addition, it has sold more than 30 million records around the world. Received 2 Grammys and 7 Latin Grammys. Marc Anthony has many fans worldwide. However, Latinos have a very special appreciation for him. In 2012, he started the Maestro Cares Foundation, to raise funds to build orphanages in Latin America.

If we wanted to mention those musicians to whom the expansion of Latin music is due, the list would be endless. Infinity of people who overcame cultural barriers to carry the name of their country, its rhythms and culture high. Currently, the city of Miami is considered as the starting point. The first contact of the young musicians, before venturing to the rest of the country. In addition, the same experts call it “the epicenter of the Latin industry.” This is due to the number of media, producers, multinationals and locals that are willing to open their doors to them and boost their talent.

Latin music represents an industry that does not stop, is profitable and is taking more and more space in the United States. Therefore, a decline is not expected in the coming years.

 

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Salsa as a reflect of social inequality

Salsa is more than a musical genre

Salsa is only viewed as a musical genre of Latin American origin that relates to Spain in the wrong way for many people, but it is much more than this. In the same way, we can talk about salsa as a set of Caribbean rhythms and styles amongst which we can find mambo, rumba, guaracha, among others. Nowadays, both definitions are now known to encompass everything salsa means in terms of culture in the Latin world.

Well, turns out salsa went far beyond serving as a type of music to become a cultural and even political phenomenon that played a very important role at momentous points in public life in many Latin countries.

How salsa social movement began

Salsa as a social movement ans its artists
Willie Colon playing the trumpet

As soon as the Cuban Revolution was concrete, the island was gradually isolating itself from the rest of the world in many of the areas of life, especially the artsy one. This resulted in that many local artists were forced to leave their country and relocate to New York, United States. It was there that all these exponents of the aforementioned genre began to work in innovative ways and give new life to this music, thus leading to a number of changes that would transform salsa forever.

One of the most important changes was the fact that music was no longer confined to smart ball-rooms. Now it does too in the corners where you can see the misery in which a significant percentage of the population lives. At these times, the aim was not only to achieve the greatest number of attendees possible, but to achieve those who needed to feel connected to these rhythms.

That audience was composed of Latino neighborhood residents, who were desperate to find any artistic expression capable of reflecting their everyday problems. In this sense, salsa has become a powerful tool of protest against the very poor economic, political and social situation for which Latinos were going through. One of its greatest exponents has been Ruben Blades with songs such as Prohibido Olvidar, Pueblo Latino, and Tiburon. These musical themes are an open critic to governments of all ideological tendencies reneged on promises to the people.

Salsa culture and salsa as part of Latin American identity

Salsa and social inequality
A couple dancing salsa

When we analyze thoroughly the origins of salsa and the most famous artists of this genre, it is not difficult to understand why it has been so successful in the greater share of Latin America. These artistic expressions of this type are the ones that can put into words the feelings experienced by those who wish to create an identity and bring about solid political thoughts. We mention the word identity because it refers to the way we perceive ourselves and we see our traditions and the story behind us.

A large part of the story is related by salsa, which has become a popular life expression as an unambigous reflection of the typical traditions and customs of the Caribbean countries. In the same way, this genre lets us view the experiences, happiness and sadness of those who identify with its lyrics.

Salsa is a clear demonstration that arts are not always disconnected from the feelings of the majority but, on the contrary, it can be a true reflection of what people dream, think and feel from each chapter of history.

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That’s how the Latin Grammys were

The 21st edition of the Latin Grammy

As expected, due to the global pandemic situation that hit us this year, the awarding of the 21st edition of the Latin Grammy was held online. In this way, neither the public nor the red carpet had participation this year. Some creatives recreated them in their homes and took the opportunity to take their respective photography.

The gala was held in the city of Miami with headquarters in other cities in Latin America. Several of the artists’ participations were also carried out under this modality.

The musical presentations were opened by the J Balvin show, one of the great favorites of the night. Who also broke a Guinness record for more nominations, surpassing the title obtained by Calle 13 in 2011. To receive his gramophone, he was dressed in black and then appeared in white. He interpreted the song “Rojo” and dedicated it to those who have had to fight against the COVID-19 virus. Balvin has recognized that this situation has affected him seriously and he has been immersed in depressive pictures.

“My heart is crying,” Balvin commented.

To the surprise of many, his heart actually turned the color of blood. His suit was dyed through some internal mechanism but leaving a large red stain on Balvin’s suit. Really, it seemed like his chest was bleeding incessantly.

J Balvin bled in the stage of the Latin Grammys

“Music humanizes us” was the theme of this year’s meeting. With the singer’s presentation, many were stunned and very sensitive. What did you think of his form of expression?
Natalia Jiménez paid tribute to Julio Iglesias, while the great Hector Lavoe also received recognition. Ricardo Montaner, Ivy Queen and Rauw Alejandro led the tribute.

Jesús Navarro, Ricardo Montaner, Victor Manuelle, Ivy Queen and Rauw Alejandro gave life to the song ‘El Cantante”’ in homage to Héctor Lavoe. Each of the interpreters, from their respective rhythms, created a perfect harmony and joined in a very emotional show. They quickly went viral and comments on social media grew by leaps and bounds. The spectators were pleased by a presentation that moved fibers.

Winners of the night

Natalia Lafourcade, Alejandro Sanz, René Residente, Mike Bahía, Ricky Martín, Caminlo, Rosalía, Bad Bunny, J Balvin, Ozuna, Carlos Vives, Grupo Niche, Eddy Herrera and Daniel Santacruz were the winners of the night. The winners’ social networks were filled with videos of celebration and appreciation. A different night but full of many emotions!

In the Mejor Canción Tropical category, singer-songwriter Carlos Vives shone with his song “Canción para Rubén Blades”, in which Blades participated as a composer. Vives was excited, he did not hesitate to thank Rubén Blades for his support.
“This award with Rubén, congratulations to all the nominees, all the participants, Kany a very big kiss, thank you Sony, thank my entire team, our producers, the artists, Andrés Leal, thank you,” he said in the middle of happiness.

In his social networks he also wanted to dedicate his award to La Academia, his country, his people, each of his followers, his wife and his entire production team. He was also shown celebrating from home, together with family and friends.

In the Mejor Álbum de Salsa category, Grupo Niche shone. Album 40 is a tribute to the group’s musical trajectory. It is the first Latin Grammy that Colombian salseros receive, after having been nominated twice, in 2001 and in 2016.

“We have won the @LatinGRAMMYs for best salsa album for ’40’ our most recent musical production. With great emotion we say to you: Salseros and Nichistas of the world, infinite Thanks! Long live Latin music, salsa, long live the teacher # JairoVarela and long live Colombia!”, They expressed on their Twitter account.

The winning album was recorded for almost a year in studios in Miami, Cali and Puerto Rico. They wanted to maintain the musical guidelines of Jairo Varela and thus remember his roots, without losing his essence.

As Mejor álbum de Merengue/Bachata we have two winners, two Dominicans. A historical event that both celebrate with great fury. Eddy Herrera and Daniel Santacruz were the lucky ones. They tied in one of the closest categories!

Two Dominican Winners
Both Dominicans won the Latin Grammy in the same category

Eddy Herrera has a long history in the genre, known as “El Galán del Merengue”. The followers of his career also celebrated this achievement, being the singer’s first Latin Grammy. “Eddy Herrera Ahora” contains some of his most recent songs.

“It is an immense joy that I also want to share with all my followers and lovers of my performances. Thank you for supporting me throughout these years where you have been faithful to my musical productions ”, he expressed.

The Dominican did not hide his happiness and dedicated himself to thanking those who have supported him during so many years of journey.

“I am extremely grateful to the entire production team, as well as my fans, who are always the impetus to keep going. To achieve this magnificent product, we had, as in other opportunities, the dedication of one hundred percent of our great team, who gave themselves with the charisma, vocation and professionalism of always, an essential symbol of our artistic productions ”, said Eddy Herrera.

For his part, Daniel Santacruz will fondly remember the day that “Larimar” made him the recipient of his first Academy Award. After several nominations, his long-awaited moment finally arrived. In fact, his brother Manny Cruz was also among the nominees.

Even though he was born in the United States, he is of Dominican descent and grew up on its streets. He learned about its culture, its influences and is very proud of its roots.
“Grateful to God, to the Recording Academy and to all those responsible for participating in this important production that represents the sacrifice of many years of career and effort,” expressed the artist.

Santacruz was also part of the singers who entertained the meeting. He appeared from Boca Chica, Dominican Republic to the rhythm of “Larimar”, the promotional song for his album.
The young Dominican posted a video on his Instagram account where he is very happy. He thanked his family, wife, mother and his brother Manny Cruz. To its engineers, musicians, fans and manager. As well as his country, the people who listen and dance bachata, merengue and all his followers. Long live the Dominican Republic!

The event was one of total innovation and, surely, it will become a starting point for other awards. Of course, the dedication and effort on the part of the organization cannot be denied; as well as the artists involved, all left their hearts on stage and showed that better times are to come. So be it!

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.