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Creator of Salsa Vida Takeshi Young graced us with his presence in International Salsa Magazine

In International Salsa Magazine, we have always tried to cover all types of Latin music artists, including producers, arrangers, composers, singers, musicians, dancers, and club owners. However, it is also important to talk to other platforms that promote Latin music as we do, so we contacted the creator of the website Salsa Vida, Takeshi Young, to learn a little more about this online media site and everything it has to offer the public.

Takeshi with a painting
Takeshi Young with a painting of Hector Lavoe

Takeshi’s relationship with Latin music

In view of the trouble digital marketing specialist, dance teacher, and competitor Takeshi Young went to create a site like Salsa Vida, we obviously had to ask what relationship he had with Latin music. He replied that he loves to dance and has been doing so for about 19 years. His attendance at various salsa events led him to create a calendar for the San Francisco Bay Area, where he currently resides.

The acceptance he had led him to include much more content like articles, events, guides, and much more. The main goal was to show salsa lovers all the places they could go to enjoy this genre, but over time, Salsa Vida was turning into a sort of online newspaper that provided information on many other things related to the same topic, especially dance academies. For its operation, it uses tools like WordPress, iTools, and Chat GPT as an information bank to his writings, most of which are of his authorship.

He used the name “Salsa Vida” because of the lifestyle that he associated with salsa, which he considered to be unifying, nourishing, and joyful.

Greatest challenges in creating Salsa Vida

One of the most annoying parts about creating Salsa Vida was the calendar, as Takeshi always had to keep an eye on updates, date changes, and event cancellations. Fortunately, he always received information from many of the organizers, who told him when there were any changes in their schedules.

Takeshi at the San Francisco SBK Congress
Takeshi Young dancing with the San Jose State Salsa Team at the San Francisco SBK Congress

Salsa Vida’s most important goal today

Takeshi pointed out that, at present, Salsa Vida’s most important goal is to teach and promote salsa around the world, which has led him to write all kinds of articles in which he seeks to educate his community on all kinds of topics related to Latin music, such as “what is pachanga” or “what is cha cha chá.” With this, he wants those interested in learning about dancing or knowing more about this rich world to have a starting point from the theoretical part.

In addition to that, the website still maintains the calendar to help salsa lovers find events related to their passion near their homes. 

Contacts obtained to date

Takeshi claims to have so many contacts with a lot of bands, especially in the Bay Area, which has helped him keep on growing his website. However, the people he interacts with most in this environment are dancers and instructors who give him a lot of information about their work with their academies and students.

Moreover, his work has also helped him gain invites and press passes to all kinds of events and concerts in both San Francisco and the rest of California, allowing him to cover them and bring the latest updates to his loyal readers.

Takeshi and Alyssa
Takeshi Young and dancer Alyssa Aguilar

Goals with Salsa Vida for the coming months

As for Takeshi and Salsa Vida’s goals for the coming months, the creative young man keeps searching for and publishing events from around the world for his readers to see, as well as highlighting the importance of expanding and publishing even more countries in his calendar so that many more salsa fans from other latitudes can use Salsa Vida to find what they want.

Today, the Salsa Vida calendar has events in about 80 countries, but Takeshi says it is not enough and wants to expand much more to other locations. He also wants to add more languages to make visitors to his page feel more comfortable, and new sections such as “Dancepedia” that would come to be a kind of Wikipedia, but focused on dance.

And if that were not enough, he wants to design an app through which those interested can use the same functions of the site in a much more comfortable and interactive way from any mobile device.

Takeshi’s other occupations

As well as handling Salsa Vida, Takeshi is also a digital marketing specialist and teaches salsa at San Jose State University twice a week.

Importantly, he has a BA in philosophy and a BS in software engineering, both from the aforementioned university. During those years, he was also a member of his class’s salsa and mambo clubs. 

Read also: Haitian bandleader and musician Mac Gregore Brunis fulfills his dream in Montreal

Cristobal Verdecia and his quartet Son Qba in Miami

As we all know, Cuba is an endless source of talent and never tires of proving it. Today, we are really honored to be able to talk to one of its greatest exponents in the city of Miami and it is arranger, producer, bandleader, and bassist Cristóbal Verdecia, who very kindly agreed to talk to us for a few minutes about his life and career both in Cuba and in the United States, his home for more than 10 years.

Cristobal with his basses
Cristobal Verdecia with his two basses

Cristóbal’s beginnings and inspirations for entering the world of music

The first reference that Cristobal had at a musical level was his uncle Israel “Kantor” Sardiñas, who was the vocalist, bassist, and pianist for the legendary band Los Van Van. The artist always wanted his nephew to learn to play instruments, more specifically the piano, but Cristóbal had other hobbies at the time and did not pay much attention to him. Then, in 1982, Sardiñas packed suitcases and left Cuba in search of better opportunities, but not before leaving his piano, bass, and guitar to the young Cristóbal to use them in his place.

It was then that he finally became truly interested in music, and the instrument that most caught his attention at the time was the bass. Seeing this sudden love for the instrument, Cristóbal’s father decided to enroll him in the Guillermo Tomás Music Conservatory when he was about 10 years old. He greatly improved his skills with the bass and began playing with local jazz bands, but his academic training was not yet complete. 

Some time later, he enrolled at the Ignacio Cervantes Conservatory, where his teachers, in his own words, were two of the best bassists to come from Cuba: Silvio Vergara, now deceased, and Carlos Del Puerto. At this institution, he studied electric bass and double bass.

From there, Cristóbal began playing with increasingly prestigious bands such as Pachito Alonso y Su Kini Kini, Paulo FG y Su Élite, Adalberto Álvarez y Su Son, Havana D’Primera, among many others. Being with Pachito, he had the opportunity to share with artists of the stature of Roberto Hernández “Robertón” (current Los Van Van singer), “El Lele,” the Mengual twins, among others. It was Robertón who gave him some advice about how to improve the quality and raise the level of his work.

Cristobal and his uncle
Cristobal Verdecia and his uncle Israel “Kantor” Sardiñas

In the case of Paulo G Y Su Élite, he had the opportunity to serve as musical director for about five years in the band, which provided great learning for the future. 

Subsequently, Alexander Abreu, director of Havana D’Primera, had the idea of forming his own band with the best musicians in Cuba and that each musician had a substitute. That was where Cristóbal joined and became part of the first album, “Haciendo Historias.”

Move to the United States

When Cristóbal made the decision to leave Cuba, the first country he visited was Mexico, where he spent about four years and also played with many other bands. However, the idea of forming his own project was already on his mind for some time.

When he finally turned this idea into reality, the artist and his band accompanied singers who arrived alone, which provided him the expertise to face the future professional challenges that awaited him.

Julio Cesar, Cristobal, Marciano, and Franklin
Guitarist Julio Cesar rodriguez, bassist Cristobal Verdecia, percussionist Marciano Hernandez and tresero Franklin Reytor

Once his cycle in Mexico concluded, he moved to Miami in 2012 to continue growing in music, as he believed that the city offered him an opportunity that his previous country of residence did not. One of the first things he wanted to do was to revive his quartet Son Qba, which he had started in Mexico, but he was advised to take the time to learn how everything worked there first and then follow the path he wished.

This is how Cristóbal also managed to play with several local artists and bands to understand the dynamics of the place, such as Tony Succar, Issac Delgado, Timbalive, Aymée Nuviola, Grupo Niche, Gonzalo Rubalcaba, Albita Rodríguez, Buena Vista All Stars, among others. All this path traveled finally led him to be able to resume Son Qba with the full works in 2019.

Today, Son Qba consists of our guest Cristóbal Verdecia, tresero Franklin Reytor, percussionist Marciano Hernández, singer and guitarist Julio César Rodríguez, and singer José “Pepito” Gómez.

Read also: Gabrielito Y La Verdad giving everything in Los Angeles and beyond

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.