The Secretary of International Salsa Magazine hereby requests all whom it may concern to extend all journalistic courtesies and permits to the journalist of ISM named herein
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Willie Rosario, El Rey del ritmo by journalist and music researcher Robert Téllez M.
Puerto Rico Date Be more by Bella Martínez writes announces the release in Puerto Rico of the second edition of the authorized biography of Míster Afinque, Willie Rosario, El Rey del ritmo by music journalist and researcher Robert Téllez M.
This second edition, which has been revised, expanded and updated, has 62 more pages, every time master Willie Rosario has remained active since the publication of the first edition in 2019 to date. It also contains photographs that were not included in the first edition, images from Willie Rosario’s own archive and from the archive of the most important salsa collector, Robert Padilla.
The book, which has a preface signed by musician “Bobby” Valentín and a foreword by researcher José Arteaga, also compiles significant accounts from composers, musicians, instrumentalists, arrangers and vocalists who have been part of Rosario’s orchestra throughout different periods.
The new cover photo is by photojournalist Conrado Pastrano, the cover design is by graphic artist Felix Disla and the illustrations are by artist Frank Rosado.
The content of the back cover of the first edition, which includes the praises of Edwin Clemente, Edwin Morales, Elmer González, Hiram Guadalupe Pérez and Néstor Galán, was moved to the inside of the text, adding the recently captured praise in the voice of Ricardo Padilla, programming director of Salsoul radio station.
The back cover text is by the prodigious arranger, composer and music producer, who was exalted to the Hall of Fame of the U.S. East Coast and who, like Willie Rosario, is a timbalero and orchestra leader: Tito Rodríguez, Jr. Tito tells us about “El Inolvidable’s” friendship with Willie Rosario, as well as the way in which Mister Afinque received from Tito Rodríguez the first songs that Rosario would record with his orchestra, including the classic ‘Changó ta vení’ (composition by “Justi” Barreto), arranged by René Hernández. He also shares with us the closeness between Willie Rosario and Tito Rodríguez since they were neighbors in the Bronx, NY until they became colleagues and developed a friendship based on companionship and mutual admiration. In a nostalgic way, he highlights the golden years of El Palladium. As if all this were not enough, Tito candidly offers his opinion on Willie’s contribution to the salsa sound, which he reinvented by adding the baritone saxophone to his orchestral format, which at the time was thought to be an experiment, and on the permanence of that contribution within Latin music.
The publication of this second edition of Willie Rosario, El Rey del Ritmo comes just in time to add to the centennial celebration of the musical leader, who has managed to keep his orchestra active and alive for more than six decades. The book is now available in physical format and can be purchased through Amazon.
About the author:
The author, Robert Téllez M, is a music journalist, broadcaster and audiovisual media producer. He is a member of the Círculo de Periodistas de Bogotá (CPB) and since 1998 he has worked as a programmer for different music radio stations. For nine years he directed and hosted the program Conversando La Salsa on Radio Nacional de Colombia. He was also founder and general director of Revista Sonfonía. Robert Téllez M stands out as a researcher dedicated to Afro-Antillean music. His in-depth research has led him to serve as a consultant and lecturer, specializing in the appreciation of salsa music.
Published books:
* Ray Barretto, Fuerza Gigante (2016).
* Willie Rosario, el Rey del ritmo [Authorized Biography] (2019, 2024).
* Ray Barretto, Giant Force (2021), the translation by Ronald Vazquez of Ray Barretto, Fuerza Gigante, is the silver medal winning literary work for best Spanish to English translation at the International Latino Book Awards, 2021 edition.
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Nicaraguan singer and guitarist Yelba Heaton in an exclusive interview
Yelba Heaton is a Nicaraguan-born bandleader, singer and guitarist whose strong musical heritage coming from her family has made her have close contact with music since before she could say her first words.
The artist based in The Woodlands, Texas has been kind enough to answer a few questions for us in order to know more about her musical beginnings, the creation of her band, her projects outside of music, among other topics.
Yelba’s musical family
For many generations, Yelba’s family had become very popular among her acquaintances for knowing how to carry a tune properly and having some guitarists and pianists in this melodic family tree.
In her case, as she grew older, she and her siblings saw their father constantly serenading their mother and playing romantic boleros on his guitar, so this instrument was a day to day affair for the children. This is how the couple’s children began to experiment with music both together and separately, which little by little sparked Yelba’s interest in this branch of the arts.
This interest reached such a point that both she and her sister Thelma began to compete in every talent show that was held at the school they attended, Yelba played the bandurria and Thelma played the guitar. Both of them were very good with each other on stage and their voices joined together in a very harmonious and pleasant way for the audience that heard them.
When she turned nine, she participated in the tv show ”Junior Patherns”, which was very popular in her country at that time. Already at that time, she showed her great skill as an performer and the way she would follow later on.
As she got older, she began to sing in the church she was attending at the time, but could not start her career formally until she became an adult after her divorce in the United States. This was a very stormy phase of life for Yelba, as she had recently separated from her husband and father of her five young children, leading her to suffer from depression and believe that her life was over. However, it was just beginning.
At the same church, she met another guitarist, who when saw the bad stuff that she had gone through, decided to invite her to participate in an open mic night at a nightclub, which Yelba did not even know what it was at the time. Although she confesses to being extremely intimidated by the great artists with whom she shared that night, it was an experience that she is grateful to have had, as it gave her the opportunity to put aside her sadness for one night and experiment with music like she had never done before.
After sitting down with her guitar and performing ”Besame mucho” to the audience that night, having heard those present applause and ask for more songs made her be truly happy and blissful. Immediately, she knew she wanted to experience that feeling again and again.
Formal beginning of Yelba in music
That same night that Yelba performed at that venue, Jeremy Garcia, a flamenco guitarist accompanied her with his instrument and resulted in a beautiful combination of melodies that left all those present delighted, including the owner of the place, who proposed to both of them to make a paying gig for next Saturday, to which they replied ”of course”. That was how Yelba, Jeremy and bongo player Benny Rod (Yelba’s friend from church who joined later) started their paid musical careers as a trio.
Over time, the three artists caught the attention of critically acclaimed guitarist Mark Towns, who invited Yelba to sing with him at an event in Clear Lake and also gave him some copies of their CDs. Towns was a key piece in the formal creation of the band and the trust that she was gaining to sing in public.
Over the next few years, she was performing at larger and larger events and learning all she could about clave, song forms of various genres, stage presence and other important aspects of her nascent career.
Creation of Yelba Variety’s Band and Latin Fire
Although Yelba, Jeremy and Benny were already a trio, they still could not find a name that perfectly defined what they stood for, but that changed when one day they performed songs Yelba had learned to sing on her father’s knee when she was little. That night, everything went great and they received very positive feedback from the audience and the media who covered the concert.
As a result of this performance, a reporter from the Houston Chronicle wrote an article about the band in which he was very complimentary about their show and described what he saw that day as ”Latin fire”. The first line of the article said that: ”Latino fire is what I heard last night…”. Yelba liked this opinion so much that she decided to baptize her band as ”Latin Fire”.
Such was the impact this report had on her career that the Nicaraguan still keeps a copy of it and can be found on her website to this day. This was undoubtedly a very important event for her and her band mates.
Yelba as a wedding planner and motivational speaker
Just like Yelba performs very well in music, she has also found time to work as a wedding planner, a hobby for which she found out she is talented. The artist has assisted numerous marriages with minimum budget, but with her help, she was able to achieve great things with very little money. This is how she has made engaged couples ask for her help and she is always happy to collaborate with them.
Another area in which she works on very well is motivational speaking. She found out she had a talent for this while doing her master’s degree in finance and learned to move in the corporate world, which gave her the necessary experience to address an audience properly. In addition, her career as an artist requires her to sing, play and dance in front of crowds, which also gives her the confidence she needs to speak to all kinds of audiences at a given time.
Without a doubt, Yelba Heaton is a multifaceted Latina who leaves our culture on high and we are proud to have had her in this edition of International Salsa Magazine.
U.S. CORRESPONDENT I.D. C641-421-61-411-0
The Secretary of International Salsa Magazine hereby requests all whom it may concern to extend all journalistic courtesies and permits to the journalist of ISM named herein
Emmited on April 2024
What The Namm Show is and how it works
Latinos and their music have managed to conquer all types of spaces over time thanks to their talent and dedication, and one of them has been The NAMM Show, which is the event to which we are going to dedicate the next lines to be read.
The NAMM Show is an annual trade fair for music producers from all over the world which is organized by The National Association of Music Marchants (NAMM) and is intended to receive suppliers, distributors, social communicators, artists and guests from NAMM member companies. The event takes place in January of each year at the Anaheim Convention Center in California, United States, and the 2024 edition took place between January 23 and 35.
Among the main reasons for the realization The NAMM Show we can mention the promotion of the music industry and the producers offered to consumers anywhere on the planet, which makes it a very important space for anyone who wants to have a place in this highly competitive business.
The National Association of Music Merchants
Before delving into what The NAMM Show is, we think it is appropriate to talk about the organization in charge of realizing it and what exactly it does.
The National Association of Music Merchants is a non-profit association that focuses on promoting the advantages and benefits of music and seeks to strengthen the marketing of music products in general as much as possible.
The association was founded in 1901 under the name of The National Association Piano Dealers of America, but since it had much more ambitious aims for the future, the name was changed to NAMM. Today, NAMM and its trade shows function as a meeting center and bank of information for all who wish to stay abreast of the very latest in music products, recording, sound, among other things. However, it is important to note that activities and courses created by NAMM were offered to interested parties of all ages and musical backgrounds.
An important division of Namm that must also be mentioned is The NAMM Foundation, which is a subdivision founded in 2006 of the aforementioned organization that seeks to promote active participation in the creation of music making use of scientific research, donations and public service. A very important element of The NAMM Foundation is that it relies on the generosity of industry members and is based on donations and trade association activities.
This foundation provides opportunities for people of all ages, funding scientific research in music and music education.
The NAMM Show
The NAMM Show is considered as one of the largest trade shows in the music industry to be found on a global level and the most important producers, distributors, artists, record labels, music entrepreneurs and accredited members of the media get together every year at this lavish event to promote everything it has to offer to its audience.
All who enters The NAMM Show will see vendors displaying all kinds of products in stands, allowing traders and producers present to keep up with the latest in music, reach all types o agreements and make purchases of what they need for the next few months of work. In addition to that, the event draws renowned musicians, who also exhibit their own models and equipment to those who may want to acquire them.
Among some important facts about The NAMM Show, we can mention that 2018 was very important for the event, as it was the year in which it began to be held at the Anaheim Convention Center, joined the Audio Engineering Society and organized the Parnelli Awards, which are the prizes that reward all those professionals and companies that work behind the scenes so that everything works such as lights, effects, projection, among other areas.
Three years later, The NAMM Show was not held in January due to the Covid-19 pandemic, so instead, NAMM held a virtual meeting which it named ”Believe In Music Week” starting on January 18 and had over 500,000 views from the general NAMM membership. While it is true that this event was about The NAMM Show every year, its purposes were very similar, as it sought to answer the immediate needs of the companies that are part of NAMM through training for opinion leaders who lead each of the music industry segments, especially at a time as complicated as those experienced back then.
Last events of The NAMM Show
Once the pandemic began to decline, fortunately the event was again held at the Anaheim Convention Center in 2022 with a three-day trade show that compensated perfectly for the previous year’s lockout.
In 2023, the trade show held in April of that year welcomed more than 46,700 attendees from more than 120 countries and more than 1,200 exhibitors representing more than 3,000 brands overall, making it one of the largest and most beat-attended editions in recent years. This is not surprising due to the quarantine.
As for this year’s edition, the event had a number of 1600 stands offering their music products, 3500 brands and about 62,000 attendees.
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