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Willie Rosario, El Rey del ritmo by journalist and music researcher Robert Téllez M.

Puerto Rico Date Be more by Bella Martínez writes announces the release in Puerto Rico of the second edition of the authorized biography of Míster Afinque, Willie Rosario, El Rey del ritmo by music journalist and researcher Robert Téllez M.

Willie Rosario, El Rey del ritmo by journalist and music researcher Robert Téllez M
Willie Rosario, El Rey del ritmo by journalist and music researcher Robert Téllez M

This second edition, which has been revised, expanded and updated, has 62 more pages, every time master Willie Rosario has remained active since the publication of the first edition in 2019 to date.  It also contains photographs that were not included in the first edition, images from Willie Rosario’s own archive and from the archive of the most important salsa collector, Robert Padilla.

The book, which has a preface signed by musician “Bobby” Valentín and a foreword by researcher José Arteaga, also compiles significant accounts from composers, musicians, instrumentalists, arrangers and vocalists who have been part of Rosario’s orchestra throughout different periods.

The new cover photo is by photojournalist Conrado Pastrano, the cover design is by graphic artist Felix Disla and the illustrations are by artist Frank Rosado.

The content of the back cover of the first edition, which includes the praises of Edwin Clemente, Edwin Morales, Elmer González, Hiram Guadalupe Pérez and Néstor Galán, was moved to the inside of the text, adding the recently captured praise in the voice of Ricardo Padilla, programming director of Salsoul radio station.

The back cover text is by the prodigious arranger, composer and music producer, who was exalted to the Hall of Fame of the U.S. East Coast and who, like Willie Rosario, is a timbalero and orchestra leader: Tito Rodríguez, Jr.  Tito tells us about “El Inolvidable’s” friendship with Willie Rosario, as well as the way in which Mister Afinque received from Tito Rodríguez the first songs that Rosario would record with his orchestra, including the classic ‘Changó ta vení’ (composition by “Justi” Barreto), arranged by René Hernández.  He also shares with us the closeness between Willie Rosario and Tito Rodríguez since they were neighbors in the Bronx, NY until they became colleagues and developed a friendship based on companionship and mutual admiration.  In a nostalgic way, he highlights the golden years of El Palladium. As if all this were not enough, Tito candidly offers his opinion on Willie’s contribution to the salsa sound, which he reinvented by adding the baritone saxophone to his orchestral format, which at the time was thought to be an experiment, and on the permanence of that contribution within Latin music.

The publication of this second edition of Willie Rosario, El Rey del Ritmo comes just in time to add to the centennial celebration of the musical leader, who has managed to keep his orchestra active and alive for more than six decades. The book is now available in physical format and can be purchased through Amazon.

Book cover Willie Rosario Second Edition
Book cover Willie Rosario Second Edition

About the author:

The author, Robert Téllez M, is a music journalist, broadcaster and audiovisual media producer. He is a member of the Círculo de Periodistas de Bogotá (CPB) and since 1998 he has worked as a programmer for different music radio stations. For nine years he directed and hosted the program Conversando La Salsa on Radio Nacional de Colombia. He was also founder and general director of Revista Sonfonía. Robert Téllez M stands out as a researcher dedicated to Afro-Antillean music. His in-depth research has led him to serve as a consultant and lecturer, specializing in the appreciation of salsa music.

Published books:

* Ray Barretto, Fuerza Gigante (2016).

* Willie Rosario, el Rey del ritmo [Authorized Biography] (2019, 2024).

* Ray Barretto, Giant Force (2021), the translation by Ronald Vazquez of Ray Barretto, Fuerza Gigante, is the silver medal winning literary work for best Spanish to English translation at the International Latino Book Awards, 2021 edition.

Robert Téllez y Willie Rosario.
Robert Téllez y Willie Rosario.

Bella Martinez Puerto Rico

Also Read: Metamorphosis: from music to photojournalism, a reinvention without limits

Nicaraguan singer and guitarist Yelba Heaton in an exclusive interview

Yelba Heaton is a Nicaraguan-born bandleader, singer and guitarist whose strong musical heritage coming from her family has made her have close contact with music since before she could say her first words. 

The artist based in The Woodlands, Texas has been kind enough to answer a few questions for us in order to know more about her musical beginnings, the creation of her band, her projects outside of music, among other topics.    

Yelba posing for pics
Singer and guitarist Yelba Heaton posing for pictures with her instrument

Yelba’s musical family   

For many generations, Yelba’s family had become very popular among her acquaintances for knowing how to carry a tune properly and having some guitarists and pianists in this melodic family tree.   

In her case, as she grew older, she and her siblings saw their father constantly serenading their mother and playing romantic boleros on his guitar, so this instrument was a day to day affair for the children. This is how the couple’s children began to experiment with music both together and separately, which little by little sparked Yelba’s interest in this branch of the arts.   

This interest reached such a point that both she and her sister Thelma began to compete in every talent show that was held at the school they attended, Yelba played the bandurria and Thelma played the guitar. Both of them were very good with each other on stage and their voices joined together in a very harmonious and pleasant way for the audience that heard them.   

When she turned nine, she participated in the tv show ”Junior Patherns”, which was very popular in her country at that time. Already at that time, she showed her great skill as an performer and the way she would follow later on.    

As she got older, she began to sing in the church she was attending at the time, but could not start her career formally until she became an adult after her divorce in the United States. This was a very stormy phase of life for Yelba, as she had recently separated from her husband and father of her five young children, leading her to suffer from depression and believe that her life was over. However, it was just beginning.    

At the same church, she met another guitarist, who when saw the bad stuff that she had gone through, decided to invite her to participate in an open mic night at a nightclub, which Yelba did not even know what it was at the time. Although she confesses to being extremely intimidated by the great artists with whom she shared that night, it was an experience that she is grateful to have had, as it gave her the opportunity to put aside her sadness for one night and experiment with music like she had never done before.   

After sitting down with her guitar and performing ”Besame mucho” to the audience that night, having heard those present applause and ask for more songs made her be truly happy and blissful. Immediately, she knew she wanted to experience that feeling again and again.   

music brought Yelba back to life
After her divorce, music brought Yelba back to life

Formal beginning of Yelba in music

That same night that Yelba performed at that venue, Jeremy Garcia, a flamenco guitarist accompanied her with his instrument and resulted in a beautiful combination of melodies that left all those present delighted, including the owner of the place, who proposed to both of them to make a paying gig for next Saturday, to which they replied ”of course”. That was how Yelba, Jeremy and bongo player Benny Rod (Yelba’s friend from church who joined later) started their paid musical careers as a trio.   

Over time, the three artists caught the attention of critically acclaimed guitarist Mark Towns, who invited Yelba to sing with him at an event in Clear Lake and also gave him some copies of their CDs. Towns was a key piece in the formal creation of the band and the trust that she was gaining to sing in public. 

Over the next few years, she was performing at larger and larger events and learning all she could about clave, song forms of various genres, stage presence and other important aspects of her nascent career.   

Creation of Yelba Variety’s Band and Latin Fire  

Although Yelba, Jeremy and Benny were already a trio, they still could not find a name that perfectly defined what they stood for, but that changed when one day they performed songs Yelba had learned to sing on her father’s knee when she was little. That night, everything went great and they received very positive feedback from the audience and the media who covered the concert.   

As a result of this performance, a reporter from the Houston Chronicle wrote an article about the band in which he was very complimentary about their show and described what he saw that day as ”Latin fire”. The first line of the article said that: ”Latino fire is what I heard last night…”. Yelba liked this opinion so much that she decided to baptize her band as ”Latin Fire”.   

Such was the impact this report had on her career that the Nicaraguan still keeps a copy of it and can be found on her website to this day. This was undoubtedly a very important event for her and her band mates.   

 Yelba and her husband
Yelba next to her husband and part of her band Roy Heaton

Yelba as a wedding planner and motivational speaker   

Just like Yelba performs very well in music, she has also found time to work as a wedding planner, a hobby for which she found out she is talented. The artist has assisted numerous marriages with minimum budget, but with her help, she was able to achieve great things with very little money. This is how she has made engaged couples ask for her help and she is always happy to collaborate with them.   

Another area in which she works on very well is motivational speaking. She found out she had a talent for this while doing her master’s degree in finance and learned to move in the corporate world, which gave her the necessary experience to address an audience properly. In addition, her career as an artist requires her to sing, play and dance in front of crowds, which also gives her the confidence she needs to speak to all kinds of audiences at a given time.   

Without a doubt, Yelba Heaton is a multifaceted Latina who leaves our culture on high and we are proud to have had her in this edition of International Salsa Magazine. 

Read also: Julio Vilchez and his orchestra conquer Miami 

U.S. CORRESPONDENT I.D. C641-421-61-411-0

 

The Secretary of International Salsa Magazine hereby requests all whom it may concern to extend all journalistic courtesies and permits to the journalist of ISM named herein

Florida CorrespondentEmmited on April 2024

What The Namm Show is and how it works

Latinos and their music have managed to conquer all types of spaces over time thanks to their talent and dedication, and one of them has been The NAMM Show, which is the event to which we are going to dedicate the next lines to be read.   

The NAMM Show is an annual trade fair for music producers from all over the world which is organized by The National Association of Music Marchants (NAMM) and is intended to receive suppliers, distributors, social communicators, artists and guests from NAMM member companies. The event takes place in January of each year at the Anaheim Convention Center in California, United States, and the 2024 edition took place between January 23 and 35. 

Among the main reasons for the realization The NAMM Show we can mention the promotion of the music industry and the producers offered to consumers anywhere on the planet, which makes it a very important space for anyone who wants to have a place in this highly competitive business.  

NAMM Show at the Anaheim Convention Center
The Anaheim Convention Center, where the NAMM Show is held every year

The National Association of Music Merchants 

Before delving into what The NAMM Show is, we think it is appropriate to talk about the organization in charge of realizing it and what exactly it does. 

The National Association of Music Merchants is a non-profit association that focuses on promoting the advantages and benefits of music and seeks to strengthen the marketing of music products in general as much as possible. 

The association was founded in 1901 under the name of The National Association Piano Dealers of America, but since it had much more ambitious aims for the future, the name was changed to NAMM. Today, NAMM and its trade shows function as a meeting center and bank of information for all who wish to stay abreast of the very latest in music products, recording, sound, among other things. However, it is important to note that activities and courses created by NAMM were offered to interested parties of all ages and musical backgrounds.   

An important division of Namm that must also be mentioned is The NAMM Foundation, which is a subdivision founded in 2006 of the aforementioned organization that seeks to promote active participation in the creation of music making use of scientific research, donations and public service. A very important element of The NAMM Foundation is that it relies on the generosity of industry members and is based on donations and trade association activities.    

This foundation provides opportunities for people of all ages, funding scientific research in music and music education.   

Stage at the NAMM Show
Yamaha Grand Plaza Stage at The NAMM Show in 2024

The NAMM Show 

The NAMM Show is considered as one of the largest trade shows in the music industry to be found on a global level and the most important producers, distributors, artists, record labels, music entrepreneurs and accredited members of the media get together every year at this lavish event to promote everything it has to offer to its audience.   

All who enters The NAMM Show will see vendors displaying all kinds of products in stands, allowing traders and producers present to keep up with the latest in music, reach all types o agreements and make purchases of what they need for the next few months of work. In addition to that, the event draws renowned musicians, who also exhibit their own models and equipment to those who may want to acquire them.   

Among some important facts about The NAMM Show, we can mention that 2018 was very important for the event, as it was the year in which it began to be held at the Anaheim Convention Center, joined the Audio Engineering Society and organized the Parnelli Awards, which are the prizes that reward all those professionals and companies that work behind the scenes so that everything works such as lights, effects, projection, among other areas. 

Three years later, The NAMM Show was not held in January due to the Covid-19 pandemic, so instead, NAMM held a virtual meeting which it named ”Believe In Music Week” starting on January 18 and had over 500,000 views from the general NAMM membership. While it is true that this event was about The NAMM Show every year, its purposes were very similar, as it sought to answer the immediate needs of the companies that are part of NAMM through training for opinion leaders who lead each of the music industry segments, especially at a time as complicated as those experienced back then.     

Products at the NAMM Show
Some of the music products offered at The NAMM Show in 2024

Last events of The NAMM Show 

Once the pandemic began to decline, fortunately the event was again held at the Anaheim Convention Center in 2022 with a three-day trade show that compensated perfectly for the previous year’s lockout.   

In 2023, the trade show held in April of that year welcomed more than 46,700 attendees from more than 120 countries and more than 1,200 exhibitors representing more than 3,000 brands overall, making it one of the largest and most beat-attended editions in recent years. This is not surprising due to the quarantine.  

As for this year’s edition, the event had a number of 1600 stands offering their music products, 3500 brands and about 62,000 attendees. 

Read also: Gabriel from the band Changüí Majadero talks about traditional Cuban Music 

Career and interesting facts about Venezuelan singer and musician Omar Ledezma Jr.

Venezuelan singer, percussionist and music teacher Omar Ledezma Jr. has already talked to us in the past and has revealed important details regarding his life and career, but this time, our editor Eduardo Guilarte has been in charge of interviewing him and revealing some unknown details about his different facets professionally and personally.  

Is such a pleasure to have the chance to talk to one of the most talented Latin musicians who currently lives in the San Francisco Bay Area and know so many things that the artist had not previously revealed.   

Venezuelan percussionist Omar Ledezma
This is Omar Ledezma Jr., Venezuelan singer, percussionist and music teacher

Omar Ledezma’s beginnings in music and childhood 

Omar Ledezma Jr. was born on February 17, 1972 in Caracas, Venezuela, and was raised in a very close family that gave him a lot of love and care since he was a child. Both the Ledezma and López families were very important in his growth, but it was from the Ledezma’s that he got his musical vein.   

His mother and cousin José Vicente Rodríguez López decided to enroll him in the marching band at the Claret School, where he had his first contact with music by playing the snare drum, an instrument he was first assigned to play. It is also in the band where he started making friends with other teens who were already forming gaitas groups to compete in contests related to this traditional Venezuelan genre.   

When he turned 16, he began to participate in these gaitas inter-school competitions in 1987 and 1988. In 1989, he participated in his first big musical event at the nightclub Mata de Coco. Omar assures that this was the official start of his career in a more professional way. A few years later, going hand-in-hand with his father, he began to take a deeper interest in music as a profession and wanted to experiment with other genres such as Afro-Cuban music and Latin jazz.   

This path led him to join the orchestra La Charanga Clásica led by Mr. Frank Luzón. While playing there, he met several inspiration timbaleros such as Daniel Cádiz (from the Andy Durán Orchestra). 

In parallel with all of the above, Omar was admitted to study in law school at the Santa María University, so he shared his time between his university studies and his professional musical activities. In his spare time outside the university, he played Latin jazz and was formed as a percussionist with his orchestra.   

In 1995, Omar graduated as a lawyer as part of the class ”Honor a Venezuela” ranked in 12th place among his classmates. Although today he is not engage in law at all, he considers that having continued his studies was very important to him as a person because he would have a base on which to stand on in case his plans with music fell through.   

However, the artist never thought about practicing law, since he was very clear that it would be difficult to do so due to the legal situation in Venezuela, so he continued to focus on his great passion, which was music. Besides, after analyzing it, he decided that he did not have a natural talent for that career. 

In parallel, during those years as a law student, he made a trip to Cuba, which he claims changed his life completely. Some friends he made there, when seeing his skills as a musician, told him that he could be studying law, but that his life was and would be music forever.  

Omar graduating as a lawyer
Omar Ledezma Jr. graduating from Berkee College of Music

The United States and Berklee College of Music 

Just a few years after graduating, specifically in 1998, Omar made the decision to move to the United States looking for new opportunities and describes this trip as an exploring experience because many of his friends, orchestra fellows and acquaintances from the musical environment in general started taking new directions in the mid 90’s. The young man knew he wanted to do the same and chose the city of Boston to settle in at first.   

Although he finally moved to Boston in 1998, already in 1997, his mother gave him the idea of going to the United States with an open ticket so he could decide whether to stay permanently or return. In the end, he opted not to use the return ticket and stayed in Boston to try to enter any music school through a scholarship.   

After checking several options, he chose Berklee College of Music because it was the only college that allowed him to study composition and arranging as hand percussionist, so he auditioned to be admitted and was selected in the fall of 1999. He obtained a 70% scholarship, but he had to work hard to get the remaining 30%. In that sense, Omar assures that the same school helped him to obtain the corresponding permits to work legally in the country and thus be able to pay the percentage that is not covered by the scholarship. 

Omar also told us that it was his friend Gonzalo Grau who helped him do the demo with which he auditioned to enter Berklee and it was a song of his own titled ”Cacao”. Today, he assures that that recording gave him one of the greatest opportunities he has ever had in life, which was to study there. He spent a total of four years studying in that institution and graduated in 2003. 

During his undergraduate studies at Berklee, Omar had the option to study business and intellectual property and his lawyer’s training made it easier for him, but he defines himself as a ”natural born performer” and his life was the stage, so he did not see himself stuck in an office solving cases.   

One of the first jobs Omar had in Los Angeles was replacing the singer from Johnny Polanco’s prestigious orchestra and that one that helped him take that place was Ray Barreto’s flautist, the late Artie Webb. The concert was held at the Mayan.  

Omar playing the conga
Omar Ledezma Jr. playing the conga in a live performance

Family 

As to the family part, Omar told us that he had married his wife Jennifer Radakovich about seven or eight years ago, but they have no children for the moment. This is because they are still analyzing their opportunities to settle permanently in the state of California, so he assures us that they are still building their future as a couple and as a family. 

Jennifer’s family comes from Serbia and settled in Detroit, Michigan. They had to leave their country, which was then the former Yugoslavia because of the war that went on in the territory at the time. In fact, at a family reunion, his in-laws told him that his wife’s father arrived in the country on the boat anchored in Long Beach, California, The Queen Mary.  

Pacific Mambo Orchestra 

Omar Ledezma started his journey with Pacific Mambo Orquesta practically since its foundation in October 2010, when he started playing at Café Cocomo. Santana’s timbalero Karl Perazzo, who was already included in the lineup of the venue, proposed him to go to this place to play as a percussionist on Monday nights. The problem was that there was no money to pay him for the moment. 

That’s when the directors of Pacific Mambo, Christian Tumalan and Steffen Kuehn, proposed to the owners of Cafe Cocomo to give them some space to have band practice. These Monday meetings ended up being paid rehearsals open to the public in exchange for 10 dollars a night. This lasted some years in which the 20 members of the orchestra were in charge of developing much of the repertoire that has made them famous internationally. 

About this time, Omar said that, on several occasions, he and his orchestra fellows sat down to talk about the continuity of the band owing to the lack of money. The wonderful thing is that everyone always voted in favor of their stay in the group despite the adversities. According to the Venezuelan musician, it was this hunger and desire to succeed that made the orchestra what it is today.   

Omar, Eric, Karl, and Edgardo
Omar Ledezma Jr., percussionist Eric Rangel, music producer Karl Perazzo, and bandleader Edgardo Cambon

These efforts worked and Pacific Mambo Orquestra managed to win their first and only Grammy so far in 2014. That year began with the orchestra’s appearance in one of the main banners of the iTunes page for a little over a week, which gave them a lot of popularity at that time and was not common for Latin artists and groups. 

That same year, the group began touring with Tito Puente Jr. in August and were so successful that Omar and five other members of the group decided to begin campaigning for that year’s Grammys via e-mails to all the members of the jury promoting their latest album. Then, on tour, they received the news of their nomination (the second of Omar’s career), but they did not think they would win. 

Much to the surprise of Omar, in January 2014, he received word that Pacific Mambo Orquesta won its first Grammy in the category of Latin Tropical Album of the Year. This event changed the lives of everyone in the group to the extent that large media outlets started looking at them. One of them was world-famous Billboard magazine, which published a piece talking about the band and its talents. 

It is important to stress that, although it was an experience the musician will never forget in his life, he is aware that this is in the past and has to look ahead and focus on his future successes. At this moment, Omar and his companions are focused on making up for time lost during the pandemic and performing all the activities that confinement prevented them from doing. 

Read also: Arranger, composer and pianist Carlos Ordiano 

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.