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Yani Borrell ”El Elegante de La Salsa”

How Yani became the artist he is now

We were fortunate to speak with the Cuban singer based in Canada, Yani Borrell, who has been kind enough to spare us a few minutes of his busy schedule to reveal unpublished details of his beginnings in music, departure from Cuba, arrival in Canada, current projects, among other things.

Then these were the most important issues that came up in the conversation we had with the artist for a little over half an hour.

Cuban singer Yani — This is Yani Borrell, a famous Cuban singer based in Canada

Grupo Constitución

Yani joined Grupo Constitución being just a 17-year-old. In his native city of Camagüey, there was a small square where concerts were held and Grupo Constitución used to rehearse there. One day, the young man was going through the place and was struck by what the musicians were doing at that moment.

Suddenly, the musical director asked the vocalist to make a little more complex melody, but failed. However, Yani perceived the sound and reproduced it with his lips loudly. That got the music director’s attention so much that he asked the young man to come over and show the singer what he had done.

When he repeated it, the musical director of the group was so fascinated that he asked her to join them. This is how Yani began to study music to a more professional level and to hold the necessary auditions to be able to belong to an orchestra in Cuba (this was a mandatory requirement in the country to belong to a musical group).

After attracting the attention of other groups due to his talent, Yani was contacted by a more renowned orchestra, Yani decided to leave Grupo Constitución and go with his new companions to seize this new opportunity that life had to offer.

Making music in Cuba

We know that the political and economic situation in Cuba has been complicated for some decades, so we wanted to know how Yani lived these years in his native country while devoting himself to music.

That’s when he started telling us that he had to live through the terrible Special Period, one of the worst crises experienced by the island, so logically he did not have the necessary resources to devote himself fully to his passion and put aside any other job at that time.

Yani on stage — Yani Borrell performing on stage

This is because Yani thought that being in a mildly famous orchestra would bring him the benefits he was looking for, but unfortunately, it was not so. Rather, he was really struck with the difficult reality that sometimes performances and concerts were paid several months later.

Yani and many of his colleagues had to borrow in order to survive and wait for the pay day to settle the debts with those same people. This situation persisted for quite some time until he could work for an orchestra established for tourism, with which payments were a little more regular.

However, she had to make a living doing other activities outside the world of the arts. In his case, Yani was self-employed and even had a small mobile coffee shop where he sold sandwiches. At the same time, he studied music and worked with some orchestras, since it was impossible to live only from music.

The first level orchestras that toured internationally always pursued better financial compensation for their musicians, but salaries were still insufficient to alleviate the crisis experienced in Cuba.

Moving to Canada, Toronto

The process to live Cuba and move to Canada was extremely hard. Yani had already toured the North American country for some time, in fact, he was in about 25 Canadian cities during his tours, so he already knew the territory quite well.

Before the second tour he would do in that country with his orchestra of the day, the artist was very clear that he was going to ”defect from Cuba” (that is how the act of leaving the country at the first opportunity is called in Cuba).

While it is true that his standard of living had improved considerably with this international orchestra, this did not offer the stability he wanted, so he resigned from the group, decided to stay and live permanently in Canada and start a new life.

Today, he is completely satisfied with the results of his decisions and knows very well that he has done the right things for his career and his life in general.

Yani on radio — Yani Borrell during a radio interview

Adaptation to the Toronto music scene

One of the hardest decisions was already made, but there were still some challenges to overcome. He had to face language and cultural barriers in order to stand ut and make a place in the city’s Latin music scene.

At the same time, he worked in factories and even start his own business. He says there were times when he did not even sleep because he played with several local orchestras at the same time, so dividing his time between each of them was a titanic task. However, all the effort paid off.

After being with one of the most renowned orchestras in the area, Yani realized it was time to create his own project, which he called Yani Borrell & The Clave Kings.

After all this, he began to be prompted by a group of people who wanted to help him and pushed him to keep growing, thanks to which he released his first solo album in 2013.

C.W. Entertainment

The artist management company C.W. Entertainment was very important in Yoni’s growth as an artist, because at one point it joined forces with the artist and boosted his career to such an extent that this team made him one of the most important salsa artists of the time in Canada. So much was the support that it was this label that filmed his first two music videos.

Although he no longer works with that company for a year and a half, Yani assures that he still has an excellent relationship with its team and thanks these people for everything they have done for him.

Today, the Cuban already has his own record label and is entirely independent in this aspect.

Yani Borrell receiving recognition at the Caribbean Music and Entertainment Awards

El Elegante de La Salsa (The Elegance of Salsa)

One of the names by which Yani Borrell has been known throughout his career is ”El Elegante de La Salsa” due to his style when singing in this genre and the use of formal wear in concerts.

Regarding the story of how the nickname came about, it was precisely a social communicator who was very well liked in the city of Toronto, constantly interviewed the Cuban singer and started refering to him as ”the heartthrob”.

However, this journalist was the host of the concert in which Yani released his album and referred to him as ”El Galán de La Salsa” (The Salsa Heartthrob) at the moment of presenting him to the public.

From there, the public started refering to him as ”el galán” and ”el elegante”, which led one of his managers to tell him to start calling himself ”El Elegante de La Salsa”.

Future performances

Recently the nominees for the Latino de Oro Music Award have been announced, among which Yoni Borrell appears as one of the nominees for the ”Impact Singer with International Projection” category.

This was news that Yoni received with great pleasure due to so many years of effort to lift his artistic career. This and each one of the recognitions that the artist has received throughout his career has made him feel very proud and sure that he is on the right path.

He also revealed for the first time that he will be one of the artists invited to perform on stage that day to animate the event in the city of León, Spain.

To end the conversation, Yoni finished giving a message to Cuban musicians in which he said that they should always focus on discipline, which he defined as ”the mother of perfection”. He also invited these same young people not to despair and to be constant, since this career is an endurance race, not a marathon.

John Narváez and Elizabeth Rojas from Salsamania

John and Liz from Salsamania

Between days 23 and 25 March, 2023, the San Francisco Salsa Festival took place, which brought together some of the cream of The Bay Area Latin music scene. One of those attending this great event was the main editor of International Salsa Magazine, Mr. Eduardo Guilarte.

On site, he had the opportunity to share with other guests and some of the organizers such as Elizabeth Rojas, affectionately known as Liz, and John Narváez. We had the chance to talk with both dance professionals to know more about their beginnings, festivals and projects. Do not miss it!

John and Elizabeth — Colombian dancers John Narváez and Elizabeth Rojas

Beginnings

After several attempts to schedule a meeting with John and Liz, we finally managed to talk with these Colombian dancers and entrepreneurs, who began by thanking us for the contact and the opportunity to promote their passion for salsa and the community they represent.

This love they have for the aforementioned musical genre has much to do with their roots. Both were born in Colombia and left the country when they were 12 years old (they are the same age) because of the violent situation caused by the guerrilla that existed in those years.

Although those were hard times, John says these were very nice years from which he has fond memories. He remembers almost all his family members singing or playing an instrument, while he was the only dancer. All this influenced him in such a way that Latin music remains his north after so many years.

Moving to the United States

Since the social situation did not allow them to live in their country, they decided to move to the United States and apply for political asylum. At the beginning, it was not easy and the focus was on working hard to get ahead in this new country and to learn English. However, all that changed over time.

With the arrival of economic and family stability, priorities changed. John comments that his interest in music and dance perked back up due to the family gatherings that his relatives celebrated such as birthdays, quinceañeras, weddings, among others.

Although at the time dancing was not considered a serious profession, both John and Liz began to practice it at amateur level. Once they turned 21, they started going to the most popular salsa clubs, but it was all for recreational purposes. It was years later before they began to analyze all the technical and historical part of dancing to understand it better and take it more seriously.

John, Liz, and Barbara — John and Liz with Barbara on Despierta América

Dancing as a profession

John and Liz started to take dancing seriously in 1999. They both attended a three-day salsa event in Los Angeles, but what they did not know is that this was the first world salsa congress in America.

This gave them the opportunity to share with the best salsa dancers in the world and they saw such impressive things that they were inspired to return next year with a well-established dance team with which they could participate fully in these activities.

Being full of motivation, they decided to create Salsamania Dance Company and performed with their team at the festival. They started doing the same thing every year, which helped them gain experience and evolve their styles.

After earning the trust of the festival organizers thanks to their talent and professionalism, they were given the opportunity to start teaching salsa workshops at the aforementioned congress. This is how little by little John and Liz began to build the reputation and credibility they have today.

In 2004, it got to a point where John took the important decision to quit his job to devote himself to dancing and Liz was quick to do the same. His resignation came with the opportunity to take a three-month trip to Hong Kong to teach salsa in a community where people did not dance it.

They managed to build a community from nothing, since at that time, Hong Kong was not a place where people listened to salsa. However, everything went well and the dancers managed to seamlessly connect with the local audience. As John rightly said, ”salsa is a universal language and you don’t have to speak that language to feel the music”.

On returning to the Bay Area, they began to practice dancing as a profession in the United States.

On this point, Liz commented that her parents became very upset with her when she quit her job because of dancing, but today, they admit that it was the right decision and support her totally.

Liz and John dancing — Liz and John during a social dance in Boston

Salsamania Dance Company

Liz told us that it was difficult to create Salsamania Dance Company because it requires a lot of discipline and healthy coexistance between different types of personalities to create a group like this and keep it together. Fortunately, John is an industrial psychologist, so he helped to prevent these aspects to be a problem.

Basically, Liz is responsible for the company’s management and John is the one who takes care of the human part of all the staff.

They started the whole process like any regular company and drew up the contracts for all those who were going to work with them, making Salsamania a much more established, structured and serious project in the eyes of everyone else. Today, it is one of the largest companies in the Bay Area.

They also took it a step further and built a salsa academic program with a thoroughness and detail that has not been seen in other projects of this kind.

San Francisco Salsa Festival

San Francisco Salsa Festival is one of the biggest salsa events in California and the United States in general and we were fortunate to have representation there with our editor Eduardo Guilarte.

It began to be celebrated in 2008 with the support of international salsa promoter Albert Torres, who was a fundamental piece in the development of the festival and talent recruitment for an event of this size, as there were many things John and Liz had to learn. That is why they are both incredibly grateful for what the congress organizer did for them back then.

To recruit artists, the dancers only require candidates to be good teachers, to share with the salsa community and to put on a good show for the audience.

They also often invite colleagues they have known for years and some recommended to whom they give them the opportunity to shine and make themselves known during those days.

Every year, they look for dancers, dance instructors, DJs and live orchestras. For Liz and John, the thing about live bands is very important, as they are concerned that there are so many clubs and venues that no longer hire these talents. This year, they focused on local bands that play on Thursdays and Fridays in San Francisco and were very happy with the results.

It is expected that the next San Francisco Salsa Festival is scheduled between days 22 and 24 March, 2024 at the same venue, which is the Marriott Waterfront Hotel.

The orchestras hired to perform for next year are Cabanijazz, The Latin Rhythm Boys and Orquesta Boyacán. The dancing couples are Alex and Judy from Colombia, Colombians Felipe from Colombia and Kathe and Mauricio and Danny from Mexico.

John, Liz, and Oscar D’ León — John and Liz with Venezuelan singer Oscar D’ León

Difficulties in the pandemic

As dancing is an activity with a lot of physical contact and closeness, we were curious to know how they lived the pandemic and what they did to keep their project afloat in this situation.

Though they admit that those months were not easy, they have always been very disciplined with their money and had enough to resist as long as possible without working.

They tried to make up for lost time by teaching classes via Zoom as did most of their colleagues and designing new choreographies to apply when they went back to their usual activities.

In addition to this, both had not spent time with their respective families in a long time, so they also took advantage of the absence of work to reunite with their loved ones and take up those important contacts that were lost due to stress and routine.

Son del Monte

North America / United Stated / New York

Son del Monte, Something more than a “Charanga”

It was one of those nights of meeting with friends, those friends with whom you share the same musical preferences among other things, you know, of those gatherings where only you and your friends can spend hours discussing the best songs of Héctor Lavoe or remembering the best hits of the Fania, and in which there is no other way to end the evening than with the deities that brings the good Salsa music from a live band to close the night with a flourish.

And so that was, when with the hours passed we came across one of these charming Latin clubs that fill the streets and every day prevail more in the city of New York, where, of course, they offered Live Salsa. Eureka! If you allow me to say it … It was the perfect place to “Echarnos un Pie” (colloquial term that we usually give in some Latin countries when we refer to dance).

Upon entering, the characteristic sound of the band wrapped up the entire venue, no doubt, captivated us. It was the harmony of an orchestra that played the typical Cuban music: “La Charanga“, which had its maximum exposure in the 20th century. We were all enthralled or if you want to say “delighted”, it was the mixture of wind instruments with percussion instruments but especially with the string instrument that most caught our attention, the Violin.

When we asked for the name of the orchestra, they told us: “Son del Monte”. It’s the ideal name for an orchestra of 12 Latin musicians who project their virtuosity before an audience eager for Caribbean Music that bathes the senses and awakens the joy of living.

Son Del Monte is a band based in New York City that presents unique tunes from various artists. This orchestra was born from the musical director and timbalero, Manny Rivera whose aspiration was to create a Charanga band with a hard New York sound that paid homage to the orchestras of the 60s, 70s and 80s. “Our music is captivating for the listeners and dancers. Fans from all over the world have come to love Son Del Monte: Una Charanga Con Algo Más and our incredible musical swing”, said Manny Rivera.

This band that combines the typical sound of Cuba with the mixture of flute, violins and trombones with three singers that create a distinctive harmony of three parts, have performed in so popular Salsa venues, such as: Maryland Live Casino, the Baltimore´s Latino Festival, the boardwalk of Coney Island, SOB’s, Empire City Casino in Yonkers, Gonzalez y Gonzalez, La Marqueta, the Latina Hats Society, Industry City, Harlem Mist, among other recognized Salsa venues.

The members of this Charanga orchestra with “Sabor” and electrifying sound are: Mauricio Smith Jr. (Flute), Eric Roberto Salazar and David Rimelis (Violins), Michael Pallas, Juanga Lakunza and Charlie Garcia (Trombones), Eli Rivera (Piano), Bert Castro (Bass), Joe Gonzalez (Conga), Manuel Rivera (Timbales / Musical Director / Leader) and Luis Ayala, Armando Jiménez Sonji and Luis Soto (Singers).

Since the beginning of this year (2019), Son del Monte has been working on their record proposal for the Latin market with unpublished themes, rhythmic and unique sound – contemporary. To date they already have two singles: “Rumba Omelenko” and “Vengo de Nueva York” availables in: CD Baby, Deezer, iTunes, Apple Music, and Spotify. Likewise, the song “Herman” is in the process of recording. So, get ready because this Charanga orchestra promises their CD ended with great compositions for the public later this year.

Undeniable, the acceptance of Son del Monte has been so extensive on the part of New Yorkers and all who are Salsa lovers that they were recently awarded with the TANAE Digital Media Award for Band of the Year 2018, giving recognition to an arduous musical performance, but above all of great cultural value that keeps alive our Latin idiosyncrasy.

Son del monte - Premios Tanae — Son del monte – Premios Tanae

Manuel Rivera (Musical Director / Manager/ Timbales):

Manuel Rivera, have been a professional musician for more than 40 years and now Son Del Monte’s Leader/ Musical Director. His musical career started playing Bongo in a Latin Workshop band which eventually became Orchestra Yambu. Yambu was known for its Latin Jazz style and Disco Hit “Sunny”, his first recording. Subsequently, I joined the original Charanga Orchestra Sublime of New York City, doubling up on Bongo and Timbales. He recorded on Sublime’s first two albums in 1977 and 1979.

In 2001, he rejoined Orchestra Sublime now known as “Sonsublime”. Manuel recorded on Sonsublime’s Gran Reserva and Bailando Con Sonsublime, their latest CDs. He studied various folkloric rhythms, Bata drums and sight reading at the Harbor’s Conservatory of Music in El Barrio in New York City under the guidance of the Master Louie Bauzo.

Manuel Rivera has performed with the Bassist: William Millan, of the original Conjunto Saoco, singers: Henry Fiol, Ray Ramos, and Luis Ayala. Also, he performed with Yerason and the MTG All Stars Orchestra under the direction of Hector Leguillow, Joe Quijano at Lincoln Center and other various artists throughout his musical career.

Next Shows:

Monday, Jult 15^TH

Venue: Cunanele Restaurant and Lounge. 1 Route 46 W, Totowa, NJ 07512

Saturday, August 17^TH

Venue: La Placita de la Marqueta. North trains between 111th and 112th Streets in East Harlem, “El Barrio” and uptown Manhattan, NY.

For more information, please visit:

https://www.SONDELMONTE.com

Or Follow them for their Social Channel:

https://www.facebook.com/MRSONDELMONTE/

Here we have Salseros With Attitude

Alex, Jairo, and Andrés in Canadá

Salseros With Attitude is a salsa band based in Toronto, Canada, whose Latin music scene is gaining strength as the years go by.

We got to work and contact these talented young people to learn about the band’s history and what their lives have been in the North American country with the profession they are in.

We spoke with Alex Naar, Jairo Acuña and Andrés Magno, who had a lot of highly valuable information to provide to this conversation about music and Latin culture in general. Here are the most relevant details of the interview with three of the main members of Salseros With Attitude.

Alex Naar from Salseros With Attitude — Saxophonist and vocalist Alex Naar performing on stage

How Alex and Jairo started in music

August 10, 2023 was the day chosen to meet with these musicians via Zoom and the first to speak was Alex Naar, saxophonist and vocalist of Salseros With Attitude, who greeted us and welcomed the opportunity to talk to International Salsa Magazine.

When asked about the group’s beginnings and how its members met, Jairo Acuña, the orchestra’s conguero and percussionist, indicated that, in his own personal case, his first steps in music were through the saxophone, an instrument that brought him closer to what would become his great passion decades later.

The musician said that he always liked rumba and salsa percussion, which led his parents to believe that a pair of conga drums would be a very fitting present for their young son, and well, they were right. In addition to the congas, there were other percussion instruments he learned to play in church, which served as stepping stones for Jairo to further advance his career.

Another great stepping stone in his musical growth was the Cuban teacher and musician Jorge Luis Torres ”Papiosco”, who was one of his great mentors and taught Jairo everything he knew, to the point that today he still has much respect for him and considers him an important reference to follow

As was the case with Jairo, Alex also learned a lot about music in church, but he turned to guitar playing. His big leap to professional music was a friend of his who invited him to join a merengue group, a genre he had never played before in his life. However, he accepted the challenge with the best of mind and began formally studying music to acquire the academic knowledge he knew he would need later on.

Later, Alex made the leap to playing and doing backing vocals in the salsa genre, which is still his greatest specialty. He said laughing that many of those who know him would never think that he started in this world with merengue, but he is very glad he did, since today his greatest passion is also his profession.

Alex, Andrés, and Jairo from Salseros With Attitude — Andrés Magno, Alex Naar, and Jairo Acuña from Salseros With Attitude

Beginnings of Salseros With Attitude

As for the beginnings of Salseros With Attitude, Alex let us know that a DJ who was a great friend of them, Oscar Betancourt, connected them with the hip-hop group Los Poetas, which offered them to serve as a backing band for some of its live events.

By having to play together with this and other bands, Alex, Jairo and Andres noted that they had much chemistry between them and got along very well musically speaking, so they decided to form their own group to see how it went.

Then, Andres, who had just joined the Zoom meeting, was the one who gave the band the name of ”Salseros With Attitude”. The Uruguayan-born Canadian drummer and multi-percussionist, who inherited Uruguayan music and values from his parents, entered the artistic world with typical and folkloric orchestras during his teenage years, until he discovered that his thing was Latin American tropical music, more specifically salsa.

After traveling to several stages and performing in activities together, they ended up being part of an orchestra and a very strong brotherhood that holds them together.

Why Canada?

When we wanted to know why they chose Canada as the place to establish their orchestra, Andrés laughs and says that he had no choice, since his parents moved there. It was the country where he was born and where he has always lived.

Jairo, for his part, was born in Panama, but he had no choice either because his parents moved to Canada when he was only seven years old. Although he is extremely proud of both nations and always mentions them when asked where he is from, he emphasizes that he was raised in a Latino household with Latino values in which the Spanish language was never lost.

Alex was born in Panama, but also points out that his parents decided to move to Canada and he has been living there ever since.

while the decision to make life in Canada was not taken by them, the three artists keep living there by choice and every day they thank their parents for choosing this destination, otherwise they would not have had the opportunities they have both personally and professionally.

Jairo, Andrés, and Alex at The Lula Lounge — Jairo, Andrés, and Alex from Salseros With Attitude outside the Lula Lounge

Original music and covers

Most of the time, the music and arrangements come from Alex’s ingenuity, but there is no lack of good ideas and contributions from Jairo and Andrés in order to beautify and improve the work already done. However, there are times when the last two can have a specific idea with which Alex, in his words, ”plants the seed” to grow a beautiful oak tree.

The Panamanian artist highlighted Andres’ role with regard to covers and they two make the necessary arrangements so that their versions are not remotely similar to the original songs.

He also revealed that one of the soon-to-be-released songs was written by the singer of Salseros With Attitude, Venezuelan Albany Caldera. The lyrics are hers and it was Alex who created the musical arrangement.

Event planning and music classes

The planning of events has not been a simple matter, since the members of Salseros With Attitude know that they are in a very competitive environment with many groups and few festivals and places to play. That is why they are always in search of opportunities outside those spaces such as corporate events, weddings and other shows not included in the world of entertainment. That has led them to opt for the production of events focused on these more private activities.

As regards the teaching of music, they have been blessed with the possibility of going to schools to perform for children in a dynamic and interactive way. They also get used to covering children’s songs in salsa and cha cha chá so that the little ones feel connected and identified with what they hear and, therefore, learn in a simpler and more friendly way.

Conclusions

After having listened carefully to each of the interventions, it is evident that these young musicians have a very powerful brotherhood and are in sync with one another.

It is really admirable that they know and feel how special they are compared to other groups of this kind and that trust has led them to the success and popularity they have achieved over the years.

From International Salsa Magazine, we wish them the best and hope that Salseros With Attitude keeps growing to infinity in all possible areas and takes Latin culture to the top.

Salseros With Attitude and Adonis Puentes — Salseros With Attitude accompanying Cuban singer Adonis Puentes

Eddie Ortiz & Son Caribe here in ISM

Eddie and his story

Latin talent has expanded all over the world to the point that there is a significant presence of these groups in Hawaii. Today we have talked to Eddie Ortiz, one of its leaders, who tells us his interesting story.

Eddie Ortiz, a New Yorker of Puerto Rican descent, began his journey through music when still a child, which led him to become the musical director of one of the main Latin orchestras in Honolulu.

The following are the most salient aspects of his life and musical career.

Eddie and his trumpet — Eddie Ortiz with his trumpet

The Armed Forces and moving to Hawaii

Eddie’s first contact with music was in school, when he began taking trumpet lessons for a few years until he moved with his family to Tampa, Florida, where his life would change radically.

While there, he joined the Navy and served for more than 20 years, time in which the artist took the opportunity to join the Marine band and hone his skills as a musician.

It was in those years he served as a trumpet player and played for several military bands being in the armed forces.

During his military career, he was forced to visit many countries and Hawaii was his last stop. About three years before retiring, he decided to create Eddie Ortiz & Son Caribe, a group he still plays with today.

As for Hawaii, he liked the place, the weather and the people so much that he did not want to return to the United States. That was over 27 years in total. He still thinks it was the best decision he could have made personally and professionally.

Eddie Ortiz & Son Caribe

Something very interesting about Eddie Ortiz & Son Caribe is that they play Latin music, but most of the members are not Latino. The group has people from Japan, China, Portugal and Hawaii. In fact, some of them were with Eddie in the navy and, today, support him in this great project.

A very particular case is that of Cynthia Romero, the band’s vocalist, who was born in Manila, Philippines, and speaks six languages, but Spanish is not one of them. However, she is perfectly capable of singing in that language without any problem, since she practices a lot the songs at the phonic level to avoid mistakes.

Whenever there are original songs, Cynthia usually asks Eddie what a song is about and he explains it to her in detail so she can perform it and live out it properly. She also takes the trouble to translate all the content and learn it to avoid any failure in the studio or on stage.

In the case of the genres, a different level of preparation for each one is always required, so Eddie and Cynthia always rehearse alone at first, while the musicians prepare themselves separately. It is then that they all join together to see how the band sounds as a whole.

Eddie in a studio — Eddie Ortiz playing his trumpet in a studio

Learning from other artists on stage

The members of Eddie Ortiz & Son Caribe have had the opportunity to share the stage with Ismael Miranda, Celia Cruz, Johnny Polanco, Tito Puente Jr, Luisito Rosario, and many more. When asked what he and his musicians have learned from these great artists, Eddie replied that the opportunity to accompany these personalities and open their shows have been a blessing and an immense honor.

”Each one of these artists has a very unique style and, whenever we accompany one of them, there are always new things to learn in order to be able to interpret those styles in the future. All of these things that we see in others are incorporated into our own music as we see fit” said Eddie.

The media’s role in his career

With respect to the media, Eddie Ortiz & Son Caribe has had a presence in various magazines and channels such as Honolulu Magazine, KS TV, 88 Tee, University of Hawaii Sports Television, among others.

Eddie said they did not expect this media exposure, but it has been very well received. They have been asked to make music for one or two radio stations or channels, which has given them the opportunity to demonstrate their talent and be known among a wider audience.

The best thing is that this gave them the opportunity to explore other genres, as the aforementioned media have asked for pop, traditional Hawaiian music and other genres requested at that time.

Original music and covers

Eddie also told us that his band usually performs live on various entertainment places about four times a week, so they should try to have a repertoire as different as possible every night so as not to bore the audience.

Regarding covers, there are always certain songs that people usually ask for, so the band always takes them into account to satisfy those attending.

They also try to make a balance of all the genres they play such as salsa, bachata, merengue, cha cha chá, cumbia, Latin pop and many more.

Eddie and his band — This is Eddie Ortiz & Son Caribe, the whole band

Tours

Although the band’s strength is in Hawaii, their audience is not centred on the island and they have also managed to tour Asian countries such as Japan, Korea and the Philippines. In those places, the reception of the public towards Eddie Ortiz & Son Caribe has been phenomenal because there are many lovers of Latin music and culture in general there.

Because of this, these countries usually have relatively large salsa events and festivals where they always take this band and other groups of this kind into account. Of course, they are also supported by dancers and DJs in order to liven up the atmosphere even more.

Eddie remembers attending an event called ”Isla De Salsa”, which featured El Gran Combo De Puerto Rico, Juan Luis Guerra, Havana De Cuba and many others. This shows how much Latin music is valued in those places and the large number of followers it gathered.

To end the conversation, Eddie pointed out that they have a large audience in Colombia, Ecuador and Mexico, so they also have plans and are making the appropriate arrangements to go there soon and meet their fans. They will also perform an anniversary concert to celebrate the 25th anniversary of the foundation of the orchestra and will have Luisito Rosario as a guest.