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Metamorphosis: from music to photojournalism, a reinvention without limits

In the salsa scene, we are privileged to have the presence and companionship of Felix “Guayciba” Ayala.Guayciba is one of the greatest photojournalists Puerto Rico has ever produced.

He has moved from the musical notes that embrace our ears to now capturing visuals that awaken our five senses of unrepeatable moments.

I appreciate and share first hand the reference of how this idea begins, how the seed of wanting to be a photojournalist is planted, after having directed the Guayciba Group for 12 years.

“In the mid-’80s, a group of friends and I got together. We started playing and put together a Christmas repertoire. People liked it, and they told me, ‘Hey Felix, you should form a group, you sound great.'”

Encouraged by the public’s reception, they set about the task of banding together and formalizing a repertoire of Christmas music, which they later expanded to include popular music. In 1987, the group did not yet have a name, but the musicians were already rehearsing and playing in a bar in Santa Rosa (Bayamón, Puerto Rico).

In 1988 they started calling themselves Murciélago Sound Machine and got their first professional contract, for which they charged $200.00. During one of the rehearsals, Felix’s neighbor, who owned a movie and video rental store, offered to give him the name of his store: Guayciba; which he had already registered with the State Department.

The rest is history.

Felix liked the name, even though he still didn’t know what it meant. Guay-ciba means to take care of the stone. It turns out that our Taino Indians communicated by carving messages on stones, which we now know as petroglyphs.

This form of communication of our Indians, the Tainos, was engraved on the stones that are part of our heritage.

Since 1989, Guayciba claims to have lost his last name – Ayala – to replace it with the name he is known by in the media, Guayciba.

On the salsa stage we have the privilege of having the presence of Felix "Guayciba" — On the salsa stage we have the privilege of having the presence of Felix “Guayciba”

This was the name of the musical group of which Félix Guayciba was the director, composer and singer. As the main member and founder, he took on the task with commitment and in 1989 they released their first record production, entitled Nuestra música primero en LP, because CDs were not yet widespread in the market.

Felix remembers that the first singer of Grupo Guayciba was Gisela Ortiz. Some time later, Gisela got thyroid cancer and when she lost her voice, she had to be replaced by Aidita Encarnación.

Guayciba recalls that Aidita made her debut with the group during the “Coffee Festival” in Maricao and remained with the group until it disbanded in 2000.

In 1991 they produced Echemos pa’lante, which opened the door to radio stations on the island. In 1992 they produced Por ti doblaré rodillas, and in 1993 they released what Felix considers their masterpiece under the title Borinquen, nido de amores.

Félix affirms that this production became the classic album that consolidated them in Salsoul, Z-93 and Estereotempo. Later they released La revolución apoya lo nuestro. In 1999 they released their last album, Contra viento y marea.

In this last Guayciba production, Maestro Luis ‘Perico’ Ortiz made two arrangements: “Déjame Soñar” by Perín Vázquez, which Tito Puente had already recorded on the 100th album, backing the voice of Tony Vega (Antonio Vega Ayala), the cousin of Félix Guayciba Ayala. The six albums of the Grupo Guayciba were recorded in the studio of Maestro Pedro Rivera Toledo, and in Contra viento y marea Maestro Rivera Toledo recorded the saxophone.

In his last album, the song “Por nada la cambiaré” was composed by Guayciba and dedicated to his homeland, Puerto Rico.

They never recorded Christmas music because their mission was to defend our music, the seis, the bomba, the plena and the guaracha, among other indigenous rhythms. The time came for the group to disband, but as Guayciba affirms: “We left a legacy for the musical history of our nation (…) Guayciba was, is and will be one of the best musical groups in the history of typical Puerto Rican music. I have retired, but at least we have left a legacy for history, we have left a mark”.

With the arrival of the new millennium, Guayciba’s musical stage ended to give way to the visual arts, making it clear that he had not retired from the humanistic arts, but had reinvented himself and now stood out in the visual arts.

The images captured by Guayciba’s photographic lens are full of life and movement. The viewer sees as if the artist, athlete or object in the photo comes to life.

Guayciba reflects while explaining how the image speaks or remains silent, depending on the adjustment made, the movement given, the position and the light.

He hastens to clarify: “I have used my musical career to distinguish myself in photography. I photograph artists the way I want them to photograph me.

I try to make the image I take of an artist or a show speak. In photojournalism, the photo has to speak.”

Guayciba made the decision to move from music to photojournalism as a result of a deep depression that he faced and fought with professional help. Once the decision was made, he began training at the University of Puerto Rico.

He never forgot what one of the specialists who was part of the medical team that helped him recover told him: “I have faith in you. If you are going to be a photojournalist, I want you to be the best photojournalist”.

Felix attended classes every Wednesday for three hours. He remembers his first photographic experiments. One that comes to mind is Ricardo Arjona, who performed for an entire season at the Centro de Bellas Artes. Felix would leave his weekly class to go to the CBA, where he would stay until late.

The next day he would go to a megastore to develop the photos from the night before and bring them to the professor to evaluate the shots. The professor would give him advice on what to do to improve the photos he had in hand.

Another moment he remembers with emotion was in 2002, when Fania played a concert at the Juan Ramón Loubriel stadium in Bayamón.

Guayciba already had a digital camera, and during that concert, he says he used 25 rolls of film with 36 exposures each.

He says this was his first international assignment. The first time he photographed an international artist was when he was still a photography student, practicing with Ricardo Arjona in the Fine Arts Department.

As a result of that coverage, he got in touch with the Guatemalan artist, who was thrilled with the photos Felix took, saying at the time that they were the best photos he had ever taken, adding that the Puerto Rican had captured his best side.

Felix has continued to evolve and has had the opportunity to cover concerts by Elton John, the Rolling Stones and Paul McCartney, among others. He says: “The only thing I don’t do is pornography, weddings or quinceañeras”. His specialty is artistic shows and sporting events.

Guayciba is the longest serving photographer to cover the Coliseo de Puerto Rico since its inauguration in 2004, when Sonora Ponceña, Richie Ray & Bobby Cruz and Roberto Roena’s Apollo Sound performed in that memorable concert produced by Pepe Dueño.

One of the highlights of his career was a trip to Cuba in 2009, where Guayciba was the official photographer for the Puerto Rican delegation that went to the Cuba Disco Festival, which was dedicated to Puerto Rico in that edition.

He has taken more than 24,000 pictures of Cuba. The most memorable experience of his trips to Cuba was visiting the resting place of Che Guevara.

He continues to learn from all the images he has taken and published. “At one point, during the performance of the 2013 musical Pedro Navaja, the Caballero de la Salsa, Gilberto Santa Rosa told me, “You have to let yourself be criticized and you have to accept criticism as long as it is constructive criticism.”

Felix added and still maintains: “It depends on who is criticizing you, because there are people who criticize you just to make fun of you; yes, you know, out of envy”. In fact, Felix understood that he had the best photos of Gilberto.

When he went to see him to show him, Santa Rosa told him: “They’re good, but these photos where I’m alone don’t say anything because it could be at the Fine Arts Center or it could be in some theater. This concert is symphonic, where is the symphony orchestra?” Santa Rosa was right. “From that ear flattery I learned that you have to take the picture of the artist and the complements like stage, orchestra, etc.. It’s like writing a story. You have to include the day, the historical setting, the characters, and make sure that the viewer can get a picture of what happened there in the moment. It’s more of a frozen in time effect.

Guayciba considers Conrado Pastrano her teacher and mentor. She expresses gratitude for all that she has learned in photography and acknowledges that there is still more to learn.

Conrado is an exceptional colleague who takes the time to explain ways to correct unwanted effects in images. Guayciba has developed her own unique style by studying the works of other colleagues and drawing inspiration from each of the photojournalists whom she admires.

Guayciba is highly regarded as one of the top photojournalists in Puerto Rico, although he is humble and has never claimed the title for himself. He recognizes that there are others who may be more talented than him. His motto is: “I may not be the best, but I am proficient in my craft and the photos I take convey a narrative.”

When he is at the ball park, he adeptly adjusts his lighting, shutter speed, and lens to capture the intricate details on a ball despite its velocity exceeding 100 miles per hour. When artists perform on stage, Guayciba faces the task of restoring their natural appearance despite the color filters and stage lighting often making them look unnatural or cartoonish. Overcoming these challenges and bringing the images to life, imbues these artists with renewed enthusiasm for their craft, a pursuit they have devoted over two decades to.

At 68 years of age, he prays daily for longevity. He abstains from drugs and alcohol, including wine, champagne, and cider. His sole indulgence is tobacco and photography.

To view Félix Guayciba’s artistic works and keep in touch with this vital advocate of Puerto Rican culture, please visit the publication at www.guayciba.com. To email him, please use [email protected], or follow his IG account at https://www.instagram.com/guay54/.

To reach him by phone, please dial 787-637-8617. He is always available and eager to assist with his usual helpful demeanor.

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Alfredo De La Fe, is responsible for transforming the violin for Latin Music

Latin America/ Colombia/ Cali

Alfredo de la Fe is a Cuban-American violinist based in New York, who also lives in Colombia.

He is responsible for transforming the violin into a sound much more suitable for Salsa and Latin music, as well as having manufactured and patented his own violin. De la Fe began studying the violin at the Amadeo Roldán Conservatory in Havana in 1962.

Two years later, he receives a scholarship to enter the Warsaw Conservatory, in Poland.

In 1965, he soloed compositions by Mendelssohn and Tchaikovsky with the Metropolitan Opera Orchestra at Carnegie Hall.

A scholarship at Juilliard opened new doors for him. De la Fe began his professional career, at the age of twelve, when he switched from classical music to Salsa, and accepted an invitation to join charanga legend José Fajardo’s Orchestra.

In 1972, he joined the Eddie Palmieri orchestra. He was a member of the group for a very short period, temporarily moving to San Francisco, where he met Santana. Returning to New York, De la Fe joined Típica ’73 in 1977. Two years later, he released his debut solo album, Alfredo.

In 1980, De la Fe signed with the Fania All-Stars, and produced thirty-two albums for Fania Records. His second solo album, Charanga ’80, was released in the same year.

In 1981, De la Fe became musical director of Tito Puente’s Latin Percussion Jazz Ensemble.

The following year, he confirmed his solo career, signing with Taboga, for whom he recorded the album Triunfo. He settled in Colombia in 1983, and signed with Philips; As a result of this, he released three albums: Made in Colombia, Dancing in the Tropics and Alfredo de la Fe Vallenato, at the end of the 80s.

In 1989, De la Fe signed with Discos Fuentes. Although he was one of the members of the Fania All-Stars for 1995, De la Fe continued his solo career.

He signed with Sony Music in 1997. Two years later, he toured with his own orchestra, appearing at festivals in Denmark, the Netherlands, France, Turkey, and Belgium, and reuniting with Eddie Palmieri and his orchestra for a European tour.

In 2002, after several years in Europe, Alfredo moved back to New York and visited the US with his New York band, led by pianist Israel Tanenbaum.

Other musicians including bassist Máximo Rodríguez, percussionists Tony Escapa and Johnny Pequeño Rivero, and autistic Andrea Brachfeld.

Discography Solo albums

1979 : “Alfredo”
1980 : “Alfredo de la Fe y la charanga 1980”
1981 : “Para África con amor”
1982 : “Triunfo”
1984 : “Made in Colombia”
1985 : “Alfredo de la Fe Vallenato”
1990 : “Salsa”
1990 : “Los violines de Alfredo de la Fe”
1992: “Los violines de Alfredo de la Fe vol. 2: Sentir de Cuba”.
1993 : “Con toda la salsa Alfredo de la Fe”
1995 : “La salsa de los dioses”
2000 : “Latitudes”
2006 : “Alfredo de la Fe y Fruko (La Llave de Oro)”

Alfredo De La Fe - Photo — Alfredo De La Fe – Photo

Session Artist and Collaborations:

- 1973 : “The Sun de música latina” por Eddie Palmieri & Amigos Con Lalo Rodríguez
- 1976 : “De ti depende” por Héctor Lavoe
- 1977 : “Selecciones clásicas” por José Fajardo
- 1977 : “El Baquine de Angelitos Negros” por Willie Colón
- 1978 : “Comedia” por Héctor Lavoe
- 1979 : “Típica 73 en Cuba – Intercambio cultural” por Típica 73

1979 : ” Necesito tú” por Sylvester
1980 : “Charangueando con la Típica 73” por Típica 73
1980 : “Señor Charanga” por José Fajardo
1982 : “Encima Broadway” por Tito Puento
1997 : “Bravo” por Fania Todo-Estrellas
2001 : “Diferente” por José Alberto (El Canario)

Nicky Marrero is an innovator, timbalero and bongo player, living legend of our Afro-Latin and Caribbean music.

Nicolás Marrero Jr. “Nicky Marrero” was born in the Bronx, New York, on June 17, 1950, to a Puerto Rican father and mother (born in San Germán and Corozal, respectively).

He had formal studies in drums during his adolescence, but more could the sounds of Tito Puente and Willie Bobo, his major influences.

Nicky Marrero is an innovator, timbalero and bongo player, living legend of our Afro-Latin and Caribbean music.

He debuted in music with a high school ensemble called Orquesta Caribe.

However, his first recording session was at the age of 15 with the original band of another teenager born in 1950: Willie Colón.

Curiously, at the time of these sessions, three pillars of the Alegre All-Stars, Charlie Palmieri, Louie Ramirez and Kako, were present in the studio, and young Nicky was invited to participate as a timbalero.

In 1968 he was recruited by Eddie Palmieri, who by then, as a consequence of internal problems, gradually disbanded his original orchestra: La Perfecta.

Nicky Marrero joins the orchestra shortly after recording the album “Champagne,” the album “Justicia” (1969), where, still under the powerful voice of Ismael Quintana, Nicky begins to explore his own sound (listen to his solo in the song “My Spiritual Indian”),

The decade of the 70’s opens for him with three important events: the classic album “Vámonos Pa’l Monte”, his participation with Patato in the album “Portrait Of Jennie” by Dizzy Gillespie and the beginning of his career as a percussion teacher, as a member of the faculty of the East Harlem Music School, the school of Johnny Colón, legendary pianist and one-time pioneer of boogaloo.

At this institution Nicky gives his first lessons to a 13 year old boy named Jimmy Delgado.

In 1972 Nicky is invited to participate in the Afro-American Music Festival. 1975 he joins the troupe of the Wonderful Jew, Larry Harlow, then he is part of the Revelation Orchestra, two years with the Novel Orchestra.

In fact, thanks to his internship with Harlow’s band, Nicky was already part of Fania Records’ staff of musicians, recording as timbalero, bongos player and even drummer (and one of his first assignments for that label as a studio musician was the album “Pa’ Bravo Yo” by Justo Betancourt, produced by Harlow himself in 1972).

In 1973 he was included in the Fania All-Stars, replacing Orestes Vilató.

Marrero received an invitation from Pacheco to make his debut with them at Yankee Stadium in August of that year. Ironically, despite the events that separated Vilató from the stellar orchestra, he remained part of Fania’s studio staff. In fact, Vilató and Marrero crossed paths on countless sessions for various artists on the label between 1973 and 1980, in most cases with Marrero on timbales and Vilató serving as bongos player.

His multiple sessions for Fania (Ismael Miranda, Ismael Quintana, Héctor Lavoe’s first solo album (“La Voz”), Justo Betancourt and others), he also participates in “Sun Of Latin Music,” Eddie Palmieri’s classic par excellence and the first album to win a Grammy in the then debut category of “Best Latin Album.”

He is also invited to participate in the first of several rock sessions, this one specifically as an all-around percussionist for the group Electric Flag: “The Band Kept Playing”.

He travels with Fania to the African continent, later Jerry Masucci gets a potentially lucrative contract for the Fania All-Stars with Columbia Records, for recording purposes the orchestra is reduced to a sextet: Pacheco, Barretto, Nicky, Roberto Roena, Bobby Valentin and debuting with the orchestra, Papo Lucca.

This is how Nicky, without being a band leader, not only became a star member of the Fania All-Stars, but also an “exclusive artist” of the Fania label. And as such, he appears on several albums that are not necessarily Latin and travels with Fania to Europe (the first of several subsequent visits) and Japan. Together with Harlow, Vilató on bongo, Eddie “Guagua” Rivera on bass, Frankie Rodríguez on congas, Harry Viggiano on guitar and Pablito Rosario on percussion, he recorded an album of downloads for the Japanese market under the curious group name of Belmonte (“Olé”). [This album is very difficult to obtain.

1977 he joins Tipica’73, an orchestra which he joins shortly after the release of the previous album: “Rumba Caliente,” ironically replacing Vilató once again. The album in question, for which Nicky alternated between his timbales set and the drums proper, is “The Two Sides Of Tipica’73,” the band’s most progressive album.

Nicky introduces drum toms to his rhythm kit (the only drum component Nicky overlooks in his regular timpani set is the hi-hats).

Nicky even recorded his first drum solo on the song “Yo Bailo De Todo” on that album. By this time, production at the Fania label and its subsidiaries was exhausting and the salsa boom in New York was in full swing.

Exhausting tours with the Fania All-Stars, he travels with Tipica’73 to Havana, Cuba, the first time in 20 years of economic blockade and open political friction that a New York Latin orchestra performs in the home of son, Nicky’s visit with La Tipica and Orestes Vilató’s own visit the following year, replacing him with the Fania All-Stars, helped to restore the timbal and bongo to the importance they should never have lost in Cuba.

To this day, Nicky remains healthy and active in music.

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René Latin Soul and his journey into music from his home country

René Latin Soul

After anything we have yet witnessed in the Latin music scene of the United States, we can say that it is undeniable that Cuba is an endless source of talent and passion for music, so this island can never be missing in International Salsa Magazine. On this occasion, it was the turn of producer, musical director, arranger, composer and trombonist René Latin Soul.

René is a talented Cuban who has managed to gain a very important place in the music industry in this country and we wanted to know how he managed to get there. Do not miss the fascinating conversation we had with the artist.

René playing the trombone — René Latin Soul playing the trombone during a performance

Beginnings in Cuba

René Amet Campos Artigas was born in the province of Camagüey, specifically in the municipality of Nuevitas. He came to music from a very early age, as many of his relatives are musicians, including his father and grandfather. This led him to enroll in the music conservatory when he was only 10 years old.

He confesses that he always knew he wanted this to be his profession and had no other career in mind for tomorrow, so he always did his best to excel as much as he could in the music business.

Once he finished school, René entered the military for mandatory service and was part of the general staff band. He was always intended to move to Havana in order to make himself known as an artist and he finally did it to stay for a while and see how he was doing.

During this time, he was working for several nightclubs that offered live music, but he did it with the trombone given by the army when he was in the staff band, since he just did not have enough money to buy one of his own.

Unfortunately, the time of the ”Special Period” arrived and this crisis forced him to return to his native Camagüey. However, this was not the end of his dream.

Upon returning, both René and his father started an artistic project which they named ”Valentín y Los del Caribe” and started working in tourism, specifically in a company called El Cuartón Club which had hotels in Acapulco, Puerto Vallarta and Ixtapa, Mexico.

Canada and the United States

While working with El Cuartón, René spent a long spell touring in the Aztec country, which gave him the opportunity to get to know other territories and other ways of doing things. In one of these trips, he made the decision not to return to Cuba and try his luck on new horizons.

He lived in the capital of the aforementioned country for more than 12 years, during which time he worked as an instrumentalist and worked with several artists belonging to the salsa guild such as La India, Jerry Rivera, Grupo Niche, Oscar D’ León, Los Adolescentes, among many others.

René on stage — René Latin Soul performing on stage

When he met the woman who became his wife, they started their romantic relationship and began making plans of life in common, between which Mexico fell a long way short, so it was time to put down roots elsewhere. At first, this new place would be Canada, but plans changed and the couple ended up leaving to the United States of America.

René and his wife spent about eight months living in Canada, but immigration issues became very difficult for them from one moment to another, so it did not take long for them to relocate to the United States.

René never thought to live here, since the Cuban government instilled an absolutely negative view of what this country represents in children from a very young age and he was no exception. However, all those opinions changed once the musician began to really get to know this nation. Today, he feels he has adapted perfectly and has been here for about six years, when he moved to this country to establish his family and career.

René Latin Soul & His Quartet

Once René arrived in the United States with his wife, his situation was very complex as any immigrant’s, so he had to work on things that had nothing to do with music. In fact, he recalls he spent more than a year without playing the trombone because he could not devote himself to music at that time.

That was it until he started playing trombone with the Kimbalai Orchestra, which he left in December 2021 and went to live in the city of Murrieta, one hour from San Diego. Once there he met Michael Mora, a friend who advised him to exploit the features of the city to start a solo project, which led him to start a solo career, which he finally did.

As he made a name for himself, he was able to include other musicians in his project, which allowed him to build the quartet he has today. Although René is very happy with what he has accomplished so far, he plans to have a much bigger salsa band in the future.

René and his piano — René Latin Soul in front of his piano

Music classes

A very important part of René’s work with music is teaching and this was a point we found interesting to discuss.

When asked if talent was natural or developed, he said natural. The artist thinks that the ability to play an instrument is innate in the musician, so this person only requires academic training to educate those gifts at a professional level.

He finishes by saying that ”there is a very particular way of feeling the music and, if you don’t feel it that way, you can’t play it correctly. Time, tuning and melody are essential for anyone who wants to be a professional musician.

Cuban talent despite the circumstances

According to one of the descriptions provided by René’s website, the artist is one of the figures who demonstrates the virtuosity of Cuban-born musicians. Of course, considering that the island does not live the same normality as most countries in the world.

About this, René said that ”clothes don’t make man. The most important thing to a talented person with an instrument is to focus on what he or she has to do and not look at anything around. There may be vicissitudes and shortages, but if you are focused on something you love, you have to find a way to improve and develop yourself in spite of everything”.

In his case, the musician tells us that he had friends with travel opportunities who brought the most recent findings made in music and he was always interested in knowing these things to apply them to his own technique.

Yani Borrell ”El Elegante de La Salsa”

How Yani became the artist he is now

We were fortunate to speak with the Cuban singer based in Canada, Yani Borrell, who has been kind enough to spare us a few minutes of his busy schedule to reveal unpublished details of his beginnings in music, departure from Cuba, arrival in Canada, current projects, among other things.

Then these were the most important issues that came up in the conversation we had with the artist for a little over half an hour.

Cuban singer Yani — This is Yani Borrell, a famous Cuban singer based in Canada

Grupo Constitución

Yani joined Grupo Constitución being just a 17-year-old. In his native city of Camagüey, there was a small square where concerts were held and Grupo Constitución used to rehearse there. One day, the young man was going through the place and was struck by what the musicians were doing at that moment.

Suddenly, the musical director asked the vocalist to make a little more complex melody, but failed. However, Yani perceived the sound and reproduced it with his lips loudly. That got the music director’s attention so much that he asked the young man to come over and show the singer what he had done.

When he repeated it, the musical director of the group was so fascinated that he asked her to join them. This is how Yani began to study music to a more professional level and to hold the necessary auditions to be able to belong to an orchestra in Cuba (this was a mandatory requirement in the country to belong to a musical group).

After attracting the attention of other groups due to his talent, Yani was contacted by a more renowned orchestra, Yani decided to leave Grupo Constitución and go with his new companions to seize this new opportunity that life had to offer.

Making music in Cuba

We know that the political and economic situation in Cuba has been complicated for some decades, so we wanted to know how Yani lived these years in his native country while devoting himself to music.

That’s when he started telling us that he had to live through the terrible Special Period, one of the worst crises experienced by the island, so logically he did not have the necessary resources to devote himself fully to his passion and put aside any other job at that time.

Yani on stage — Yani Borrell performing on stage

This is because Yani thought that being in a mildly famous orchestra would bring him the benefits he was looking for, but unfortunately, it was not so. Rather, he was really struck with the difficult reality that sometimes performances and concerts were paid several months later.

Yani and many of his colleagues had to borrow in order to survive and wait for the pay day to settle the debts with those same people. This situation persisted for quite some time until he could work for an orchestra established for tourism, with which payments were a little more regular.

However, she had to make a living doing other activities outside the world of the arts. In his case, Yani was self-employed and even had a small mobile coffee shop where he sold sandwiches. At the same time, he studied music and worked with some orchestras, since it was impossible to live only from music.

The first level orchestras that toured internationally always pursued better financial compensation for their musicians, but salaries were still insufficient to alleviate the crisis experienced in Cuba.

Moving to Canada, Toronto

The process to live Cuba and move to Canada was extremely hard. Yani had already toured the North American country for some time, in fact, he was in about 25 Canadian cities during his tours, so he already knew the territory quite well.

Before the second tour he would do in that country with his orchestra of the day, the artist was very clear that he was going to ”defect from Cuba” (that is how the act of leaving the country at the first opportunity is called in Cuba).

While it is true that his standard of living had improved considerably with this international orchestra, this did not offer the stability he wanted, so he resigned from the group, decided to stay and live permanently in Canada and start a new life.

Today, he is completely satisfied with the results of his decisions and knows very well that he has done the right things for his career and his life in general.

Yani on radio — Yani Borrell during a radio interview

Adaptation to the Toronto music scene

One of the hardest decisions was already made, but there were still some challenges to overcome. He had to face language and cultural barriers in order to stand ut and make a place in the city’s Latin music scene.

At the same time, he worked in factories and even start his own business. He says there were times when he did not even sleep because he played with several local orchestras at the same time, so dividing his time between each of them was a titanic task. However, all the effort paid off.

After being with one of the most renowned orchestras in the area, Yani realized it was time to create his own project, which he called Yani Borrell & The Clave Kings.

After all this, he began to be prompted by a group of people who wanted to help him and pushed him to keep growing, thanks to which he released his first solo album in 2013.

C.W. Entertainment

The artist management company C.W. Entertainment was very important in Yoni’s growth as an artist, because at one point it joined forces with the artist and boosted his career to such an extent that this team made him one of the most important salsa artists of the time in Canada. So much was the support that it was this label that filmed his first two music videos.

Although he no longer works with that company for a year and a half, Yani assures that he still has an excellent relationship with its team and thanks these people for everything they have done for him.

Today, the Cuban already has his own record label and is entirely independent in this aspect.

Yani Borrell receiving recognition at the Caribbean Music and Entertainment Awards

El Elegante de La Salsa (The Elegance of Salsa)

One of the names by which Yani Borrell has been known throughout his career is ”El Elegante de La Salsa” due to his style when singing in this genre and the use of formal wear in concerts.

Regarding the story of how the nickname came about, it was precisely a social communicator who was very well liked in the city of Toronto, constantly interviewed the Cuban singer and started refering to him as ”the heartthrob”.

However, this journalist was the host of the concert in which Yani released his album and referred to him as ”El Galán de La Salsa” (The Salsa Heartthrob) at the moment of presenting him to the public.

From there, the public started refering to him as ”el galán” and ”el elegante”, which led one of his managers to tell him to start calling himself ”El Elegante de La Salsa”.

Future performances

Recently the nominees for the Latino de Oro Music Award have been announced, among which Yoni Borrell appears as one of the nominees for the ”Impact Singer with International Projection” category.

This was news that Yoni received with great pleasure due to so many years of effort to lift his artistic career. This and each one of the recognitions that the artist has received throughout his career has made him feel very proud and sure that he is on the right path.

He also revealed for the first time that he will be one of the artists invited to perform on stage that day to animate the event in the city of León, Spain.

To end the conversation, Yoni finished giving a message to Cuban musicians in which he said that they should always focus on discipline, which he defined as ”the mother of perfection”. He also invited these same young people not to despair and to be constant, since this career is an endurance race, not a marathon.