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ISM: Fanny Almanera better known as La Sonera del Callao

On this occasion we have the opportunity to interview the Peruvian Sonera called Fanny Almanera also known as La Sonera del Callao, her nickname comes from her native country El Callao, Peru.

She was born on January 23 and is the 9th daughter of her parents (Don Héctor Almenara and Carmen Barreto), from a very young age she knew and learned many things about the music of both parents; in the lyrical genre thanks to his mother and his best teacher Dona Ana María Parodi and with respect to his father who is / was a collector of the best exponents of Salsa (especially Cuban and Puerto Rican music), both listened almost all the time to Justo Betancourt, La Lupe, Candido Fabre, Benny More, Ismael Rivera, Los Papines, Irakere, Luis “Perico” Ortiz, among others.

When she turned 16, she realized that she was passionately and in love with the dynamic salsa genre and made the decision to leave the choir and classical music, since her love and her taste is for the salsa musical, thanking her father greatly for showing her , show him and listen to the best collection of salsa music to date … “Music is like medicine … it fills the soul and innovates over time” and over time, while gaining his experience, his own audience would give him their nickname La Sonera del Callao and with the favor of God take his parents, especially his father, to Cuba.

Tribute to Omara Portuondo Living Legend of Cuba
Memory of the brave Sonero Cano

She also had the honor of participating for the first time in the choir to Junior Gonzales and alternate Grandes with Peruvian Orchestra such as Peru Salsa by Beto Villena, Las Estrellas de la Maquina by Boris Gomez, La Nueva Generación by Franco Covetto, during that time chosen as the best nobel voice of the salsa genre for the 80s; and at the same time he made several recordings for different groups, likewise he recorded an unpublished song of his own entitled “Yo Te Espero”.

Unlike other musicians, Fanny Almanera during this season met and currently has friends of renowned musicians, who interacted with her and her family, even before becoming a singer.

Memory of Ray Barreto and singing Adalberto Santiago de Fannia
Ray Barreto and singing Adalberto Santiago de Fannia

Between the 70s and 80s, Las Leyendas Latinas arrived in Peru with Ray Barreto and Adalberto Santiago, who gave him the great opportunity to sing with them “Quitate La Máscara”, then with Linda Caballero (La India), the song “Mi Primera Rumba ”, Then with the salsa pharaoh Oscar de León with the song“ Toro Mata ”and also with the great Lebrón Brothers with the song“ Sin Negro no hay Guaguancó ”. With the Owner of the Soneo Carlos “El Cano” ESTREMERA the song “Amame en Camara Lenta”, with Frankie Vazquez “El Cuarto de Tula”, with Yolanda Rivera the song “Rumba en el Patio”, Vity Ruiz brother of Frankie Ruiz the song “La Cura”, with Aldalbeto Santiago on the song “Nadie se Salva de la Rumba”.

In all these golden opportunities, he managed to ask her many questions to perfect her singing, including knowing more about how to rhyme the phrases and after a while with her imposing voice, Fanny captured the attention of the greats of salsa, representing Callao and for which the Chalaco people named it “La Sonera Del Callao”.

Souvenir of Linda Caballero best known India and Fanny La Sonera del Callao
Singing with Linda Caballero, the best known India and Fanny La Sonera del Callao

She tells us that she is very happy with this great experience acquired, especially that she met many internationally recognized artists, many met them in person and others thanks to social networks, expressed by many who have a very beautiful voice, which is why she sang many songs musical expressing that at the time of singing he likes it because it is his passion with all his steps (vocalization, expression, movement).

During the Covid-19 pandemic it affected her like the rest of the world, in her case the recordings of her musical themes could not be made as before since the recording studio did not work as before, she had to sing with a smaller group of people, they couldn’t get together to practice; Although he was on a halt due to the pandemic, he was able to record a challenger “El Virus Se Mata Con Musica”, invited by a Cuban musician which was also recorded by Cuban artists, which was successful as it was heard in different parts of the world.

Thank God, despite all the complications that arose regarding her musical career, she achieved many things during this pandemic and also remained active thanks to social networks and is currently activating social activities in clubs, where They work in small groups live or online.

Fanny Almenara, continues with her impeccable musical career, loving music and recording a song entitled “Amor de mis Amores”, a salsa version with the Orquesta NG del Callao Director Franco Crovetto.

For her vast artistic career, she was awarded by different musical associations and by the company Pinsen Callao, Asocosalsa Peru (Ceremony Tite Curet, Busto Hector Lavoe, Charlie Palmieri and 25 Anniversary of Artistic Life (Okonkolo Association) and a few days ago she received the award The Miami Radio Salsa Superior Award Director Richard Roman (“La Dama De La Salsa” Award)

Fanny La Sonera del Callao 2021
Fanny La Sonera del Callao the Los Award award from Radio Salsa Superior of Miami Director Richard Roman

After his voice reached Cuban pages like the page “Benny More”, “Un Millón De Adalsoneros” and “Al Son Del Pinar Del Rio” She was invited to the day of Son 8 de mayo led by the gentleman of son Adalberto Álvarez, later I also record a song authored by the Reyna del merengue Milly Quezada “Gracias A Ti” dedicated to those who are always in the front line such as doctors and nurses in Covid 19 and the latest that the production of the song La Sitiera Tributo has recorded to the Cuban diva Omara Portuondo in which Nelson Gonzales participated in the tres, Eddie Montalvo on the congas, Nohelia Zambrano from Colombia on the violin and Luis Perico Ortiz on the Trumpet

For more information:

  • Tik Tok: @fannyalmenara

The happiest month – Euroson Latino World Salsa Championship.

December, the month where families and friends get together to give, share and have fun for most of the people worldwide for the arrival of the new year and Christmas, and therefore this month various events are held, whether they are activities. (trips, games, parties, musical events and / or dance) and in Mexico one of the most well-known and expected Congress and World Salsa, Bachata and Kizomba Championships in Latin America called Euroson Latino World Salsa Championship, which was founded in in 2009 and from that moment its reputation and popularity increased a lot and it is part of the various competitions that are held in America and many of them are the winners who classified in other competitions for what they are and will be very interesting competitions there.

Euroson Latino World Salsa Championship info
Promotional image of the Euroson Latino World Salsa Championship

From December 06 to 11, 2021, the Euroson Latino World Salsa Championship will be held, this being the 12th edition that has been held since the beginning, it will be held in Cancun, Mexico and the cost of tickets for the congress at this time are as follows ( Be careful, these prices will be available until September 1):

  • The Full Pass has a cost of $ 120 USD includes world championship, international shows, concerts, Salsa & Bachata Social, foam party, Holly Color Party and workshops

 

  • The Night Pass has a cost of $ 100 USD, where you can participate in the world championship, international shows, concerts, Salsa & Bachata Social, foam party and Holly Color Party.

There will be categories / championship:

·         Bachata Pro-Am Group ·   Pair Salsa Infantil ·    Pair Bachata Pro Cabaret
·         Bachata – Amateur Group ·   Pair Salsa Junior ·    Paraje Bachata Pro Piso
·         Bachata – Amateur Group ·   Pair Salsa Grand Petite ·    Pair Bachata Pro-Am Mujer Pro
·         Bachata Alumnos Group ·   Pair Salsa Pro On 2 y On 1 ·    Pair Bachata Pro-Am Hombre Pro
·   Pair Salsa Semi-Pro ·   Pair Salsa Pro Cabaret ·    Pair Bachata Amateur
·   Pair Salsa Same Gender Femenino Open ·   Pair Kizomba Fusion Open ·    Pair Bachata Alumnos
·   Pair Salsa Pro-Am / ·   Pair chachacha open ·    Duo Femenino Infantil
·   Pair Salsa Over 65 Pro-Am ·   Pair Bachata Semi-Pro Rising Star ·   Bachata Masculino Pro Soloist
·   Professional Bachata Femenino Soloist ·   Solista Salsa Femenino Baby
Flyers @eurosonlatino
Euroson Latino World Salsa Championship
info

The Euroson Latino World Salsa Championship will be held in the beautiful Hotel Grand Oasis Cancun which has a great variety of things included among them, it has rooms of different kinds, consumption centers (restaurants, bars, snacks 24 hours), entertainment centers where all the activities are very close to all the fun and the best attractions in the hotel zone of Cancun; in Grand Oasis Cancun the ideal place where you can live a luxury vacation in front of one of the most beautiful beaches of this Caribbean destination, if you want to know more details of the hotel you can call them through +52 55 4170 9258 or search on google to find out what are the best accommodation offers.

They mention on their official website that “Remember that it is important to emphasize that those attending the Euroson Latino 2021 must be staying at the Hotel Grand Oasis Cancun, since by hotel policy the use of the facilities will not be allowed to outsiders” …

If you want to know more or contact them, you can do it by the following means:

Larry Harlow ¨El Judío Maravilloso¨ Salsa Legend

He is a traditional and important figure in Latin music.

Pianist, Multi-Instrumentalist, Arranger, Composer, Producer and Musical Director Lawrence Ira Khan “Larry Harlow el Judío Maravilloso” was born on March 20, 1939, in Brooklyn, New York, USA.

He traveled to Cuba in the ’50s, at which time he established his residence and began to study Afro-Cuban music. After gaining experience, he returned to New York to develop his own style and created his group “The Harlow Orchestra”.

Later, he participated in “The Fania All Stars”. During his years with Fania, Harlow recorded 35 albums as the leader of his own orchestra and another 20 as a member of Fania.

Harlow ha participado activamente en giras internacionales y en las principales ciudades de Estados Unidos. Actualmente, además de tocar con su banda, Harlow graba y dirige videos para artistas líderes en Estados Unidos y Europa.
Larry Harlow, creator and innovator of salsa.

He also produced more than 200 recordings for other artists, created and composed the first salsa opera, “Hommy”, which he orchestrated, directed and performed in New York and Puerto Rico.

Harlow stays active on international tours as well as in the main cities of the United States. In the present day, in addition to playing with his band, Harlow records and directs videos for standout artists from the United States and Europe.

Larry Harlow, a salsa composer.

The Latin music iconic pianist’s career in 10 recordings that marked an era and the history.

Heavy Smokin’ (1966)

Impresionado con la forma de tocar de la orquesta, Masucci se acercó a su líder, un joven pianista de origen judío llamado Larry Harlow, y le ofreció un contrato discográfico. Harlow sería el primer artista firmado con el nuevo sello Fania Records. Grabado con el cantante cubano Felo Brito, este primer LP incluye "La juventud", además de "Chez José", un homenaje al conjunto donde todo comenzó.
Heavy Smokin (1966)

In 1964, future salsa impresario Jerry Masucci went to the Chez José club to go dancing with his girlfriend in Manhattan. Impressed with the orchestra playing, Masucci approached its leader, a young pianist of Jewish origin named Larry Harlow, and offered him a record contract. Harlow would be the first artist signed by the newly-opened label of Fania Records. Recorded with Cuban singer Felo Brito, this first LP includes “La juventud”, as well as “Chez José”, which was a tribute to the club where it all started.

Presenta a Ismael Miranda (1969)

Aunque sus personalidades son completamente distintas, Harlow y Miranda graban una serie de LP explosivos con ritmos afrocubanos. Esta es su segunda colaboración y presenta algunas canciones de boogaloo, que estaba de moda en el momento. El bajista es Bobby Valentin, quien aporta tres temas, entre ellos el swing letal de "La Contraria".
Presenta a Ismael Miranda (1969)

In the late 1960s, Harlow found the singer who would bring his group to the aristocracy of salsa: a young Puerto Rican boy named Ismael Miranda. Although their personalities are completely different, Harlow and Miranda record a series of explosive LPs with Afro-Cuban rhythms. This is their second collaboration and features some boogaloo songs, which was the fashion of the moment. The bassist is Bobby Valentin, who contributes three songs, including the lethal swing of “La Contraria”.

Abran Paso! (1971)

Su sonido de trombón y trompeta alcanza un paroxismo de sabor en Abran paso !, anclado en tan maravillosas composiciones de Ismael Miranda como "Abandonada fue", "Donde llevas el son" y "Dolor y amor". El cantante aporta su sensibilidad puertorriqueña, mientras que las orquestaciones de Harlow se nutren de la tradición del son cubano. Una combinación de electrizante éxito artístico y comercial.
Abran paso! (1971)

While collaborating with the legendary Fania All Stars as a keyboard player, Harlow feverishly records, taking advantage of the explosion of salsa as a cultural phenomenon. His trombone and trumpet sound reaches a paroxysm of flavor on Abran paso!, anchored in such wonderful compositions made by Ismael Miranda as “Abandonada fue”, “Donde llevas el son” and “Dolor y amor”. The singer brings his Puerto Rican sensibility, while the orchestrations of Harlow are nurtured in the tradition of Cuban son. An combination of electrifying artistic and commercial success.

Homenaje a Arsenio Rodríguez (1971)

Junto a Miranda, compuso la canción "Arsenio", una salsa fuerte con sabor cubano y un clima de melancolía desgarradora. El resto del LP, que fue grabado en una sesión de ocho horas, está dedicado al repertorio de Rodríguez, con versiones extraordinarias de "Tumba y bongo", "No me llores" y "El terror", entre otros. Indispensable.
Tribute to  Arsenio Rodríguez (1971)

When Arsenio Rodriguez (musical genius, blind, and pioneer of Cuban son passed away in Los Angeles in December 1970) Harlow quickly decided to record an LP dedicated to his work. Along with Miranda, he wrote the song “Arsenio”, a strong salsa with Cuban flavour and a climate of heartbreaking melancholy. The rest of the LP, which was recorded in an eight-hour session, is dedicated to Rodríguez’s repertoire, with extraordinary versions of “Tumba y bongo”, “No me llores” and “El terror”, among others. Indispensable.

Hommy A Latin Opera (1973)

Inspirado en la ópera rock Tommy del grupo inglés The Who, grabó Hommy, con la participación de Cheo Feliciano y Pete "El Conde" Rodríguez, entre otros. Harlow le pidió a Celia Cruz, que estaba desatendida por la industria de la música en ese momento, que cantara "Gracia Divina", que resucitó su carrera.
Hommy A Latin Opera (1973)

In the early 70s, Ismael Miranda decided to leave the orchestra of Harlow and pursue a solo career, which would cause animosity between them for a long time. Harlow began developing ambitious projects. Inspired by the rock opera Tommy by the English group The Who, he recorded Hommy, with the participation of Cheo Feliciano and Pete “El Conde” Rodríguez, among others. Harlow asked Celia Cruz, who was neglected by the music industry at that time, to sing “Gracia Divina”, which resurrected her career.

Salsa (1974)

Bajo el sencillo título Salsa, rinde homenaje a las raíces cubanas de la música tropical, combinando el sonido del trombón y la trompeta con dos violines que evocan la estética charanga de grupos como la Orquesta Aragón. Con "La cartera", una versión de una canción de Arsenio Rodríguez, Harlow logró su mayor éxito. Gracias a los cantantes Adalberto Santiago y Junior González surgió el sobrenombre de "El Judío Maravilloso"
Salsa (1974)

Harlow recorded one of his most significant albums in just two days. Under the simple title Salsa, it paid tribute to the Cuban roots of tropical music, combining the trombone and trumpet sound with two violins that evoke the aesthetics charanga made by groups like Orquesta Aragón. With “La cartera”, a cover version of a song by Arsenio Rodriguez, Harlow achieved his biggest hit. Thanks to singers Adalberto Santiago and Junior González, the nickname “El Judío Maravilloso” came about.

El Judío Maravilloso (1975)

Este LP del año 1975 sigue explotando un sonido épico con marcada influencia cubana. El tema de apertura, "El dolorcito de mi china", de Arsenio Rodríguez, tiene una duración de 10 minutos e incluye un solo de piano lleno de virtuosismo y expresividad. El auge de la carrera del tecladista no mostró signos de desvanecimiento, como lo demuestran sus versiones de "Buenavista guaguancó" y "El negrito ñéngere", así como el instrumental psicodélico "Latin Roots", compuesto por el propio Harlow.
El judío Maravilloso (1975)

Harlow continued to record prodigious albums, now with Junior Gonzalez as lead vocalist. This LP of the year 1975 continues to exploit an epic sound with a amarked Cuban influence. The opening track, “El dolorcito de mi china”, by Arsenio Rodriguez, lasts 10 minutes and includes a piano solo full of virtuosity and expressiveness. The peak of keyboard player’s carrer showed no signs of fading, as demonstrated by his versions of “Buenavista guaguancó” and “El negrito ñéngere”, as well as the psychedelic instrumental “Latin Roots”, composed by Harlow himself.

La Raza Latina (1977)

Harlow participó de esta tendencia con un musical, A Salsa Suite, que describe la evolución del género tropical desde África hasta el Caribe, pasando por Nueva York de los años 50 y 60 y culminando con una canción dedicada al futuro. Harlow contrató a Rubén Blades para que fuera su vocalista, aunque este no es su mejor momento. Un disco fallido y breve, pero fascinante en su ambición conceptual.
La Raza Latina (1977)

At the end of the 70s, salsa is fertile ground for grandiloquent experiments of a symphonic character. Harlow participated in this trend with a musical, A Salsa Suite, which describes the evolution of the tropical genre from Africa to the Caribbean, passing through New York of the 50s and 60s and culminating in a song dedicated to the future. Harlow hired Rubén Blades to be his vocalist, although this is not his prime. A failed and brief album, but fascinating in its conceptual ambition.

Larry Harlow presents Latin Fever (1978)

A fines de la década de 1990, cuando el interés por la salsa clásica había ido en aumento, formó la banda Latin Legends con el conguero Ray Barretto y el cantante Adalberto Santiago. Este primer disco cuenta con la participación de Pete "El Conde" Rodríguez (unos años antes de su muerte) e Ismael Miranda. El sonido es cálido y orgánico, enfatizando el conocimiento musical de estos veteranos. Según Harlow, era su banda favorita para tocar en vivo.
Banda de leyendas latinas de Larry Harlow (1998)

Harlow always showed the eclectic trends of a cosmopolitan musician. In 1970, for example, he recorded a rock record in the style of Chicago band with the group Ambergris. In 1978, he produced this fascinating LP by Latin Fever, a group consisting of 14 female singers and instrumentalists. These include percussionist Susan Hadjopoulos, who would become famous with English Joe Jackson, and the singer Ada Chabrier, who also collaborated with Ray Barretto and Willie Colón. A rarity that is worth discovering.

Larry Harlow’s Latin Legends Band (1998)

Harlow continued to record high-quality LPs in the 1980s. In the late 1990s, when the interest in classic salsa had been increasing, he formed the band Latin Legends with conguero Ray Barretto and singer Adalberto Santiago. This first album includes the participation of Pete “El Conde” Rodríguez (a few years before his death) and Ismael Miranda. The sound is warm and organic, emphasizing the musical knowledge of these veterans. According to Harlow, it was his favorite band to play live.

The Jewish Salsa Pianist, Innovative and Irreverent

This day 20 / 8 /2021 and after 32 days hospitalized “El Judío Maravilloso” Larry dies in New York at 12:30 a.m. from complications as a kidney patient that weakened his already weary heart.

Words of his wife Maria Del Carmen Harlow-Kahn

“Mi Amore, you are already free to play your music in the celestial orchestra. Thank you for the honor of accompanying you and loving you till the end of your life. 

You will live forever in my heart and in the hearts of all who love your music and your huge legacy, fly high my Wonderful Jew and rest in peace.”

Sources:

Ernesto Lechner de AAPR

Artículo de interés: La voz de Markolino Dimond y su irreverente piano en Funk / Soul & Funk-Disco “The Alexander Review

Don’t Think About Not Attend The Alocubano Salsa Festival

It Starts On October 7th in Stockholm, Sweden

Dos hombres vestidos de blanco y un hombre con chaqueta y sombrero azul
Los asistentes deben guardar su entrada impresa o como recibo digital en su dispositivo móvil.

One of the most anticipated Afro-Caribbean events in Stockholm (Sweden) is the Alocubano Salsa Festival. This year, as usual, they will focus on the culture of the Cuban island and will once again do magic with the multiple Bootcamps led by Cuban instructors of trajectory that will focus on the technical development of each dancer that will make them feel comfortable and at home.

To maintain public health security, the Swedish government has drawn up a plan for the lifting of restrictions concerning the COVID-19 pandemic and a return to a more normal daily life. This derogation is based on the gradual elimination of limitations in the country with a maximum of five steps: The first step refers to the extension of restaurant openings until 10:30 PM and releases in the maximum amount of participation in activities at the open-air (Coming from June 1st, 2021). Steps two and three continue with the permission to give training and hold meetings in general without limits of square meters in open and closed spaces (It came into effect from July 1st, 2021). The fourth and fifth steps are estimated to be exposed in mid-September of this current year.

For this reason and in compliance with the measures adopted by the Swedish government, the Alocubano Salsa Festival will be held in 2021 with the main Latin genres of the moment Bachata, Cuban Salsa, Top Mambo, and urban music on four dance floors with eight Spanish-speaking DJs: DJ Javier La Rosa, DJ La’Fe, and DJ Flecha will mix the best Cuban Salsa, while DJ Soto-Mayor and DJ Raymon will make sure the attends do not leave the dance floor with the Reggeaton, moreover, DJ York and DJ DLux will do the same to the rhythm of Bachata, and similarly DJ Mauri will be mixing the best music for Top Mambo.

Venue: Royal Park Stockholm. Frösundaviks allé 15, 169 03 Solna, Sweden

Choose Your Bootcamp

Instructor de baile con camisa blanca y pantalón negro.
During the event, there will be filming and photographs that may include images of private participants

In the Bootcamps, participants will have the opportunity to be in small groups of 20 people, thus achieving a more personalized treatment during the four intensive hours of class, distributed as follows: two hours on Thursday night and the last two night hours will be finished on Friday. Additionally, you will learn a unique and exclusive choreography that you will perform with Cuban instructors on stage during the party on Saturday. (This participation is not mandatory).

Mambo Fusion: Designed for intermediate and advanced dancers. They will have a dress code that will be announced days before the event. The Cuban instructors are Rodrigo & Asya.

Bachata Traicionera: Four intensive hours of exclusive training. Instructors: Sergio and Ana. Level: Intermediate / Advanced. For the performance in the Sergio and Ana show, the participants will use a dress code that will be announced days before the event.

Cuban Salsa: It will last four hours divided into two hours of night practice on Thursday and the remaining two hours will be dictated on Friday. The choreography will be given by Cuban teachers: Seo Fernández and Bárbara Jiménez in individual Bootcamps. Level: Intermediate / Advanced. Essential dress code. The announcement will be on the eve of the event.

Date: Thursday, October 7th – Sunday, October 10th

Full Pass: 210 EUR

Extraordinary Concert with Havana D’ Primera & Alexander Abreu

Orquesta Havana D 'Primera despidiéndose en el escenario con luces azules
Before the concert, there will be two hours of the workshop, followed by Latin parties (before and after HDP) with DJ Soto Mayor and DJ La’Fe

Havana D’ Primera is a Cuban timba band founded by Alexander Abreu in 2007 and made up of 17 of the best Cuban musicians. The orchestra is led by the main composer Abreu, who has stood out for his melodic voice and ability to fuse genres through Salsa such as Jazz, Funk, and other Afro-Cuban rhythms.

“Since its inception, the band has released five studio albums and one live album. Following the release of the debut album Haciendo Historia with EGREM in 2009, its first release for the record label Páfata Productions, Pasaporte in 2012, received favorable reviews from the international press and was voted one of the best Latin alternative albums of the year.

Likewise, they have followed the success of “Pasaporte” with four more albums, released through Páfata Productions, and the last one in co-production with Cuban Producciones Abdala. “La Vuelta al Mundo” was released in 2015. A live album, “Haciendo Historia LIVE”, arrived in 2016, and then “Cantor del Pueblo” in early 2018, earning the orchestra a Latin Grammy nomination for Best Salsa Album.

Finalmente, en 2021 se edita el disco “Será Que Se Acabó”, como homenaje a la música popular cubana de los 80 y 90 ”. Fragmentos extraídos de la biografía de La Habana D ‘Primera

Fecha : Domingo 31 de de octubre de st

Hora : 6:30 PM – 10:20 PM

Are You An Independent Artist?

AWAL Could Be Your Option

Concert with people raising arms with light blue background
Kobalt Label Services (KLS) acquired the digital distributor AWAL in December 2011.

AWAL is a digital distribution company that guarantees independent emerging musicians a greater presence in all major

AWAL works with three modalities adapted with agreements to three different styles of artists: AWAL Core, AWAL+, and AWAL Recordings.

AWAL Core: This modality is created for independent artists with a career. Each musician takes home most of his income (85%), remains in control of his creations, has built a community, contributes information on his story in interesting ways, and bypasses long-term contracts. In summary, AWAL Core is for influencers in music who reach notoriety such as: “The TikTok cover exceeds 250,000 visits in 10 days” or “Reaches 100,000 monthly broadcasts on Spotify”.

By entering this mode you have the following support from the distributor:

  • Distribution: They are responsible for providing the material to the world’s main stores and digital providers (DSP – Digital Service Providers
  • Multiplatform Streaming Statistics (AWAL Analytics): Convert real-time streams into insights with proper skip rate analysis for plays, completions, playlist history, and much more using a complete and advanced music streaming platform.
  • A&R Discovery and Upstream: The multidisciplinary team assigned by creative artists and repertoire, monitors and finds constant opportunities to help them continue to climb more ground in various interesting ways in the musical field and in this way continue to attract attention on multiple platforms.
Multiple albums in red, blue, and black colors
AWAL stands for Artists Without A Label

AWAL+: In this category is a smaller group of artists that the company believes are on the brink of fame. Two examples of musical milestones found in this line are: “Debut EP Sensitive exceeds 30 million streams” or “Naika achieves high-profile sync placements in global Apple and FIFA ads”.

Generally, the method of entry into AWAL+ is through a lawyer or manager.

Once a member of this category, the artist will have a more personalized strategy with a combination of services:

  • Label Management: Designed to perfect the campaign strategy and ensure that the musician is always aware of the news and better options to promote his creations.
  • Funds: Includes project financing. When the company considers that the creative has enough force, they will contribute funds to materialize the project. However, the artist controls the destination of the budget after the campaign strategy made by the company.
  • Synchronization and DSP compatibility: This service offers synchronization and playlist promotion, that is, the global AWAL team will look for the best opportunities to put music in playlists on major digital platforms, as well as on movies, TV, commercials, feature film trailers, and other areas where he/she can reach a milestone and get more exposure.
AWAL logo in Pink, Violet and Cream color
Dozens of AWAL artists earn over $ 1Million Streaming every year (2020 Figures)

AWAL Recordings: In this last stage the singer can make his album with the company’s record label under his terms, but for whom is this benefit made? For all those artists who are constantly on the rise on the different digital platforms. As a sample, I leave you these two headlines of production and a musician for reference: “Gray Area wins the nomination for the Mercury Award, NME Award for Best British Album, and Ivor Novello for Album of the Year” and “Girl in Red gets one billion views before releasing her debut album”.

The Services of this stage are:

  • Financing Plus: Here the singer-songwriter must approve the budget for marketing. She/he maintains creative control and 100% of her/his copyright. Likewise, AWAL will take a percentage of the income that depends on the contract by mutual agreement, but they ensure that the artist obtains the majority percentage.
  • Global Marketing: The Company’s global marketing team will guide everything from digital campaigns to brand collaborations, social implementations, and whatever is necessary to propel the project towards the top of the popularity charts of all digital platforms.
  • A&R and Global Promotion: With this service, you will be able to maximize the dissemination of the project by making use of partners and commercial places with greater relevance, advertisements on music platforms such as Apple, be part of the best charts, and be on the programming grid of the best 40 radio stations.

You Can Also Read: What do you know about Kobalt?

How Can You Become An AWAL Member?

Cold War Kids at night concert
American band Cold War Kids is a member of AWAL

In August 2020, the distribution company announced that many of its artists were earning more than $ 100,000 per year per streaming, which is equivalent to an increase of 40% compared to 2018.

On February 1st of this year, AWAL

To become a member of this company, you must be selected by the differently trained professionals who are in charge of choosing them according to the following characteristics:

  • Quality: You must have a mixture of three skills: exponential Creativity, maximum Originality, and overflowing Talent.
  • Fans participation: A good base of engaged fans is essential because the number of transmissions on platforms such as YouTube, Spotify, and Soundcloud will be quantified with the number of followers and subscribers. They will also analyze the number of fans on associated Social Networks such as Instagram, Twitter, and Facebook. In addition, they will be attentive to musicians with successes in live presentations and tours that confirm the power of a massive convocation.
  • Breaking the Noise: Each artist must be proactive and create press headlines as well as comments on blogs and music magazines to break the noise of the 20,000 new recordings that Spotify adds daily and be part of the hard-working replacement generation to make his name known.
  • Support Team: You must have among other work relationships: Manager, publicist, Music Editor, and lawyer. It is not necessary for your team to be made up of all these members, but at least three.
  • Strong Brand: First, you must have a high degree of professionalism. Having created a brand and being in continuous growth demonstrates the basis of a great effort and commitment to consider and be evaluated.

Although AWAL is selective, its main mission is to partner with creative, passionate, and motivated artists to propel them with their careers on a professional level.