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News

70th Anniversary of the Sonora Ponceña at the Roberto Clemente Coliseum

Major guests joined the historic Sonora Ponceña concert, which was held on Saturday, November 1, 2025, at the Roberto Clemente Coliseum in San Juan, Puerto Rico, to mark the 70th anniversary of the musical career of one of the most important orchestras in the salsa scene.

The concert kicked off with a performance by the virtuoso timbalero, singer, and orchestra director Manolito Rodríguez. His orchestra, La Zónika, set the venue on fire with refreshing versions of ‘Encántigo’, ‘Sin tu cariño’ (Without Your Love), ‘Nina’, ‘Antillana’, ‘Maestro de rumberos’ (Master of Rumba Dancers), and ‘Piano man’. It’s worth noting that Manolito was part of “La Ponceña” from 2004 until the end of 2007.

Once La Zónica had warmed up the coliseum stage, the Sonora Ponceña began to deliver its repertoire, which included ‘Prende el fogón’ (Light the Stove), ‘Ñáñara cai’, ‘Ramona’, ‘Boranda’, ‘El rincón caliente’ (The Hot Corner), ‘Tumba Mabó’, and ‘Las mujeres son de azúcar’ (Women Are Made of Sugar) sung by Daniel Dávila; ‘Como amantes’ (Like Lovers), ‘Como te quise yo’ (How I Loved You), ‘Sigo pensando en ti’ (I Keep Thinking of You), ‘Timbalero’—which allowed the timbal player to dedicate himself to the instrument with a spectacular solo, ‘Fuego en el 23’ (Fire in ‘23), and ‘Luz negra’ (Black Light) performed by Darvel García. In fact, shortly after Darvel performed ‘Como amantes’, he was in charge of welcoming the pianist, composer, arranger, and director of the Sonora Ponceña, Papo Lucca, who enjoyed the concert from the stage in a wheelchair.

Omar Ledée, uno de los invitados de la Sonora Ponceña Foto By Conrado Pastrano
Omar Ledée, uno de los invitados de la Sonora Ponceña Foto By Conrado Pastrano

The rotation of the repertoire allowed for a dynamic interspersing of performances by the guests whom the concert production granted access to the celebration.

With 90 years of sabor (flavor/soul) and salsa, Luigui Texidor, who left the Sonora Ponceña in 1973, returned smiling and grateful. Texidor, who recently received the welcomed honor of seeing his name mark the street leading to Colonia Las Flores in Santa Isabel, his hometown, sang ‘El pío pío’, ‘Bomba carambomba’, and ‘Noche como boca de lobo’ (Night Like a Wolf’s Mouth / Pitch-Black Night).

Sharing that same celebratory vibe, one of the most remembered voices of “Los gigantes del sur” (The Giants of the South), Yolanda Rivera, who was part of “La Ponceña” until 1982, was heard. Rivera proudly recalled her seven years as a member of the orchestra while thanking the invitation to the historic concert, where she performed ‘Hasta que se rompa el cuero’ (Until the Skin Breaks), a track that featured a powerful bongo solo.

Omar Ledée performed ‘Remembranzas’ (Remembrances), originally recorded in the voice of his father, the late and ever-remembered Toñito Ledée, whom Omar represented in a heartfelt posthumous tribute.

Another fan favorite of the Sonora Ponceña followers is Pichie Pérez, who joined the group in 1983 “in substitution of Miguelito and Yolanda.” The singer performed ‘Te vas de mí’ (You Leave Me) and the updated version of an emblematic track, which for the celebration was titled ‘Jubileo ‘70’ (Jubilee ‘70), and which Pichie himself describes as “one of ‘La Ponceña’s’ iconic tracks and the first unreleased track I recorded.” The vocalist was associated with the orchestra for three decades, from 1983 to 2013. Since his departure, he has been promoting his solo career, making this the first time in 12 years he was heard live with his “alma mater” orchestra.

Orquesta La Zónika de Manolito Rodríguez, abriendo el espectáculo Foto By Conrado Pastrano
Orquesta La Zónika de Manolito Rodríguez, abriendo el espectáculo Foto By Conrado Pastrano

Wito Colón, who left the Sonora Ponceña 15 years ago, arrived ready to sing ‘Hachero pa’ un palo’, ‘Vas por ahí’ (You Go Around), ‘Yaré’, ‘Yambeque’which interspersed a powerful tumbadora (conga) solo, and ‘Sola Vaya’ (Go Alone), the latter song performed with Daniel Dávila and Darvel García. The vocalist was hailed by concertgoers as “the champion of the night” for his vocal power, as well as his charisma before the ardent audience.

Undoubtedly, it was an unforgettable night.

Bella Martinez Puerto Rico

 

 

Also Read: Bella Martinez, the irreverent Salsa writer

Carlos “Cano” Estremera was a legendary Puerto Rican salsa singer, widely known as “El Dueño del Soneo” (The Owner of Soneo)

Why “El Dueño del Soneo”?

He earned this nickname due to his extraordinary and almost unbeatable ability for soneo, which is the part of a salsa song where the vocalist has the freedom to improvise lyrics, phrases, and rhymes over the musical base, elevating the track’s energy and the connection with the audience.

El Dueño del Soneo
El Dueño del Soneo

Cano Estremera was famous for his quick wit, rapid rhyming, and extensive vocabulary, qualities that established him as one of the greatest soneros in history, often compared to figures like Ismael Rivera and Héctor Lavoe.

He started in Latin percussion and also with the group Barrio Latino, then he was with Los Pleneros del Quinto Olivo, and later, at the young age of 18, he joined La Orquesta Mulenze, with whom he recorded the track “Mala Lengua” in 1976. The voice that replaced Cano Estremera in Orquesta Mulenze was the great Pedro Brull, who recounts that he had to thoroughly study Cano Estremera’s style to join Edwin Mulenze’s orchestra.

Undoubtedly, one of the greatest successes in Cano Estremera’s career was accepting, in 1978, the invitation to be the lead singer of maestro Bobby Valentín’s orchestra, “El Rey del Bajo” (The King of the Bass).

His first song recorded with Bobby Valentín’s orchestra was the iconic track “La Boda de Ella” (Her Wedding), by the Puerto Rican composer Roberto Angleró, with no suspicion that it would soon become one of the essential elements of Puerto Rican popular culture.

Cano Estremera was famous for his mental agility
Cano Estremera was famous for his mental agility

Cano Estremera was a unique sonero. He was an artist with an identity and immense talent that was very distinct from the normal or commercial. He established his style from the very first day he became known. There was no style in the genre like “El Cano’s.”

Bobby Valentín was always looking for sound and voices, and Luigi Texidor was leaving the group, and that’s when “Cano” joined with a very different talent.

‘Bobby Valentín Presenta al Cano Estremera’ turns 40.

Cano Estremera’s first solo album, accompanied by Valentín’s orchestra. Produced by ‘El Rey del Bajo’ (The King of the Bass) and released by the Bronco Records label (BR-124) on Thursday, October 7, 1982. It includes the hits: Por qué Me Citas, Buen Corazón, El Caimán, Awilda, Casa En El Campo, etc.

'Bobby Valentín Presents Cano Estremera 1984

‘Bobby Valentín Presents Cano Estremera 1984

When he decided to go his own way as a solo singer, Cano Estremera did not have the support of the salsa industry’s machinery at the time. Despite this, with hard work and talent, Cano Estremera decided to fight alone with his music, personally producing everything from his album covers, musical arrangements, tours, and even the distribution of his musical works.

He was always a defender and fiercely protective of the genre. His style and demeanor were always controversial, and that was the magic that captivated his audience throughout his long career—always entertaining, creative, melodious, and above all, prodigious when he stepped onto a stage.

Solo Career: He separated from Bobby Valentín at the end of 1984 to form his own orchestra, further consolidating his career and his title with albums like “Dueño del Soneo”.

Cano Estremera y Dj. Augusto Felibertt
Cano Estremera y Dj. Augusto Felibertt

Death: He died on October 28, 2020, at the age of 62, after years of health problems related to pulmonary fibrosis, for which he received a double lung transplant in 2018.

Also Read: The owner of the Soneo’s solo career Cano Estremera

Jeremy Bosch Releases New Single “¿A dónde iré?”

The renowned musician, vocalist, composer, and arranger, Jeremy Bosch, has announced the release of his new single, “¿A dónde iré?” (Where Will I Go?). The song is the first promotional cut from his upcoming album, scheduled for release in October of this year.

“¿A dónde iré?” was written by Bosch, who is also a virtuoso flutist. For the lyrics, he drew inspiration from Psalm 139. In a press release, Jeremy commented on his inspiration, “This song was born from a moment of introspection and gratitude. I wanted to capture how God finds and accompanies us everywhere, even when we don’t perceive Him. I hope that those who listen can feel that closeness and trust in Him.”

The lyrics “combine biblical verses with Jeremy’s personal experience, intertwining his life’s testimony with the spiritual richness of scripture,” according to the artist’s team.

With this composition, the talented salsa artist whose work spans various musical genres seeks to invite listeners “to reflect on the presence of God (…) and the intimacy of a relationship with Him, through an authentic and moving musical expression.”

Jeremy Bosch lanza su nuevo sencillo “¿A dónde iré
Jeremy Bosch lanza su nuevo sencillo “¿A dónde iré

Jeremy Bosch’s commitment to this production is evident. He is the composer of both the lyrics and melody, as well as the arranger, producer, vocalist, and background vocalist, in addition to playing the flute. The song features Álex “Apolo” Ayala on bass, interacting with Gabriel Chakarji on piano. Marcos Torres is on congas and minor percussion, and Marcos López is on timbales and bongos. The trumpets were handled by “Maneco” Ruiz and Jesús Ricardo. Doug Beavers played the trombone and Mario Castro the tenor saxophone. Edmar Castañeda is on harp, Roman Lajara on guitars and banjo, while Ali Bello played the violins, Samuel Marchan the violas, and Mara Navas the cellos.

About the Artist

Jeremy Bosch is a proud Puerto Rican. He was born in Ponce and raised in Las Piedras. He is a 2013 graduate of Berklee College of Music, with a degree in Jazz Composition.

Jeremy was the singer and flutist for the Spanish Harlem Orchestra from 2015, when director Óscar Hernández recruited him to replace Ray De La Paz, until early 2025, when he left SHO to focus on his solo career. In 2016, his compositions earned him recognition as a great writer, with the album Hecho a mano by Buena Vibra Sextet, released through Salsaneo Records. In 2020, while reviewing Pequeño Johnny Rivero’s album Golpe duro, I came across Jeremy’s credit as a background vocalist on the record. At that point, we already identified him as one of the new, promising salsa artists to watch. In Puerto Rico, in addition to his solo career, he is associated with the contemporary percussionist and orchestra director Pete Perignon, with whom he collaborated on the single ‘Sería una pena’ (2020).

Previously, Jeremy had the good sense to venture into a tribute to another notable Ponce native: Cheo Feliciano. The work, published under the title Prefacio, was recorded live at the Dizzy Club in New York. For this feat, he shared the stage with special guests such as Óscar Hernández, Johnny “Dandy” Rodríguez, and Nelson González. On that occasion, he stood out among compositions by Tite Curet Alonso, such as ‘Si por mí llueve,’ ‘Pa’ que afinquen,’ and ‘Los entierros’—to name a few—with arrangements by vibraphonist Felipe Fournier.

JB con flauta El reconocido músico, vocalista, compositor y arreglista Jeremy Bosch
JB con flauta El reconocido músico, vocalista, compositor y arreglista Jeremy Bosch

Another notable production from his distinguished career allowed him to share the studio with Luis Enrique and Alain Pérez for the production of Prólogo hoy. This was followed by Epílogo, an Afro-Caribbean music album. Jeremy doesn’t want to be associated solely with salsa. In fact, his musical journey has been bold and varied, experimenting with “salsa mixed, produced, and arranged from a more synthesized and minimalist perspective,” as he described in an interview for the National Foundation for Popular Culture of Puerto Rico.

From his corner, this artist who has chosen to get to work—overcoming the temptation to complain—invites “a reconciliation between generations” for a healthy coexistence to enrich and diversify the contemporary musical talent pool.

Bella Martinez Puerto Rico

 

 

 

Also Read: Long live music! Repeat after me: “Long live the musicians so they can keep making it”. And I add: “Long live SALSA”.

How Money Is Made Today: Recording Artists, Record Labels, and Digital Platforms

Carlos Navarro is a renowned multi-percussionist, producer, bandleader, and singer, known for leading the Orquesta Son y Clave. Here are some key details about him and his music:

  • Musical Style: He specializes in genres like salsa, mambo, merengue, and Latin jazz.

  • Orquesta Son y Clave: The band has gained popularity in recent years, even sharing the stage with world-class artists like The Rolling Stones.

  • Collaborations: He has worked with major talents in Latin music in Los Angeles, including Tito Nieves, Luis Barbarán, and others.

  • Family Connection: He is the brother of the famous singer Cherry Navarro.

    Carlos Navarro reconocido multi-percusionista, productor, bandleader y cantante, conocido por liderar la Orquesta Son y Clave
    Carlos Navarro reconocido multi-percusionista, productor, bandleader y cantante, conocido por liderar la Orquesta Son y Clave

1). What’s the current process for recording, music production, and royalty distribution?

The current process begins with recording, which can now be done in professional studios or in home studios equipped with high-quality technology. Next is music production, which includes editing, mixing, and mastering to ensure the material meets industry standards.

Once the final product is complete, it’s distributed digitally through aggregators or distributors who place it on platforms like Spotify, Apple Music, and YouTube, among others. As for royalties, these are mainly collected by collective management societies and the platforms themselves, who distribute the income based on streams, downloads, or licenses, assigning it to the author, performer, and producer as stipulated in their contracts.

2). What is the impact of digital platforms that artists use to release their music?

Digital platforms have transformed the music industry by democratizing access. Today, any artist, regardless of their fame or resources, can distribute their music globally. The biggest impact is visibility: a song can reach millions of listeners without the need for a traditional record label.

However, there is also the challenge of market saturation, which requires artists to accompany distribution with solid strategies for digital marketing, branding, and social media presence.

3). How are the revenues distributed once the product is complete?

Revenue distribution varies according to contractual agreements, but generally, it’s split between authors and composers (publishing royalties), performers and producers (master recording royalties), and the distribution company or label.

In the digital environment, streaming platforms pay a percentage for each stream, which first goes to the digital distributor and is then divided according to the percentages agreed upon in publishing and production contracts. This system makes good administrative management essential so that everyone involved receives what they’re owed.

At The Blind Tiger Super Club in Santa Barbara California. Son y Clave Orchestra Carlos Navarro. Great venue.
At The Blind Tiger Super Club in Santa Barbara California. Son y Clave Orchestra Carlos Navarro. Great venue.

4). Name some current business models for producing a record.

  • Independent Digital Distribution: The artist pays a digital distributor (e.g., DistroKid, CD Baby, TuneCore) and keeps most of their rights.
  • Record Label Contract: The label invests in production and promotion in exchange for a percentage of royalties and even the master rights.
  • Licensing and Sync: Producing music geared toward films, commercials, and video games, generating income from usage licenses.
  • Crowdfunding: Fans support the funding of the album in exchange for exclusive rewards.
  • 360 Deal: The label or company handles not only production and distribution but also concerts, merchandise, and image rights, in exchange for a larger percentage.

5). What strategies can artists use to monetize their work in the digital environment?

  • Streaming and Digital Downloads: Maximizing presence on Spotify, Apple Music, Deezer, etc.
  • YouTube and Content ID: Monetizing through views, ads, and copyright control.
  • Digital and Physical Merchandise: T-shirts, vinyl records, NFTs, and exclusive products.
  • Social Media and Subscriptions: Platforms like Patreon or TikTok offer the possibility of direct income from fans.
  • Licensing and Sync: Offering music for TV series, films, video games, and advertising campaigns.
  • Virtual Concerts and Exclusive Experiences: Monetized live streams, digital meet-and-greets, or access to exclusive content.

6). What do you think about creating a digital platform among us, the Latin musicians, where the profits go to the artists?

I think that’s an extremely valuable and necessary proposal. A digital platform created by and for Latin musicians would have a direct impact on the independence and sustainability of our artistic projects. By eliminating traditional intermediaries and ensuring most of the profits go directly to the artists, it would foster a fairer and more equitable industry.

Furthermore, this kind of initiative would not only allow for a better distribution of income but also the creation of a strong community where we can support each other, give visibility to emerging talents, and preserve the cultural identity of our music. In a market dominated by global platforms that prioritize volume over quality, having our own space would be a strategic tool to strengthen our voice as Latin artists and give true value to our creative work.

Carlos Navarro
Carlos Navarro

Also Read: How Money is Made Today as a Recording Artist with Record Labels and Digital Platforms

Crunkchata came to stay in USA

North America / USA / New York

Crunkchata is the new rhythm that takes over the Latin street in USA. All lovers’ music enjoy this type of melody for its contagious tempo that makes dance to latin dancer professional or amateur.

The name Crunkchata comes from the mixture between Crunk + Bachata. Crunk, from its origins, is a musical genre that fuses hip-hop music and electro music and originated with the concept of the word crunk, which come from the union of two words, crazy and drunk. For its part, Bachata is a cadence genre from Dominic Republic very famous around the world. Nowadays, the Bachata’s leaders are: Juan Luis Guerra, Romeo Santos and Prynce Royce, among many others.

However, the Crunkchata is leading vertiginously the top ranking of the most prestigious radios, web pages of specialized music, lists of downloads and nightclubs gaining the acceptance of a young public. The people don’t stop to sing the songs. It’s so exciting to dance when women and men get together as a couple to move their hips from side to side with the count of 1,2,3 gentle jumping up one foot to continue with the same  count to the son of the Crunkchata. This rhythm so sensual comes to stay and its creator is TOBY LOVE.

This musician whose real name is Octavio Rivera, better known as Toby Love born in the Bronx – New York, on March 20, 1985. He is an American singer of Dominican and Puerto Rican origin.

“Toby” comes from the nickname of his father with the same (Octavio Rivera, former member of the group Classic Cluster Salsa) and “Love” is the second nickname that hey put him when he was a teenager for his amorous character.

Crunkchata came to stay in USA
Crunkchata came to stay in USA

Toby Love originally started as the second voice of the bachata group Aventura before becoming a soloist in 2006

During his stayed in Aventura he learned a lot about Bachata and later became part of Scarlito Enterteiment together with composer Anthony Lopez known as “Tony CJ” creating his own style. The main objective of Toby is to make the genre of bachata accessible to all the urban young people of the world.

His music is a fusion of R &B, hip hop with elements of traditional and modern Bachata; it defines as result a sound that the same artist likes to call “crunkchata”.

This style unique with the mix of urban rhythms and romantic genre whose songs are in English and Spanish, occupy the third in ranking popularity of the traditional Dominic’s music after Romeo Santos and Prince Royce in the period 2016 – 2017.

Only “Tengo un Amor” became viralized among the top popular Bachata’s videos on the youtube raking chart to get the third place with more than 28 millon views. Toby Love with much effort, dedication, perseverance, more than 11 years of career as soloist and seven studio albums has managed to position the Cruckchata within the music industry and in the heart of the people.

Bachata Super Star Toby Love will be performing all his hits on Friday, October 28th!

TOBY LOVE – BACHATA EDITION AT CULTURA EVENT CENTER

5602 S Washington. St, Tacoma 98409

Date: October 28

Time: 9:00 pm

Cost: GA: $40 (presale)

VIP:$60 – includes: Front of Stage Access, Autographed copy of Toby Love’s Newest Album and Meet and Greet!

Facebook: tobyloveofficial

For more information and VIP Table reservations please call: 253.444.2314

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International Salsa Magazine (ISM) is a monthly publication covering salsa activities around the world and has been publishing since 2007. It is a worldwide network of volunteers coordinated by ISM Magazine. Together, we work to strengthen salsa events around the world.